"Act-On is an easy-to-use automation tool that can handle many tasks."
May 07, 2022

"Act-On is an easy-to-use automation tool that can handle many tasks."

Sourov K Chowdhury | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Act-On Software

Act-On's interface offers more functionality and flexibility. Simple to use requires no coding knowledge to use or navigate. It provides pre-built templates for automated programs that can be customized to meet our specific lead generation requirements. The drag-and-drop, list segmentation, and lead scoring options make the user-friendly interface appealing. It is possible to incorporate integrations. Our company uses this software both as an administrator and as a user. Switching between HTML and visual views is straightforward. With the integration of our CRM with our instance, we can create dynamically populated segments that are used to populate our automation. It is beautiful to download our data into more specific and affluent reporting tailored to our requirements. We could also create a proactive pipeline development program using MS Dynamics. It enables us to learn more about how our customers use our content (or not) to identify high-quality prospects.

Pros

  • The templates are easy to use and set up campaigns.
  • It's simple to use, and the email editor features a drag-and-drop interface.
  • It's easy to set up a drip campaign or a series of scheduled emails.
  • It has the flexibility of having a variety of scheduling options and the use of user experience automation.

Cons

  • A more straightforward UI and faster loading times are needed.
  • User direct communication within the platform would be fantastic.
  • There are a few areas where the functionality could be improved.
  • It provides a marketing automation platform used for SMS and email campaigns.
  • An easy-to-use tool that gives us real-time data on our website traffic.
To improve the system, Act-On is developing custom reports and workflows. It is incredibly flexible as well as functionally sound and reliable. The other features that our team enjoys the most are the features such as all contacts. Creating landing pages and web forms is a snap with Act-On. Act-On Software was instrumental in resolving my issue.
Less than 10,000
Both

Do you think Act-On Software delivers good value for the price?

Yes

Are you happy with Act-On Software's feature set?

Yes

Did Act-On Software live up to sales and marketing promises?

Yes

Did implementation of Act-On Software go as expected?

Yes

Would you buy Act-On Software again?

Yes

Act-On simplifies the creation of landing pages, web forms, email campaigns, and other types of marketing automation. Designing a customer journey using the workflow builder (a nurturing flow) is possible. It is used in various ways and in a variety of contexts. Tactical's knowledgeable support team helped us unlock Act-On's potential for complex integrations and marketing campaigns. In some areas, it would be beneficial to improve functionality.

Act-On Feature Ratings

7.7
WYSIWYG email editor
8
Dynamic content
8
Ability to test dynamic content
7
Landing pages
8
A/B testing
8
Mobile optimization
7
Email deliverability reporting
8
List management
8
Triggered drip sequences
7
8.0
Lead nurturing automation
8
Lead scoring and grading
8
Data quality management
8
Automated sales alerts and tasks
8
8.0
Event/webinar marketing
8
8.0
Social sharing and campaigns
8
Social profile integration
8
8.0
Dashboards
8
Standard reports
8
Custom reports
8
7.8
API
8
Role-based workflow & approvals
8
Customizability
8
Integration with Salesforce.com
8
Integration with Microsoft Dynamics CRM
8
Integration with SugarCRM
7

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