What users are saying about
12 Ratings
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Top Rated
684 Ratings
12 Ratings
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Score 9.7 out of 100

ActiveCampaign

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Top Rated
684 Ratings
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Score 8.8 out of 100

Likelihood to Recommend

360 Campaigner

360 Campaigner has simplistic marketing solutions, from email marketing, and automatic social media posting. Besides, 360 Campaigner has email delivery notifications and tracking, which helps the company to know when an audience has received an email. Furthermore, on lead management and nurturing, 360 Campaigner has played a critical role.
Jessica Bwire | TrustRadius Reviewer

ActiveCampaign

ActiveCampaign is especially good for businesses that would like to connect their online store with their email marketing platform to maximize returns. What sets ActiveCampaign apart from all other email platforms is its ability to lead potential buyers through automated flows. If you are just looking to deliver your monthly newsletters ActiveCampaign is likely too much power, and price for what you need. But if you want the most customizable experience for your customers and potential customers then ActiveCampaign truly stands alone as the best available platform.
Tim Weatherall | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

360 Campaigner
9.6
ActiveCampaign
8.4
WYSIWYG email editor
360 Campaigner
10.0
ActiveCampaign
8.1
Dynamic content
360 Campaigner
9.0
ActiveCampaign
8.5
Ability to test dynamic content
360 Campaigner
10.0
ActiveCampaign
8.0
Landing pages
360 Campaigner
10.0
ActiveCampaign
7.1
A/B testing
360 Campaigner
9.0
ActiveCampaign
8.7
Mobile optimization
360 Campaigner
10.0
ActiveCampaign
8.2
Email deliverability reporting
360 Campaigner
9.0
ActiveCampaign
8.9
List management
360 Campaigner
9.0
ActiveCampaign
8.8
Triggered drip sequences
360 Campaigner
10.0
ActiveCampaign
9.1

Lead Management

360 Campaigner
9.8
ActiveCampaign
8.5
Lead nurturing
360 Campaigner
10.0
ActiveCampaign
8.8
Lead scoring and grading
360 Campaigner
10.0
ActiveCampaign
8.4
Data quality management
360 Campaigner
10.0
ActiveCampaign
8.2
Automated sales alerts and tasks
360 Campaigner
9.0
ActiveCampaign
8.6

Campaign Management

360 Campaigner
9.5
ActiveCampaign
7.9
Calendaring
360 Campaigner
9.0
ActiveCampaign
7.7
Event/webinar marketing
360 Campaigner
10.0
ActiveCampaign
8.1

Social Media Marketing

360 Campaigner
10.0
ActiveCampaign
8.3
Social sharing and campaigns
360 Campaigner
10.0
ActiveCampaign
8.4
Social profile integration
360 Campaigner
10.0
ActiveCampaign
8.1

Reporting & Analytics

360 Campaigner
9.3
ActiveCampaign
8.5
Dashboards
360 Campaigner
9.0
ActiveCampaign
8.5
Standard reports
360 Campaigner
10.0
ActiveCampaign
8.6
Custom reports
360 Campaigner
9.0
ActiveCampaign
8.3

Platform & Infrastructure

360 Campaigner
9.3
ActiveCampaign
8.7
API
360 Campaigner
9.0
ActiveCampaign
8.7
Role-based workflow & approvals
360 Campaigner
9.0
ActiveCampaign
8.4
Customizability
360 Campaigner
10.0
ActiveCampaign
8.6
Integration with Salesforce.com
360 Campaigner
9.0
ActiveCampaign
8.6
Integration with Microsoft Dynamics CRM
360 Campaigner
9.0
ActiveCampaign
8.9
Integration with SugarCRM
360 Campaigner
10.0
ActiveCampaign
8.8

Pros

360 Campaigner

  • 360 Campaigner has lead management, which helps in segmentation and lead nurturing.
  • 360 Campaigner supports email marketing and delivery tracking.
  • Mobile optimization is another marketing solution.
Jessica Bwire | TrustRadius Reviewer

ActiveCampaign

  • The automation triggers and workflow commands available are impressive. Very robust, it's so robust I don't know what's capable of doing since I stick to foundational triggers
  • The tagging system and segmentation approach is convenient since one can create segments from different places
  • I was relatively simple to navigate around the platform. (finding where are the lists, campaigns, automations.
  • I liked the quick ability to search for specific contacts based on status and tags.
Juan R. Arroyo Yap | TrustRadius Reviewer

