360 Campaigner vs. ActiveCampaign

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
360 Campaigner
Score 7.3 out of 10
Small Businesses (1-50 employees)
360 Campaigner is a B2B marketing automation platform that includes email marketing, lead nurturing, and CRM capabilities. Data Below Provided by 360 Campaigner Marketing Automation Features Email & Online Marketing Features WYSIWYG Email Editor Scheduled Emails Deliverability Scoring Delivery Tracking Drip Email Marketing Forms, Dynamic Content Dynamic Content Testing (pre…
$90
upto 10000 emails
ActiveCampaign
Score 7.9 out of 10
N/A
ActiveCampaign helps small teams power big businesses with a platform for intelligent marketing automation. It provides email marketing, marketing automation, and CRM tools that help businesses to create incredible customer experiences.
$15
per month
Pricing
360 CampaignerActiveCampaign
Editions & Modules
Starter
$90
upto 10000 emails
Genius
$249
up to 10000 emails, 30000 Nurture emails
Explorer
$1,499
up to 10000 emails & Contacts
Champion
$1,699
up to 10000 emails & Contacts, 30000 Nurture emails
Starter
$15
per month
Plus
$49
per month
Pro
$79
per month
Enterprise
$145
per month
Offerings
Pricing Offerings
360 CampaignerActiveCampaign
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsFor additional tiers of emails, contacts and nurturing credits under each plan.No matter what plan you choose, our services are designed to help you get the most out of your investment — so you can focus on running your business. ActiveCampaign services included in all plan tiers: ActiveTraining Community access Contact migration Customer enablement workshops Video tutorials Chat and ticket support Knowledge base & help guides
More Pricing Information
Features
360 CampaignerActiveCampaign
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
360 Campaigner
9.6
1 Ratings
21% above category average
ActiveCampaign
8.9
664 Ratings
13% above category average
WYSIWYG email editor10.01 Ratings9.5581 Ratings
Dynamic content9.01 Ratings9.2520 Ratings
Ability to test dynamic content10.01 Ratings8.8471 Ratings
Landing pages10.01 Ratings7.9338 Ratings
A/B testing9.01 Ratings9.3380 Ratings
Mobile optimization10.01 Ratings9.4526 Ratings
Email deliverability reporting9.01 Ratings7.1631 Ratings
List management9.01 Ratings9.7650 Ratings
Triggered drip sequences10.01 Ratings9.7574 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
360 Campaigner
9.8
1 Ratings
24% above category average
ActiveCampaign
7.5
524 Ratings
3% below category average
Lead nurturing automation10.01 Ratings9.3491 Ratings
Lead scoring and grading10.01 Ratings8.0359 Ratings
Data quality management10.01 Ratings9.3401 Ratings
Automated sales alerts and tasks9.01 Ratings9.3355 Ratings
Lead segmentation and distribution00 Ratings1.81 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
360 Campaigner
9.5
1 Ratings
22% above category average
ActiveCampaign
9.6
374 Ratings
23% above category average
Calendaring9.01 Ratings9.7295 Ratings
Event/webinar marketing10.01 Ratings9.6286 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
360 Campaigner
10.0
1 Ratings
28% above category average
ActiveCampaign
9.6
287 Ratings
24% above category average
Social sharing and campaigns10.01 Ratings9.7254 Ratings
Social profile integration10.01 Ratings9.5250 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
360 Campaigner
9.3
1 Ratings
21% above category average
ActiveCampaign
8.4
627 Ratings
11% above category average
Dashboards9.01 Ratings8.0597 Ratings
Standard reports10.01 Ratings8.0584 Ratings
Custom reports9.01 Ratings9.2377 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
360 Campaigner
9.3
1 Ratings
20% above category average
ActiveCampaign
9.3
491 Ratings
20% above category average
API9.01 Ratings9.6391 Ratings
Role-based workflow & approvals9.01 Ratings9.4267 Ratings
Customizability10.01 Ratings9.5420 Ratings
Integration with Salesforce.com9.01 Ratings9.492 Ratings
Integration with Microsoft Dynamics CRM9.01 Ratings9.860 Ratings
Integration with SugarCRM10.01 Ratings9.856 Ratings
Third-party software integrations00 Ratings7.520 Ratings
Best Alternatives
360 CampaignerActiveCampaign
Small Businesses
Vbout
Vbout
Score 9.6 out of 10
Vbout
Vbout
Score 9.6 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
360 CampaignerActiveCampaign
Likelihood to Recommend
10.0
(1 ratings)
7.7
(676 ratings)
Likelihood to Renew
-
(0 ratings)
8.5
(25 ratings)
Usability
-
(0 ratings)
7.8
(38 ratings)
Availability
-
(0 ratings)
9.1
(5 ratings)
Performance
-
(0 ratings)
7.1
(5 ratings)
Support Rating
-
(0 ratings)
1.3
(41 ratings)
In-Person Training
-
(0 ratings)
9.1
(2 ratings)
Online Training
-
(0 ratings)
7.3
(1 ratings)
Implementation Rating
-
(0 ratings)
8.7
(14 ratings)
Configurability
-
(0 ratings)
6.4
(4 ratings)
Ease of integration
-
(0 ratings)
9.0
(4 ratings)
Product Scalability
-
(0 ratings)
1.3
(5 ratings)
Vendor post-sale
-
(0 ratings)
6.4
(4 ratings)
Vendor pre-sale
-
(0 ratings)
7.2
(4 ratings)
User Testimonials
360 CampaignerActiveCampaign
Likelihood to Recommend
360 Campaigner
360 Campaigner has simplistic marketing solutions, from email marketing, and automatic social media posting. Besides, 360 Campaigner has email delivery notifications and tracking, which helps the company to know when an audience has received an email. Furthermore, on lead management and nurturing, 360 Campaigner has played a critical role.
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ActiveCampaign
