What users are saying about

ActiveCampaign

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Top Rated
67 Ratings

ActiveCampaign

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Top Rated
67 Ratings
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Score 8.5 out of 101
1 Ratings
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Score 8 out of 101

Add comparison

Likelihood to Recommend

ActiveCampaign

ActiveCampaign is perfect for teams that want a lightweight, easy to use email software which still has the ability to deeply integrate with your codebase/business logic (through tagging via their API and automations).It strikes the balance nicely between allowing developers and marketers to collaborate --- simply instruct the developers to tag users appropriately in the business logic / code base, and then the marketers can use AC's automations initiated by a tag to come up with whatever complex follow-up they desire (all without bugging the developers again).
Ben Gelsey profile photo

Goolara Symphonie

Goolara comes with awesome features like A/B Splits, Dynamic Content, Triggered Email and more. The highlight is that Goolara provides all these enterprise-level email marketing features within an affordable price range.Goolara works well in data control like archiving, custom tables, dashboard controls and segmentation. There is another notable feature is "Fix After Sending". If you make a mistake while sending the email, Goolara will let you fix it even after you have started sending.
Mohammed Anzil profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.7
Goolara Symphonie
8.6
WYSIWYG email editor
ActiveCampaign
7.7
Goolara Symphonie
Dynamic content
ActiveCampaign
7.3
Goolara Symphonie
8.0
Ability to test dynamic content
ActiveCampaign
7.4
Goolara Symphonie
8.0
Landing pages
ActiveCampaign
6.7
Goolara Symphonie
7.0
A/B testing
ActiveCampaign
7.1
Goolara Symphonie
10.0
Mobile optimization
ActiveCampaign
7.7
Goolara Symphonie
9.0
Email deliverability
ActiveCampaign
8.3
Goolara Symphonie
10.0
List management
ActiveCampaign
8.1
Goolara Symphonie
9.0
Triggered drip sequences
ActiveCampaign
9.3
Goolara Symphonie
8.0

Reporting & Analytics

ActiveCampaign
7.0
Goolara Symphonie
8.3
Dashboards
ActiveCampaign
7.0
Goolara Symphonie
10.0
Standard reports
ActiveCampaign
7.2
Goolara Symphonie
8.0
Custom reports
ActiveCampaign
6.8
Goolara Symphonie
7.0

Pros

  • Automations (based on tagging a user from your codebase via their API, start sending that user an email sequence)
  • Campaign Builder (as good as other tools such as Mailchimp)
  • Pricing (pay per contact, not per email sent. AND email addresses can be added to multiple lists and only count as 1 contact, unlike Mailchimp which would consider that 2 contacts)
Ben Gelsey profile photo
  • Advanced Email Features
  • Calendar Dashboard
  • Awesome Visual editor
  • Triggered Email
  • Dynamic Content
  • Transactional Email
Mohammed Anzil profile photo

Cons

  • One-to-one email automation (all automations have unsubscribe / impersonal req'd fields)
  • Sometimes the Chrome plugin does not work properly.
  • The email builder could use improvement on the UX end.
No photo available
  • Need more Flexible Plans
  • Should add a Demo Page on the home page
  • More templates are always welcome
Mohammed Anzil profile photo

Alternatives Considered

I think overall ActiveCampaign is more of an all-in-one solution than other similar products we have tried. The price is also a factor, ActiveCampaign is much more affordable and still has great support. I think that the editor and sequences in ActiveCampaign are more natural and user-friendly than Infusionsoft and MailChimp.
No photo available
We tried both MailChimp and SendPulse. SendPulse should improve the autocomplete fields and it comes with fewer templates. MailChimp lacks in more integration with other programs and software. Once you create a template on MailChimp, it seems difficult to edit. Goolara works perfectly with auto-responders, has an advanced bounce tracking system, mailing frequency limits, and more. I'm sure you won't regret once you are ready to set with Goolara.
Mohammed Anzil profile photo

Return on Investment

  • We saved hours of emails & phone calls with our onboarding automation and custom options.
  • The CRM has custom fields option that makes it easy to create a deadline funnel based on the custom field information.
  • I wish ActiveCampaign could send automated emails that did not appear so impersonal.
No photo available
  • All in One Email tool. We won't need another tool for the same functionalities.
  • Powerful built-in visual editors help us to work in the same place without navigation to other pages.
  • Calendar Dashboard lets us see all future work at a glance.
Mohammed Anzil profile photo

Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Goolara Symphonie

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details