ActiveCampaign vs. Amplemarket

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
ActiveCampaign
Score 8.1 out of 10
N/A
ActiveCampaign integrates email marketing, marketing automation, sales automation, and CRM software into one platform designed for small businesses.
$9
per month
Amplemarket
Score 8.2 out of 10
N/A
Amplemarket is the platform to helps to sell in today's environment. From lead generation to personalized multichannel outreach and smart actions,N/A
Pricing
ActiveCampaignAmplemarket
Editions & Modules
Lite
$9.00
Per Month [3 Users]
Plus
$49
Per Month [25 Users]
Professional
$129
Per Month [50 Users]
Enterprise
$229
Per Month [Unlimited Users]
No answers on this topic
Offerings
Pricing Offerings
ActiveCampaignAmplemarket
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsContact vendor for pricing information.
More Pricing Information
Community Pulse
ActiveCampaignAmplemarket
Top Pros
Top Cons
Features
ActiveCampaignAmplemarket
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
ActiveCampaign
8.7
662 Ratings
12% above category average
Amplemarket
-
Ratings
WYSIWYG email editor8.8579 Ratings00 Ratings
Dynamic content8.4518 Ratings00 Ratings
Ability to test dynamic content8.0470 Ratings00 Ratings
Landing pages8.6336 Ratings00 Ratings
A/B testing8.9379 Ratings00 Ratings
Mobile optimization9.0525 Ratings00 Ratings
Email deliverability reporting8.1629 Ratings00 Ratings
List management9.2648 Ratings00 Ratings
Triggered drip sequences9.4572 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
ActiveCampaign
8.7
523 Ratings
11% above category average
Amplemarket
-
Ratings
Lead nurturing8.8490 Ratings00 Ratings
Lead scoring and grading8.1358 Ratings00 Ratings
Data quality management8.9400 Ratings00 Ratings
Automated sales alerts and tasks8.9355 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
ActiveCampaign
9.1
372 Ratings
19% above category average
Amplemarket
-
Ratings
Calendaring9.0293 Ratings00 Ratings
Event/webinar marketing9.2286 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
ActiveCampaign
9.0
287 Ratings
18% above category average
Amplemarket
-
Ratings
Social sharing and campaigns9.4254 Ratings00 Ratings
Social profile integration8.7250 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
ActiveCampaign
8.5
625 Ratings
12% above category average
Amplemarket
-
Ratings
Dashboards8.3595 Ratings00 Ratings
Standard reports8.4582 Ratings00 Ratings
Custom reports9.0377 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
ActiveCampaign
9.0
489 Ratings
17% above category average
Amplemarket
-
Ratings
API9.1390 Ratings00 Ratings
Role-based workflow & approvals8.9266 Ratings00 Ratings
Customizability9.2419 Ratings00 Ratings
Integration with Salesforce.com9.092 Ratings00 Ratings
Integration with Microsoft Dynamics CRM9.660 Ratings00 Ratings
Integration with SugarCRM9.656 Ratings00 Ratings
Third-party software integrations7.718 Ratings00 Ratings
Best Alternatives
ActiveCampaignAmplemarket
Small Businesses
SALESmanago
SALESmanago
Score 9.6 out of 10
Intercom
Intercom
Score 8.9 out of 10
Medium-sized Companies
SALESmanago
SALESmanago
Score 9.6 out of 10
Genesys DX (discontinued)
Genesys DX (discontinued)
Score 10.0 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.4 out of 10
Genesys DX (discontinued)
Genesys DX (discontinued)
Score 10.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
ActiveCampaignAmplemarket
Likelihood to Recommend
8.4
(669 ratings)
8.0
(1 ratings)
Likelihood to Renew
9.9
(25 ratings)
-
(0 ratings)
Usability
7.5
(37 ratings)
-
(0 ratings)
Availability
9.1
(5 ratings)
-
(0 ratings)
Performance
6.5
(5 ratings)
-
(0 ratings)
Support Rating
1.4
(40 ratings)
-
(0 ratings)
In-Person Training
9.0
(2 ratings)
-
(0 ratings)
Online Training
7.3
(1 ratings)
-
(0 ratings)
Implementation Rating
8.7
(13 ratings)
-
(0 ratings)
Configurability
6.6
(4 ratings)
-
(0 ratings)
Ease of integration
8.7
(4 ratings)
-
(0 ratings)
Product Scalability
2.7
(5 ratings)
-
(0 ratings)
Vendor post-sale
6.6
(4 ratings)
-
(0 ratings)
Vendor pre-sale
7.1
(4 ratings)
-
(0 ratings)
User Testimonials
ActiveCampaignAmplemarket
Likelihood to Recommend
ActiveCampaign
ActiveCampaign is brilliant for small businesses wanting a secure, reliable and user friendly email capture software that filters users emails into the appropriate category/tags and have endless options when it comes to having different lead magnets and ways users may sign up. It's been super handy for my small business to send regular emails and be able to analyse the success rates and open rates of emails and the ability to resend them with a different subject line. It's made email marketing really easy peasy.
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Amplemarket
You have the option of opting for simple plans that do not include their entire offer of applications, you can make better use of your data. All the members of the company will be able to constantly bear fruit of all the big data, the reports are developed with the highest consistency and quality, and it allows the use of metrics.
