A social platform that rose above the rest.
Kristina Damschen Spina profile photo
December 05, 2019

A social platform that rose above the rest.

Score 10 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Zoho Social

Zoho Social is used within our marketing department to manage all of our social platforms. We want to regularly write engaging content that can be scheduled ahead of time to make the most efficient use of our time. We also want to use the data from the posts to find opportunities for improvement for user engagement.
  • Can use it on Linkedin and Google My Business, which many others at this price level do not have
  • Great dashboard on sign-in
  • Automated and customized reporting
  • Filtered calendar views by platform
  • Some issues with the images being posted properly
  • Cannot customize per platform within a single post
2 - Marketing Communications Specialist and VP of Marketing are the main people in the account. We may be folding customer service into this platform in the future.
  • Shortened time to manage new posts.
  • Increased engagement with predictive timing.
  • Provided new insights for content creation.
Google My Business was not available in any of these, and LinkedIn was not available for all of them at the price level we had budgeted for. Zoho Social had the best dashboard of all. The reporting was better than almost all. The customization of posts was not as good with Zoho, but we found that to be less important than all the other factors. Ultimately the price was great for the value.
If you are a smaller company managing your social in house, this is the most cost-effective platform you can get with the features they offer. We do not use Zoho as our CRM (we use Salesforce), but I could see that being a powerful reason to use this. Overall Zoho has saved us time, has a better UI than many of its competitors, and has great features in the right places. You get the sense their product is one created and refined for their customers, rather than a concept of what people want in a social platform.

Zoho Social Feature Ratings

Sentiment analysis
8
Broad channel coverage
10
Content planning and scheduling
8
Audience targeting
Not Rated
Content optimization
8
Automated routing and prioritization
9
Customer interaction histories
Not Rated
Lead generation
Not Rated
Content marketing
Not Rated
Twitter
10
Facebook
10
LinkedIn
10
Google+
10
Instagram
10
Campaign success analytics
Not Rated
Competitor analysis
Not Rated
Role-based user permissions & privileges
10
Mobile access
Not Rated