What users are saying about
345 Ratings
1 Ratings
345 Ratings
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Score 7 out of 101
1 Ratings
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Score 10 out of 101

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Likelihood to Recommend

Act-On

If you have an existing CRM system, like Microsoft 365, you can integrate campaign automation with Act-On, and then it is worth most of the time it takes to get less-experienced employees on-boarded. In other cases that require more minimal use, the on-boarding may be too lengthy. In that case, it may be better-suited to choose a different SaaS that tracks campaign, ROI, lead scoring, etc.
Fedor Paretsky profile photo

ExpressPigeon

ExpressPigeon is well suited for a small team that needs to utilize marketing for their business. I can tell you now that my entire team knows how to use ExpressPigeon. It may not be well suited for someone that is looking to really automate their marketing efforts, but definitely suited for teams that really have their hands from beginning to the end of a campaign.
No photo available

Feature Rating Comparison

Email & Online Marketing

Act-On
7.4
ExpressPigeon
10.0
WYSIWYG email editor
Act-On
8.1
ExpressPigeon
10.0
Dynamic content
Act-On
7.4
ExpressPigeon
10.0
Ability to test dynamic content
Act-On
7.0
ExpressPigeon
10.0
Landing pages
Act-On
7.1
ExpressPigeon
10.0
A/B testing
Act-On
6.8
ExpressPigeon
10.0
Mobile optimization
Act-On
6.6
ExpressPigeon
10.0
Email deliverability
Act-On
7.9
ExpressPigeon
10.0
List management
Act-On
6.7
ExpressPigeon
10.0
Triggered drip sequences
Act-On
9.0
ExpressPigeon
10.0

Lead Management

Act-On
7.4
ExpressPigeon
Lead nurturing
Act-On
7.1
ExpressPigeon
Lead scoring and grading
Act-On
7.7
ExpressPigeon
Data quality management
Act-On
7.9
ExpressPigeon
Automated sales alerts and tasks
Act-On
7.1
ExpressPigeon

Campaign Management

Act-On
7.8
ExpressPigeon
Calendaring
Act-On
6.8
ExpressPigeon
Event/webinar marketing
Act-On
8.7
ExpressPigeon

Social Media Marketing

Act-On
8.2
ExpressPigeon
Social sharing and campaigns
Act-On
8.2
ExpressPigeon
Social profile integration
Act-On
8.2
ExpressPigeon

Reporting & Analytics

Act-On
6.2
ExpressPigeon
10.0
Dashboards
Act-On
6.0
ExpressPigeon
10.0
Standard reports
Act-On
6.6
ExpressPigeon
10.0
Custom reports
Act-On
6.1
ExpressPigeon
10.0

Platform & Infrastructure

Act-On
7.4
ExpressPigeon
API
Act-On
8.9
ExpressPigeon
Role-based workflow & approvals
Act-On
7.2
ExpressPigeon
Customizability
Act-On
6.9
ExpressPigeon
Integration with Salesforce.com
Act-On
8.0
ExpressPigeon
Integration with Microsoft Dynamics CRM
Act-On
6.7
ExpressPigeon
Integration with SugarCRM
Act-On
7.0
ExpressPigeon

Pros

  • Lead nurturing
  • Marketing list segmentation
  • Providing an insight into user behaviour, allowing for a more granular analysis of your current prospects
Andrew Smith profile photo
  • Easy to Use - ExpressPigeon really is easy to use. Creating templates and messages has never been easier.
  • Cost Efficient - For the budget that we have for marketing, this really fits our needs.
  • Customer Service - Their team is very hands on and helpful when needed.
No photo available

Cons

  • There is only one thing that I can honestly say I wish they would change. If you send an email from Dynamic CRM, it does log the email in the history which is nice. However, you can't preview or view the email in your CRM system. It provides you with a link that drives you out of that system and into Act-On.
Melodie Pierson profile photo
  • Marketing Automation
No photo available

Likelihood to Renew

Act-On8.9
Based on 112 answers
We have been using Act-On for a number of years, and after reviewing other companies earlier this year, we are certain that we want to stay active users of Act-On for the foreseeable future.
Paloma Nazar profile photo
No score
No answers yet
No answers on this topic

Usability

Act-On7.2
Based on 31 answers
It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
Diogo Cabral profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Performance

Act-On8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo
No score
No answers yet
No answers on this topic

Support

Act-On8.8
Based on 38 answers
Everyone on their team is friendly, helpful, and knowledgeable. Whenever I have a question I know it will be answered in a timely fashion. They understand my questions and are able to find solutions to what I need.
Elizabeth Lepisto profile photo
No score
No answers yet
No answers on this topic

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
No score
No answers yet
No answers on this topic

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
No score
No answers yet
No answers on this topic

Implementation

Act-On8.6
Based on 22 answers
Make sure you have specific goals and define success, that can greatly speed things up.
Diogo Cabral profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

Compared to SharpSpring, Act-On has it's act together. SharpSpring is obviously a value tool in comparison. Our major issue with SharpSpring was Salesforce integration; we constantly had issues with leads being re-uploaded, data changing or not changing when it was supposed to, or many other syncing issues that caused many headaches and a lot of clean-up time. I did prefer SharpSpring's anonymous visitor tracking and e-mail creation, but it simply wasn't worth the discounted price to deal with the headaches. The ease of setting up automation and integrating it with Salesforce made Act-On 100% worth the upgrade, and I wish we hadn't spent a few months trying to make something else work for us.
Lauren Kates profile photo
While ExpressPigeon is not as "advanced" in some senses, when compared to those other tools, it provides us with the core functions that we need to run the business. They are also constantly upgrading and adding functionality, such as automation, which helps when needed. Overall, stacks up fairly well for the costs associated to it.
No photo available

Return on Investment

  • Increased lead conversion efficiency
  • Increased output of marketing e-mails
  • Flawless integration with sales CRM; no mis-matched information or confusing leads for our Sales team
Lauren Kates profile photo
  • ROI - We have seen an increase in business with the use
  • Customer Service - Positive reinforcement of things we are doing well and how to best utilize the product
  • Automation
No photo available

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

ExpressPigeon

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
ExpressPigeon Editions & Modules
ExpressPigeon
Additional Pricing Details