What users are saying about
342 Ratings
1 Ratings
342 Ratings
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Score 7 out of 101
1 Ratings
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Score 10 out of 101

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Likelihood to Recommend

Act-On

I think it's a great platform to get started with, it's easy to manage things by yourself and you therefore can decrease your dependence on an (expensive) third party. For us who have an IT department in house as well as a content team it's been working great to be able to manage the majority of the setup on our own, However, don't hesitate to use additional services since this can really give you a boost forward.
Johanna Adolfsson profile photo

ExpressPigeon

ExpressPigeon is well suited for a small team that needs to utilize marketing for their business. I can tell you now that my entire team knows how to use ExpressPigeon. It may not be well suited for someone that is looking to really automate their marketing efforts, but definitely suited for teams that really have their hands from beginning to the end of a campaign.
No photo available

Feature Rating Comparison

Email & Online Marketing

Act-On
7.3
ExpressPigeon
10.0
WYSIWYG email editor
Act-On
7.9
ExpressPigeon
10.0
Dynamic content
Act-On
7.1
ExpressPigeon
10.0
Ability to test dynamic content
Act-On
6.7
ExpressPigeon
10.0
Landing pages
Act-On
7.0
ExpressPigeon
10.0
A/B testing
Act-On
6.9
ExpressPigeon
10.0
Mobile optimization
Act-On
6.8
ExpressPigeon
10.0
Email deliverability
Act-On
7.8
ExpressPigeon
10.0
List management
Act-On
6.4
ExpressPigeon
10.0
Triggered drip sequences
Act-On
9.2
ExpressPigeon
10.0

Lead Management

Act-On
7.3
ExpressPigeon
Lead nurturing
Act-On
7.0
ExpressPigeon
Lead scoring and grading
Act-On
7.4
ExpressPigeon
Data quality management
Act-On
7.9
ExpressPigeon
Automated sales alerts and tasks
Act-On
6.7
ExpressPigeon

Campaign Management

Act-On
7.6
ExpressPigeon
Calendaring
Act-On
6.8
ExpressPigeon
Event/webinar marketing
Act-On
8.5
ExpressPigeon

Social Media Marketing

Act-On
7.9
ExpressPigeon
Social sharing and campaigns
Act-On
7.9
ExpressPigeon
Social profile integration
Act-On
7.9
ExpressPigeon

Reporting & Analytics

Act-On
5.7
ExpressPigeon
10.0
Dashboards
Act-On
5.5
ExpressPigeon
10.0
Standard reports
Act-On
6.0
ExpressPigeon
10.0
Custom reports
Act-On
5.7
ExpressPigeon
10.0

Platform & Infrastructure

Act-On
7.3
ExpressPigeon
API
Act-On
9.2
ExpressPigeon
Role-based workflow & approvals
Act-On
6.8
ExpressPigeon
Customizability
Act-On
6.7
ExpressPigeon
Integration with Salesforce.com
Act-On
8.0
ExpressPigeon
Integration with Microsoft Dynamics CRM
Act-On
6.1
ExpressPigeon
Integration with SugarCRM
Act-On
7.0
ExpressPigeon

Pros

  • I have used a number of marketing automation systems over the years from Oracle to Salesforce. However none of these have been as easy to use from a platform perspective.
  • Its very intuitive and in a short period of weeks we have been able to set up the platform, fully integrate it with our systems and create lead scoring and funnel reports.
  • If I am ever stuck our amazing customer success manager is there to help us with weekly calls and demos which focus on our business needs and requirements.
Mark Terry profile photo
  • Easy to Use - ExpressPigeon really is easy to use. Creating templates and messages has never been easier.
  • Cost Efficient - For the budget that we have for marketing, this really fits our needs.
  • Customer Service - Their team is very hands on and helpful when needed.
No photo available

Cons

  • As with all new entrants into the market, there are features to make it better...however there is a product request hub which is regularly monitored, for me its acceleration of these ideas into the platform.
  • Deeper integration with Google Analytics to understand traffic coming onto the site, from what channel/source and attributing this to the contact/lead and funnel reports.
  • Out-of-box data out integrations with BI solutions such Tableau and MS Power BI.
  • A full marketplace of vendors who can connect with Act-On e.g. SMMS, IP Tracking, Call Tracking.
Mark Terry profile photo
  • Marketing Automation
No photo available

Likelihood to Renew

Act-On8.9
Based on 112 answers
Great product, easy to use, promising roadmap and amazing customer success team.
Mark Terry profile photo
No score
No answers yet
No answers on this topic

Usability

Act-On7.2
Based on 31 answers
Simple to set up, intuitive and easy to create and push new marketing programs.
Mark Terry profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Performance

Act-On8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo
No score
No answers yet
No answers on this topic

Support

Act-On8.8
Based on 38 answers
Everyone on their team is friendly, helpful, and knowledgeable. Whenever I have a question I know it will be answered in a timely fashion. They understand my questions and are able to find solutions to what I need.
Elizabeth Lepisto profile photo
No score
No answers yet
No answers on this topic

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
No score
No answers yet
No answers on this topic

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
No score
No answers yet
No answers on this topic

Implementation

Act-On8.6
Based on 22 answers
Make sure you have specific goals and define success, that can greatly speed things up.
Diogo Cabral profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

The cost of ownership vs. functionality and ease of use is second to none, add in the speed of implementation and their customer success programs and nothing comes close.
Mark Terry profile photo
While ExpressPigeon is not as "advanced" in some senses, when compared to those other tools, it provides us with the core functions that we need to run the business. They are also constantly upgrading and adding functionality, such as automation, which helps when needed. Overall, stacks up fairly well for the costs associated to it.
No photo available

Return on Investment

  • Increased efficiency of marketing program build
  • Improved analytics and insight
  • More visibility of prospect and customer interactions
Mark Terry profile photo
  • ROI - We have seen an increase in business with the use
  • Customer Service - Positive reinforcement of things we are doing well and how to best utilize the product
  • Automation
No photo available

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

ExpressPigeon

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
ExpressPigeon Editions & Modules
ExpressPigeon
Additional Pricing Details