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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    ActiveCampaign

    Score8.6 out of 10
    N/AActiveCampaign is presented as an AI-first marketing platform for marketers, agencies, and entrepreneurs. It uses Active Intelligence for goal-aware automation and personalized experiences across email, SMS, and WhatsApp. ActiveCampaign integrates with 950+ apps and generates insights to optimize every workflow.

    $180

    per year (single user)

    Freshdesk Omni

    Score8.6 out of 10
    N/AFreshdesk Omni is an AI-powered, comprehensive solution for offering customers seamless experiences today and in the future.

    $35

    per month per agent

    Pricing
    ActiveCampaignFreshdesk Omni
    Editions & Modules
    Starter
    $15
    per month (billed annually)
    Pro
    $49
    per month (billed annually)
    Plus
    $79
    per month (billed annually)
    Enterprise
    $149
    per month (billed annually)
    Growth
    $29
    per month (billed annually) per agent
    Pro
    $69
    per month (billed annually) per agent
    Enterprise
    $109
    per month (billed annually) per agent
    Offerings
    Pricing Offerings
    ActiveCampaignFreshdesk Omni
    Free Trial
    YesYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    ActiveCampaignFreshdesk Omni
    Considered Both Products
    ActiveCampaign
    No answer on this topic
    Freshworks Inc
    No answer on this topic
    Key User Insights
    Would buy again
    98%
    Would buy again
    492 Answers
    100%
    Would buy again
    13 Answers
    Delivers good value for the price
    98%
    Delivers good value for the price
    471 Answers
    100%
    Delivers good value for the price
    12 Answers
    Happy with the feature set
    98%
    Happy with the feature set
    493 Answers
    100%
    Happy with the feature set
    13 Answers
    Lived up to sales and marketing promises
    97%
    Lived up to sales and marketing promises
    454 Answers
    100%
    Lived up to sales and marketing promises
    10 Answers
    Implementation went as expected
    94%
    Implementation went as expected
    458 Answers
    100%
    Implementation went as expected
    11 Answers
    Features
    ActiveCampaignFreshdesk Omni
    Email & Online Marketing
    Comparison of Email & Online Marketing features of ActiveCampaign and Freshdesk Omni
    Feature
    ActiveCampaign
    8.7
    690 Ratings
    11% above category average
    Freshdesk Omni
    -
    Ratings
    WYSIWYG email editor8.4609 Ratings00 Ratings
    Dynamic content8.7541 Ratings00 Ratings
    Ability to test dynamic content8.4490 Ratings00 Ratings
    Landing pages7.6358 Ratings00 Ratings
    A/B testing8.4400 Ratings00 Ratings
    Mobile optimization9.2549 Ratings00 Ratings
    Email deliverability reporting8.6658 Ratings00 Ratings
    List management8.8677 Ratings00 Ratings
    Triggered drip sequences10.0596 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of ActiveCampaign and Freshdesk Omni
    Feature
    ActiveCampaign
    8.3
    543 Ratings
    4% above category average
    Freshdesk Omni
    -
    Ratings
    Lead nurturing automation8.6509 Ratings00 Ratings
    Lead scoring and grading8.5371 Ratings00 Ratings
    Data quality management8.6417 Ratings00 Ratings
    Automated sales alerts and tasks8.8366 Ratings00 Ratings
    Lead segmentation and distribution6.919 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of ActiveCampaign and Freshdesk Omni
    Feature
    ActiveCampaign
    9.0
    390 Ratings
    17% above category average
    Freshdesk Omni
    -
    Ratings
    Calendaring8.8311 Ratings00 Ratings
    Event/webinar marketing9.1293 Ratings00 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of ActiveCampaign and Freshdesk Omni
    Feature
    ActiveCampaign
    6.8
    295 Ratings
    11% below category average
    Freshdesk Omni
    -
    Ratings
    Social sharing and campaigns7.2262 Ratings00 Ratings
    Social profile integration6.4257 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of ActiveCampaign and Freshdesk Omni
    Feature
    ActiveCampaign
    8.2
    652 Ratings
    9% above category average
    Freshdesk Omni
    -
    Ratings
    Dashboards8.0623 Ratings00 Ratings
    Standard reports8.4611 Ratings00 Ratings
    Custom reports8.2397 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of ActiveCampaign and Freshdesk Omni
    Feature
    ActiveCampaign
    8.7
    511 Ratings
    13% above category average
    Freshdesk Omni
    -
    Ratings
    API8.6409 Ratings00 Ratings
    Role-based workflow & approvals8.6278 Ratings00 Ratings
    Customizability7.6437 Ratings00 Ratings
    Integration with Salesforce.com9.097 Ratings00 Ratings
    Integration with Microsoft Dynamics CRM9.964 Ratings00 Ratings
    Integration with SugarCRM9.459 Ratings00 Ratings
    Third-party software integrations7.740 Ratings00 Ratings
    Incident and problem management
    Comparison of Incident and problem management features of ActiveCampaign and Freshdesk Omni
    Feature
    ActiveCampaign
    -
