What users are saying about

ActiveCampaign

Top Rated
58 Ratings

ExpressPigeon

1 Ratings

ActiveCampaign

Top Rated
58 Ratings
Score 8.5 out of 101

ExpressPigeon

1 Ratings
Score 10 out of 101

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Likelihood to Recommend

ActiveCampaign

For the small business who is just getting started or has a list smaller than 2,500 contacts, ActiveCampaign is a leader in smart communication. Compared with free (or cheap) alternatives like MailChimp or Constant Contact, the feature set provides a lot more value. The one real caveat here is that you have to really want to use the features. For someone who is happy to just send out their monthly newsletter, this might be more than you need.
Nicholas De Salvo profile photo

ExpressPigeon

ExpressPigeon is well suited for a small team that needs to utilize marketing for their business. I can tell you now that my entire team knows how to use ExpressPigeon. It may not be well suited for someone that is looking to really automate their marketing efforts, but definitely suited for teams that really have their hands from beginning to the end of a campaign.
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Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.8
ExpressPigeon
10.0
WYSIWYG email editor
ActiveCampaign
7.7
ExpressPigeon
10.0
Dynamic content
ActiveCampaign
7.4
ExpressPigeon
10.0
Ability to test dynamic content
ActiveCampaign
7.5
ExpressPigeon
10.0
Landing pages
ActiveCampaign
6.7
ExpressPigeon
10.0
A/B testing
ActiveCampaign
7.2
ExpressPigeon
10.0
Mobile optimization
ActiveCampaign
7.7
ExpressPigeon
10.0
Email deliverability
ActiveCampaign
8.3
ExpressPigeon
10.0
List management
ActiveCampaign
8.1
ExpressPigeon
10.0
Triggered drip sequences
ActiveCampaign
9.3
ExpressPigeon
10.0

Reporting & Analytics

ActiveCampaign
7.0
ExpressPigeon
10.0
Dashboards
ActiveCampaign
7.1
ExpressPigeon
10.0
Standard reports
ActiveCampaign
7.3
ExpressPigeon
10.0
Custom reports
ActiveCampaign
6.7
ExpressPigeon
10.0

Pros

  • Easy to implement detailed if/then email Automation
  • Templates are easy to use and access
  • Integrates with click funnel
Steena Brown profile photo
  • Easy to Use - ExpressPigeon really is easy to use. Creating templates and messages has never been easier.
  • Cost Efficient - For the budget that we have for marketing, this really fits our needs.
  • Customer Service - Their team is very hands on and helpful when needed.
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Cons

  • It's reporting functionality is terrible. I can't emphasize this enough. There is not a path for ad hoc reports; only canned system reports and some ability to use advanced search and filters to "try" and work around this.
  • The form tool does not have the best styling capabilities.
  • Their list building / segmentation features are difficult to confidently maneuver when trying to establish unique paths for individual contacts based on certain triggers / behavioral actions.
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  • Marketing Automation
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Alternatives Considered

ActiveCampaign is closest in proximity to Infusionsoft but falls short of in most every area except price. It is not in the same ballpark as Pardot, Marketo and HubSpot. To be fair, however, one also has to pay a great deal more for those solutions.
No photo available
While ExpressPigeon is not as "advanced" in some senses, when compared to those other tools, it provides us with the core functions that we need to run the business. They are also constantly upgrading and adding functionality, such as automation, which helps when needed. Overall, stacks up fairly well for the costs associated to it.
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Return on Investment

  • Better engagement with my client base
  • Being able to take the lead on an educational journey that is automated and consistent
  • Simplified email communication and the take to email client sand leads
  • Save us a lot of time and we can recycle content and create new automations
Dr Olivier Becherel - Leadership and Executive Coaching profile photo
  • ROI - We have seen an increase in business with the use
  • Customer Service - Positive reinforcement of things we are doing well and how to best utilize the product
  • Automation
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Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

ExpressPigeon

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details