Great, but CRM integration could be better.
March 18, 2013
Great, but CRM integration could be better.
Score 10 out of 10
Vetted Review
Verified User
Software Version
Full edition, some beta access
Modules Used
- Email, social, landing pages, web forms, analytics, lead score, competitive insight, web site alerts
Overall Satisfaction
- Act-On handles a content marketing strategy to perfection. Deploying emails with white papers for prospects to download (among other content types) is simple and not time consuming. It makes a marketing "team" of one be able to handle all the details of a complicated campaign and lead scoring process -- without the complicated interface.
- I feel Act-On could integrate better with my CRM. Specifically - it uses a report to generate the basic building blocks for my email campaigns. Other than that, it's performed very well, and the Act-On dev team is always cranking out new, useful tools.
- I'd also like to see multiple lead scoring models. I have a manual workaround to produce a lifetime lead score.
- Almost all of our revenue has started from the marketing campaigns using Act-On
Product Usage
Marketing, Sales and Account Management
1 - I support the product as a marketing professional.
- In addition to sending over one million emails per year, Act-On fuels our sales pipeline by way of a lead score. We also use it for website visibility (inside sales reps are trained to call prospects after getting a visitor alert), and to send individual, targeted emails to high priority suspects. In sum, Act-On does the heavy lifting for all of our marketing and sales activities on the front end of our sales funnel.
Evaluation and Selection
Used Salesforce.com native email application prior to Act-On.
We looked at Etrigue, Marketo and Eloqua and found much more value packed in Act-On. The easy pricing model, out-of-the-box ease of use and month to month contract quickly made it our top choice.
Implementation
- Vendor implemented
n/a
Training
- Online training
- In-person training
- Self-taught
Yes. I'd say 85-90% of the system is extremely easy to learn. There are some parts that even experienced professionals will want some guidance on, though.
Support
No - It's not offered. Nor is it needed. No matter who I've spoken with - every Act-On employee - from Account Admin/Mgmt to support has been flawless. This could be Act-On's biggest competitive advantage.
Usability
Reliability
Integration
- Salesforce.com
- GoToMeeting
Because Act-On makes a virtual replica of our database, the integration with salesforce isn't extreme... but it was also not difficult to achieve, either. The GTM integration is also an easy integration.
Vendor Relationship
The terms were simple - month to month pricing, and very affordable. No negotiating necessary. Best of all - you get every bit of functionality for the one price. No additional costs for a premium model. No extra fees for stellar customer service.