101 Ratings
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Score 6.5 out of 100
10 Ratings
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Score 5.7 out of 100

Likelihood to Recommend

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Silverpop is a powerful and comprehensive tool for digital marketers, and is apprprioate for companies of varying sizes, as well as both B2B and B2C models. It's particularly well-suited for companies with large, accurate customer databases and the ability to track customer actions on their websites to use as marketing automation triggers.
Kristin Lucido | TrustRadius Reviewer

SparkPost

Our early experiences with SparkPost were great; we were looking for a low-cost (or no-cost) solution to our email messaging needs, and SparkPost had the best low-cost option: 100,000 messages per month for free, guaranteed for life. Even though our team has experience with other APIs, we chose SparkPost because it felt like the best value. Our experience with it was great. Two years ago, they discontinued their free option but sent the existing users the following message: "When you signed up, we promised that if we ever changed the terms of our 100K free plan, we would continue to honor the original plan for the life of the account. I would like to reaffirm this promise: while this plan is no longer available to new customers, you are grandfathered into this level of free sending volume."The following year, apparently following a change in leadership, they decided to "deprecate" existing free plans, dropping us down from 100,000 messages per month to 500, the lowest of any email API service I'm aware of. No recognition of the broken promise, the reneged guarantee, just a 20% off coupon. This atrocious behavior that reeks of a new culture of squeezing as much money as possible out of its users and has coincided with a steady deterioration of functionality and customer service. At this point, I have no idea why anyone would pay more for a worse service that treats its users so poorly when you could use SendGrid or a similar competitor for a lower price and way more features.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.1
SparkPost
WYSIWYG email editor
Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.2
SparkPost
Dynamic content
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
SparkPost
Ability to test dynamic content
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.5
SparkPost
Landing pages
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.1
SparkPost
A/B testing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.2
SparkPost
Mobile optimization
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.4
SparkPost
Email deliverability reporting
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
SparkPost
List management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.2
SparkPost
Triggered drip sequences
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.2
SparkPost

Lead Management

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.4
SparkPost
Lead nurturing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.6
SparkPost
Lead scoring and grading
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.6
SparkPost
Data quality management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.8
SparkPost
Automated sales alerts and tasks
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.5
SparkPost

Campaign Management

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.0
SparkPost
Calendaring
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.6
SparkPost
Event/webinar marketing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.4
SparkPost

Social Media Marketing

Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.3
SparkPost
Social sharing and campaigns
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.5
SparkPost
Social profile integration
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.1
SparkPost

Reporting & Analytics

Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.6
SparkPost
Dashboards
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.3
SparkPost
Standard reports
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.7
SparkPost
Custom reports
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.6
SparkPost

Platform & Infrastructure

Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.3
SparkPost
API
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.5
SparkPost
Role-based workflow & approvals
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.0
SparkPost
Customizability
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.9
SparkPost
Integration with Salesforce.com
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.2
SparkPost
Integration with Microsoft Dynamics CRM
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.0
SparkPost
Integration with SugarCRM
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
SparkPost

Pros

Acoustic Campaign (formerly IBM Watson Campaign Automation)

  • Automated Messages - we currently have over 70 automated messages going out on any particular day through feeds and API calls that we pass to Silverpop. We rely on these automated messages to communicate to our customers and can rely on Silverpop to always be up and running to get these messages out.
  • Robust query building - We can target customers easily based on a combination of demographic profile data, as well as email and site behavior and purchase behavior, allowing us to finely segment our audience
  • Deep dive reporting - the UI reporting, as well as the available reports to download through the API give us tremendous insight into how our subscribers are responding to email.
Carey Marston | TrustRadius Reviewer

SparkPost

  • Good Documentation
  • Developer focused
  • Supports sub-accounts
  • Good support
  • Integrates with Laravel out of the box
Witt Sparks | TrustRadius Reviewer

Cons

Acoustic Campaign (formerly IBM Watson Campaign Automation)

  • Data syncing and errors - Silverpop does not do a great job of getting data to sync regularly with our CRM (Salesforce.com). The data had to flow back and forth several times before being added to campaigns and in some instances, it took days to update leads! Also, failed lead syncs get stuck in an alert list but it does not notify you otherwise that a lead failed the sync.
  • Design issues - we use custom HTML to build emails and landing pages, and we were unable to render background images on our campaigns. Also, once you toggle between design and source (code) view to make edits, it often broke the code and threw off the design.
  • Administrator alerts - when sync fails altogether between systems, there is no email alert sent to the system admin (me/my team) so we at times have found that we have gone 18 hours until we stumble across the fact that the system sync has failed.
  • Reporting - it is not very comprehensive and we had difficulty generating the level of reporting that we need to have.
  • Support - there are a few gems in the support team who know what they're doing, but largely calling support is a lesson in frustration.
  • Product bug fixes - in two instances, my open support tickets were identified as product bugs. One related to incorrect cookie tracking which was causing our leads not to be scoring properly. They determined that this wasn't critical enough to build into their product fix road map. This is core to an automation system working properly.
Jennifer Lewis | TrustRadius Reviewer

SparkPost

  • I really like SparkPost, it was really useful to achieve our goals
Rene Enriquez | TrustRadius Reviewer

