Zoho Social for Small Business
December 05, 2019

Zoho Social for Small Business

Dirk van Reenen | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Zoho Social

Currently, I have one user in the company who utilizes Zoho across many functions. Zoho Social is primarily used for social media scheduling and optimization. It addresses issues that we have had previously with the time-management functionality of social media - it was simply taking too long and we weren't getting enough posts out there. Today, using the scheduler, we have the ability to manage multiple brands across all of our platforms with the click of a button.
  • Cost effective
  • User-friendly
  • Easy integration
  • Functionality across multiple platforms - could be easier
  • Freedom to schedule out further
1 - The Zoho user in our organization handles marketing, advertising, business operations, finance and accounting, software implementation and migration, human resources and some aspects of tech.
  • Helped us have a better social media presence.
Zoho Social was our first choice due to our use of other Zoho applications.
Zoho Social has potential usefulness across a wide array of situations. This could easily be used by both small businesses and large corporations. It is especially well-suited to any scenario in which repeat posts are required. Conversely, the lack of ability to schedule out further than a few months leaves some issues open to improvement. Where Zoho Social might not be as beneficial is when you have need of consistently new content that is being created day-of. Zoho is most beneficial when scheduling out in advance.

Zoho Social Feature Ratings

Sentiment analysis
Not Rated
Broad channel coverage
8
Content planning and scheduling
10
Audience targeting
Not Rated
Content optimization
7
Not Rated
Automated routing and prioritization
Not Rated
Customer interaction histories
Not Rated
Not Rated
Lead generation
Not Rated
Content marketing
Not Rated
Twitter
9
Facebook
9
LinkedIn
9
Google+
9
Instagram
9
Campaign success analytics
8
Competitor analysis
Not Rated
Role-based user permissions & privileges
7
Mobile access
8