Act-On Software

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Act-On
Score 8.3 out of 10
Mid-Size Companies (51-1,000 employees)
Act-On is an adaptive marketing platform designed to drive personal and purposeful multi-channel marketing. Its foci are inbound and outbound marketing, for enabling a tighter alignment with sales and turning data into actionable insights.
$900
per month (starts at 2,500 active contacts)
Pricing
Act-On Software
Editions & Modules
Professional
$900
per month (starts at 2,500 active contacts)
Enterprise
$2,000
per month ( starts at 2,500 active contacts)
Offerings
Pricing Offerings
Act-On
Free Trial
No
Free/Freemium Version
No
Premium Consulting/Integration Services
Yes
Entry-level Setup FeeRequired
Additional DetailsThe Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.
More Pricing Information
Community Pulse
Act-On Software
Considered Both Products
Act-On
Chose Act-On Software
To improve the system, Act-On is developing custom reports and workflows. It is incredibly flexible as well as functionally sound and reliable. The other features that our team enjoys the most are the features such as all contacts. Creating landing pages and web forms is a snap …
Chose Act-On Software
Act-On has been committed to improving the system and performance through customized reports and workflows to motivate customers and track their progress and participation.
Chose Act-On Software
I consider that Act-On [Software] has been extremely useful to strengthen the whole automation mechanism; the support of the reports helps a lot; it is simple and adapts to the objectives.
Chose Act-On Software
We investigated heavily into automation platforms prior to purchasing. Act-On was easily the stand out because:
  1. Interactive reporting. Getting behavioral data and other analytics is critical for us making the educated decisions we need for our business to continue to succeed.
  2. Enh…
Chose Act-On Software
Hootsuite allows me to add a month's worth of content to all of our social media platforms at one time. My problem with Act-On is it would not connect our accounts and when it did it would not use the company account. It would only use my personal account. Hootsuite also gives …
Chose Act-On Software
Our previous provider was not able to provide the level of reporting functions and multiple customer segmentations that we enjoy today. Now I set the segmentation queries and never have to run it again because it auto-updates! Wonderful!
Chose Act-On Software
We looked at using Pardot and decided to use Act-On due to pricing and ease of use. Pardot had a better Salesforce connection since they are owned by Salesforce. Pardot was very expensive and didn't offer some of the functionality we were looking for. For example, Pardot does …
Chose Act-On Software
We like to know a variety here, and we know multiple marketing automation platforms to help provide the best direction to our clients. We need to provide the know-how in many different use cases. Sometimes, Act-On isn't always the best solution for a company's needs. Marketers …
Chose Act-On Software
We have been evaluating HubSpot and Zoho CRM. These 2 are more expensive and more robust. These include more of the sales side interactions like pipelines, tasks, marketing emails, etc. Our team uses ACT as more of a Rolodex then a tool. Because we do have an outside ticket …
Chose Act-On Software
Acton does really well in ease of setup, quality of support, and also does a decent job in dashboard creation. These features are something that drove us to opt for Act-on.
Chose Act-On Software
I am a relatively new HubSpot user and have only used a few different things on there but so far, the UI/UX is much more pleasant, seems more organized, seems more capable in general. I had heard rave reviews about HubSpot from my former coworkers who were using Act-On with me, …
Chose Act-On Software
I think that if you're just starting out in email marketing, you'll probably navigate to a tool like Mailchimp. When you've gotten a good base of what the industry is and you want to do a little bit more, then you'll upgrade to HubSpot and then to Act-On. I feel like Act-on is …
Chose Act-On Software
I would select Act-On over competitors in the marketing space. While it can be used for sales outreach, I would not select it as a sales tool.
Chose Act-On Software
Act-On is the scrappy little program that could. One of the biggest problems of the larger ESP and ABM services is that companies have to meet a high standard with their other software and IT in order to use them. I think this is a big failing on their part, considering that …
Chose Act-On Software
We used to use a combination of SugarCRM and INBOX25, but we moved to a Microsoft platform and had to go to a compatible platform. Act-On was the perfect fit since it was compatible with both Sugar CRM and Dynamics CRM, which made our change over and integration relatively …
Chose Act-On Software
Many more, too^^^

The best after any free one. Once a company has a budget it's time for Act-On.