Likelihood to Renew

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 5.5
Based on 30 answers
SilverPop is a great marketing tool that integrates with Salesforce to provide customers and employees a great buying and selling experience. The software takes some very difficult tasks and makes them easy to accomplish. With proper setup and management, Silverpop gives you the tools to gain insight into the productiveness of campaigns.
Shannon Feldpush | TrustRadius Reviewer

SparkPost

No score
No answers yet
No answers on this topic

Usability

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 8.0
Based on 6 answers
This is a little bit difficult to rate because Silverpop is gradually updating its interface to improve usability all around. I know users are able to do their job with minimal assistance. However, some of the interface is dated, and the Programs interface, while functional, has a bit of a learning curve.
Michael Hobley | TrustRadius Reviewer

SparkPost

No score
No answers yet
No answers on this topic

Reliability and Availability

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 10.0
Based on 2 answers
While several of the other reviews have mentioned poor performance in this department, we have only had one situation where the system was down (although it was down for several hours). Silverpop segments its clients on different servers, and I know that the problem we experienced only occurred on our specific server (maybe other servers have had their own problems?) but our service has been reliable otherwise.
Michael Hobley | TrustRadius Reviewer

SparkPost

No score
No answers yet
No answers on this topic

Performance

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 7.0
Based on 2 answers
The throttle time for sending emails would vary depending on how many other campaigns were going out that day, which I found inconsistent
Anonymous | TrustRadius Reviewer

SparkPost

No score
No answers yet
No answers on this topic

Support Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 5.9
Based on 5 answers
The Salesforce Integration support team is fantastic. I'd give them greater than a 10 if possible. The rest of the support team can be extremely frustrating to work with. Too often they try to blame something obscure and refuse to escalate or look into the issue. And on occasion when you find system glitches they don't seem to care about fixing them
Joe Sisler | TrustRadius Reviewer

SparkPost

SparkPost 1.0
Based on 1 answer
Would give it a zero if I could. Their customer service used to be incredible; fast response times, really hands-on with their users, and a pretty regular feedback process. They sent me an awesome t-shirt that became part of my go-to climbing gear. But for the past year, their response times went way down, their customer service was less helpful and generally a lot more rude, and they haven't asked for customer input once since their leadership change
Anonymous | TrustRadius Reviewer

Online Training

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 9.0
Based on 2 answers
The online trainings are very detailed (for the most part) and really walk through the entire system. They are a little dry, but they are usually broken up into segments to allow you to skip to the parts you need.
Michael Hobley | TrustRadius Reviewer

SparkPost

No score
No answers yet
No answers on this topic

Implementation Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 7.4
Based on 4 answers
Based on recommendations from Silverpop we made some implementation decisions that we later regretted pretty substantially. In hindsight we should have started a pilot implementation earlier so we could learn and then start over. The big issue for us was that Silverpop recommended a non-keyed database, or at least a database that doesn't use email address as primary key. This is resulted in a large number of duplicate email addresses so that the end user is forced to unsubscribe multiple times to stop receiving emails.
Anonymous | TrustRadius Reviewer

SparkPost

No score
No answers yet
No answers on this topic

Alternatives Considered

Acoustic Campaign (formerly IBM Watson Campaign Automation)

We evaluated alternate providers less than a year into our IBM Watson Campaign contract because the system was so clunky to use (and we wanted a system that would include or better integrate with our SMS provider). Bluecore and Klaviyo were the front runners at the time, and we came close to moving forward with Bluecore. The pricing model and overall the cost of Bluecore was much higher than IBM for us though, and the timing of this was right when the IBM to Acoustic changes took place. We decided to give Acoustic a shot and are optimistic it will be enough to keep us on board once all the dust settles, though I find it unlikely we will renew with Acoustic when our contract is up again. My main email specialist is a Klaviyo expert and finds that platform very easy to use in comparison-- it might be a better fit for a team of our size.
Anonymous | TrustRadius Reviewer

SparkPost

ExactTarget, Marketo CRM. These are completely different types of systems, but their email element is similar.
Anonymous | TrustRadius Reviewer

Return on Investment

Acoustic Campaign (formerly IBM Watson Campaign Automation)

  • we have not experienced any currently but moving to lead automation and lead scoring could change that.
  • i'm not sure how increased employee efficiency would ever be a benefit b/c lead importing and visibility, along with setting up email templates is quite cumbersome.
Maureen Kolb | TrustRadius Reviewer

SparkPost

  • It has helped us with our IP health and making sure that we avoid spam traps
  • Very high deliverability and automatic retrying once they have the event
Samir Shamma | TrustRadius Reviewer

Screenshots

SparkPost

Pricing Details

Acoustic Campaign (formerly IBM Watson Campaign Automation)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

SparkPost

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.0
SparkPost
4.1

Likelihood to Renew

Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.5
SparkPost

Usability

Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
SparkPost

Reliability and Availability

Acoustic Campaign (formerly IBM Watson Campaign Automation)
10.0
SparkPost

Performance

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.0
SparkPost

Support Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.9
SparkPost
1.0

Online Training

Acoustic Campaign (formerly IBM Watson Campaign Automation)
9.0
SparkPost

Implementation Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.4
SparkPost

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