What users are saying about
25 Ratings
1 Ratings
25 Ratings
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Score 6.5 out of 101
1 Ratings
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Score 8 out of 101

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Likelihood to Recommend

Acquisio

Acquisio is great if you are managing a large number of paid search campaigns. It makes it easy to keep track of everything and make bulk changes when necessary. The reports are exceptional at providing a comprehensive view of the data and are extremely easy to create. If you need to create a custom ad hoc report, it can be done in as little as one minute. You can then schedule the reports to be emailed to yourself or someone else on a recurring basis.
Ben Hopper | Digital Marketing Specialist profile photo

MatchCraft

If you have multiple campaigns running at the same time, you need your campaign setups to be quick and easy, or you have multiple users managing campaigns, then MatchCraft Advantage is right for you. It also performs well with both small and large budgets. If you want to do re-targeting but don't want/know how to implement the tag, MatchCraft has built-in features for that. However if you want to run video campaigns and campaigns in specific mobile apps, then for now MatchCraft will not work for you
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Pros

  • Reporting - robust reporting suite that saves hours every week.
  • BBM - manages campaign budgets and optimizes bids.
  • Great customer service.
Melissa Mackey profile photo
  • Automated bid adjustments for PPC campaigns. Manual bid strategies can be tedious to manage. MatchCraft's bidding system helps improve click throughs while keeping the click costs pretty low.
  • The report generation features of the platform MatchCraft platform are easy to use and provide actionable data from campaigns. PDF reports require only a few clicks and there is also an interactive dashboard that gives all the key metrics in a graphical format. Both features are customizable.
  • User management is a breeze in the MatchCraft platform. You can add, edit, activate, deactivate, and change the permissions as needed.
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Cons

  • Little support for social management, although some of this is coming soon.
  • Integration with outside platforms for reporting can be a challenge. We struggled to get accurate call tracking data into the platform.
  • Missing some features like labels that we use frequently.
Melissa Mackey profile photo
  • Not all Google/Bing features are available through the MatchCraft platform. Since they are limited to what is available in the API some features like video campaign management and specific app targeting are missing.
  • Customized report scheduling is not yet available for each campaign and the automated reports can only be sent to one email address. Additional recipients have to be sent their's manually.
  • Reports can take a little time to be generated. Not more than 1 minute but it can slow you down if you have multiple reports to send.
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Likelihood to Renew

Acquisio5.4
Based on 6 answers
I think the platform, with the latest release updates has a lot of great potential. The main decision, currently, is price and how that gets passed on to our clients. There has to be a conscious decision made on platform cost vs client spend and overall budget vs revenue.
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Usability

Acquisio6.0
Based on 2 answers
The updates they have recently made have been time consuming to keep up with
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Support

Acquisio8.2
Based on 3 answers
Within the interface there is an instant chat support feature that you can use to get help right away without having to pick up the phone or look for an email address. We have have an account manager who responds to emails quickly and is always helpful. Anytime issues require further tech support we are kept up to date on the progress of the issue and they are usually resolved the same day.
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Implementation

Acquisio8.0
Based on 2 answers
I was not part of the initial implementation
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Alternatives Considered

We looked at other players like Marin and Kenshoo but found them to be overpriced and service to be lacking. Acquisio is very customer responsive, and the product is priced right.
Melissa Mackey profile photo
The interface on MatchCraft is much easier to get started with than the native PPC provider interfaces. MatchCraft finds ways of maximizing ROI within current spend target rather than recommending 'increased budget' as the fix for all issues. the reporting dashboard is also easier to use and report generation takes only a few clicks. The main downside is that MatchCraft is limited to what the PPC providers allow through the APIs
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Return on Investment

  • I would say it's had a positive impact, since we can aggregate ROAS data more easily for eComm, especially.
Amanda West-Bookwalter profile photo
  • It has allowed the company to handle a higher volume of campaigns at the same time.
  • Click costs have been reduced across almost all campaigns while click rates have increased.
  • Budget management (under/overspending) has been improved.
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Pricing Details

Acquisio

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

MatchCraft

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details