ActiveCampaign vs. Kartra

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
ActiveCampaign
Score 8.1 out of 10
N/A
ActiveCampaign integrates email marketing, marketing automation, sales automation, and CRM software into one platform designed for small businesses.
$9
per month
Kartra
Score 9.1 out of 10
N/A
Kartra is an all-in-one business platform to monetize knowledge and services online. The platform includes a suite of tools that help market and sell digital products–like pages, email marketing, membership sites, checkouts, and analytics.
$99
per month
Pricing
ActiveCampaignKartra
Editions & Modules
Lite
$9.00
Per Month [3 Users]
Plus
$49
Per Month [25 Users]
Professional
$129
Per Month [50 Users]
Enterprise
$229
Per Month [Unlimited Users]
Starter
$99
per month
Growth
$189
per month
Professional
$429
per month
Offerings
Pricing Offerings
ActiveCampaignKartra
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeOptional
Additional DetailsSave $240 a year on an annual Starter subscription. Save $480 a year on an annual Growth subscription. Save $1440 a year on an annual Professional subscription.
More Pricing Information
Features
ActiveCampaignKartra
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
ActiveCampaign
8.7
663 Ratings
12% above category average
Kartra
9.0
1 Ratings
16% above category average
WYSIWYG email editor8.8580 Ratings8.01 Ratings
Dynamic content8.4519 Ratings9.01 Ratings
Ability to test dynamic content8.0470 Ratings8.01 Ratings
Landing pages8.6337 Ratings10.01 Ratings
A/B testing8.9380 Ratings00 Ratings
Mobile optimization9.0526 Ratings9.01 Ratings
Email deliverability reporting8.0630 Ratings9.01 Ratings
List management9.2649 Ratings9.01 Ratings
Triggered drip sequences9.4573 Ratings10.01 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
ActiveCampaign
8.7
524 Ratings
11% above category average
Kartra
8.5
1 Ratings
16% above category average
Lead nurturing8.8491 Ratings8.01 Ratings
Lead scoring and grading8.1359 Ratings00 Ratings
Data quality management8.9401 Ratings9.01 Ratings
Automated sales alerts and tasks8.9356 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
ActiveCampaign
9.1
373 Ratings
19% above category average
Kartra
8.0
1 Ratings
2% below category average
Calendaring9.1294 Ratings8.01 Ratings
Event/webinar marketing9.2286 Ratings8.01 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
ActiveCampaign
9.0
287 Ratings
18% above category average
Kartra
7.0
1 Ratings
3% below category average
Social sharing and campaigns9.4254 Ratings00 Ratings
Social profile integration8.7250 Ratings7.01 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
ActiveCampaign
8.5
626 Ratings
12% above category average
Kartra
9.0
1 Ratings
22% above category average
Dashboards8.3596 Ratings9.01 Ratings
Standard reports8.3583 Ratings00 Ratings
Custom reports9.0378 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
ActiveCampaign
9.0
490 Ratings
17% above category average
Kartra
10.0
1 Ratings
33% above category average
API9.1391 Ratings00 Ratings
Role-based workflow & approvals8.9267 Ratings00 Ratings
Customizability9.2420 Ratings10.01 Ratings
Integration with Salesforce.com9.092 Ratings00 Ratings
Integration with Microsoft Dynamics CRM9.660 Ratings00 Ratings
Integration with SugarCRM9.656 Ratings00 Ratings
Third-party software integrations7.819 Ratings00 Ratings
Best Alternatives
ActiveCampaignKartra
Small Businesses
SALESmanago
SALESmanago
Score 9.6 out of 10
monday marketer
monday marketer
Score 8.9 out of 10
Medium-sized Companies
SALESmanago
SALESmanago
Score 9.6 out of 10
monday marketer
monday marketer
Score 8.9 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.4 out of 10
Kentico Xperience
Kentico Xperience
Score 7.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
ActiveCampaignKartra
Likelihood to Recommend
8.4
(670 ratings)
10.0
(1 ratings)
Likelihood to Renew
9.9
(25 ratings)
-
(0 ratings)
Usability
7.5
(37 ratings)
-
(0 ratings)
Availability
9.1
(5 ratings)
-
(0 ratings)
Performance
6.5
(5 ratings)
-
(0 ratings)
Support Rating
1.4
(40 ratings)
-
(0 ratings)
In-Person Training
9.0
(2 ratings)
-
(0 ratings)
Online Training
7.3
(1 ratings)
-
(0 ratings)
Implementation Rating
8.8
(13 ratings)
-
(0 ratings)
Configurability
6.6
(4 ratings)
-
(0 ratings)
Ease of integration
8.8
(4 ratings)
-
(0 ratings)
Product Scalability
2.6
(5 ratings)
-
(0 ratings)
Vendor post-sale
6.6
(4 ratings)
-
(0 ratings)
Vendor pre-sale
7.1
(4 ratings)
-
(0 ratings)
User Testimonials
ActiveCampaignKartra
Likelihood to Recommend
ActiveCampaign
ActiveCampaign is brilliant for small businesses wanting a secure, reliable and user friendly email capture software that filters users emails into the appropriate category/tags and have endless options when it comes to having different lead magnets and ways users may sign up. It's been super handy for my small business to send regular emails and be able to analyse the success rates and open rates of emails and the ability to resend them with a different subject line. It's made email marketing really easy peasy.
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Genesis Digital
