GIMP is a free, open-source graphics software. GIMP, or General Image Manipulation Program was developed in 1996 and has continued to be updated by volunteers since then.
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Optimizely Content Marketing Platform
Score 7.0 out of 10
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Optimizely Content Marketing Platform brings teams together in a single, AI-powered workspace to share plans, collaborate on assets and execute campaigns.
GIMP is great for anyone ranging from personal use to a small business. But, if you are a large business and have a sufficient budget, I would recommend you to opt for an expensive paid software like Photoshop, that would provide not only great features but also public recognition. Its great for beginners wanting to start editing photos, there is a small learning curve that could be gotten used to in no time.
A 7 only because I think there's question marks around customization. However, I've seen very similar tools in the past where stakeholders have been skeptical, but as you get to know it and use it, you'll find actually you realize those benefits. I just think Optimizely could help its stakeholders and clients see those benefits early on versus later on. However, that's not to say it's not possible, so a 7 at this stage, but I think it's got potential in future. If you are a marketing firm who wants a centralized system for managing workflows and campaigns, it's great. It does that. However, there are better competitors fill in some of the gaps better than optimized leaders does. It could do better. I think for me, visually when I see, when I create a workflow or a campaign, I can see all the tasks associated with it and I've seen the way that our parent company uses it. It's just a list of all the tasks you see in one view. I think visually it needs improving. However, the purpose that it serves fundamentally, it's got potential, if that makes sense. It's going in the right direction, but I think competitors are doing some of it better than Optimizely is. I think they, like I was saying earlier, if they really want to realize the benefits of the product visually there needs to be some improvement. And then the controls element that I mentioned earlier as well, hopefully that answers both of your questions.
The CMP really is useful for us not only to manage the processes behind how we create content that we serve in different platforms like websites, landing pages, emails, social media, but it also help us as a team that is scattered around the globe to be able to be connected all the time to be able to see what we're working on, to be able to share assets as well. We are not reinventing the wheel to be able to show to other people within the organization what is happening at any given point. We use it not only for assets now, but we use it also for things like planning our webinars, planning our face-to-face events, so it truly is the heart of our marketing organization within the business.
GIMP should make the font tool more intuitive. Make it easier to change fonts during edit process without resetting the typeface selection.
Build in selection/move ability within tools like the typeface tool... I.e. don't require toggle between selection tool and typeface tool when wanting to move a line of type within a layer. Likewise with shapes, etc.
One thing that could be improved is some of the promotions that happen in platform. For example, there's a Opal AI little bubble at the bottom right of the corner, which you can't move across the screen. So if you're trying to change the status of a step or you're trying to update a description within a step, that can be a bit challenging and as it seems to be quite an easy fix.
I would love to see a capability in terms of having visual representation that we can share out with stakeholders that don't necessarily need access to CMP. But for that level of detail, we don't want it to go too granular, but we do want to be able to share in a quick and visual manner some of the activities that are happening so we can keep everybody in the loop without having to create different variations via different tools.
Capability, open architecture, compatibility with Photoshop plugins, wide platform coverage; To me, as an open-source, freely available application, it's the nest-in-class.
I interface GIMP with other software--I need to. I generally use the major calculation, CAD, word processing, and photo editing programs. In my office, my use of this software is not limited to computer-aided design. However, I am sure that if I needed this software for other purposes, it would have no interface problems.
The editorial calendar is the one I check multiple times every day. It gives me a clear picture of what's in progress, what's due, and where things can be moving faster. And, there's no need to open a separate doc or ask anyone for a status update. Also, the workflows are another super useful thing. Being able to assign specific reviewers to specific steps and know that nothing moves forward until they've acted has eliminated many repetitive processes.
Optimizely Content Marketing Platform's performance is generally good. Nothing that has impacted production. Page load speed doesn't typically lag longer than a few seconds. Reports take some time but not any longer than we're used to with other platforms. We have not experienced lag when integrating with other platforms
We have never needed to use the support functions for GIMP. Any queries we have or had about whether GIMP could complete a task we have used Google and YouTube. There is a wealth of information, guides, and forums dedicated to GIMP and how to perform certain tasks with the application.
Training was clear and concise. It was intuitive and helped me understand how to navigate the platform. Options to dive in on each action or skip to learn about areas of regular use. Resource links available to when I had additional questions or needed more training in a specific area. Overall, the training allowed me to use the platform without interruption
Online services like Canva are fine for quickly designing brochures and marketing materials, videos, etc. They're user friendly and fast if you have a good connection. But if you're in production mode and need to do a lot of photo manipulation at once, without being connected to the web at all times and just want to focus, GIMP is the go-to product for you
We haven't yet explored the CMS or other products within the suite but we see the potential to move all of our tools to Optimizely One. I see this really helping us gain clarity in the end to end content lifecycle, and help us use our resources and bandwidth more strategically
Optimizely is generally a reliable platform for A/B testing and digital experience management. It's helpful for it's stability, flexibility, and comprehensive features, which is helpful when managing an enterprise website
GIMP is freeware, which allows organizations that are not graphics-centered to use the powerful toolset without spending money on very expensive alternatives
GIMP is fairly easy to learn and does not require extensive user training (especially, if used for basic tasks)
The program has allowed us to meet our content goals more easily (e.g.: we publish X articles per month and track where each article is at).
It's helped us improve the accuracy of our information. We have SEO, content strategists, and legal teams involved in the workflow now because it's easy to manage.