    Ratings
    Freshdesk Omni
    9.0
    13 Ratings
    9% above category average
    Organize and prioritize service tickets00 Ratings8.913 Ratings
    Expert directory00 Ratings8.613 Ratings
    Subscription-based notifications00 Ratings8.611 Ratings
    ITSM collaboration and documentation00 Ratings9.410 Ratings
    Ticket creation and submission00 Ratings9.313 Ratings
    Ticket response00 Ratings9.013 Ratings
    Self Help Community
    Comparison of Self Help Community features of ActiveCampaign and Freshdesk Omni
    Feature
    ActiveCampaign
    -
    Ratings
    Freshdesk Omni
    8.5
    13 Ratings
    6% above category average
    External knowledge base00 Ratings8.313 Ratings
    Internal knowledge base00 Ratings8.613 Ratings
    Multi-Channel Help
    Comparison of Multi-Channel Help features of ActiveCampaign and Freshdesk Omni
    Feature
    ActiveCampaign
    -
    Ratings
    Freshdesk Omni
    8.6
    13 Ratings
    7% above category average
    Customer portal00 Ratings8.613 Ratings
    IVR00 Ratings8.410 Ratings
    Social integration00 Ratings7.812 Ratings
    Email support00 Ratings9.213 Ratings
    Help Desk CRM integration00 Ratings8.813 Ratings
    Best Alternatives
    ActiveCampaignFreshdesk Omni
    Small Businesses
    Vbout
    Score9.9 out of 10
    Help Scout
    Score9.3 out of 10
    Medium-sized Companies
    Bloomreach
    Score9.2 out of 10
    LiveAgent
    Score8.8 out of 10
    Enterprises
    Iterable
    Score8.2 out of 10
    Front
    Score9.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    ActiveCampaignFreshdesk Omni
    Likelihood to Recommend
    8.6
    (703 ratings)
    9.1
    (13 ratings)
    Likelihood to Renew
    10.0
    (27 ratings)
    -
    (0 ratings)
    Usability
    9.3
    (66 ratings)
    9.1
    (13 ratings)
    Availability
    9.1
    (5 ratings)
    -
    (0 ratings)
    Performance
    7.3
    (5 ratings)
    -
    (0 ratings)
    Support Rating
    1.3
    (42 ratings)
    -
    (0 ratings)
    In-Person Training
    9.1
    (2 ratings)
    -
    (0 ratings)
    Online Training
    7.3
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    10.0
    (16 ratings)
    -
    (0 ratings)
    Configurability
    6.4
    (4 ratings)
    -
    (0 ratings)
    Ease of integration
    9.1
    (4 ratings)
    -
    (0 ratings)
    Product Scalability
    1.0
    (5 ratings)
    -
    (0 ratings)
    Vendor post-sale
    6.4
    (4 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    7.3
    (4 ratings)
    -
    (0 ratings)
    User Testimonials
    ActiveCampaignFreshdesk Omni
    Likelihood to Recommend
    ActiveCampaign
    I've been using ActiveCampaign since around 2018-2019 and I've always been satisfied with the software. It's simple to use, connects with the other tools I use and makes it easy for me to duplicate automations, email templates and workflows as I need to. On top of that, any time I've had an issue (which I think is around twice in the past 5/6 years), the customer service has always been super helpful and my issue has been resolved quickly.
    Incentivized
    Read full review
    Freshworks Inc
    For a typical technical support help desk use case Freshdesk Omni is great! It has the advanced features of automating responses and canned answers where appropriate. The AI functionality seems good but not something we are leveraging at this point given the volume of tickets.
    Incentivized
    Read full review
    Pros
    ActiveCampaign
    • Collects and filters emails from various lead magnets exceptionally well (especially if a user wants to re-sign up to the same lead magnet and go through it again, they can)
    • Super easy to use email creation that is aesthetically pleasing and user friendly
    • Easy email sequences and user classification from a large range of opt in trigger options
    Incentivized
    Read full review
    Freshworks Inc
    • When an agent receives a call via Dialpad or Amazon Connect, Freshdesk Omni automatically displays relevant customer details, previous interactions, and ticket history in a single view.
    • Every call (answered, missed, or voicemail) is automatically logged into Freshdesk as a ticket, including details like call duration, customer number, and agent notes.
    • Agents can initiate outbound calls directly from Freshdesk using click-to-call functionality, reducing manual dialing errors and saving time.
    Incentivized
    Read full review
    Cons
    ActiveCampaign
    • It took me a while to get to understand where to find things, and I used a free online course from a consultant who specialises in AC to help me get the foundations set up more easily. That said, there were lots of onboarding workshops, which were good. It just felt like it required a lot of different angles of learning to just get started.
    • The customer support took longer than other software to get back to me via email, though once I found the chat option for my most recent query, that was fast.