Cons

360 Campaigner

  • No mobile application for 360 Campaigner.
  • Furthermore, 360 Campaigner requires online classes, to make the software more efficient.
  • Lastly, the dashboard of 360 Campaigner is inflexible and not practical to use.
Jessica Bwire | TrustRadius Reviewer

ActiveCampaign

  • With the high level of customization, can be complex or overwhelming for some new users
  • Would like the ability to add some features a la carte instead of having to upgrade
  • Some reports can feel a little limited and the ability to create custom reports and charts/graphs would be nice
Kim McCumber | TrustRadius Reviewer

Likelihood to Renew

360 Campaigner

No score
No answers yet
No answers on this topic

ActiveCampaign

ActiveCampaign 9.1
Based on 17 answers
For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
page V | TrustRadius Reviewer

Usability

360 Campaigner

No score
No answers yet
No answers on this topic

ActiveCampaign

ActiveCampaign 8.1
Based on 33 answers
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
Matt Dickerson | TrustRadius Reviewer

Reliability and Availability

360 Campaigner

No score
No answers yet
No answers on this topic

ActiveCampaign

ActiveCampaign 9.1
Based on 5 answers
I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Performance

360 Campaigner

No score
No answers yet
No answers on this topic

ActiveCampaign

ActiveCampaign 8.6
Based on 5 answers
ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Support Rating

360 Campaigner

No score
No answers yet
No answers on this topic

ActiveCampaign

ActiveCampaign 6.7
Based on 38 answers
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
Chesare Johnson | TrustRadius Reviewer

Implementation Rating

360 Campaigner

No score
No answers yet
No answers on this topic

ActiveCampaign

ActiveCampaign 8.5
Based on 11 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

Alternatives Considered

360 Campaigner

360 Campaigner has a delivery tracking option, which helps us understand the moment an email has been received. Also, lead segmentation is a tool that helps us know our market, and keep the client's database. The drip email marketing is another feature that I see with 360 Campaigner. Lastly, 360 Campaigner can easily extract or dig the client's contacts from various sources.
Jessica Bwire | TrustRadius Reviewer

ActiveCampaign

MC was great but was too expensive and limited in scope for unlimited send caps. AWeber has a good email builder but at that time didn't have webhooks, making it difficult to use to meet our needs. ActiveCampaign solved both of these problems by giving us unlimited sends and providing a robust API to manage our registration process and offer our members a way to update their details in real-time.
Lee McIntosh | TrustRadius Reviewer

Scalability

360 Campaigner

No score
No answers yet
No answers on this topic

ActiveCampaign

ActiveCampaign 8.8
Based on 4 answers
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
Michelle Hill | TrustRadius Reviewer

Return on Investment

360 Campaigner

  • Email marketing brings more clients on board, making us have huge sales.
  • Lead management increases the customer loyalty and the brand reputation.
  • The sales volume exceeds the cost of installing 360 Campaigner.
Jessica Bwire | TrustRadius Reviewer

ActiveCampaign

  • I went from 0-50 new emails on my list in a matter of weeks, due to the simplicity and functionality of the landing pages/forms.
  • Because of the great email tracking features, I was able to observe and shift my emails so that I went from a 15% open rate to a 50% open rate.
Triana Garrett | TrustRadius Reviewer

Screenshots

Pricing Details

360 Campaigner

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

360 Campaigner Editions & Modules

Edition
Starter$901
Genius$2492
Explorer$1,4993
Champion$1,6994
  1. upto 10000 emails
  2. up to 10000 emails, 30000 Nurture emails
  3. up to 10000 emails & Contacts
  4. up to 10000 emails & Contacts, 30000 Nurture emails
Additional Pricing Details
For additional tiers of emails, contacts and nurturing credits under each plan.

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ActiveCampaign Editions & Modules

Edition
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294
  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]
Additional Pricing Details

Rating Summary

Likelihood to Recommend

360 Campaigner
10.0
ActiveCampaign
9.0

Likelihood to Renew

360 Campaigner
ActiveCampaign
9.1

Usability

360 Campaigner
ActiveCampaign
8.1

Reliability and Availability

360 Campaigner
ActiveCampaign
9.1

Performance

360 Campaigner
ActiveCampaign
8.6

Support Rating

360 Campaigner
ActiveCampaign
6.7

In-Person Training

360 Campaigner
ActiveCampaign
7.3

Implementation Rating

360 Campaigner
ActiveCampaign
8.5

Scalability

360 Campaigner
ActiveCampaign
8.8

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