102 Ratings
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Score 5.9 out of 100
105 Ratings
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Score 7.6 out of 100

Likelihood to Recommend

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Silverpop is a powerful and comprehensive tool for digital marketers, and is apprprioate for companies of varying sizes, as well as both B2B and B2C models. It's particularly well-suited for companies with large, accurate customer databases and the ability to track customer actions on their websites to use as marketing automation triggers.
Kristin Lucido | TrustRadius Reviewer

Twilio SendGrid

Twilio SendGrid Email Marketing is perfect for organizations both big and small that may be on a lower budget. It is a very affordable solution for users with a large number of email addresses. While other providers may offer "free" storage for email contacts... the cost to send campaigns to those contacts can be very costly. While they do not offer widgets or other integrations for websites/social media... it is very easy to import and manage contacts. Additionally, they offer a comprehensive self-help support section online, but it's also easy to hop on the phone or on chat with a rep if you ever need technical support or assistance. Twilio SendGrid Email Marketing may not be the most affordable solution for users who are not currently sending email campaigns to their users, but are simply storing email contacts
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.0
Twilio SendGrid
6.3
WYSIWYG email editor
Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.1
Twilio SendGrid
6.4
Dynamic content
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Twilio SendGrid
5.9
Ability to test dynamic content
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.5
Twilio SendGrid
5.9
Landing pages
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.4
Twilio SendGrid
5.4
A/B testing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.1
Twilio SendGrid
5.8
Mobile optimization
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.7
Twilio SendGrid
6.6
Email deliverability reporting
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Twilio SendGrid
8.4
List management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.1
Twilio SendGrid
6.6
Triggered drip sequences
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.1
Twilio SendGrid
5.3

Lead Management

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.4
Twilio SendGrid
Lead nurturing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.3
Twilio SendGrid
Lead scoring and grading
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.8
Twilio SendGrid
Data quality management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.9
Twilio SendGrid
Automated sales alerts and tasks
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.5
Twilio SendGrid

Campaign Management

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.0
Twilio SendGrid
Calendaring
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.5
Twilio SendGrid
Event/webinar marketing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.4
Twilio SendGrid

Social Media Marketing

Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.3
Twilio SendGrid
Social sharing and campaigns
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.5
Twilio SendGrid
Social profile integration
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.2
Twilio SendGrid

Reporting & Analytics

Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.8
Twilio SendGrid
5.8
Dashboards
Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.6
Twilio SendGrid
6.8
Standard reports
Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.7
Twilio SendGrid
6.3
Custom reports
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.3
Twilio SendGrid
4.3

Platform & Infrastructure

Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.9
Twilio SendGrid
API
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.6
Twilio SendGrid
Role-based workflow & approvals
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.0
Twilio SendGrid
Customizability
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.9
Twilio SendGrid
Integration with Salesforce.com
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.0
Twilio SendGrid
Integration with Microsoft Dynamics CRM
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.0
Twilio SendGrid
Integration with SugarCRM
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Twilio SendGrid

Pre-Send Testing

Acoustic Campaign (formerly IBM Watson Campaign Automation)
Twilio SendGrid
1.0
URL Validation
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Twilio SendGrid
1.0
Link Tracking
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Twilio SendGrid
1.0
Image Validation
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Twilio SendGrid
1.0
Inbox Display
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Twilio SendGrid
1.0
Email Accessibility Tools
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Twilio SendGrid
1.0
Spelling and Grammar Check
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Twilio SendGrid
1.0
Spam Testing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Twilio SendGrid
1.0
Email Previews
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Twilio SendGrid
1.0

Pros

Acoustic Campaign (formerly IBM Watson Campaign Automation)

  • Automated Messages - we currently have over 70 automated messages going out on any particular day through feeds and API calls that we pass to Silverpop. We rely on these automated messages to communicate to our customers and can rely on Silverpop to always be up and running to get these messages out.
  • Robust query building - We can target customers easily based on a combination of demographic profile data, as well as email and site behavior and purchase behavior, allowing us to finely segment our audience
  • Deep dive reporting - the UI reporting, as well as the available reports to download through the API give us tremendous insight into how our subscribers are responding to email.
Carey Marston | TrustRadius Reviewer

