Item: Zoho Social
Rating: 8
Author: Haynes Winkler

Overall Satisfaction with Zoho Social

Use Cases and Deployment Scope

We use Zoho Social mostly to respond to comments and messages on a variety of social media platforms (Twitter, Facebook, Instagram). We also use it to enable anyone in our organization to write/post to company accounts for marketing purposes.

Zoho Social allows our customer support team to seamlessly engage customers across platforms without needing to grant full access to our social media accounts.

Pros and Cons

Pros

Simple, straightforward UI
Grants access to social media inboxes, which is not guaranteed with most competitors
Fair pricing, better than almost any competitor

Cons

UI is a bit basic
No clear distinction between "messages" and "inbox"
Lower subscription levels only allow for 1 user, which is a pain

Return on Investment

Saving us hundreds of dollars compared to Hootsuite

Usability

Simple and easy to use.

Alternatives Considered

Hootsuite and Buffer

Much cheaper and has basically the same feature set.

Key Insights

Do you think Zoho Social delivers good value for the price?

Yes

Are you happy with Zoho Social's feature set?

Yes

Did Zoho Social live up to sales and marketing promises?

Yes

Did implementation of Zoho Social go as expected?

Yes

Would you buy Zoho Social again?

Yes

Likelihood to Recommend

For our use case, which is mostly customer support oriented, the platform works well. If you have a larger social media team or a more complex posting schedule/strategy, it may not be fully-featured enough for you.

Zoho Social Feature Ratings

Comments

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Zoho Social is the most affordable choice and has all the features you need