ActiveCampaign is brilliant for small businesses wanting a secure, reliable and user friendly email capture software that filters users emails into the appropriate category/tags and have endless options when it comes to having different lead magnets and ways users may sign up. It's been super handy for my small business to send regular emails and be able to analyse the success rates and open rates of emails and the ability to resend them with a different subject line. It's made email marketing really easy peasy.
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Pros
360 Campaigner
  • 360 Campaigner has lead management, which helps in segmentation and lead nurturing.
  • 360 Campaigner supports email marketing and delivery tracking.
  • Mobile optimization is another marketing solution.
Read full review
ActiveCampaign
  • The graphic design is very good, especially fonts, colours and templates
  • Flexibility of design and functionality
  • Takes a little while to learn it, but generally user-friendly
  • Looks very professional but doesn't cost much to get started
  • There are masses of integrations for ActiveCampaign, and the ones I tried all worked well and didn't take long to figure out.
Read full review
Cons
360 Campaigner
  • No mobile application for 360 Campaigner.
  • Furthermore, 360 Campaigner requires online classes, to make the software more efficient.
  • Lastly, the dashboard of 360 Campaigner is inflexible and not practical to use.
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ActiveCampaign
  • The email designing part could be easier to use. There are certain simple shortcuts that don't work, for example, adding links is more complicated than it should be, moving blocks around is hard, etc.
  • There's no good way to filter by 'active' and 'inactive' subscribers when editing en-mass.
  • I'd like more reporting data on one page.
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Likelihood to Renew
360 Campaigner
No answers on this topic
ActiveCampaign
I am committed at the moment. Rebuilding the automations I have would be a huge time drain. Plus the cost of learning a new system and the risk to deliverability of porting a 6,000 person list to a new platform. Also, AC offers everything I need ast a reasonable (but a little high) price. So, why not a 10? Because, early 2023, AC dropped a massive 2x price hike on long-term customers. They knew few would shift, so this feels like a cynical cash grab and left a bad taste, If they do something like this again, this camel will have a broken back.
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Usability
360 Campaigner
No answers on this topic
ActiveCampaign
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
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Reliability and Availability
360 Campaigner
No answers on this topic
ActiveCampaign
I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
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Performance
360 Campaigner
No answers on this topic
ActiveCampaign
Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
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Support Rating
360 Campaigner
No answers on this topic
ActiveCampaign
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
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Implementation Rating
360 Campaigner
No answers on this topic
ActiveCampaign
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
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Alternatives Considered
360 Campaigner
360 Campaigner has a delivery tracking option, which helps us understand the moment an email has been received. Also, lead segmentation is a tool that helps us know our market, and keep the client's database. The drip email marketing is another feature that I see with 360 Campaigner. Lastly, 360 Campaigner can easily extract or dig the client's contacts from various sources.
Read full review
ActiveCampaign
I moved to ActiveCampaign from Mailchimp. Admittedly, I was using the free version of Mailchimp, but I had numerous episodes of subscriber data NOT being added to Mailchimp, despite using API to integrate with my mailing list. Obviously, I couldn't pay for clicks and not capture subscriber data, so I had to find something else. ActiveCampaign has been 100% reliable in testing.
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Scalability
360 Campaigner
No answers on this topic
ActiveCampaign
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
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Return on Investment
360 Campaigner
  • Email marketing brings more clients on board, making us have huge sales.
  • Lead management increases the customer loyalty and the brand reputation.
  • The sales volume exceeds the cost of installing 360 Campaigner.
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ActiveCampaign
  • I haven't monetized my list yet so no clear ROI but great from a list-building perspective
  • The software is not cheap so at times I feel like I may not be getting the most out of the product because I'm not using all of the features
Read full review
ScreenShots

360 Campaigner Screenshots

Screenshot of The DashboardScreenshot of Integrated Contact DatabaseScreenshot of Uploading A ListScreenshot of Campaign Creation - Step I - VScreenshot of Built-In CRMScreenshot of Lead Nurturing

ActiveCampaign Screenshots

Screenshot of tagging, that when combined with conditional content helps to put the right message in front of each customer.Screenshot of marketing automationScreenshot of audience segmentation based on engagement, purchase activity, lead score, or any other dimensionScreenshot of live chat, site messaging, email, and a unified inbox that can be used to build relationships with customers.Screenshot of the CRM, which helps sales reps to get more done in less time