Twilio SendGrid

  • Drag and drop email designer for transactional emails - super nice even though I do code, it's much quicker and easier to implement without code.
  • Very simple implementation. Only a few lines of code need to be added in our backend and boom we were up and running in less than a day.
  • Listening to customer feedback. They regularly send emails about new features and ask for feedback to improve their software.
  • Some of the cheapest and best dedicated IPs.
  • Easy integration and setup between marketing and transactional emails. Super helpful to have everything in one place.
Evan Laird | TrustRadius Reviewer

Cons

Acoustic Campaign (formerly IBM Watson Campaign Automation)

  • Data syncing and errors - Silverpop does not do a great job of getting data to sync regularly with our CRM (Salesforce.com). The data had to flow back and forth several times before being added to campaigns and in some instances, it took days to update leads! Also, failed lead syncs get stuck in an alert list but it does not notify you otherwise that a lead failed the sync.
  • Design issues - we use custom HTML to build emails and landing pages, and we were unable to render background images on our campaigns. Also, once you toggle between design and source (code) view to make edits, it often broke the code and threw off the design.
  • Administrator alerts - when sync fails altogether between systems, there is no email alert sent to the system admin (me/my team) so we at times have found that we have gone 18 hours until we stumble across the fact that the system sync has failed.
  • Reporting - it is not very comprehensive and we had difficulty generating the level of reporting that we need to have.
  • Support - there are a few gems in the support team who know what they're doing, but largely calling support is a lesson in frustration.
  • Product bug fixes - in two instances, my open support tickets were identified as product bugs. One related to incorrect cookie tracking which was causing our leads not to be scoring properly. They determined that this wasn't critical enough to build into their product fix road map. This is core to an automation system working properly.
Jennifer Lewis | TrustRadius Reviewer

Twilio SendGrid

  • Actually viewing previous emails dispatched. SendGrid does not have this feature - although it provides numbers on emails dispatched within 3 days for the cheapest plan.
  • The service asks you to pay more (although a minimal amount) to have visibility on email activity upto 30 days in the past.
  • The API doesn't allow an export of a report of email activity over a period of time. It can be quite frustrating at times to be limited in this way.
  • Their customer support isn't the best. Certainly some room for improvement there.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 5.5
Based on 30 answers
SilverPop is a great marketing tool that integrates with Salesforce to provide customers and employees a great buying and selling experience. The software takes some very difficult tasks and makes them easy to accomplish. With proper setup and management, Silverpop gives you the tools to gain insight into the productiveness of campaigns.
Shannon Feldpush | TrustRadius Reviewer

Twilio SendGrid

No score
No answers yet
No answers on this topic

Usability

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 8.0
Based on 6 answers
This is a little bit difficult to rate because Silverpop is gradually updating its interface to improve usability all around. I know users are able to do their job with minimal assistance. However, some of the interface is dated, and the Programs interface, while functional, has a bit of a learning curve.
Michael Hobley | TrustRadius Reviewer

Twilio SendGrid

Twilio SendGrid 1.0
Based on 4 answers
It has the potential to be really cool. However, it feels as if it was created by developers for developers (and I work with developers, yet even for me the instrument was somewhat not easy to use - just read SendGrid's help manuals...) However, if you are into data and your way of thinking is more mathematical rather than lyrical, you'll enjoy this instrument
Zee Gimon | TrustRadius Reviewer

Reliability and Availability

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 10.0
Based on 2 answers
While several of the other reviews have mentioned poor performance in this department, we have only had one situation where the system was down (although it was down for several hours). Silverpop segments its clients on different servers, and I know that the problem we experienced only occurred on our specific server (maybe other servers have had their own problems?) but our service has been reliable otherwise.
Michael Hobley | TrustRadius Reviewer

Twilio SendGrid

No score
No answers yet
No answers on this topic

Performance

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 7.0
Based on 2 answers
The throttle time for sending emails would vary depending on how many other campaigns were going out that day, which I found inconsistent
Anonymous | TrustRadius Reviewer

Twilio SendGrid

No score
No answers yet
No answers on this topic

Support Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 5.9
Based on 5 answers
The Salesforce Integration support team is fantastic. I'd give them greater than a 10 if possible. The rest of the support team can be extremely frustrating to work with. Too often they try to blame something obscure and refuse to escalate or look into the issue. And on occasion when you find system glitches they don't seem to care about fixing them
Joe Sisler | TrustRadius Reviewer

