What users are saying about
404 Ratings
This review does not include a rating.
404 Ratings
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Score 8.4 out of 100
This review does not include a rating.

Feature Set Ratings

    Email & Online Marketing

    8.9

    Act-On

    89%

    Boingnet

    Feature Set Not Supported
    N/A
    Act-On Software ranks higher in 9/9 features

    WYSIWYG email editor

    9.4
    94%
    112 Ratings
    N/A
    0 Ratings

    Dynamic content

    9.2
    92%
    92 Ratings
    N/A
    0 Ratings

    Ability to test dynamic content

    8.6
    86%
    92 Ratings
    N/A
    0 Ratings

    Landing pages

    8.9
    89%
    108 Ratings
    N/A
    0 Ratings

    A/B testing

    9.1
    91%
    95 Ratings
    N/A
    0 Ratings

    Mobile optimization

    9.1
    91%
    103 Ratings
    N/A
    0 Ratings

    Email deliverability reporting

    8.7
    87%
    220 Ratings
    N/A
    0 Ratings

    List management

    8.9
    89%
    111 Ratings
    N/A
    0 Ratings

    Triggered drip sequences

    8.5
    85%
    87 Ratings
    N/A
    0 Ratings

    Lead Management

    9.3

    Act-On

    93%

    Boingnet

    Feature Set Not Supported
    N/A
    Act-On Software ranks higher in 4/4 features

    Lead nurturing

    9.4
    94%
    104 Ratings
    N/A
    0 Ratings

    Lead scoring and grading

    9.4
    94%
    104 Ratings
    N/A
    0 Ratings

    Data quality management

    9.2
    92%
    102 Ratings
    N/A
    0 Ratings

    Automated sales alerts and tasks

    9.1
    91%
    95 Ratings
    N/A
    0 Ratings

    Campaign Management

    8.0

    Act-On

    80%

    Boingnet

    Feature Set Not Supported
    N/A
    Act-On Software ranks higher in 2/2 features

    Calendaring

    6.8
    68%
    8 Ratings
    N/A
    0 Ratings

    Event/webinar marketing

    9.2
    92%
    76 Ratings
    N/A
    0 Ratings

    Social Media Marketing

    9.2

    Act-On

    92%

    Boingnet

    Feature Set Not Supported
    N/A
    Act-On Software ranks higher in 2/2 features

    Social sharing and campaigns

    9.2
    92%
    69 Ratings
    N/A
    0 Ratings

    Social profile integration

    9.2
    92%
    63 Ratings
    N/A
    0 Ratings

    Reporting & Analytics

    8.9

    Act-On

    89%

    Boingnet

    Feature Set Not Supported
    N/A
    Act-On Software ranks higher in 3/3 features

    Dashboards

    8.7
    87%
    109 Ratings
    N/A
    0 Ratings

    Standard reports

    8.7
    87%
    112 Ratings
    N/A
    0 Ratings

    Custom reports

    9.4
    94%
    84 Ratings
    N/A
    0 Ratings

    Platform & Infrastructure

    9.0

    Act-On

    90%

    Boingnet

    Feature Set Not Supported
    N/A
    Act-On Software ranks higher in 6/6 features

