Likelihood to Recommend Widen is a great digital asset manager internally. I loved the framework that the platform has. However, we created a main portal to share with our external partners so we could control what was private and what was public. The portal framework was not as user-friendly and we tried too much to make it like a website when it was meant to be a DAM. The main reason we switched providers is that we wanted to have the option to have a consistent framework internally and externally that was more user-friendly with better search capabilities.
Read full review Optimizely Content Marketing Platform has a higher sticker price than some of its competitors. While this is true, you're buying an industry leader with tremendous experience in working with clients for years. Initially, with our Conversion Rate Optimization program, we were wow'd and cajoled into trying the hot bleeding edge features that some newer companies might call AI/algorithmic models-- these are otherwise known as Multi-Armed Bandit campaigns, which isn't a new thing. That being said, contracting and fully utilizing Optimizely Content Marketing Platform's suite of features, professional services, and more may be cost prohibitive for smaller companies. Once a CRO program reaches maturity Optimizely Content Marketing Platform can scale for larger teams where more advanced can utilize server side tests exclusively for seamless experimentation.
Read full review Pros They offer valuable guidance and educational resources to Administrators Their I.T. support is knowledgeable and responsive. And friendly! They build community among Acquia DAM (Widen) Admins They aren't as salesy and pushy as many of the other DAM Vendors that we considered. I don't feel like they are constantly trying to upsell me or take advantage. I hope this continues to be the case with the acquisition by Acquia. They're just plain nice people to work with. Read full review Customer Service: They'll contact you with a "we're looking at your issue" email within the hour, even on weekends and holidays. Beyond solving your issues/problems with the software, they'll also follow up later to make sure you don't have additional associated issues. Live Analytics: You're given a snapshot of how your blog content is doing at any point in time, since they've been tracking your posts/content. You can compare this month's traffic to last year's trafffic during this same month. Other data points include: Unique Visitors, Average Attention Time, Pageviews, Engagement Rate, etc...and you'll even get referral traffic source. There's much more that I'm leaving out here. CMP User Interface (UI): Love the easy to use interface to upload blog posts, to use for editing and publishing content, and broadcasting social shares. Besides easily identifiable icons, you can create/edit content in the WYSIWYG or use the html view to make sure everything looks exactly how you prefer. Another cool thing is that the CMP auto-embeds live links of social updates (like Youtube, Twitter, Instagram) for more dynamic blog posts. Mai Le Content Marketing Specialist
Read full review Cons Improvements in the cropping and editing features within Acquia DAM are essential to ease the workload for our graphic designers. The current functionality falls short in providing the necessary tools and precision required for efficient asset manipulation, not helping with that time management at all. Enhancing the onboarding experience, we propose creating more video tutorials for Acquia DAM. These visual guides, covering topics from account setup to collaboration features, offer dynamic, step-by-step learning. To improve the onboarding experience, we recommend expanding introductory tools and templates in Acquia DAM. Introducing more user-friendly features and providing a variety of templates will empower new users to navigate the platform with ease, fostering quicker proficiency and enhancing overall usability. Read full review Remove the preview option when clicking once. It'll be nicer if we click and being provided with both options instead. Provide the option to download an entire folder of docs without entering to the folder itself. 'Watch' option for specific docs, not just for folders... Read full review Likelihood to Renew Acquia DAM (Widen) is changing its pricing model and at this point, we are unsure whether it is a good thing for us or not. While we consider this a robust tool, we will take our time to evaluate the competitors.
Read full review Usability We used to have to respond to any email questions from our library users about how to find assets. With Acquia DAM (Widen), the system is similar to online shopping, workable with keywords for those who like to search that way, or with filters for those who like to browse.
Read full review The workflow steps are a key part of our process now. Creating the accountability for someone to take action ensures that things don’t get lost in communication. The asset library is another substantial benefit to our business. Having approved assets available to other teams around the world reduces the need for email requests.
Read full review Reliability and Availability Never had an issue where I was unable to access Widen.
Read full review Performance There have been a couple of rare instance where after I uploaded an asset, I was unable to rename it, or after uploading it it took a while before it actually appeared and can be viewed in the DAM.
Read full review Support Rating It's very seldom that I have to reach out for support, but when I have, there are quick solutions and follow-ups to make sure the system is working how it should be. My customer support team is also great at reaching out on a regular basis to keep me up to speed on emerging features I may be able to leverage to improve my experience.
Read full review The NewsCred team is very responsive and helpful with any technical issues.
Read full review Online Training The training was very thorough. The recordings for all our traning sessions were provided to us so that we could go back and review. Our trainer was always available for follow up questions. Our trainer shared a spreadsheet with us as a checklist for all things that needed to be done to ensure proper import and setup of our assets and DAM.
Read full review Implementation Rating It was a lot of work! But worth the effort to get our assets cleaned up and organized. Enough time and personnel need to be allotted for any implementation, but we had some advantage in having our assets in a previous DAM with attached metadata in XML, and our users were prepared with knowledge of our existing DAM at that time. Though old habits present their own issues, a company that is starting from scratch with no DAM has to think farther ahead about how it will organize and collect assets. Far more pre-planning with stakeholders would be needed for a company starting an implementation from scratch.
Read full review Alternatives Considered Compared to
Google Drive , the DAM platform stands out as a significantly advanced solution, offering additional features that elevate the user experience and functionality. While
Google Drive excels in basic file storage and sharing, the DAM platform goes beyond these fundamentals, providing enhanced capabilities that cater to diverse needs.
Read full review We started with
DivvyHQ and moved to Welcome for reasons that I cannot remember at this time. The migration was a couple of years ago now. I enjoyed both tools, but I do think Welcome makes it easier to track workflows, edits, and comments specifically. These are all key elements when dealing with content and it has made a huge difference.
Read full review Contract Terms and Pricing Model Can not give an accurate rating.
Read full review Return on Investment The central area for all images and videos is excellent. It has helped improve brand visuals and reduced requests on creative teams. Due to our small user base (50), many features are not fully used by our business, the small user base is mainly down to costs and budgets set at the start of the year which is a shame as the benefits would be great but the step in costs is too great to transition effectively. Uploading photoshoots can be tricky due to restrictions on upload and edit counts. Read full review Marketing Teams can show the volume of work they produce Input forms mean we are getting all the details we need up front (saves hours per month) Users can prioritize and plan to make sure they are working on the right content at the right time Read full review ScreenShots Acquia DAM (Widen) Screenshots Optimizely Content Marketing Platform Screenshots