Item: Zoho Social
Rating: 10
Author: Pedro Ciancaglini

Use Cases and Deployment Scope

Zoho Social is great. I found this tool by trying several other tools in the market. I'm a dummy user, my domain is innovation, management, leadership. I needed a tool that was working fine, fast, simple, and the paid version is accessible. Also the social network I'm managing is Linkedin, and Zoho Social is the only tool fully compatible with the Linkedin algorithm which makes it perfect for managing such a social network like Linkedin.

Pros and Cons

Simple, Fast, Easy
Great engagement monitor
Accessible price
Compatible with linkedin algorithm

Mobile app need improvement. Still pending to get access to my personal profile information.
Not clear about free version features.
Bulk scheduler not clear.

Return on Investment

For personal matters, return was awesome I could launch my personal branding campain
3 leads in less than 3 weeks, by using and monitoring progress with the platform

Alternatives Considered

Buffer, Hootsuite and RADAAR

[Zoho Social is] very simple, fast, and easy to use. All platforms have their own pros and cons, but Zoho Social is better for linkedin due the social network penalize when you are hosting content in another platform. Zoho Social upload the content directly to linkedin. It also shows hour and minutes of the post, so you can analyze at what time your audience is navigating in the social platform

Key Insights

Do you think Zoho Social delivers good value for the price?

Yes

Are you happy with Zoho Social's feature set?

Yes

Did Zoho Social live up to sales and marketing promises?

Yes

Did implementation of Zoho Social go as expected?

Yes

Would you buy Zoho Social again?

Yes

Other Software Used

Buffer, Hootsuite, RADAAR

Usability

[Zoho Social is] very simple to use. Not many options, no needed. Just monitoring, posting, scheduling, drafting, etc. It is also useful the widget they have in chrome, which is ready to capture everything in internet and leave it in Zoho draft until you deliver it. It should add a bulk scheduler, but I'm sure it will be included sooner or later.

Support Rating

Everything is well documented. Anyway, I had a question about the limitations of the product in different versions and they answer very quickly and clear. Support is good, but anyway product works that well that support is not needed. One of the things about choosing Zoho [Social] is because of this, very good and well done, excellent price and good functioning.

Likelihood to Recommend

I think the most important function of Zoho [Social], at least for the Linkedin algorithm, is that videos are uploaded to Linkedin directly. Linkedin algorithm penalizes the content posted outside of the network, and many other social media tools such as Buffer or Hootsuite host uploaded content in their platforms, something penalized by Linkedin.

Zoho Social - Personal Branding in Linkedin, the unique tool

Overall Satisfaction with Zoho Social