113 Ratings
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Score 8.6 out of 100
4 Ratings
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Score 9 out of 100

Likelihood to Recommend

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Silverpop is a powerful and comprehensive tool for digital marketers, and is apprprioate for companies of varying sizes, as well as both B2B and B2C models. It's particularly well-suited for companies with large, accurate customer databases and the ability to track customer actions on their websites to use as marketing automation triggers.
Kristin Lucido | TrustRadius Reviewer

Vero Workflows

Vero tends to play nice with companies that have their websites as the primary source of truth. This allows them to send as many events as they need and develop more complex workflows that introduce conditionality into Vero emails. However, for those that rely more on Salesforce, it might have more limited applications. The product is fairly easy to use, so it's easy for multiple people on the team to pick it up and do what they need for their respective groups. On the other hand, creating email templates will require some knowledge of HTML/CSS, unless those are copied from another source. That would require another product of course that provides more robust layout editing features and templates.
Frank Ramirez | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.0
Vero Workflows
9.1
WYSIWYG email editor
Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.0
Vero Workflows
7.0
Dynamic content
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Vero Workflows
10.0
Ability to test dynamic content
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.5
Vero Workflows
10.0
Landing pages
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.2
Vero Workflows
A/B testing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.0
Vero Workflows
10.0
Mobile optimization
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.9
Vero Workflows
9.8
Email deliverability reporting
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Vero Workflows
8.1
List management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Vero Workflows
9.0
Triggered drip sequences
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Vero Workflows
9.0

Lead Management

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.4
Vero Workflows
Lead nurturing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.1
Vero Workflows
Lead scoring and grading
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.9
Vero Workflows
Data quality management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Vero Workflows
Automated sales alerts and tasks
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.5
Vero Workflows

Campaign Management

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.0
Vero Workflows
Calendaring
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.5
Vero Workflows
Event/webinar marketing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.4
Vero Workflows

Social Media Marketing

Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.3
Vero Workflows
Social sharing and campaigns
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.5
Vero Workflows
Social profile integration
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.2
Vero Workflows

Reporting & Analytics

Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.6
Vero Workflows
10.0
Dashboards
Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.3
Vero Workflows
10.0
Standard reports
Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.3
Vero Workflows
9.9
Custom reports
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.1
Vero Workflows
10.0

Platform & Infrastructure

Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.8
Vero Workflows
API
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.3
Vero Workflows
Role-based workflow & approvals
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.0
Vero Workflows
Customizability
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.9
Vero Workflows
Integration with Salesforce.com
Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.4
Vero Workflows
Integration with Microsoft Dynamics CRM
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.0
Vero Workflows
Integration with SugarCRM
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Vero Workflows

Pros

Acoustic Campaign (formerly IBM Watson Campaign Automation)

  • Automated Messages - we currently have over 70 automated messages going out on any particular day through feeds and API calls that we pass to Silverpop. We rely on these automated messages to communicate to our customers and can rely on Silverpop to always be up and running to get these messages out.
  • Robust query building - We can target customers easily based on a combination of demographic profile data, as well as email and site behavior and purchase behavior, allowing us to finely segment our audience
  • Deep dive reporting - the UI reporting, as well as the available reports to download through the API give us tremendous insight into how our subscribers are responding to email.
Carey Marston | TrustRadius Reviewer

Vero Workflows

  • Segmentation
  • Contact management
  • Template design
Anonymous | TrustRadius Reviewer

Cons

Acoustic Campaign (formerly IBM Watson Campaign Automation)

  • Data syncing and errors - Silverpop does not do a great job of getting data to sync regularly with our CRM (Salesforce.com). The data had to flow back and forth several times before being added to campaigns and in some instances, it took days to update leads! Also, failed lead syncs get stuck in an alert list but it does not notify you otherwise that a lead failed the sync.
  • Design issues - we use custom HTML to build emails and landing pages, and we were unable to render background images on our campaigns. Also, once you toggle between design and source (code) view to make edits, it often broke the code and threw off the design.
  • Administrator alerts - when sync fails altogether between systems, there is no email alert sent to the system admin (me/my team) so we at times have found that we have gone 18 hours until we stumble across the fact that the system sync has failed.
  • Reporting - it is not very comprehensive and we had difficulty generating the level of reporting that we need to have.
  • Support - there are a few gems in the support team who know what they're doing, but largely calling support is a lesson in frustration.
  • Product bug fixes - in two instances, my open support tickets were identified as product bugs. One related to incorrect cookie tracking which was causing our leads not to be scoring properly. They determined that this wasn't critical enough to build into their product fix road map. This is core to an automation system working properly.
Jennifer Lewis | TrustRadius Reviewer

Vero Workflows

  • Migration from our previous provider took longer than we initially expected.
  • The email template options are a bit limited compared to other email software.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 5.5
Based on 30 answers
SilverPop is a great marketing tool that integrates with Salesforce to provide customers and employees a great buying and selling experience. The software takes some very difficult tasks and makes them easy to accomplish. With proper setup and management, Silverpop gives you the tools to gain insight into the productiveness of campaigns.
Shannon Feldpush | TrustRadius Reviewer

Vero Workflows

No score
No answers yet
No answers on this topic

Usability

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 8.0
Based on 6 answers
This is a little bit difficult to rate because Silverpop is gradually updating its interface to improve usability all around. I know users are able to do their job with minimal assistance. However, some of the interface is dated, and the Programs interface, while functional, has a bit of a learning curve.
Michael Hobley | TrustRadius Reviewer

