What users are saying about

Act-On

328 Ratings

SimplyCast

1 Ratings

Act-On

328 Ratings
Score 7 out of 101

SimplyCast

1 Ratings
Score 10 out of 101

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Likelihood to Recommend

Act-On

I think it's a great platform to get started with, it's easy to manage things by yourself and you therefore can decrease your dependence on an (expensive) third party. For us who have an IT department in house as well as a content team it's been working great to be able to manage the majority of the setup on our own, However, don't hesitate to use additional services since this can really give you a boost forward.
Johanna Adolfsson profile photo

SimplyCast

No answer on this topic is available.

Feature Rating Comparison

Email & Online Marketing

Act-On
7.5
SimplyCast
6.3
WYSIWYG email editor
Act-On
7.3
SimplyCast
7.0
Dynamic content
Act-On
6.9
SimplyCast
6.0
Ability to test dynamic content
Act-On
6.6
SimplyCast
7.0
Landing pages
Act-On
7.8
SimplyCast
A/B testing
Act-On
8.0
SimplyCast
6.0
Mobile optimization
Act-On
7.7
SimplyCast
7.0
Email deliverability
Act-On
8.8
SimplyCast
6.0
List management
Act-On
6.0
SimplyCast
5.0
Triggered drip sequences
Act-On
8.3
SimplyCast

Lead Management

Act-On
6.7
SimplyCast
Lead nurturing
Act-On
6.3
SimplyCast
Lead scoring and grading
Act-On
6.9
SimplyCast
Data quality management
Act-On
7.1
SimplyCast
Automated sales alerts and tasks
Act-On
6.4
SimplyCast

Campaign Management

Act-On
7.5
SimplyCast
Calendaring
Act-On
6.8
SimplyCast
Event/webinar marketing
Act-On
8.3
SimplyCast

Social Media Marketing

Act-On
6.7
SimplyCast
Social sharing and campaigns
Act-On
6.4
SimplyCast
Social profile integration
Act-On
7.0
SimplyCast

Reporting & Analytics

Act-On
5.3
SimplyCast
8.0
Dashboards
Act-On
4.7
SimplyCast
9.0
Standard reports
Act-On
5.7
SimplyCast
8.0
Custom reports
Act-On
5.6
SimplyCast
7.0

Platform & Infrastructure

Act-On
6.5
SimplyCast
7.0
API
Act-On
8.0
SimplyCast
7.0
Role-based workflow & approvals
Act-On
6.4
SimplyCast
7.0
Customizability
Act-On
5.1
SimplyCast
6.0
Integration with Salesforce.com
Act-On
8.0
SimplyCast
7.0
Integration with Microsoft Dynamics CRM
Act-On
4.1
SimplyCast
8.0
Integration with SugarCRM
Act-On
7.1
SimplyCast
7.0

Pros

  • Constant evolution of the product.
  • Fantastic landing page and email builder.
  • Great handling of email sending, bounce and traffic.
  • Great website website analysis tools.
  • As a company, Act-On is always willing and eager to listen to customer feedback and incorporate it into the product.
Diogo Cabral profile photo
  • Email tracking
  • Easy to use
Brigitte Klaube profile photo

Cons

  • I would really like to see the "send over time" feature be added back to the webinar messaging. This feature is very important for maintaining a low bounce rate.
  • It would be nice to allow for more flexibility with the information processed in funnel reports. Not all of the options available will allow for the data that we are looking for.
  • They need to design a better functioning more realistic marketing calendar.
Richard Longo profile photo
  • Templates need updating
  • Uploading list is a bit tedious
Brigitte Klaube profile photo

Likelihood to Renew

Act-On8.9
Based on 112 answers
Because I like the road the product is on, I like the people, and I think it will become a clear leader in it's marketing automation space.
Diogo Cabral profile photo
No score
No answers yet
No answers on this topic

Usability

Act-On7.2
Based on 31 answers
Everything is there, sometimes it just takes a while to realize where it is or just how much the platform can do for you. If you dont use the system everyday it takes a bit of time to remember where you found things. Overall though its pretty easy to figure out
Maggie Kenney profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Performance

Act-On8.2
Based on 13 answers
Occasionally, email test messages can be slow - but still within 5 minutes
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Support

Act-On8.8
Based on 38 answers
They are always very responsive and willing to help in a timely manner. THey want to make sure we fully understand how to proceed going forward and resolve our issue.
Maggie Kenney profile photo
No score
No answers yet
No answers on this topic

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
No score
No answers yet
No answers on this topic

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
No score
No answers yet
No answers on this topic

Implementation

Act-On8.6
Based on 22 answers
Trust your success counselor. All 3 had have been spectacular.
Charles Harte profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

I'm sure our team went through the whole vetting process. I was not involved in that part so I am unable to really say how Act-On compares to other solutions in the market. I can say that my experience has been nothing less than excellent and that I think my team made the right decision
Melodie Pierson profile photo
I use both SimplyCast and Act-On. Act-On ties in with our database, I use SimplyCast in order to send e-mails that don't look exactly like our other e-mails
Brigitte Klaube profile photo

Return on Investment

  • Able to easily create emails for marketing with great designs and responsive design.
  • Lead scoring gives us a better picture of who are best leads are.
  • Able to easily create landing pages for our website in just minutes, instead of hours and hours manipulating HTML and CSS.
Elizabeth Lepisto profile photo
  • We do get responses from our e-mails
  • Do not get a lot of information like we do from Act-On
Brigitte Klaube profile photo

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

SimplyCast

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
SimplyCast Editions & Modules
SimplyCast
Additional Pricing Details