    API

    8.9
    89%
    67 Ratings
    N/A
    0 Ratings

    Role-based workflow & approvals

    8.9
    89%
    71 Ratings
    N/A
    0 Ratings

    Customizability

    9.4
    94%
    89 Ratings
    N/A
    0 Ratings

    Integration with Salesforce.com

    9.2
    92%
    65 Ratings
    N/A
    0 Ratings

    Integration with Microsoft Dynamics CRM

    9.1
    91%
    36 Ratings
    N/A
    0 Ratings

    Integration with SugarCRM

    8.2
    82%
    29 Ratings
    N/A
    0 Ratings

    Attribute Ratings

      Likelihood to Recommend

      9.4

      Act-On

      94%
      219 Ratings

      Boingnet

      N/A
      0 Ratings

      Likelihood to Renew

      8.9

      Act-On

      89%
      112 Ratings

      Boingnet

      N/A
      0 Ratings

      Usability

      9.1

      Act-On

      91%
      32 Ratings

      Boingnet

      N/A
      0 Ratings

      Availability

      9.1

      Act-On

      91%
      28 Ratings

      Boingnet

      N/A
      0 Ratings

      Performance

      8.2

      Act-On

      82%
      26 Ratings

      Boingnet

      N/A
      0 Ratings

      Support Rating

      7.3

      Act-On

      73%
      78 Ratings

      Boingnet

      N/A
      0 Ratings

      In-Person Training

      8.7

      Act-On

      87%
      4 Ratings

      Boingnet

      N/A
      0 Ratings

      Online Training

      9.3

      Act-On

      93%
      16 Ratings

      Boingnet

      N/A
      0 Ratings

      Implementation Rating

      8.6

      Act-On

      86%
      44 Ratings

      Boingnet

      N/A
      0 Ratings

      Product Scalability

      9.1

      Act-On

      91%
      1 Rating

      Boingnet

      N/A
      0 Ratings

      Likelihood to Recommend

      Act-On

      Act-On simplifies the creation of landing pages, web forms, email campaigns, and other types of marketing automation. Designing a customer journey using the workflow builder (a nurturing flow) is possible. It is used in various ways and in a variety of contexts. Tactical's knowledgeable support team helped us unlock Act-On's potential for complex integrations and marketing campaigns. In some areas, it would be beneficial to improve functionality.
      Sourov K Chowdhury | TrustRadius Reviewer

      Boingnet

      No answers on this topic

      Pros

      Act-On

      • Establishes a simple but very decisive way of how to perform specialized marketing work.
      • It includes the monitoring of advertising networks or account management on digital platforms and social networks.
      • The support is solid; it takes all the suggestions and doubts I have regarding the software.
      Korey Migdal | TrustRadius Reviewer

      Boingnet

      No answers on this topic

      Cons

      Act-On

      • The designer tools, especially for emails, were often difficult to use. The formatting of the text would be all over the place and change / refuse to change at random. Moving boxes around was shifty and sometimes nearly impossible. It just wasn't customizeable enough. No "undo" functionality either.
      • The only way to collect information expansively over time (there's a term Act-On uses for it, I can't recall) where it adds questions to the form each time a user fills it out, is if the person were to fill out the same form multiple times. I know this does happen for some websites/resources, but as a company that wanted to collect new information each time someone filled out any form, regardless of the resource or the URL, that was simply not an option, and that doesn't really make a lot of sense. I know it's not really possible to track someone but if they filled out the first part of the form and then it added new questions to answer, and then they submitted and got through the gating, that would actually be helpful.
      • There was no "trash can" of sorts in case you deleted something by mistake. This could be so stress-inducing if it was a major project. My coworker did this once, contacted Act-On, they couldn't even recover it.
      Anonymous | TrustRadius Reviewer

      Boingnet

      No answers on this topic

      Pricing Details

      Act-On

      General

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services
      Yes
      Entry-level set up fee?
      Required

      Starting Price

      $900 per month (starts at 2,500 active contacts)

      Act-On Editions & Modules

      Edition
      Professional$9001
      Enterprise$2,0002
      1. per month (starts at 2,500 active contacts)
      2. per month ( starts at 2,500 active contacts)
      Additional Pricing Details
      The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

      Boingnet

      General

      Free Trial
      Yes
      Free/Freemium Version
      Yes
      Premium Consulting/Integration Services
      Yes
      Entry-level set up fee?
      No

      Starting Price

      $25 per month

      Boingnet Editions & Modules

      Edition
      Agency Edition$1991
      Marketer Pro$791
      Leads + Email$491
      Lead Generator$251
      Pay As You Go Email$202
      Pay As You Go Personalized URLs$553
      Pay As You Go Landing Pages/Microsites$204
      Pay As You Go Text Messaging$355
      1. Contacts
      2. Emails purchased
      3. pURLs purchased
      4. Landing Pages/Microsites
      5. Text Messages purchased
      Additional Pricing Details
      Boingnet offers training, HTML, data management and custom development services to marketing teams and agencies at affordable rates