Vero Workflows

No score
No answers yet
No answers on this topic

Reliability and Availability

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 10.0
Based on 3 answers
While several of the other reviews have mentioned poor performance in this department, we have only had one situation where the system was down (although it was down for several hours). Silverpop segments its clients on different servers, and I know that the problem we experienced only occurred on our specific server (maybe other servers have had their own problems?) but our service has been reliable otherwise.
Michael Hobley | TrustRadius Reviewer

Vero Workflows

No score
No answers yet
No answers on this topic

Performance

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 7.0
Based on 2 answers
The throttle time for sending emails would vary depending on how many other campaigns were going out that day, which I found inconsistent
Anonymous | TrustRadius Reviewer

Vero Workflows

No score
No answers yet
No answers on this topic

Support Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 5.9
Based on 5 answers
The Salesforce Integration support team is fantastic. I'd give them greater than a 10 if possible. The rest of the support team can be extremely frustrating to work with. Too often they try to blame something obscure and refuse to escalate or look into the issue. And on occasion when you find system glitches they don't seem to care about fixing them
Joe Sisler | TrustRadius Reviewer

Vero Workflows

No score
No answers yet
No answers on this topic

Online Training

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 9.0
Based on 2 answers
The online trainings are very detailed (for the most part) and really walk through the entire system. They are a little dry, but they are usually broken up into segments to allow you to skip to the parts you need.
Michael Hobley | TrustRadius Reviewer

Vero Workflows

No score
No answers yet
No answers on this topic

Implementation Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 7.4
Based on 4 answers
Based on recommendations from Silverpop we made some implementation decisions that we later regretted pretty substantially. In hindsight we should have started a pilot implementation earlier so we could learn and then start over. The big issue for us was that Silverpop recommended a non-keyed database, or at least a database that doesn't use email address as primary key. This is resulted in a large number of duplicate email addresses so that the end user is forced to unsubscribe multiple times to stop receiving emails.
Anonymous | TrustRadius Reviewer

Vero Workflows

No score
No answers yet
No answers on this topic

Alternatives Considered

Acoustic Campaign (formerly IBM Watson Campaign Automation)

We evaluated alternate providers less than a year into our IBM Watson Campaign contract because the system was so clunky to use (and we wanted a system that would include or better integrate with our SMS provider). Bluecore and Klaviyo were the front runners at the time, and we came close to moving forward with Bluecore. The pricing model and overall the cost of Bluecore was much higher than IBM for us though, and the timing of this was right when the IBM to Acoustic changes took place. We decided to give Acoustic a shot and are optimistic it will be enough to keep us on board once all the dust settles, though I find it unlikely we will renew with Acoustic when our contract is up again. My main email specialist is a Klaviyo expert and finds that platform very easy to use in comparison-- it might be a better fit for a team of our size.
Anonymous | TrustRadius Reviewer

Vero Workflows

Vero's price tag is far more attractive but for what you will find to be clear and obvious reasons. Vero has no CRM unlike HubSpot and Infusionsoft. Vero also has limited tracking unlike the seemingly endless possibilities offered from HubSpot which as we all know comes with at a significant cost, often not feasible by a small startup company.
James McQuillin | TrustRadius Reviewer

Return on Investment

Acoustic Campaign (formerly IBM Watson Campaign Automation)

  • we have not experienced any currently but moving to lead automation and lead scoring could change that.
  • i'm not sure how increased employee efficiency would ever be a benefit b/c lead importing and visibility, along with setting up email templates is quite cumbersome.
Maureen Kolb | TrustRadius Reviewer

Vero Workflows

  • The overall costs of using Vero have been much lower than using two comparable products that handle transactional emails and newsletters, respectively. MailChimp has relatively recently integrated their Mandrill product for transactional emails, so that's worth looking at as well.
  • Using a single product for many things lowers the learning curve, as team members only have to learn one product well, rather than several.
  • While infrequent, Vero's outages have impacted our operations at times. If absolute reliability is crucial to your business, then you may have to find a larger provider with a more robust infrastructure. As mentioned, though, it hasn't been a big problem for us.
Frank Ramirez | TrustRadius Reviewer

Screenshots

Pricing Details

Acoustic Campaign (formerly IBM Watson Campaign Automation)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Acoustic Campaign (formerly IBM Watson Campaign Automation) Editions & Modules

Additional Pricing Details

Vero Workflows

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional

Vero Workflows Editions & Modules

Edition
Starter - unlimited email and push messages$1251
Growth - unlimited email and push messages$1992
Pro - unlimited email and push messages$3993
Scale - unlimited email and push messages$7494
Enterprise - unlimited email and push messages$1,049+5
  1. 15,000 subscribers
  2. 50,000 subscribers
  3. 100,000 subscribers
  4. 200,000 subscribers
  5. 200,000+ subscribers
Additional Pricing Details
Save 15% with an annual subscription

Rating Summary

Likelihood to Recommend

Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.2
Vero Workflows
9.0

Likelihood to Renew

Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.5
Vero Workflows

Usability

Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Vero Workflows

Reliability and Availability

Acoustic Campaign (formerly IBM Watson Campaign Automation)
10.0
Vero Workflows

Performance

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.0
Vero Workflows

Support Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.9
Vero Workflows

Online Training

Acoustic Campaign (formerly IBM Watson Campaign Automation)
9.0
Vero Workflows

Implementation Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.4
Vero Workflows

Add comparison