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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    360 Campaigner

    Score7.6 out of 10
    Small Businesses (1-50 employees)
    360 Campaigner is a B2B marketing automation platform that includes email marketing, lead nurturing, and CRM capabilities. Data Below Provided by 360 Campaigner Marketing Automation Features Email & Online Marketing Features WYSIWYG Email Editor Scheduled Emails Deliverability Scoring Delivery Tracking Drip Email Marketing Forms, Dynamic Content Dynamic Content Testing (pre…

    $90

    upto 10000 emails

    ActiveCampaign

    Score8.7 out of 10
    N/AActiveCampaign is presented as an AI-first marketing platform for marketers, agencies, and entrepreneurs. It uses Active Intelligence for goal-aware automation and personalized experiences across email, SMS, and WhatsApp. ActiveCampaign integrates with 950+ apps and generates insights to optimize every workflow.

    $180

    per year (single user)

    Pricing
    360 CampaignerActiveCampaign
    Editions & Modules
    Starter
    $90
    upto 10000 emails
    Genius
    $249
    up to 10000 emails, 30000 Nurture emails
    Explorer
    $1,499
    up to 10000 emails & Contacts
    Champion
    $1,699
    up to 10000 emails & Contacts, 30000 Nurture emails
    Starter
    $15
    per month (billed annually)
    Pro
    $49
    per month (billed annually)
    Plus
    $79
    per month (billed annually)
    Enterprise
    $149
    per month (billed annually)
    Offerings
    Pricing Offerings
    360 CampaignerActiveCampaign
    Free Trial
    YesYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeNo setup feeOptional
    Additional DetailsFor additional tiers of emails, contacts and nurturing credits under each plan.—
    More Pricing Information
    Community Pulse
    360 CampaignerActiveCampaign
    Considered Both Products
    360 Campaigner
    No answer on this topic
    ActiveCampaign
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    98%
    Would buy again
    493 Answers
    Delivers good value for the price
    No answers on this topic
    98%
    Delivers good value for the price
    471 Answers
    Happy with the feature set
    No answers on this topic
    98%
    Happy with the feature set
    494 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    97%
    Lived up to sales and marketing promises
    455 Answers
    Implementation went as expected
    No answers on this topic
    94%
    Implementation went as expected
    459 Answers
    Features
    360 CampaignerActiveCampaign
    Email & Online Marketing
    Comparison of Email & Online Marketing features of 360 Campaigner and ActiveCampaign
    Feature
    360 Campaigner
    9.6
    1 Ratings
    22% above category average
    ActiveCampaign
    8.7
    691 Ratings
    12% above category average
    WYSIWYG email editor10.01 Ratings8.5610 Ratings
    Dynamic content9.01 Ratings8.8542 Ratings
    Ability to test dynamic content10.01 Ratings8.5491 Ratings
    Landing pages10.01 Ratings7.7358 Ratings
    A/B testing9.01 Ratings8.3400 Ratings
    Mobile optimization10.01 Ratings9.3550 Ratings
    Email deliverability reporting9.01 Ratings8.6659 Ratings
    List management9.01 Ratings8.8678 Ratings
    Triggered drip sequences10.01 Ratings10.0597 Ratings
    Lead Management
    Comparison of Lead Management features of 360 Campaigner and ActiveCampaign
    Feature
    360 Campaigner
    9.8
    1 Ratings
    21% above category average
    ActiveCampaign
    8.2
    544 Ratings
    3% above category average
    Lead nurturing automation10.01 Ratings8.5510 Ratings
    Lead scoring and grading10.01 Ratings8.5372 Ratings
    Data quality management10.01 Ratings8.5418 Ratings
    Automated sales alerts and tasks9.01 Ratings8.8366 Ratings
    Lead segmentation and distribution00 Ratings6.820 Ratings
    Campaign Management
    Comparison of Campaign Management features of 360 Campaigner and ActiveCampaign
    Feature
    360 Campaigner
    9.5
    1 Ratings
    23% above category average
    ActiveCampaign
    8.9
    391 Ratings
    16% above category average
    Calendaring9.01 Ratings8.6312 Ratings
    Event/webinar marketing10.01 Ratings9.1293 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of 360 Campaigner and ActiveCampaign
    Feature
    360 Campaigner
    10.0
    1 Ratings
    28% above category average
    ActiveCampaign
    6.8
    295 Ratings
    10% below category average
    Social sharing and campaigns10.01 Ratings7.2262 Ratings
    Social profile integration10.01 Ratings6.4257 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of 360 Campaigner and ActiveCampaign
    Feature
    360 Campaigner
    9.3
    1 Ratings
