TrustRadius
Affordable Marketing Automation that gets the job done adequately
https://www.trustradius.com/marketing-automationAct-On SoftwareUnspecified7.4367101
Kyle Moloo profile photo
May 08, 2019

Affordable Marketing Automation that gets the job done adequately

Score 5 out of 101
Vetted Review
Verified User
Review Source

Overall Satisfaction with Act-On Software

Act-On was being used by marketing to support sales. It was purchased and implemented to facilitate email marketing, landing page design/development, and database organization--amongst other things. Marketing campaigns were to be run and reported on out of Act-On so that we could prove ROI for our marketing efforts. It was integrated with our CRM (Netsuite). 3-5 people at the most would be working inside of the platform, to run between 2-3 marketing campaigns per month.
  • Folder structure for list management and marketing assets/campaigns are easy to use. It was easy to keep things organized.
  • Email testing was accurate and straightforward.
  • Existing templates to build landing page and emails from were responsive out of the box.
  • Building email and landing page templates are difficult, the drag and drop builder is not straightforward, and requires coding knowledge
  • The workflow tool is cumbersome and not as intuitive as I'd expect a best in class marketing software's to be
  • Domain connections and domain management functionality made it difficult to manage multiple company domains and subdomains for pages
  • Act-On was minimal spend, so it was easier to understand not having all of the ease of use in features that we wanted.
  • We have developers in house, so we were able to get everything done we needed to. We promoted our solutions to our contacts successfully.
  • We were able to create visually appealing emails and landing pages that were on-brand and conversion-focused like we wanted to.
Act-On is easier to use than Marketo, but not as visually appealing and user-friendly as HubSpot. It's much better than Pardot, as Pardot feel clunky every step of the way. SharpSpring is comparable because of its price point but surpasses Act-On in its tools and intuitive interface. We selected Act-On because of the pricing model and thought all things would be close to parity with other options. It depends on the team you have. If you have developers and a marketing team that knows some html/css, you can get by with Act-On.
Act-On is well suited for your business if you have a lot of contacts and are averse to the pay by the contact model of competing marketing automation software. Act-On charges by emails sent, not by how many contacts are in the database, so it makes it a great place to store everything, even if you aren't engaging with some of those contacts.

Act-On Feature Ratings

WYSIWYG email editor
4
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Landing pages
5
A/B testing
Not Rated
Mobile optimization
8
Email deliverability
10
List management
10
Triggered drip sequences
5
Lead nurturing
5
Lead scoring and grading
Not Rated
Data quality management
8
Automated sales alerts and tasks
Not Rated
Event/webinar marketing
8
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
5
Standard reports
5
Custom reports
Not Rated
API
7
Role-based workflow & approvals
6
Customizability
7
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated