ZoomInfo - zooming right into the info you need!
July 14, 2017

ZoomInfo - zooming right into the info you need!

Paul-David Marginean | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with ZoomInfo

Zoominfo is used by the Salesforce & Pardot department with two main scopes: updating the existing contacts (by finding the up-to-date email address and/or phone) and, respectively, for building lists for the research department, that they can use for their surveys.
  • Offers a very large pool for finding contacts.
  • Offers a great Chrome add-on in ReachOut, allowing you to quickly view the details of a contact whether you are in LinkedIn or somewhere else.
  • Now offers a nice Salesforce integrated tool.
  • Not all contacts in our database are in Zoominfo, which proves that there are still important people not there.
  • Not all contacts have up-to-date data. We have found many instances in which contacts that switched jobs in the last 3-9 months still had the old email address and workplace listed.
  • The inability to view the email address & phone straight in the list page makes it a bit weary to go through lots of contacts, as you need to open each and every one.
  • Drastically cuts costs in terms of finding the right audience to field a survey: it bypasses the need to buy lists, as we can build them using ZoomInfo.
  • Hoover's
Zoominfo offers the best alternative in terms of quality/price, while also being easy to use.
It is excellent for finding new contacts, as the contacts pool is large so although you are not getting all the results you maybe are aiming for, you still get a very reasonable amount of folks. Still, it is not the best place to look for non-US/Canada contacts. It lacks especially contacts in Asia, specifically Japan, China or Korea.

ZoomInfo Sales Feature Ratings

Advanced search
8
Identification of new leads
10
List quality
8
List upload/download
8
Ideal customer targeting
7
Load time/data access
10
Contact information
7
Company information
9
Industry information
7
Lead qualification process
8
Smart lists and recommendations
7
Salesforce integration
9
Company/business profiles
9
Alerts and reminders
7
Data hygiene
7
Automatic data refresh
6
Tags
7
Filters and segmentation
8
Sales email templates
Not Rated
Append emails to records
Not Rated