    21% above category average
    ActiveCampaign
    8.3
    653 Ratings
    10% above category average
    Dashboards9.01 Ratings8.0624 Ratings
    Standard reports10.01 Ratings8.5612 Ratings
    Custom reports9.01 Ratings8.3398 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of 360 Campaigner and ActiveCampaign
    Feature
    360 Campaigner
    9.3
    1 Ratings
    20% above category average
    ActiveCampaign
    8.7
    512 Ratings
    13% above category average
    API9.01 Ratings8.6410 Ratings
    Role-based workflow & approvals9.01 Ratings8.7278 Ratings
    Customizability10.01 Ratings7.6438 Ratings
    Integration with Salesforce.com9.01 Ratings9.097 Ratings
    Integration with Microsoft Dynamics CRM9.01 Ratings9.964 Ratings
    Integration with SugarCRM10.01 Ratings9.359 Ratings
    Third-party software integrations00 Ratings7.541 Ratings
    Best Alternatives
    360 CampaignerActiveCampaign
    Small Businesses
    Vbout
    Score9.9 out of 10
    Vbout
    Score9.9 out of 10
    Medium-sized Companies
    Bloomreach
    Score9.2 out of 10
    Bloomreach
    Score9.2 out of 10
    Enterprises
    Iterable
    Score8.1 out of 10
    Iterable
    Score8.1 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    360 CampaignerActiveCampaign
    Likelihood to Recommend
    10.0
    (1 ratings)
    8.6
    (704 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    10.0
    (27 ratings)
    Usability
    -
    (0 ratings)
    9.3
    (67 ratings)
    Availability
    -
    (0 ratings)
    9.1
    (5 ratings)
    Performance
    -
    (0 ratings)
    7.3
    (5 ratings)
    Support Rating
    -
    (0 ratings)
    1.3
    (42 ratings)
    In-Person Training
    -
    (0 ratings)
    9.1
    (2 ratings)
    Online Training
    -
    (0 ratings)
    7.3
    (1 ratings)
    Implementation Rating
    -
    (0 ratings)
    10.0
    (16 ratings)
    Configurability
    -
    (0 ratings)
    6.4
    (4 ratings)
    Ease of integration
    -
    (0 ratings)
    9.1
    (4 ratings)
    Product Scalability
    -
    (0 ratings)
    1.0
    (5 ratings)
    Vendor post-sale
    -
    (0 ratings)
    6.4
    (4 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    7.3
    (4 ratings)
    User Testimonials
    360 CampaignerActiveCampaign
    Likelihood to Recommend
    360 Campaigner
    360 Campaigner has simplistic marketing solutions, from email marketing, and automatic social media posting. Besides, 360 Campaigner has email delivery notifications and tracking, which helps the company to know when an audience has received an email. Furthermore, on lead management and nurturing, 360 Campaigner has played a critical role.
    Incentivized
    Read full review
    ActiveCampaign
    I've been using ActiveCampaign since around 2018-2019 and I've always been satisfied with the software. It's simple to use, connects with the other tools I use and makes it easy for me to duplicate automations, email templates and workflows as I need to. On top of that, any time I've had an issue (which I think is around twice in the past 5/6 years), the customer service has always been super helpful and my issue has been resolved quickly.
    Incentivized
    Read full review
    Pros
    360 Campaigner
    • 360 Campaigner has lead management, which helps in segmentation and lead nurturing.
    • 360 Campaigner supports email marketing and delivery tracking.
    • Mobile optimization is another marketing solution.
    Incentivized
    Read full review
    ActiveCampaign
    • Collects and filters emails from various lead magnets exceptionally well (especially if a user wants to re-sign up to the same lead magnet and go through it again, they can)
    • Super easy to use email creation that is aesthetically pleasing and user friendly
    • Easy email sequences and user classification from a large range of opt in trigger options
    Incentivized
    Read full review
    Cons
    360 Campaigner
    • No mobile application for 360 Campaigner.
    • Furthermore, 360 Campaigner requires online classes, to make the software more efficient.
    • Lastly, the dashboard of 360 Campaigner is inflexible and not practical to use.
    Incentivized
    Read full review
    ActiveCampaign
    • It took me a while to get to understand where to find things, and I used a free online course from a consultant who specialises in AC to help me get the foundations set up more easily. That said, there were lots of onboarding workshops, which were good. It just felt like it required a lot of different angles of learning to just get started.
    • The customer support took longer than other software to get back to me via email, though once I found the chat option for my most recent query, that was fast.
