Acquia DAM (Widen) vs. Adobe Campaign

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Acquia DAM (Widen)
Score 8.1 out of 10
Enterprise companies (1,001+ employees)
Acquia DAM (Widen) helps brands manage and distribute assets across teams, tools, and channels. A configurable metadata schema provides business-specific search and workflow capabilities. Plus, AI-powered auto tagging makes assets instantly findable. Content can be synced across systems using the API or pre-built integrations with over 50 tools, from creative suites to project management. Product-based companies can use Acquia DAM to build a unique 360º view of their product content. It…N/A
Adobe Campaign
Score 7.2 out of 10
N/A
Adobe acquired Neolane in July 2013 and later re-named the product Adobe Campaign. Adobe Campaign provides both marketing automation and marketing resource management functionality such as spend & financial management, workflow, and asset management.N/A
Pricing
Acquia DAM (Widen)Adobe Campaign
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Acquia DAM (Widen)Adobe Campaign
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeRequiredNo setup fee
Additional DetailsGuided or full-service implementation options and annual subscriptions based on capabilities required. Workgroup and unlimited user options available. Storage with Amazon Web Services. Professional services available for strategy consulting, change management, administration services, design services, and managed integrations.
More Pricing Information
Features
Acquia DAM (Widen)Adobe Campaign
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Acquia DAM (Widen)
7.7
62 Ratings
6% above category average
Adobe Campaign
5.9
93 Ratings
22% below category average
Dashboards7.759 Ratings5.592 Ratings
Standard reports7.354 Ratings5.792 Ratings
Custom reports7.143 Ratings6.588 Ratings
Data exportability8.243 Ratings00 Ratings
Content analytics8.046 Ratings00 Ratings
DAM Features
Comparison of DAM Features features of Product A and Product B
Acquia DAM (Widen)
7.9
83 Ratings
7% below category average
Adobe Campaign
-
Ratings
Uploading assets8.482 Ratings00 Ratings
Downloading assets8.483 Ratings00 Ratings
Categories7.779 Ratings00 Ratings
Asset storage9.082 Ratings00 Ratings
Asset sharing8.982 Ratings00 Ratings
Asset search7.683 Ratings00 Ratings
Tagging system7.879 Ratings00 Ratings
Content editing7.163 Ratings00 Ratings
Embed codes7.855 Ratings00 Ratings
Metadata8.570 Ratings00 Ratings
Collections8.075 Ratings00 Ratings
User access7.677 Ratings00 Ratings
DAM Integrations7.858 Ratings00 Ratings
DAM API7.742 Ratings00 Ratings
Workflow automations6.740 Ratings00 Ratings
Related asset discovery7.250 Ratings00 Ratings
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Acquia DAM (Widen)
-
Ratings
Adobe Campaign
4.3
93 Ratings
56% below category average
WYSIWYG email editor00 Ratings3.487 Ratings
Dynamic content00 Ratings4.293 Ratings
Ability to test dynamic content00 Ratings4.288 Ratings
Landing pages00 Ratings3.285 Ratings
A/B testing00 Ratings4.189 Ratings
Mobile optimization00 Ratings4.287 Ratings
Email deliverability reporting00 Ratings5.691 Ratings
List management00 Ratings4.493 Ratings
Triggered drip sequences00 Ratings5.882 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Acquia DAM (Widen)
-
Ratings
Adobe Campaign
6.7
6 Ratings
16% below category average
Lead nurturing automation00 Ratings7.16 Ratings
Lead scoring and grading00 Ratings7.35 Ratings
Data quality management00 Ratings6.36 Ratings
Automated sales alerts and tasks00 Ratings6.05 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Acquia DAM (Widen)
-
Ratings
Adobe Campaign
6.6
87 Ratings
13% below category average
Calendaring00 Ratings5.987 Ratings
Event/webinar marketing00 Ratings7.46 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Acquia DAM (Widen)
-
Ratings
Adobe Campaign
7.9
4 Ratings
4% above category average
Social sharing and campaigns00 Ratings8.04 Ratings
Social profile integration00 Ratings7.74 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Acquia DAM (Widen)
-
Ratings
Adobe Campaign
6.1
89 Ratings
21% below category average
API00 Ratings4.980 Ratings
Role-based workflow & approvals00 Ratings5.883 Ratings
Customizability00 Ratings9.186 Ratings
Integration with Salesforce.com00 Ratings5.064 Ratings
Integration with Microsoft Dynamics CRM00 Ratings5.051 Ratings
Integration with SugarCRM00 Ratings6.56 Ratings
Best Alternatives
Acquia DAM (Widen)Adobe Campaign
Small Businesses
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 9.8 out of 10
Vbout
Vbout
Score 9.9 out of 10
Medium-sized Companies
MediaValet
MediaValet
Score 9.6 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.2 out of 10
Enterprises
MediaValet
MediaValet
