What users are saying about

Act-On

334 Ratings

Act-On

334 Ratings
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Score 7 out of 101

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Likelihood to Recommend

Act-On

I think Act-On would work equally well for small to large companies. If you are less confident or experienced in automation and funneling, Act-On genuinely invests in the expertise to guide and support you so you can be continually learning and developing your skills and application for the platform. You never feel you are in the deep end
Sue Maldonado profile photo

Feature Rating Comparison

Email & Online Marketing

Act-On
7.5
WYSIWYG email editor
Act-On
7.2
Dynamic content
Act-On
7.0
Ability to test dynamic content
Act-On
6.6
Landing pages
Act-On
7.8
A/B testing
Act-On
8.0
Mobile optimization
Act-On
7.6
Email deliverability
Act-On
8.8
List management
Act-On
5.8
Triggered drip sequences
Act-On
8.3

Lead Management

Act-On
6.6
Lead nurturing
Act-On
6.2
Lead scoring and grading
Act-On
6.8
Data quality management
Act-On
7.1
Automated sales alerts and tasks
Act-On
6.3

Campaign Management

Act-On
7.5
Calendaring
Act-On
6.8
Event/webinar marketing
Act-On
8.2

Social Media Marketing

Act-On
6.7
Social sharing and campaigns
Act-On
6.4
Social profile integration
Act-On
6.9

Reporting & Analytics

Act-On
5.2
Dashboards
Act-On
4.6
Standard reports
Act-On
5.6
Custom reports
Act-On
5.5

Platform & Infrastructure

Act-On
6.4
API
Act-On
8.0
Role-based workflow & approvals
Act-On
6.4
Customizability
Act-On
5.0
Integration with Salesforce.com
Act-On
8.0
Integration with Microsoft Dynamics CRM
Act-On
4.1
Integration with SugarCRM
Act-On
7.1

Pros

  • Delivers all (most important) features a marketeer needs
  • Intuitive
  • Great support
  • Friendly pricing
  • Fast paced feature development
Harold Klaassen profile photo

Cons

  • As with all new entrants into the market, there are features to make it better...however there is a product request hub which is regularly monitored, for me its acceleration of these ideas into the platform.
  • Deeper integration with Google Analytics to understand traffic coming onto the site, from what channel/source and attributing this to the contact/lead and funnel reports.
  • Out-of-box data out integrations with BI solutions such Tableau and MS Power BI.
  • A full marketplace of vendors who can connect with Act-On e.g. SMMS, IP Tracking, Call Tracking.
Mark Terry profile photo

Likelihood to Renew

Act-On8.9
Based on 112 answers
Great product, easy to use, promising roadmap and amazing customer success team.
Mark Terry profile photo

Usability

Act-On7.2
Based on 31 answers
Simple to set up, intuitive and easy to create and push new marketing programs.
Mark Terry profile photo

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo

Performance

Act-On8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo

Support

Act-On8.8
Based on 38 answers
Since we start using Act-on for ourselves and our clients, we have been supported very well. Often we need to integrate with legacy systems and we find the support team on our side during the whole endeavor. Always asking if they can help us further, always willing to do a better job. The support of Act-On is one of the main differentiators
Harold Klaassen profile photo

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo

Implementation

Act-On8.6
Based on 22 answers
Use UK Professional Services team
Mark Terry profile photo

Alternatives Considered

These other products do not hold a candle to all of the functionality of Act-On. Their technical support is slow and very impersonal. The ability to get adequate reporting, keep bounce rates low, and foster lead development are major benefits to the Act-On tool. Tool integration is easy and seamless, it does not require technical knowledge.
Richard Longo profile photo

Return on Investment

  • Greater lead generation
  • Increased employee efficiency
  • More relevant sales calls
  • Reduced marketing costs
Brandon Taylor profile photo

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.