    • I've ended up switching to another programme where more software is more naturally integrated, and the AC equivalent is included in the price, along with many other types of software. However, design-wise, ActiveCampaign is much better.
    • I also had a problem with a form used on my WordPress website, which has a BuddyBoss platform - the colours on the form would be overridden by colour choices for the website, so they were hard to read (pink text on purple background instead of the gold text it was meant to be)
    • I couldn't always find the templates I was looking for or how to access them for automation-based emails. I think when I used it, there was a new type of template for newsletters that weren't available for automations, so I had to recreate it, which added time.
    Incentivized
    Read full review
    Likelihood to Renew
    360 Campaigner
    No answers on this topic
    ActiveCampaign
    I am committed at the moment. Rebuilding the automations I have would be a huge time drain. Plus the cost of learning a new system and the risk to deliverability of porting a 6,000 person list to a new platform. Also, AC offers everything I need ast a reasonable (but a little high) price. So, why not a 10? Because, early 2023, AC dropped a massive 2x price hike on long-term customers. They knew few would shift, so this feels like a cynical cash grab and left a bad taste, If they do something like this again, this camel will have a broken back.
    Incentivized
    Read full review
    Usability
    360 Campaigner
    No answers on this topic
    ActiveCampaign
    ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
    Read full review
    Reliability and Availability
    360 Campaigner
    No answers on this topic
    ActiveCampaign
    I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
    Incentivized
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    Performance
    360 Campaigner
    No answers on this topic
    ActiveCampaign
    Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
    Incentivized
    Read full review
    Support Rating
    360 Campaigner
    No answers on this topic
    ActiveCampaign
    This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
    Incentivized
    Read full review
    Implementation Rating
    360 Campaigner
    No answers on this topic
    ActiveCampaign
    Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
    Incentivized
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    Alternatives Considered
    360 Campaigner
    360 Campaigner has a delivery tracking option, which helps us understand the moment an email has been received. Also, lead segmentation is a tool that helps us know our market, and keep the client's database. The drip email marketing is another feature that I see with 360 Campaigner. Lastly, 360 Campaigner can easily extract or dig the client's contacts from various sources.
    Incentivized
    Read full review
    ActiveCampaign
    I moved to ActiveCampaign from Mailchimp. Admittedly, I was using the free version of Mailchimp, but I had numerous episodes of subscriber data NOT being added to Mailchimp, despite using API to integrate with my mailing list. Obviously, I couldn't pay for clicks and not capture subscriber data, so I had to find something else. ActiveCampaign has been 100% reliable in testing.
    Incentivized
    Read full review
    Scalability
    360 Campaigner
    No answers on this topic
    ActiveCampaign
    My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
    Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
    At this point, I don't think I'd ever use any other platform!
    Incentivized
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    Return on Investment
    360 Campaigner
    • Email marketing brings more clients on board, making us have huge sales.
    • Lead management increases the customer loyalty and the brand reputation.
    • The sales volume exceeds the cost of installing 360 Campaigner.
    Incentivized
    Read full review
    ActiveCampaign
    • I haven't monetized my list yet so no clear ROI but great from a list-building perspective
    • The software is not cheap so at times I feel like I may not be getting the most out of the product because I'm not using all of the features
    Incentivized
    Read full review
    ScreenShots

    360 Campaigner Screenshots

    Screenshot of The DashboardScreenshot of Integrated Contact DatabaseScreenshot of Uploading A ListScreenshot of Campaign Creation - Step I - VScreenshot of Built-In CRMScreenshot of Lead Nurturing

    ActiveCampaign Screenshots

    Product screenshotProduct screenshotProduct screenshotProduct screenshotProduct screenshot