Chose Act-On Software
Act-On has a much more hands-on customer support focus than any of the other companies that we have worked with that do similar things. They also have a really easy to use platform (however I know they all do). It's one of those products that you feel good when you are using it.
Chose Act-On Software
Not exactly sure. Because we have been using Act-On for 7+ years and we are so tied into the product, we have not considered using any other software.
Chose Act-On Software
Act-On is easier to use than Marketo, but not as visually appealing and user-friendly as HubSpot. It's much better than Pardot, as Pardot feel clunky every step of the way. SharpSpring is comparable because of its price point but surpasses Act-On in its tools and intuitive …
Chose Act-On Software
Act-On was decided upon by the Marketing and Operations team. I am part of the Development team and was consulted on the aspects of reporting. However, our Marketing/Operations team were very pleased with the way you could personalize and create your own emails and campaigns …
Chose Act-On Software
I've used Constant Contact, Mail Chimp, Exact Target. I would say Act-On Software is most similar to Exact Target, but I feel you get a better bang for your buck with Act-On.
Chose Act-On Software
Act-On does most everything that Marketo and HubSpot can and Act-On does some of them better and some of them worse. I've outlined the strengths and weaknesses of Act-On already. I am familiar with Marketo and HubSpot but not familiar enough with them to create a matrix type …
Chose Act-On Software
Act-On has similar features as SharpSpring, but in my opinion, delivers better. While their customer service is not excellent, it is better than my experience with SharpSpring. As for MailChimp, Act-On has more robust features. But, it is also dramatically more challenging to …
Chose Act-On Software
HubSpot's pricing tiers are much cheaper in some cases, and they provide some of the tools that are included with Act-On Software's premium tiers. I believe Act-On has more versatility in tracking conversion and other rates out-of-the-box compared HubSpot, which is why we chose …
Top Pros
Top Cons
Features
Act-On Software
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Act-On Software
7.8
113 Ratings
1% above category average
WYSIWYG email editor8.2112 Ratings
Dynamic content8.192 Ratings
Ability to test dynamic content7.292 Ratings
Landing pages8.1108 Ratings
A/B testing8.195 Ratings
Mobile optimization7.2103 Ratings
Email deliverability reporting8.1112 Ratings
List management8.1111 Ratings
Triggered drip sequences7.187 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Act-On Software
8.1
113 Ratings
5% above category average
Lead nurturing automation8.2104 Ratings
Lead scoring and grading8.2104 Ratings
Data quality management8.1102 Ratings
Automated sales alerts and tasks8.195 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Act-On Software
7.5
77 Ratings
2% below category average
Calendaring6.88 Ratings
Event/webinar marketing8.176 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Act-On Software
8.1
71 Ratings
8% above category average
Social sharing and campaigns8.169 Ratings
Social profile integration8.163 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Act-On Software
8.1
114 Ratings
8% above category average
Dashboards8.1109 Ratings
Standard reports8.1112 Ratings
Custom reports8.284 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Act-On Software
7.9
107 Ratings
4% above category average
API8.167 Ratings
Role-based workflow & approvals8.171 Ratings
Customizability8.289 Ratings
Integration with Salesforce.com8.165 Ratings
Integration with Microsoft Dynamics CRM8.136 Ratings
Integration with SugarCRM7.129 Ratings
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User Ratings
Act-On Software
Likelihood to Recommend
8.2
(219 ratings)
Likelihood to Renew
8.9
(112 ratings)
Usability
9.1
(32 ratings)
Availability
9.1
(14 ratings)
Performance
8.2
(13 ratings)
Support Rating
7.3
(39 ratings)
In-Person Training
8.7
(4 ratings)
Online Training
9.3
(16 ratings)
Implementation Rating
8.6
(22 ratings)
Configurability
9.1
(1 ratings)
Ease of integration
6.4
(2 ratings)
Product Scalability
9.1
(1 ratings)
Vendor post-sale
8.2
(2 ratings)
Vendor pre-sale
9.1
(2 ratings)
User Testimonials
Act-On Software
Likelihood to Recommend
Act-On
Act-On simplifies the creation of landing pages, web forms, email campaigns, and other types of marketing automation. Designing a customer journey using the workflow builder (a nurturing flow) is possible. It is used in various ways and in a variety of contexts. Tactical's knowledgeable support team helped us unlock Act-On's potential for complex integrations and marketing campaigns. In some areas, it would be beneficial to improve functionality.
