Early stage startup analytics
August 08, 2020
Early stage startup analytics

Score 8 out of 10
Vetted Review
Verified User
Software Version
Standard
Overall Satisfaction with Zoho Analytics (formerly Zoho Reports)
We are using it for displaying our entire product and marketing analytics and it helps us find relations between the two. We primarily use it to track usage metrics from our users, both at a cohort, as well as individual level. Using the variety of data sources available, we are able to bring in multiple data streams and present a more holistic picture of what's happening.
Pros
- Easy creation of reports and dashboards.
- Highly customizable link sharing capabilities. Allows us to expose different views in silos.
- Large number of data connections possible.
- Great pricing.
Cons
- The data ingestion process needs to be smoothened. Sometimes the process crashes and stalls.
- Overall UI could be made much more smoother and classier.
- Handling of filters can be made more seamless.
- Cyfe and by Traject
For the features it offers, the pricing of Zoho is unmatchable. The other offerings were very limited in comparison to the first tier.
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