6sense vs. BannerFlow

6sense is best when we sell to a clear list of target accounts, and we want Sales and Marketing to focus on the right companies first. It works well for SDR daily prioritization, re-engaging accounts when they start researching again, and running ABM ads only to the accounts that matter and show intent. It is less appropriate when the business is mostly high-volume inbound leads, speed to contact matters more than account intent, the target market is very small, we already know every account, or we need perfect contact-level accuracy.

Incentivized

Bannerflow works great for organisations who produce thousands of creatives in different formats every month and run creatives based advertising across multiple online channels- it helps you save redesign time and costs across your team by making the process easy and efficient. It also helps directly run ads and experiments and analyse the results using creative focussed data

Incentivized

• I think one of my favorite features are the Bombora Surge topics, I'm able to take a topic that a segment is really highly active in and create an outbound sequence based on that, just targeting certain personas. Like on the buying committee, identifying activity. I can create an end-to-end campaign just with 6sense data.

Incentivized

• Designs can be easily copied and adapted to different sizes to save time
• Extensive processes for collaboration and approvals within the tool
• allows you to share direct links to advertiser

Incentivized

• I would love to see more academy and certifications, availability, I think some easier, faster, easy, digestible courses to jump in. Certifications are great but they're very much focused on just those two certifications, so maybe more of a specialization focus on that side as well as some ways to kind of do a quick easy onboarding for first time users or those who have 6sense within their organization but don't know how to jump in and use it right away.

Incentivized

• It can be a bit slow at times.
• More flexibility in design templates.
• Occasional bugs.

Incentivized

I love the tool, it makes everything we do more powerful and accurate. I'd shout it from the rooftops any day of the week. Using this tool will take your marketing efforts to the next level, no matter where you're starting from. No need to have prior experience with the tool for it to work for you

Incentivized

I gave this rating because I’ve spent hours upon hours training reps on 6sense. A lot of my trainings have been successful and the reps are now using the tool correctly. With that, I think the usability is overall strong. It isn’t complex once it is learned by the rep or admin, just takes some practice.

Incentivized

I've never noticed it being down but I rarely log into the web interface

Incentivized

Most of the time pages load quickly and the UX is great there are moments like every platform where it is laggy though

Incentivized

We hardly needed any support but in the initial days we got some had to contact support for the product understanding, the suppor t was prompt and they were very quick to resolve any issues. The support team is very helpful and gives a lot of importance to unresolved issues.

Incentivized

It was too fast, too complex, no one could follow along. If you miss a step, you're lost for the rest of the time and there is SO MUCH to learn and keep up with.

Incentivized

I wasn't involved but heard it was great

Incentivized

6sense sales team spent a lot more time with me building out a use case and example to take back to my team. I appreciated the support and felt confident in getting the help I needed to implement the tech.

Incentivized

BannerFlow is much better than handling everything in-house (i.e. creating advertisements yourself and manually adding them to each social media platform). It doesn't require the same bandwidth and time requirement as creating everything in-house, along with analyzing advertisements. Everything is accessible in one place, the creation, the publishing, the A/B testing, etc. so it is much simpler.

Incentivized

Has been used by a few teams cross functionally and the scalability of this product is great as we continue to grow

Incentivized

• One of the big things, I think 6sense does a really good job is increasing the amount of pipeline that is generated within our organization. It's definitely one of the underrated things is I would say mental health, cold calling is very difficult. 6sense really makes it a lot easier to not stress out nearly as much going into these cold calls. Of course it is still going to happen, people are going to hang up, but I felt that people felt more confident going into these phone calls.

Incentivized

• Saved us many man hours in redesign
• Helped us launch campaigns faster
• Saved us collaboration costs for marketing agencies
• Helped maintain brand guideline consistency

Incentivized