What users are saying about

ActiveCampaign

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Top Rated
67 Ratings
1 Ratings

ActiveCampaign

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Top Rated
67 Ratings
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Score 8.5 out of 101
1 Ratings
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Score 10 out of 101

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Likelihood to Recommend

ActiveCampaign

ActiveCampaign is perfect for teams that want a lightweight, easy to use email software which still has the ability to deeply integrate with your codebase/business logic (through tagging via their API and automations).It strikes the balance nicely between allowing developers and marketers to collaborate --- simply instruct the developers to tag users appropriately in the business logic / code base, and then the marketers can use AC's automations initiated by a tag to come up with whatever complex follow-up they desire (all without bugging the developers again).
Ben Gelsey profile photo

ExpressPigeon

ExpressPigeon is well suited for a small team that needs to utilize marketing for their business. I can tell you now that my entire team knows how to use ExpressPigeon. It may not be well suited for someone that is looking to really automate their marketing efforts, but definitely suited for teams that really have their hands from beginning to the end of a campaign.
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Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.7
ExpressPigeon
10.0
WYSIWYG email editor
ActiveCampaign
7.7
ExpressPigeon
10.0
Dynamic content
ActiveCampaign
7.3
ExpressPigeon
10.0
Ability to test dynamic content
ActiveCampaign
7.4
ExpressPigeon
10.0
Landing pages
ActiveCampaign
6.7
ExpressPigeon
10.0
A/B testing
ActiveCampaign
7.1
ExpressPigeon
10.0
Mobile optimization
ActiveCampaign
7.7
ExpressPigeon
10.0
Email deliverability
ActiveCampaign
8.3
ExpressPigeon
10.0
List management
ActiveCampaign
8.1
ExpressPigeon
10.0
Triggered drip sequences
ActiveCampaign
9.3
ExpressPigeon
10.0

Reporting & Analytics

ActiveCampaign
7.0
ExpressPigeon
10.0
Dashboards
ActiveCampaign
7.0
ExpressPigeon
10.0
Standard reports
ActiveCampaign
7.2
ExpressPigeon
10.0
Custom reports
ActiveCampaign
6.8
ExpressPigeon
10.0

Pros

  • Automations (based on tagging a user from your codebase via their API, start sending that user an email sequence)
  • Campaign Builder (as good as other tools such as Mailchimp)
  • Pricing (pay per contact, not per email sent. AND email addresses can be added to multiple lists and only count as 1 contact, unlike Mailchimp which would consider that 2 contacts)
Ben Gelsey profile photo
  • Easy to Use - ExpressPigeon really is easy to use. Creating templates and messages has never been easier.
  • Cost Efficient - For the budget that we have for marketing, this really fits our needs.
  • Customer Service - Their team is very hands on and helpful when needed.
No photo available

Cons

  • Campaign sending has a few too many steps to go through, would love to see more on one page
  • More organizational tools for sent, drafts, and different list emails other than just one level tagging would be great
  • Visual email scheduling for newsletters on a calendar would be a huge improvement to the list style. Drag and drop to reschedule emails would be a godsend!
Steena Brown profile photo
  • Marketing Automation
No photo available

Alternatives Considered

It's easy to set up and accurate deliverability makes it one of my best choices for crucial product promotions. It also helps me with various integrations to reduce my time in creating a campaign.
No photo available
While ExpressPigeon is not as "advanced" in some senses, when compared to those other tools, it provides us with the core functions that we need to run the business. They are also constantly upgrading and adding functionality, such as automation, which helps when needed. Overall, stacks up fairly well for the costs associated to it.
No photo available

Return on Investment

  • Helped increase leads
  • Helped improve communication with customers
  • Helped save the team time with automation
No photo available
  • ROI - We have seen an increase in business with the use
  • Customer Service - Positive reinforcement of things we are doing well and how to best utilize the product
  • Automation
No photo available

Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

ExpressPigeon

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details