Score 9.6 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Acquia DAM (Widen)Adobe Campaign
Likelihood to Recommend
8.0
(188 ratings)
5.7
(98 ratings)
Likelihood to Renew
7.5
(10 ratings)
8.4
(5 ratings)
Usability
7.8
(9 ratings)
5.7
(42 ratings)
Availability
9.1
(1 ratings)
7.0
(1 ratings)
Performance
7.3
(1 ratings)
7.0
(1 ratings)
Support Rating
8.0
(176 ratings)
5.1
(41 ratings)
In-Person Training
-
(0 ratings)
8.0
(1 ratings)
Online Training
9.1
(1 ratings)
8.0
(1 ratings)
Implementation Rating
8.8
(3 ratings)
8.0
(1 ratings)
Configurability
9.1
(1 ratings)
-
(0 ratings)
Contract Terms and Pricing Model
4.5
(1 ratings)
8.1
(2 ratings)
Ease of integration
9.1
(1 ratings)
-
(0 ratings)
Product Scalability
7.3
(1 ratings)
-
(0 ratings)
Professional Services
9.1
(1 ratings)
-
(0 ratings)
Vendor post-sale
9.1
(1 ratings)
-
(0 ratings)
Vendor pre-sale
8.2
(1 ratings)
-
(0 ratings)
User Testimonials
Acquia DAM (Widen)Adobe Campaign
Likelihood to Recommend
Acquia
Widen is a great digital asset manager internally. I loved the framework that the platform has. However, we created a main portal to share with our external partners so we could control what was private and what was public. The portal framework was not as user-friendly and we tried too much to make it like a website when it was meant to be a DAM. The main reason we switched providers is that we wanted to have the option to have a consistent framework internally and externally that was more user-friendly with better search capabilities.
Read full review
Adobe
Multi-Channel Campaign Management: I have found Adobe Campaign to be excellent for managing campaigns across multiple channels, including email, mobile, social media, and web. Its centralized platform allows me to plan, execute, and track campaigns effectively, making it ideal for organizations with diverse marketing channels. For example, when I was running a campaign to promote a new product launch across email, SMS, and social media channels, Adobe Campaign provided me with the tools to orchestrate and track the campaign seamlessly. I could ensure consistent messaging and a cohesive customer experience across different channels.
Read full review
Pros
Acquia
  • They offer valuable guidance and educational resources to Administrators
  • Their I.T. support is knowledgeable and responsive. And friendly!
  • They build community among Acquia DAM (Widen) Admins
  • They aren't as salesy and pushy as many of the other DAM Vendors that we considered. I don't feel like they are constantly trying to upsell me or take advantage. I hope this continues to be the case with the acquisition by Acquia.
  • They're just plain nice people to work with.
Read full review
Adobe
  • It allows me to capture leads through various sources, such as website forms or landing pages.
  • It offers a centralized repository where I can securely store and manage customer data, encompassing contact information, preferences, transaction records, and additional relevant data.
  • It provides robust analytics and reporting capabilities.
Read full review
Cons
Acquia
  • Improvements in the cropping and editing features within Acquia DAM are essential to ease the workload for our graphic designers. The current functionality falls short in providing the necessary tools and precision required for efficient asset manipulation, not helping with that time management at all.
  • Enhancing the onboarding experience, we propose creating more video tutorials for Acquia DAM. These visual guides, covering topics from account setup to collaboration features, offer dynamic, step-by-step learning.
  • To improve the onboarding experience, we recommend expanding introductory tools and templates in Acquia DAM. Introducing more user-friendly features and providing a variety of templates will empower new users to navigate the platform with ease, fostering quicker proficiency and enhancing overall usability.
Read full review
Adobe
  • Adobe Campaign does not have a high enough sales intelligence to let us know which landing page format would be the most optimal for the proper development of our mass marketing operations, which in the long run would also help with customer collection.
  • Does not directly track the number of people who enter our website, beyond sending them automated messages depending on whether they entered a certain section of the site. This problem is important, because it does not allow us to get complete tracking results in that area.
  • The platform does not do social media marketing extensively enough to let us create dynamic evaluations on the results of interactions that are obtained within social networks, which creates a huge margin of error in our analytical results messages, and so we have stopped applying social marketing.