Kartra is a great platform for a service-based business that needs a moderate cost solution and one-stop shop for their business needs. Kartra has a marketplace of professionals that can train and or get your services set up in the system. The access to Kartra experts is valuable since the platform does have a bit of a learning curve and is not user-friendly when just starting out.
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Pros
ActiveCampaign
  • The graphic design is very good, especially fonts, colours and templates
  • Flexibility of design and functionality
  • Takes a little while to learn it, but generally user-friendly
  • Looks very professional but doesn't cost much to get started
  • There are masses of integrations for ActiveCampaign, and the ones I tried all worked well and didn't take long to figure out.
Read full review
Genesis Digital
  • Email Marketing
  • Sales Pages
  • CRM
  • Payment processor
Read full review
Cons
ActiveCampaign
  • The email designing part could be easier to use. There are certain simple shortcuts that don't work, for example, adding links is more complicated than it should be, moving blocks around is hard, etc.
  • There's no good way to filter by 'active' and 'inactive' subscribers when editing en-mass.
  • I'd like more reporting data on one page.
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Genesis Digital
  • Training and onboarding
  • Customer Service
  • Initial set up
Read full review
Likelihood to Renew
ActiveCampaign
I am committed at the moment. Rebuilding the automations I have would be a huge time drain. Plus the cost of learning a new system and the risk to deliverability of porting a 6,000 person list to a new platform. Also, AC offers everything I need ast a reasonable (but a little high) price. So, why not a 10? Because, early 2023, AC dropped a massive 2x price hike on long-term customers. They knew few would shift, so this feels like a cynical cash grab and left a bad taste, If they do something like this again, this camel will have a broken back.
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Genesis Digital
No answers on this topic
Usability
ActiveCampaign
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
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Genesis Digital
No answers on this topic
Reliability and Availability
ActiveCampaign
I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
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Genesis Digital
No answers on this topic
Performance
ActiveCampaign
Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
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Genesis Digital
No answers on this topic
Support Rating
ActiveCampaign
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
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Genesis Digital
No answers on this topic
Implementation Rating
ActiveCampaign
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
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Genesis Digital
No answers on this topic
Alternatives Considered
ActiveCampaign
I moved to ActiveCampaign from Mailchimp. Admittedly, I was using the free version of Mailchimp, but I had numerous episodes of subscriber data NOT being added to Mailchimp, despite using API to integrate with my mailing list. Obviously, I couldn't pay for clicks and not capture subscriber data, so I had to find something else. ActiveCampaign has been 100% reliable in testing.
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Genesis Digital
I switched from Teachable to Karta. Teachable was at a lower price point but I found it harder to use and didn't provide all of the features the Kartra offers. I also experienced holding on to funds for a long period of time after a transaction has been completed. I'm happy that I switched.
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Scalability
ActiveCampaign
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
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Genesis Digital
No answers on this topic
Return on Investment
ActiveCampaign
  • I haven't monetized my list yet so no clear ROI but great from a list-building perspective
  • The software is not cheap so at times I feel like I may not be getting the most out of the product because I'm not using all of the features
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Genesis Digital
  • Great return on investment because you are able to get rid of many of the other programs you may be using.
  • Access to Kartra experts to get you up to speed on how to use the platform is a great value added within the Kartra marketplace. You can also add your services to the marketplace.
  • The CRM within Karta is top-notch. Allowing you to segment and tag your clients based on your own criteria.
Read full review
ScreenShots

ActiveCampaign Screenshots

Screenshot of Combine tagging with conditional content to put the right message in front of each customer.Screenshot of Powerful, easy-to-use marketing automationScreenshot of Finely segment your audience based on engagement, purchase activity, lead score, or any other dimension you can think of.Screenshot of Use live chat, site messaging, email, and a unified inbox to build relationships with customers.Screenshot of A simple, intuitive CRM helps your sales reps to get more done in less time