What users are saying about
73 Ratings
11 Ratings
73 Ratings
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Score 7.3 out of 100
11 Ratings
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Score 8.9 out of 100

Likelihood to Recommend

AB Tasty

A/B Tasty tool allows us do easy testing without burdening our limited developer resources all the time. Reports are simple enough to interpret. Support has been excellent and proactive, also the onboarding was successful. It is also an advantage that we have the possibility to drive all our traffic to the test versions rather than being limited to specific user amount per month. We can recommend A/B Tasty for testing purposes, as the platform keeps it’s promises, doesn’t require too much technical knowledge and the support is excellent.
Laura Karhu | TrustRadius Reviewer

Wyng

They have a variety of offerings so the best approach is to have a clear idea of what type of results you're looking to achieve. They can offer advice on which modules will help you achieve those goals.
Del Holston | TrustRadius Reviewer

Feature Rating Comparison

Testing and Experimentation

AB Tasty
8.0
Wyng
a/b experiment testing
AB Tasty
8.4
Wyng
Split URL testing
AB Tasty
8.4
Wyng
Multivariate testing
AB Tasty
8.0
Wyng
Multi-page/funnel testing
AB Tasty
7.4
Wyng
Mobile app testing
AB Tasty
7.6
Wyng
Visual / WYSIWYG editor
AB Tasty
7.8
Wyng
Advanced code editor
AB Tasty
8.2
Wyng
Page surveys
AB Tasty
7.3
Wyng
Preview mode
AB Tasty
8.0
Wyng
Experiment scheduler
AB Tasty
8.2
Wyng
Client-side tests
AB Tasty
8.9
Wyng
Mutually exclusive tests
AB Tasty
8.2
Wyng

Audience Segmentation & Targeting

AB Tasty
8.5
Wyng
Standard visitor segmentation
AB Tasty
8.3
Wyng
Behavioral visitor segmentation
AB Tasty
8.4
Wyng
Traffic allocation control
AB Tasty
8.6
Wyng
Website personalization
AB Tasty
8.6
Wyng

Results and Analysis

AB Tasty
7.6
Wyng
Heatmap tool
AB Tasty
6.4
Wyng
Click analytics
AB Tasty
7.9
Wyng
Scroll maps
AB Tasty
7.8
Wyng
Conversion tracking
AB Tasty
7.9
Wyng
Goal tracking
AB Tasty
7.8
Wyng
Test reporting
AB Tasty
8.0
Wyng
Results segmentation
AB Tasty
7.2
Wyng
Experiments results dashboard
AB Tasty
7.7
Wyng

Pros

AB Tasty

  • Customer-focused. Over the past year, AB Tasty has worked with us to overcome many obstacles (e.g. tracking hurdles, ITP issues, etc.). The team always finds a solution in a timely manner to ensure we're able to execute on experiments.
  • Reliability. One of the biggest hurdles earlier this year were the ITP regulations set out by Apple. Over 40% of our ad traffic was Safari users. AB Tasty was using 3rd party cookies but quickly migrated over to a local session storage solution that circumvented the issue.
Matt Mattson | TrustRadius Reviewer

Wyng

  • The cost for Offerpop was what drew me in. I got a lot of bang for my buck.
  • Contests were easy to set up.
  • Linking to products from user generated content was a plus.
Melissa Best | TrustRadius Reviewer

Cons

AB Tasty

  • Sometimes the platform is a little glitchy and requires a refresh.
  • Would be great to be able to see the experiments and projects on a timeline with their status and main result to have an immediate view of ongoing and completed projects.
  • Email notification for when an experiment reaches a certain confidence level.
Anonymous | TrustRadius Reviewer

Wyng

  • My role is mostly involved with social media analytics; measuring campaigns. Offerpop could improve in how they track views. I would like to see the number of views and unique views captured each day versus just the total number of views since the start of the campaign.
  • For our Facebook sign up campaigns, I would like to see more reporting on the information captured in the form fields. For example: the total number of entries, unique entries, bounce rate (how many people viewed the form but didn't complete/submit it).
  • In addition, I would like to see reporting on how some of our questions within the lead form were answered. The number of entrants who selected various options from our drop down lists.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

AB Tasty

AB Tasty 7.7
Based on 8 answers
AB Tasty's tool as well as the support team completely met my goals on A/B Testing. Editing a test is really easy and AB Tasty made the marketing team free to launch nearly any test. Reporting is also easy to set up and give us the information needed to keep improving transformation on landing pages and forms
Anonymous | TrustRadius Reviewer

Wyng

Wyng 7.3
Based on 6 answers
I dont get a lot of great feedback from our social media department. I dont think the issues and concerns where addressed in detail before signing up and before launch
Keobs Avila | TrustRadius Reviewer

Support Rating

AB Tasty

AB Tasty 7.3
Based on 3 answers
Support is good, but it would be better if it was quicker or if AB Tasty provided a quicker SLA. At times, you require stuff urgently but AB Tasty support isn't as quick as I personally like it to be.
Halima Satheya | TrustRadius Reviewer

Wyng

No score
No answers yet
No answers on this topic

Alternatives Considered

AB Tasty

We selected AB Tasty mostly because we got a sense that their dev and customer service teams were going to go above and beyond to help us out. We were right! The cost was also a factor as they came in a small bit lower, but cost wasn't the only factor.
Jeff Copetas | TrustRadius Reviewer

Wyng

While Rafflecopter was free to use, I didn't like the bulky box that sat in the middle of our web pages. Wildfire rates were just too high to justify continuing to use them, especially as OfferPop interface was so simple and streamlined
Leslie Ramey | TrustRadius Reviewer

Return on Investment

AB Tasty

  • Since we use AB tasty our conversion rates have significantly increased on the Watch pages.
  • We can report positive comments about the evolutions of our interfaces, from our expert users. And so improved customer satisfaction.
  • The solution allows us to validate or invalidate without taking major risk while gaining in reactivity, our proposals relook pages.
  • Commitment rates are much higher, multiplied by 2 or 3, when we implement customizations that are relevant. These customizations are very relevant insofar as we are governed by the seasonality of events as a media site.
Valentin Viguier | TrustRadius Reviewer

Wyng

  • We've been able to execute more campaigns internally because of the cost saving.
  • Increased fan acquisition.
  • Engaging experiences for our current customers.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

AB Tasty

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Wyng

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

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