    • I've ended up switching to another programme where more software is more naturally integrated, and the AC equivalent is included in the price, along with many other types of software. However, design-wise, ActiveCampaign is much better.
    • I also had a problem with a form used on my WordPress website, which has a BuddyBoss platform - the colours on the form would be overridden by colour choices for the website, so they were hard to read (pink text on purple background instead of the gold text it was meant to be)
    • I couldn't always find the templates I was looking for or how to access them for automation-based emails. I think when I used it, there was a new type of template for newsletters that weren't available for automations, so I had to recreate it, which added time.
    Incentivized
    Read full review
    Freshworks Inc
    • It is a very user-friendly tool. We haven't found any drwback in any of the modules provided. It works excellently at my organization.
    • Its powerful workflow automation reduces manual effort for job assigning and makes our process more efficient and saves valuable time.
    Incentivized
    Read full review
    Likelihood to Renew
    ActiveCampaign
    I am committed at the moment. Rebuilding the automations I have would be a huge time drain. Plus the cost of learning a new system and the risk to deliverability of porting a 6,000 person list to a new platform. Also, AC offers everything I need ast a reasonable (but a little high) price. So, why not a 10? Because, early 2023, AC dropped a massive 2x price hike on long-term customers. They knew few would shift, so this feels like a cynical cash grab and left a bad taste, If they do something like this again, this camel will have a broken back.
    Incentivized
    Read full review
    Freshworks Inc
    No answers on this topic
    Usability
    ActiveCampaign
    ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
    Read full review
    Freshworks Inc
    Utilizing a unified platform has successfully reduced the resolution time for customer-facing issues. This streamlined approach enhances efficiency and generates valuable insights that can be leveraged to improve our services and better understand customer needs, ultimately leading to a more satisfying experience for our clients.
    Read full review
    Reliability and Availability
    ActiveCampaign
    I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
    Incentivized
    Read full review
    Freshworks Inc
    No answers on this topic
    Performance
    ActiveCampaign
    Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
    Incentivized
    Read full review
    Freshworks Inc
    No answers on this topic
    Support Rating
    ActiveCampaign
    This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
    Incentivized
    Read full review
    Freshworks Inc
    No answers on this topic
    Implementation Rating
    ActiveCampaign
    Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
    Incentivized
    Read full review
    Freshworks Inc
    No answers on this topic
    Alternatives Considered
    ActiveCampaign
    I moved to ActiveCampaign from Mailchimp. Admittedly, I was using the free version of Mailchimp, but I had numerous episodes of subscriber data NOT being added to Mailchimp, despite using API to integrate with my mailing list. Obviously, I couldn't pay for clicks and not capture subscriber data, so I had to find something else. ActiveCampaign has been 100% reliable in testing.
    Incentivized
    Read full review
    Freshworks Inc
    1) Price is also a point to decide, other Service Providers were providing similar features but the prices were slightly on a higher side. 2) Coming to feature comparison, JIRA offers whole lot of other features but currently we did not require them and Zoho had few less features comparing to Freshworks
    Incentivized
    Read full review
    Scalability
    ActiveCampaign
    My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
    Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
    At this point, I don't think I'd ever use any other platform!
    Incentivized
    Read full review
    Freshworks Inc
    No answers on this topic
    Return on Investment
    ActiveCampaign
    • I haven't monetized my list yet so no clear ROI but great from a list-building perspective
    • The software is not cheap so at times I feel like I may not be getting the most out of the product because I'm not using all of the features
    Incentivized
    Read full review
    Freshworks Inc
    • Our customers often give feedback to closed tickets to track satisfaction scores
    • Customers appreciate the value of viewing their tickets in the customer portal
    • We save time by having a single source system to interact with our customers and track issue history.
    Incentivized
    Read full review
    ScreenShots

    ActiveCampaign Screenshots

    Product screenshotProduct screenshotProduct screenshotProduct screenshotProduct screenshotProduct screenshot

    Freshdesk Omni Screenshots

    Screenshot of Advanced AnalyticsScreenshot of Team InboxScreenshot of Customer Communication ManagementScreenshot of Conversational AI