Read full review
Likelihood to Renew
Acquia
Acquia DAM (Widen) is changing its pricing model and at this point, we are unsure whether it is a good thing for us or not. While we consider this a robust tool, we will take our time to evaluate the competitors.
Read full review
Adobe
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years. That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew. Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
Read full review
Usability
Acquia
We used to have to respond to any email questions from our library users about how to find assets. With Acquia DAM (Widen), the system is similar to online shopping, workable with keywords for those who like to search that way, or with filters for those who like to browse.
Read full review
Adobe
Thanks to this tool we are taking more internal control of the creation and deployment of campaigns with less dependency on an ESP. We can pre-program marketing publications, being able to concentrate on the target audience. It helps me manage email campaigns with real-time tracking.
Read full review
Reliability and Availability
Acquia
Never had an issue where I was unable to access Widen.
Read full review
Adobe
Aside from frequent error prompts, the program is quite dependable
Read full review
Performance
Acquia
There have been a couple of rare instance where after I uploaded an asset, I was unable to rename it, or after uploading it it took a while before it actually appeared and can be viewed in the DAM.
Read full review
Adobe
No answers on this topic
Support Rating
Acquia
It's very seldom that I have to reach out for support, but when I have, there are quick solutions and follow-ups to make sure the system is working how it should be. My customer support team is also great at reaching out on a regular basis to keep me up to speed on emerging features I may be able to leverage to improve my experience.
Read full review
Adobe
Although there is a lot of material available on the internet to answer questions, I still feel a lack of commitment and delay in the responses of the support, but as a whole, it leaves nothing to be desired. I believe that, in the great majority, companies sin in the desired support, but we cannot generalize. But this one, in particular, has a wide range of specialists and well-qualified management, but I believe that it is not so bad.
Read full review
Online Training
Acquia
The training was very thorough. The recordings for all our traning sessions were provided to us so that we could go back and review. Our trainer was always available for follow up questions. Our trainer shared a spreadsheet with us as a checklist for all things that needed to be done to ensure proper import and setup of our assets and DAM.
Read full review
Adobe
No answers on this topic
Implementation Rating
Acquia
It was a lot of work! But worth the effort to get our assets cleaned up and organized. Enough time and personnel need to be allotted for any implementation, but we had some advantage in having our assets in a previous DAM with attached metadata in XML, and our users were prepared with knowledge of our existing DAM at that time. Though old habits present their own issues, a company that is starting from scratch with no DAM has to think farther ahead about how it will organize and collect assets. Far more pre-planning with stakeholders would be needed for a company starting an implementation from scratch.
Read full review
Adobe
No answers on this topic
Alternatives Considered
Acquia
We decided to stick with Acquia DAM (Widen) in the short term but will be reviewing the options this or next year to better integrate with Social, Web, and Creative team needs. We use Sitecore for all our web services, so it needs to be compatible with that, Social also needs to integrate but is not fixed on a single system, but Canva would be a good fit. The creative team always prefers local storage to link to rather than the cloud due to speeds.
Read full review
Adobe
As we tried to centralise the marketing automation platform within the enterprise, Adobe Campaign can plug into several instances of Salesforce.com for lead management queues. All other marketing automation platforms can only plug into one instance of Salesforce.com. Adobe Campaign was also able to handle the complexity and challenges of our enterprise data which are a result of years of legacy, mergers and acquisitions and data aggregation.
Read full review
Contract Terms and Pricing Model
Acquia
Can not give an accurate rating.
Read full review
Adobe
Not everything was great at all times. It was handled accordingly, pricing was reasonable for what was purchased. It was the best value on the market at the time of purchase.
Read full review
Return on Investment
Acquia
  • The Acquia DAM (Widen) helped our company transition more quickly to remote work, giving users access to files much faster than the company servers could.
  • The Acquia DAM (Widen) has given non-web devs the ability to quickly build clean web pages that share out marketing resources and information.
Read full review
Adobe
  • Talking about profits can be subjective if you don't take into account the periodic variations between net and gross profit margins, but fortunately with Adobe Campaign, it is easy to notice these differences quickly.
  • Results have always seemed relative to us, as they vary greatly depending on how much is invested.
Read full review
ScreenShots

Acquia DAM (Widen) Screenshots

Screenshot of Dashboard can be customized to provide users with a springboard to popular assets, collections, and portals.Screenshot of Custom-branded portals to share curated collections of assets and microsites.Screenshot of Asset performance tracking including downloads, embedded asset views, and shares.Screenshot of Custom analytics dashboards to display system reports for all usage data.Screenshot of Any asset type can be searched, downloaded, shared, and embedded.