What users are saying about
14 Ratings
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Top Rated
842 Ratings
14 Ratings
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Score 9.3 out of 100

ActiveCampaign

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Top Rated
842 Ratings
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Score 8.5 out of 100

Feature Set Ratings

  • 360 Campaigner ranks higher in 6 feature sets: Email & Online Marketing, Lead Management, Campaign Management, Social Media Marketing, Reporting & Analytics, Platform & Infrastructure

Email & Online Marketing

9.6

360 Campaigner

96%
8.4

ActiveCampaign

84%
360 Campaigner ranks higher in 8/9 features

WYSIWYG email editor

10.0
100%
1 Rating
7.9
79%
559 Ratings

Dynamic content

9.0
90%
1 Rating
8.2
82%
496 Ratings

Ability to test dynamic content

10.0
100%
1 Rating
8.1
81%
450 Ratings

Landing pages

10.0
100%
1 Rating
7.4
74%
321 Ratings

A/B testing

9.0
90%
1 Rating
8.6
86%
362 Ratings

Mobile optimization

10.0
100%
1 Rating
8.4
84%
506 Ratings

Email deliverability reporting

9.0
90%
1 Rating
9.2
92%
651 Ratings

List management

9.0
90%
1 Rating
8.9
89%
626 Ratings

Triggered drip sequences

10.0
100%
1 Rating
9.1
91%
553 Ratings

Lead Management

9.8

360 Campaigner

98%
8.6

ActiveCampaign

86%
360 Campaigner ranks higher in 4/4 features

Lead nurturing

10.0
100%
1 Rating
8.8
88%
473 Ratings

Lead scoring and grading

10.0
100%
1 Rating
8.4
84%
346 Ratings

Data quality management

10.0
100%
1 Rating
8.5
85%
388 Ratings

Automated sales alerts and tasks

9.0
90%
1 Rating
8.5
85%
343 Ratings

Campaign Management

9.5

360 Campaigner

95%
8.4

ActiveCampaign

84%
360 Campaigner ranks higher in 2/2 features

Calendaring

9.0
90%
1 Rating
8.3
83%
280 Ratings

Event/webinar marketing

10.0
100%
1 Rating
8.5
85%
273 Ratings

Social Media Marketing

10.0

360 Campaigner

100%
8.6

ActiveCampaign

86%
360 Campaigner ranks higher in 2/2 features

Social sharing and campaigns

10.0
100%
1 Rating
8.7
87%
245 Ratings

Social profile integration

10.0
100%
1 Rating
8.4
84%
241 Ratings

Reporting & Analytics

9.3

360 Campaigner

93%
8.6

ActiveCampaign

86%
360 Campaigner ranks higher in 3/3 features

Dashboards

9.0
90%
1 Rating
8.6
86%
575 Ratings

Standard reports

10.0
100%
1 Rating
8.8
88%
562 Ratings

Custom reports

9.0
90%
1 Rating
8.4
84%
363 Ratings

Platform & Infrastructure

9.3

360 Campaigner

93%
8.8

ActiveCampaign

88%
360 Campaigner ranks higher in 5/6 features

API

9.0
90%
1 Rating
9.1
91%
376 Ratings

Role-based workflow & approvals

9.0
90%
1 Rating
8.3
83%
256 Ratings

Customizability

10.0
100%
1 Rating
8.7
87%
397 Ratings

Integration with Salesforce.com

9.0
90%
1 Rating
8.8
88%
85 Ratings

Integration with Microsoft Dynamics CRM

9.0
90%
1 Rating
9.0
90%
55 Ratings

Integration with SugarCRM

10.0
100%
1 Rating
8.8
88%
51 Ratings

Attribute Ratings

  • 360 Campaigner is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

10.0

360 Campaigner

100%
1 Rating
9.0

ActiveCampaign

90%
646 Ratings

Likelihood to Renew

360 Campaigner

N/A
0 Ratings
8.8

ActiveCampaign

88%
19 Ratings

Usability

360 Campaigner

N/A
0 Ratings
8.2

ActiveCampaign

82%
34 Ratings

Availability

360 Campaigner

N/A
0 Ratings
9.1

ActiveCampaign

91%
4 Ratings

Performance

360 Campaigner

N/A
0 Ratings
6.7

ActiveCampaign

67%
4 Ratings

Support Rating

360 Campaigner

N/A
0 Ratings
6.0

ActiveCampaign

60%
38 Ratings

In-Person Training

360 Campaigner

N/A
0 Ratings
7.3

ActiveCampaign

73%
1 Rating

Implementation Rating

360 Campaigner

N/A
0 Ratings
8.7

ActiveCampaign

87%
10 Ratings

Configurability

360 Campaigner

N/A
0 Ratings
7.7

ActiveCampaign

77%
3 Ratings

Ease of integration

360 Campaigner

N/A
0 Ratings
8.1

ActiveCampaign

81%
3 Ratings

Product Scalability

360 Campaigner

N/A
0 Ratings
8.5

ActiveCampaign

85%
4 Ratings

Vendor post-sale

360 Campaigner

N/A
0 Ratings
7.7

ActiveCampaign

77%
3 Ratings

Vendor pre-sale

360 Campaigner

N/A
0 Ratings
7.3

ActiveCampaign

73%
3 Ratings

Likelihood to Recommend

360 Campaigner

360 Campaigner has simplistic marketing solutions, from email marketing, and automatic social media posting. Besides, 360 Campaigner has email delivery notifications and tracking, which helps the company to know when an audience has received an email. Furthermore, on lead management and nurturing, 360 Campaigner has played a critical role.
Read full review

