What users are saying about

ActiveCampaign

Top Rated
58 Ratings

Knak.

4 Ratings

ActiveCampaign

Top Rated
58 Ratings
Score 8.5 out of 101

Knak.

4 Ratings
Score 10 out of 101

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Likelihood to Recommend

ActiveCampaign

ActiveCampaign is perfect for teams that want a lightweight, easy to use email software which still has the ability to deeply integrate with your codebase/business logic (through tagging via their API and automations).It strikes the balance nicely between allowing developers and marketers to collaborate --- simply instruct the developers to tag users appropriately in the business logic / code base, and then the marketers can use AC's automations initiated by a tag to come up with whatever complex follow-up they desire (all without bugging the developers again).
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Knak.

We recommend Knak to all of our clients who use Marketo.
Lisa Heay profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.8
Knak.
10.0
WYSIWYG email editor
ActiveCampaign
7.7
Knak.
Dynamic content
ActiveCampaign
7.4
Knak.
Ability to test dynamic content
ActiveCampaign
7.5
Knak.
Landing pages
ActiveCampaign
6.7
Knak.
10.0
A/B testing
ActiveCampaign
7.2
Knak.
Mobile optimization
ActiveCampaign
7.7
Knak.
10.0
Email deliverability
ActiveCampaign
8.3
Knak.
List management
ActiveCampaign
8.1
Knak.
Triggered drip sequences
ActiveCampaign
9.3
Knak.

Reporting & Analytics

ActiveCampaign
7.0
Knak.
Dashboards
ActiveCampaign
7.1
Knak.
Standard reports
ActiveCampaign
7.3
Knak.
Custom reports
ActiveCampaign
6.7
Knak.

Pros

  • The automation interface is fairly intuitive to work through and offers powerful, flexible features.
  • For the price and features it offers, it's the best value of any automation service that exists today.
  • It has a TON of options for the advanced user to tinker and test with.
Nicholas De Salvo profile photo
  • Well designed templates
  • Easy integration with Marketo
  • New templates all the time and a big library to choose from
  • Mobile-optimized templates
Lisa Heay profile photo

Cons

  • Since it has so many options, a beginner might be overwhelmed by the choices available. This is hard to avoid when offering so much flexibility, but still, a new user would be well-served to watch some tutorials and have a clear idea about the workflow they want to get started.
  • There is a point at which your list will outgrow the service (hopefully!) and you might want to think about switching to a service whose CRM and landing page functionality is more robust.
Nicholas De Salvo profile photo
  • It'd be cool to be able to tweak certain elements of templates - image placement, for example.
  • Integration with other marketing automation platforms
Lisa Heay profile photo

Alternatives Considered

Compared to options like MailChimp and Constant Contact, ActiveCampaign offers a much more robust and granular delivery feature set. Compared to more robust options like Infusionsoft or HubSpot, it offers much of the same functionality for a fraction of the cost. Once your list grows into the thousands, you'll want to consider Infusionsoft or HubSpot for their better CRM features, but if your list is smaller and you want to get aggressive about growing it, this is the tool for you.
Nicholas De Salvo profile photo
Marketo has email templates and you can, of course, create your own - but Knak makes it so much easier to create templates that are nice looking and mobile-optimized.
Lisa Heay profile photo

Return on Investment

  • The fortune is in the follow through, and ActiveCampaign makes the follow through easier. Drip campaigns and triggers strengthen granular follow up opportunities.
  • The granular messaging options coupled with attractive pricing have made this our go to service for businesses who need more automation features, but are just getting started in the space.
Nicholas De Salvo profile photo
  • It's been great for us because we don't have a technical web developer resource on staff to create templates for us.
Lisa Heay profile photo

Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Knak.

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details