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Pros
Act-On
  • Establishes a simple but very decisive way of how to perform specialized marketing work.
  • It includes the monitoring of advertising networks or account management on digital platforms and social networks.
  • The support is solid; it takes all the suggestions and doubts I have regarding the software.
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Cons
Act-On
  • The designer tools, especially for emails, were often difficult to use. The formatting of the text would be all over the place and change / refuse to change at random. Moving boxes around was shifty and sometimes nearly impossible. It just wasn't customizeable enough. No "undo" functionality either.
  • The only way to collect information expansively over time (there's a term Act-On uses for it, I can't recall) where it adds questions to the form each time a user fills it out, is if the person were to fill out the same form multiple times. I know this does happen for some websites/resources, but as a company that wanted to collect new information each time someone filled out any form, regardless of the resource or the URL, that was simply not an option, and that doesn't really make a lot of sense. I know it's not really possible to track someone but if they filled out the first part of the form and then it added new questions to answer, and then they submitted and got through the gating, that would actually be helpful.
  • There was no "trash can" of sorts in case you deleted something by mistake. This could be so stress-inducing if it was a major project. My coworker did this once, contacted Act-On, they couldn't even recover it.
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Likelihood to Renew
Act-On
It's my single biggest asset in my current role. With limited resources, its enabled Anachron to punch well above our weight marketing wise and although we're still at the beginning of our journey I know the system can scale with us
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Usability
Act-On
It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
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Reliability and Availability
Act-On
I have always found them quick to respond to my query by web inquiry. In those instances when I call, I have always reached help quickly. They are conscientious and skilled in discussing my concern and finding a solution to my problem. Other tech organizations should use Act-On as a model for top-notch customer service.
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Performance
Act-On
Great for the most part. Sometimes there are little lags, but that's likely because I'm requesting to see a lot of data at one time.
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Support Rating
Act-On
Since we start using Act-on for ourselves and our clients, we have been supported very well. Often we need to integrate with legacy systems and we find the support team on our side during the whole endeavor. Always asking if they can help us further, always willing to do a better job. The support of Act-On is one of the main differentiators
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In-Person Training
Act-On
Dan D. was great. He took the time to understand how I needed the program to run, and was very flexible to our special CRM setup.
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Online Training
Act-On
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
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Implementation Rating
Act-On
What impressed me most is that Act-On showed full committment in making our implementation successful, even when it required additional support from their team. This gave me a lot of warm and fuzzy feelings. Most other software software vendors are not anywhere close to being this responsive and effective
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Alternatives Considered
Act-On
Act-On is easier to use than Marketo, but not as visually appealing and user-friendly as HubSpot. It's much better than Pardot, as Pardot feel clunky every step of the way. SharpSpring is comparable because of its price point but surpasses Act-On in its tools and intuitive interface. We selected Act-On because of the pricing model and thought all things would be close to parity with other options. It depends on the team you have. If you have developers and a marketing team that knows some html/css, you can get by with Act-On.
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Scalability
Act-On
Before I feel like I need more features, the Act-On customer service reps are contacting me telling about new features as part of my account.
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Return on Investment
Act-On
  • With the Automated Series, we were able to put in place campaigns that generated revenue that took no time to continue running once set up. This was a positive feature allowing employees to work on another project while the campaign ran on their own.
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ScreenShots

Act-On Screenshots

Screenshot of List Segmentation - Segmentation using behavioral, demographic and/or firmographic dataScreenshot of the Quickstart PageScreenshot of Landing Page Composer - landing pages are designed with a drag and drop function