What users are saying about

ActiveCampaign

Top Rated
58 Ratings

MailUp

3 Ratings

ActiveCampaign

Top Rated
58 Ratings
Score 8.5 out of 101

MailUp

3 Ratings
Score 8.3 out of 101

Add comparison

Likelihood to Recommend

ActiveCampaign

ActiveCampaign is perfect for teams that want a lightweight, easy to use email software which still has the ability to deeply integrate with your codebase/business logic (through tagging via their API and automations).It strikes the balance nicely between allowing developers and marketers to collaborate --- simply instruct the developers to tag users appropriately in the business logic / code base, and then the marketers can use AC's automations initiated by a tag to come up with whatever complex follow-up they desire (all without bugging the developers again).
Ben Gelsey profile photo

MailUp

Great for marketing teams looking to quickly deploy emails without the need for HTML coding.
Tory Reiff profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.8
MailUp
9.5
WYSIWYG email editor
ActiveCampaign
7.7
MailUp
10.0
Dynamic content
ActiveCampaign
7.4
MailUp
10.0
Ability to test dynamic content
ActiveCampaign
7.5
MailUp
8.0
Landing pages
ActiveCampaign
6.7
MailUp
A/B testing
ActiveCampaign
7.2
MailUp
Mobile optimization
ActiveCampaign
7.7
MailUp
10.0
Email deliverability
ActiveCampaign
8.3
MailUp
List management
ActiveCampaign
8.1
MailUp
Triggered drip sequences
ActiveCampaign
9.3
MailUp

Reporting & Analytics

ActiveCampaign
7.0
MailUp
Dashboards
ActiveCampaign
7.1
MailUp
Standard reports
ActiveCampaign
7.3
MailUp
Custom reports
ActiveCampaign
6.7
MailUp

Pros

  • The automation interface is fairly intuitive to work through and offers powerful, flexible features.
  • For the price and features it offers, it's the best value of any automation service that exists today.
  • It has a TON of options for the advanced user to tinker and test with.
Nicholas De Salvo profile photo
  • Email marketing creation
  • Email design
  • HTML template creation
Tory Reiff profile photo

Cons

  • One-to-one email automation (all automations have unsubscribe / impersonal req'd fields)
  • Sometimes the Chrome plugin does not work properly.
  • The email builder could use improvement on the UX end.
No photo available
  • Alt tag styling within the editor
Tory Reiff profile photo

Alternatives Considered

Before ActiveCampaign we were using both MailChimp for some stuff as well as Hatchbuck for other stuff. The main reason we went with ActiveCampaign is the comprehensive automated campaigns you can set up. Hatchbuck's automated campaigns were very limited, you couldn't do much behavioral targeting. Same applied for MailChimp, automated features were limited. Plus, with MailChimp your contacts are stuck on one list and you can't easily move them around or segment across lists based on keywords/tags. That's where ActiveCampaign truly shines.
Viktor Nagornyy profile photo
Mailup has hands down the best editor for creating responsive emails, I've tried almost everything out there and this is the best, I recommend this to colleagues all the time!
Tory Reiff profile photo

Return on Investment

  • ActiveCampaign is the base of our marketing communications operations. So all the leads that we generate and nurture go through ActiveCampaign, which means most of not all of our revenue directly or indirectly is related to ActiveCampaign. It helps us operate and grow the business.
  • It helps us provide more personalized experience for new leads as well as our existing customers.
  • It makes communication more efficient, especially with the Gmail integration.
Viktor Nagornyy profile photo
  • Faster email development
  • More team members able to contribute to the email development process
  • Better templates
Tory Reiff profile photo

Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

MailUp

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
Additional Pricing Details