Twilio SendGrid

Twilio SendGrid 7.0
Based on 13 answers
Twilio SendGrid Email API is everything we want it to be, and we have no reason to look for any other solution. Features and pricing match exactly what we need. As developers for SaaS products, Twilio SendGrid Email API provides a great service. I hope that they stay this way and don't inflate the service with too many marketing oriented features, because there are other tools for that and Twilio SendGrid Email API is a API for sending email first and foremost.
Bryan McAnulty | TrustRadius Reviewer

Online Training

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 9.0
Based on 2 answers
The online trainings are very detailed (for the most part) and really walk through the entire system. They are a little dry, but they are usually broken up into segments to allow you to skip to the parts you need.
Michael Hobley | TrustRadius Reviewer

Twilio SendGrid

No score
No answers yet
No answers on this topic

Implementation Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 7.4
Based on 4 answers
Based on recommendations from Silverpop we made some implementation decisions that we later regretted pretty substantially. In hindsight we should have started a pilot implementation earlier so we could learn and then start over. The big issue for us was that Silverpop recommended a non-keyed database, or at least a database that doesn't use email address as primary key. This is resulted in a large number of duplicate email addresses so that the end user is forced to unsubscribe multiple times to stop receiving emails.
Anonymous | TrustRadius Reviewer

Twilio SendGrid

No score
No answers yet
No answers on this topic

Alternatives Considered

Acoustic Campaign (formerly IBM Watson Campaign Automation)

We evaluated alternate providers less than a year into our IBM Watson Campaign contract because the system was so clunky to use (and we wanted a system that would include or better integrate with our SMS provider). Bluecore and Klaviyo were the front runners at the time, and we came close to moving forward with Bluecore. The pricing model and overall the cost of Bluecore was much higher than IBM for us though, and the timing of this was right when the IBM to Acoustic changes took place. We decided to give Acoustic a shot and are optimistic it will be enough to keep us on board once all the dust settles, though I find it unlikely we will renew with Acoustic when our contract is up again. My main email specialist is a Klaviyo expert and finds that platform very easy to use in comparison-- it might be a better fit for a team of our size.
Anonymous | TrustRadius Reviewer

Twilio SendGrid

With ExpressPigeon, SendGrid stacks up very well and actually provides just as much functionality for us as ExpressPigeon, but costs surrounding that use was advantageous with ExpressPigeon. SendGrid has recently added functionality that brings it closer to Act-On, specifically on the marketing automation end. This really allows users to create long-term campaigns.
Anonymous | TrustRadius Reviewer

Return on Investment

Acoustic Campaign (formerly IBM Watson Campaign Automation)

  • we have not experienced any currently but moving to lead automation and lead scoring could change that.
  • i'm not sure how increased employee efficiency would ever be a benefit b/c lead importing and visibility, along with setting up email templates is quite cumbersome.
Maureen Kolb | TrustRadius Reviewer

Twilio SendGrid

  • Our clients experience significant ROI from their web forms - without receipt of forms, many of them would not still be in business.
  • As a solution for clients' sites, we find SendGrid is a fast installation and a 1 stop problem solver, saving us man-hours.
Darcy Knapp, MBA | TrustRadius Reviewer

Screenshots

Twilio SendGrid

Pricing Details

Acoustic Campaign (formerly IBM Watson Campaign Automation)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Acoustic Campaign (formerly IBM Watson Campaign Automation) Editions & Modules

Additional Pricing Details

Twilio SendGrid

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Twilio SendGrid Editions & Modules

Edition
FreeFree
Basic15.002
Advanced60.002
  1. Per Month
Additional Pricing Details

Rating Summary

Likelihood to Recommend

Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.4
Twilio SendGrid
7.2

Likelihood to Renew

Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.5
Twilio SendGrid

Usability

Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Twilio SendGrid
1.0

Reliability and Availability

Acoustic Campaign (formerly IBM Watson Campaign Automation)
10.0
Twilio SendGrid

Performance

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.0
Twilio SendGrid

Support Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.9
Twilio SendGrid
7.0

Online Training

Acoustic Campaign (formerly IBM Watson Campaign Automation)
9.0
Twilio SendGrid

Implementation Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.4
Twilio SendGrid

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