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Pros
ActiveCampaign
  • The graphic design is very good, especially fonts, colours and templates
  • Flexibility of design and functionality
  • Takes a little while to learn it, but generally user-friendly
  • Looks very professional but doesn't cost much to get started
  • There are masses of integrations for ActiveCampaign, and the ones I tried all worked well and didn't take long to figure out.
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Amplemarket
  • It has a system that directly connects and relates the results.
  • It is a system of algorithms and mathematical formulas that manages to relate a large amount of customer data.
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Cons
ActiveCampaign
  • The email designing part could be easier to use. There are certain simple shortcuts that don't work, for example, adding links is more complicated than it should be, moving blocks around is hard, etc.
  • There's no good way to filter by 'active' and 'inactive' subscribers when editing en-mass.
  • I'd like more reporting data on one page.
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Amplemarket
  • It can be very difficult to correctly filter this enormous amount of data.
  • It falls short in areas such as e-mail marketing.
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Likelihood to Renew
ActiveCampaign
I am committed at the moment. Rebuilding the automations I have would be a huge time drain. Plus the cost of learning a new system and the risk to deliverability of porting a 6,000 person list to a new platform. Also, AC offers everything I need ast a reasonable (but a little high) price. So, why not a 10? Because, early 2023, AC dropped a massive 2x price hike on long-term customers. They knew few would shift, so this feels like a cynical cash grab and left a bad taste, If they do something like this again, this camel will have a broken back.
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Amplemarket
No answers on this topic
Usability
ActiveCampaign
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
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Amplemarket
No answers on this topic
Reliability and Availability
ActiveCampaign
I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
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Amplemarket
No answers on this topic
Performance
ActiveCampaign
Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
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Amplemarket
No answers on this topic
Support Rating
ActiveCampaign
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
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Amplemarket
No answers on this topic
Implementation Rating
ActiveCampaign
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
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Amplemarket
No answers on this topic
Alternatives Considered
ActiveCampaign
I moved to ActiveCampaign from Mailchimp. Admittedly, I was using the free version of Mailchimp, but I had numerous episodes of subscriber data NOT being added to Mailchimp, despite using API to integrate with my mailing list. Obviously, I couldn't pay for clicks and not capture subscriber data, so I had to find something else. ActiveCampaign has been 100% reliable in testing.
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Amplemarket
It is a flexible system that is also somewhat forgiving, there is an opportunity to go back to fix any problem. It allows your company to obtain information on processes and customers, the tool also offers artificial intelligence and machine learning, it is possible to adapt various types of content.
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Scalability
ActiveCampaign
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
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Amplemarket
No answers on this topic
Return on Investment
ActiveCampaign
  • I haven't monetized my list yet so no clear ROI but great from a list-building perspective
  • The software is not cheap so at times I feel like I may not be getting the most out of the product because I'm not using all of the features
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Amplemarket
  • You can help your people start analyzing your campaigns
  • Combine the APIs that are available
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ScreenShots

ActiveCampaign Screenshots

Screenshot of Combine tagging with conditional content to put the right message in front of each customer.Screenshot of Powerful, easy-to-use marketing automationScreenshot of Finely segment your audience based on engagement, purchase activity, lead score, or any other dimension you can think of.Screenshot of Use live chat, site messaging, email, and a unified inbox to build relationships with customers.Screenshot of A simple, intuitive CRM helps your sales reps to get more done in less time

Amplemarket Screenshots

Screenshot of