What users are saying about

ActiveCampaign

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Top Rated
67 Ratings
5 Ratings

ActiveCampaign

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Top Rated
67 Ratings
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Score 8.5 out of 101
5 Ratings
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Score 9.8 out of 101

Add comparison

Likelihood to Recommend

ActiveCampaign

ActiveCampaign is perfect for teams that want a lightweight, easy to use email software which still has the ability to deeply integrate with your codebase/business logic (through tagging via their API and automations).It strikes the balance nicely between allowing developers and marketers to collaborate --- simply instruct the developers to tag users appropriately in the business logic / code base, and then the marketers can use AC's automations initiated by a tag to come up with whatever complex follow-up they desire (all without bugging the developers again).
Ben Gelsey profile photo

Knak.

If you have Marketo or Pardot and have emails that might be somewhat simple to slightly complex, without the budget for a developer, Knak is the right solution for you. If you have complex emails that require a lot of code or customization and have the in-house resources, Knak might not be the perfect solution
Akande Davis profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.7
Knak.
9.4
WYSIWYG email editor
ActiveCampaign
7.7
Knak.
10.0
Dynamic content
ActiveCampaign
7.3
Knak.
10.0
Ability to test dynamic content
ActiveCampaign
7.4
Knak.
10.0
Landing pages
ActiveCampaign
6.7
Knak.
10.0
A/B testing
ActiveCampaign
7.1
Knak.
10.0
Mobile optimization
ActiveCampaign
7.7
Knak.
10.0
Email deliverability
ActiveCampaign
8.3
Knak.
5.0
List management
ActiveCampaign
8.1
Knak.
10.0
Triggered drip sequences
ActiveCampaign
9.3
Knak.
10.0

Reporting & Analytics

ActiveCampaign
7.0
Knak.
Dashboards
ActiveCampaign
7.0
Knak.
Standard reports
ActiveCampaign
7.2
Knak.
Custom reports
ActiveCampaign
6.8
Knak.

Pros

  • Easy to implement detailed if/then email Automation
  • Templates are easy to use and access
  • Integrates with click funnel
Steena Brown profile photo
  • Allows for responsive email template design
  • Easy to organize emails
  • Great syncing and updating for existing emails
Akande Davis profile photo

Cons

  • It's reporting functionality is terrible. I can't emphasize this enough. There is not a path for ad hoc reports; only canned system reports and some ability to use advanced search and filters to "try" and work around this.
  • The form tool does not have the best styling capabilities.
  • Their list building / segmentation features are difficult to confidently maneuver when trying to establish unique paths for individual contacts based on certain triggers / behavioral actions.
No photo available
  • Sometimes there are issues with buggy code
  • Updates sometimes will break emails
Akande Davis profile photo

Alternatives Considered

ActiveCampaign is much cheaper, much less confusing, much less time-consuming. ActiveCampaign allows for templates to be shared easily. ConfusionSoft is so expensive and has unneeded setup time. For a software company, they are so frustratingly slow at helping set up your email automation and tracking. With ActiveCampaign you could be done setting everything up within 24 hours.
Adam Middlesworth profile photo
Marketo has email templates and you can, of course, create your own - but Knak makes it so much easier to create templates that are nice looking and mobile-optimized.
Lisa Heay profile photo

Return on Investment

  • Saved countless hours vs manual email
  • Sells for me
  • Allows me to iterate on my best work
No photo available
  • Great return on time investment
  • Great return on our strategy to get new communications out the door
Akande Davis profile photo

Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Knak.

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details