What users are saying about
339 Ratings
1 Ratings
339 Ratings
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Score 7 out of 101
1 Ratings
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Score 10 out of 101

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Likelihood to Recommend

Act-On

If you have an existing CRM system, like Microsoft 365, you can integrate campaign automation with Act-On, and then it is worth most of the time it takes to get less-experienced employees on-boarded. In other cases that require more minimal use, the on-boarding may be too lengthy. In that case, it may be better-suited to choose a different SaaS that tracks campaign, ROI, lead scoring, etc.
Fedor Paretsky profile photo

SimplyCast

No answer on this topic is available.

Feature Rating Comparison

Email & Online Marketing

Act-On
7.3
SimplyCast
6.3
WYSIWYG email editor
Act-On
7.9
SimplyCast
7.0
Dynamic content
Act-On
7.1
SimplyCast
6.0
Ability to test dynamic content
Act-On
6.7
SimplyCast
7.0
Landing pages
Act-On
7.0
SimplyCast
A/B testing
Act-On
6.9
SimplyCast
6.0
Mobile optimization
Act-On
6.8
SimplyCast
7.0
Email deliverability
Act-On
7.8
SimplyCast
6.0
List management
Act-On
6.4
SimplyCast
5.0
Triggered drip sequences
Act-On
9.2
SimplyCast

Lead Management

Act-On
7.3
SimplyCast
Lead nurturing
Act-On
7.0
SimplyCast
Lead scoring and grading
Act-On
7.4
SimplyCast
Data quality management
Act-On
7.9
SimplyCast
Automated sales alerts and tasks
Act-On
6.7
SimplyCast

Campaign Management

Act-On
7.7
SimplyCast
Calendaring
Act-On
6.8
SimplyCast
Event/webinar marketing
Act-On
8.5
SimplyCast

Social Media Marketing

Act-On
7.9
SimplyCast
Social sharing and campaigns
Act-On
7.9
SimplyCast
Social profile integration
Act-On
7.9
SimplyCast

Reporting & Analytics

Act-On
5.7
SimplyCast
8.0
Dashboards
Act-On
5.5
SimplyCast
9.0
Standard reports
Act-On
6.0
SimplyCast
8.0
Custom reports
Act-On
5.7
SimplyCast
7.0

Platform & Infrastructure

Act-On
7.3
SimplyCast
7.0
API
Act-On
9.2
SimplyCast
7.0
Role-based workflow & approvals
Act-On
6.8
SimplyCast
7.0
Customizability
Act-On
6.7
SimplyCast
6.0
Integration with Salesforce.com
Act-On
8.0
SimplyCast
7.0
Integration with Microsoft Dynamics CRM
Act-On
6.1
SimplyCast
8.0
Integration with SugarCRM
Act-On
7.0
SimplyCast
7.0

Pros

  • Customer service. Act-on is the leader in client support for training, basic tips and trouble shooting to planning our Act-On strategy. The Act-On team is flexible, friendly, engaged and collaborative.
  • Act-On does not over-complicate its offering. It is visually appealing and intuitive. Some platforms are just too complicated to keep on top of. We are a small team with a busy marketing schedule. We do not depend a great deal on online lead generation for our growth, however Act-On is still a good fit for us.
  • Trust. No surprises once we had signed our agreement. In fact, our expectations were exceeded.
  • Value - price for service.
Sue Maldonado profile photo
  • Email tracking
  • Easy to use
Brigitte Klaube profile photo

Cons

  • The available reports are quite static, so there is not much you can change. However I do know that this is a function that is more advanced if you go up to the Enterprise version.
  • The alerts to sales people could be developed further, at the moment they are mainly based on demographic's of the visitor but I would like to be able to connect them to lists as well.
  • The calendar provides a good overview of what has been done, but to fully optimize it I would like to be able to add planned activities. This would give the team a better possibility to plan and coordinate.
Johanna Adolfsson profile photo
  • Templates need updating
  • Uploading list is a bit tedious
Brigitte Klaube profile photo

Likelihood to Renew

Act-On8.9
Based on 112 answers
These features are the right-size for us. Period. End. We could go cheap and go back to how we use to "market" but that wasn't engagement and we didn't know what our members were seeing and interested in. Through Act-On we have an affordable and easy platform that hits nearly every one of our needs.
Nannette Nolan profile photo
No score
No answers yet
No answers on this topic

Usability

Act-On7.2
Based on 31 answers
This has been my experience since Day 1
Jim Lovelady profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Performance

Act-On8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo
No score
No answers yet
No answers on this topic

Support

Act-On8.8
Based on 38 answers
The customer success manager assigned to each accounts after you become a client are amazing.
Angie J Anderson profile photo
No score
No answers yet
No answers on this topic

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
No score
No answers yet
No answers on this topic

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
No score
No answers yet
No answers on this topic

Implementation

Act-On8.6
Based on 22 answers
Go Slow - Test - Test - TEST
Angie J Anderson profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

Act-On has a very low pressure sales approach. The other systems I looked at had a different method that I found very off-putting. The month-to-month agreement with Act-On gave me confidence that , if I didn't like the system, I wasn't committed for a year
Michael Artinger profile photo
I use both SimplyCast and Act-On. Act-On ties in with our database, I use SimplyCast in order to send e-mails that don't look exactly like our other e-mails
Brigitte Klaube profile photo

Return on Investment

  • Faster response times for those who are most interested. Allow us to identify the needle in the haystack.
Sharon Welk profile photo
  • We do get responses from our e-mails
  • Do not get a lot of information like we do from Act-On
Brigitte Klaube profile photo

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

SimplyCast

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
SimplyCast Editions & Modules
SimplyCast
Additional Pricing Details