      Likelihood to Renew

      Act-On

      Act-On 8.9
      Based on 112 answers
      It's my single biggest asset in my current role. With limited resources, its enabled Anachron to punch well above our weight marketing wise and although we're still at the beginning of our journey I know the system can scale with us
      Damian Leslie | TrustRadius Reviewer

      Boingnet

      No score
      No answers yet
      No answers on this topic

      Usability

      Act-On

      Act-On 9.1
      Based on 32 answers
      It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
      Diogo Cabral | TrustRadius Reviewer

      Boingnet

      No score
      No answers yet
      No answers on this topic

      Reliability and Availability

      Act-On

      Act-On 9.1
      Based on 28 answers
      I have always found them quick to respond to my query by web inquiry. In those instances when I call, I have always reached help quickly. They are conscientious and skilled in discussing my concern and finding a solution to my problem. Other tech organizations should use Act-On as a model for top-notch customer service.
      Eric Kinaitis, MBA | TrustRadius Reviewer

      Boingnet

      No score
      No answers yet
      No answers on this topic

      Performance

      Act-On

      Act-On 8.2
      Based on 26 answers
      Great for the most part. Sometimes there are little lags, but that's likely because I'm requesting to see a lot of data at one time.
      Anonymous | TrustRadius Reviewer

      Boingnet

      No score
      No answers yet
      No answers on this topic

      Support Rating

      Act-On

      Act-On 7.3
      Based on 78 answers
      Since we start using Act-on for ourselves and our clients, we have been supported very well. Often we need to integrate with legacy systems and we find the support team on our side during the whole endeavor. Always asking if they can help us further, always willing to do a better job. The support of Act-On is one of the main differentiators
      Harold Klaassen | TrustRadius Reviewer

      Boingnet

      No score
      No answers yet
      No answers on this topic

      In-Person Training

      Act-On

      Act-On 8.7
      Based on 4 answers
      Dan D. was great. He took the time to understand how I needed the program to run, and was very flexible to our special CRM setup.
      Anonymous | TrustRadius Reviewer

      Boingnet

      No score
      No answers yet
      No answers on this topic

      Online Training

      Act-On

      Act-On 9.3
      Based on 16 answers
      Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
      Carrie Scheetz | TrustRadius Reviewer

      Boingnet

      No score
      No answers yet
      No answers on this topic

      Implementation Rating

      Act-On

      Act-On 8.6
      Based on 44 answers
      What impressed me most is that Act-On showed full committment in making our implementation successful, even when it required additional support from their team. This gave me a lot of warm and fuzzy feelings. Most other software software vendors are not anywhere close to being this responsive and effective
      Prabal Roy | TrustRadius Reviewer

      Boingnet

      No score
      No answers yet
      No answers on this topic

      Alternatives Considered

      Act-On

      Act-On is easier to use than Marketo, but not as visually appealing and user-friendly as HubSpot. It's much better than Pardot, as Pardot feel clunky every step of the way. SharpSpring is comparable because of its price point but surpasses Act-On in its tools and intuitive interface. We selected Act-On because of the pricing model and thought all things would be close to parity with other options. It depends on the team you have. If you have developers and a marketing team that knows some html/css, you can get by with Act-On.
      Kyle Moloo | TrustRadius Reviewer

      Boingnet

      No answers on this topic

      Scalability

      Act-On

      Act-On 9.1
      Based on 1 answer
      Before I feel like I need more features, the Act-On customer service reps are contacting me telling about new features as part of my account.
      Anonymous | TrustRadius Reviewer

      Boingnet

      No score
      No answers yet
      No answers on this topic

      Return on Investment

      Act-On

      • With the Automated Series, we were able to put in place campaigns that generated revenue that took no time to continue running once set up. This was a positive feature allowing employees to work on another project while the campaign ran on their own.
      Danielle Armour | TrustRadius Reviewer

      Boingnet

      No answers on this topic

      Screenshots

      Add comparison