6sense’s ABM platform captures buying signals, transforms data into insights, and makes those insights actionable through automations and alerts that puts marketing's message in front of the right buyers.
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Databook
Score 8.1 out of 10
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Databook’s main enterprise intelligence platform helps market teams quickly understand customers.
6sense is best when we sell to a clear list of target accounts, and we want Sales and Marketing to focus on the right companies first. It works well for SDR daily prioritization, re-engaging accounts when they start researching again, and running ABM ads only to the accounts that matter and show intent. It is less appropriate when the business is mostly high-volume inbound leads, speed to contact matters more than account intent, the target market is very small, we already know every account, or we need perfect contact-level accuracy.
Well Suited - Databook works well when you’re in a sales role focused on enterprise accounts. You often need a full view of a company’s priorities, financials, and strategic themes, and the tool gives you that context quickly without digging through multiple sources. Less Appropriate - It’s less useful when you’re working mid market or with fast growing smaller companies. The coverage and depth can be limited, so you may not find enough meaningful data to rely on. In those cases, manual research still ends up doing most of the work.
I think one of my favorite features are the Bombora Surge topics, I'm able to take a topic that a segment is really highly active in and create an outbound sequence based on that, just targeting certain personas. Like on the buying committee, identifying activity. I can create an end-to-end campaign just with 6sense data.
I would love to see more academy and certifications, availability, I think some easier, faster, easy, digestible courses to jump in. Certifications are great but they're very much focused on just those two certifications, so maybe more of a specialization focus on that side as well as some ways to kind of do a quick easy onboarding for first time users or those who have 6sense within their organization but don't know how to jump in and use it right away.
I love the tool, it makes everything we do more powerful and accurate. I'd shout it from the rooftops any day of the week. Using this tool will take your marketing efforts to the next level, no matter where you're starting from. No need to have prior experience with the tool for it to work for you
I gave this rating because I’ve spent hours upon hours training reps on 6sense. A lot of my trainings have been successful and the reps are now using the tool correctly. With that, I think the usability is overall strong. It isn’t complex once it is learned by the rep or admin, just takes some practice.
I rated it a seven because the core insights are genuinely useful once you get to them, but the workflow isn’t always smooth. Finding the right accounts can be hit or miss and some sections feel a bit cluttered, so it takes time to get comfortable. When it works, it saves effort, but the experience could be more intuitive
We hardly needed any support but in the initial days we got some had to contact support for the product understanding, the suppor t was prompt and they were very quick to resolve any issues. The support team is very helpful and gives a lot of importance to unresolved issues.
It was too fast, too complex, no one could follow along. If you miss a step, you're lost for the rest of the time and there is SO MUCH to learn and keep up with.
6sense sales team spent a lot more time with me building out a use case and example to take back to my team. I appreciated the support and felt confident in getting the help I needed to implement the tech.
Databook stood out because the research layer felt deeper and more strategic. It surfaces context you don’t usually get from tools like ZoomInfo or Lusha, which are great for contact data but not for understanding a company’s priorities. I used those more often because they serve broader use cases and are available in most orgs, but Databook delivered a different type of insight when I needed a clearer narrative about an account.
One of the big things, I think 6sense does a really good job is increasing the amount of pipeline that is generated within our organization. It's definitely one of the underrated things is I would say mental health, cold calling is very difficult. 6sense really makes it a lot easier to not stress out nearly as much going into these cold calls. Of course it is still going to happen, people are going to hang up, but I felt that people felt more confident going into these phone calls.