ActiveCampaign

ActiveCampaign is great for anyone who wants loads of flexibility for building automations. They really excel at allowing you do build any automation you want.
However, because it's slightly more expensive than some other options for email marketing, if you're sending general newsletters or don't need complicated automations, you could go for a cheaper alternative.
Read full review

Pros

360 Campaigner

  • 360 Campaigner has lead management, which helps in segmentation and lead nurturing.
  • 360 Campaigner supports email marketing and delivery tracking.
  • Mobile optimization is another marketing solution.
Read full review

ActiveCampaign

  • Contact management is robust and reliable, and provides all the capabilities I was looking for.
  • Marketing automation takes a little figuring out, but it's easy to learn and easy to use.
  • Deals are highly customizable and incredibly easy to use. I love that you can use it to create all kinds of workflows, not just sales pipelines.
  • Training videos and webinars are top notch. I've learned a lot from them and always appreciate the email notifications when a new video/webinar is available.
Read full review

Cons

360 Campaigner

  • No mobile application for 360 Campaigner.
  • Furthermore, 360 Campaigner requires online classes, to make the software more efficient.
  • Lastly, the dashboard of 360 Campaigner is inflexible and not practical to use.
Read full review

ActiveCampaign

  • I use the ecommerce feature for email template design and there's been a bug where I can't change the colours of the shopping block to match a theme. Which is annoying in of itself and is actually quite critical but beyond that it would be nice if they could either fix it quickly or keep me up to date on the progress of the fix.
  • It could be a little bit easier to find pricing online.
  • Support isn't online at all times of the day, which is understandable but definitely would be a nice thing to have.
Read full review

Pricing Details

360 Campaigner

Starting Price

$90 upto 10000 emails

Editions & Modules

360 Campaigner editions and modules pricing
EditionModules
Starter$901
Genius$2492
Explorer$1,4993
Champion$1,6994

Footnotes

  1. upto 10000 emails
  2. up to 10000 emails, 30000 Nurture emails
  3. up to 10000 emails & Contacts
  4. up to 10000 emails & Contacts, 30000 Nurture emails

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

For additional tiers of emails, contacts and nurturing credits under each plan.

ActiveCampaign

Starting Price

$9 per month

Editions & Modules

ActiveCampaign editions and modules pricing
EditionModules
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294

Footnotes

  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Likelihood to Renew

360 Campaigner

No answers on this topic

ActiveCampaign

For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
Read full review

Usability

360 Campaigner

No answers on this topic

ActiveCampaign

ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
Read full review

Reliability and Availability

360 Campaigner

No answers on this topic

ActiveCampaign

I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
Read full review

Performance

360 Campaigner

No answers on this topic

ActiveCampaign

Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
Read full review

Support Rating

360 Campaigner

No answers on this topic

ActiveCampaign

This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
Read full review

Implementation Rating

360 Campaigner

No answers on this topic

ActiveCampaign

Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
Read full review

Alternatives Considered

360 Campaigner

360 Campaigner has a delivery tracking option, which helps us understand the moment an email has been received. Also, lead segmentation is a tool that helps us know our market, and keep the client's database. The drip email marketing is another feature that I see with 360 Campaigner. Lastly, 360 Campaigner can easily extract or dig the client's contacts from various sources.
Read full review

ActiveCampaign

I felt like ActiveCampaign had the most features for the value I was expecting. I looked at other reviews just like this to see whether it would meet my needs. I also considered price. As a startup, I wanted to make sure I could have a platform that could grow to what I needed it to be without paying too much at the beginning.
Read full review

Scalability

360 Campaigner

No answers on this topic

ActiveCampaign

My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
Read full review

Return on Investment

360 Campaigner

  • Email marketing brings more clients on board, making us have huge sales.
  • Lead management increases the customer loyalty and the brand reputation.
  • The sales volume exceeds the cost of installing 360 Campaigner.
Read full review

ActiveCampaign

  • ActiveCampaign saved us thousands of dollars over our previous CRM platform.
  • We are able to track leads through the sales pipeline, seeing exactly how much our efforts are bringing in.
  • We are able to provide better customer service by quickly responding to forms completed on our website no matter the time/day.
  • We can run reports to find areas we may be deficient in marketing or sales, and also see our strengths, which is important to our C Suite.
  • ActiveCampaign Automations save us a significant amount of time.
Read full review

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