What users are saying about
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Top Rated
78 Ratings
4 Ratings

ActiveCampaign

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Top Rated
78 Ratings
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Score 8.6 out of 101
4 Ratings
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Score 8.6 out of 101

Likelihood to Recommend

ActiveCampaign

ActiveCampaign is great for any company looking to leverage email marketing effectively to share content that builds goodwill and makes sales. They make it simple, fast, and easy to set up lists and automations so that you can easily keep in touch with your customers. Whether you send out a weekly newsletter or are much more aggressive with your email marketing, ActiveCampaign can handle just about anything you throw at it.
Ben Marcoux Roofing Lead Generation Expert profile photo

MailUp

Great for marketing teams looking to quickly deploy emails without the need for HTML coding.
Tory Reiff profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.9
MailUp
9.5
WYSIWYG email editor
ActiveCampaign
7.7
MailUp
10.0
Dynamic content
ActiveCampaign
7.6
MailUp
10.0
Ability to test dynamic content
ActiveCampaign
7.7
MailUp
8.0
Landing pages
ActiveCampaign
6.8
MailUp
A/B testing
ActiveCampaign
7.4
MailUp
Mobile optimization
ActiveCampaign
7.8
MailUp
10.0
Email deliverability
ActiveCampaign
8.3
MailUp
List management
ActiveCampaign
8.4
MailUp
Triggered drip sequences
ActiveCampaign
9.4
MailUp

Reporting & Analytics

ActiveCampaign
7.2
MailUp
Dashboards
ActiveCampaign
7.2
MailUp
Standard reports
ActiveCampaign
7.4
MailUp
Custom reports
ActiveCampaign
7.1
MailUp

Pros

ActiveCampaign

  • Automations (based on tagging a user from your codebase via their API, start sending that user an email sequence)
  • Campaign Builder (as good as other tools such as Mailchimp)
  • Pricing (pay per contact, not per email sent. AND email addresses can be added to multiple lists and only count as 1 contact, unlike Mailchimp which would consider that 2 contacts)
Ben Gelsey profile photo

MailUp

  • Email marketing creation
  • Email design
  • HTML template creation
Tory Reiff profile photo

Cons

ActiveCampaign

  • Since it has so many options, a beginner might be overwhelmed by the choices available. This is hard to avoid when offering so much flexibility, but still, a new user would be well-served to watch some tutorials and have a clear idea about the workflow they want to get started.
  • There is a point at which your list will outgrow the service (hopefully!) and you might want to think about switching to a service whose CRM and landing page functionality is more robust.
Nicholas De Salvo profile photo

MailUp

  • Alt tag styling within the editor
Tory Reiff profile photo

Likelihood to Renew

ActiveCampaign

ActiveCampaign 10.0
Based on 1 answer
I've tried over half a dozen email autoresponders and ActiveCampaign is by far my favorite. The ability to send emails is the backbone of my business. The "cheap" email marketing tools designed for the mass market are not powerful or intuitive to set up and also don't have the best deliverability. And the "expensive" ones are usually super confusing to use.
Ben Marcoux Roofing Lead Generation Expert profile photo

MailUp

No score
No answers yet
No answers on this topic

Usability

ActiveCampaign

ActiveCampaign 9.0
Based on 1 answer
It's super easy and fast to set up automations and email lists. In under five minutes, you can be mailing your list. I'm not a fan of complexity, and I'm also not a fan of being hamstrung by weak tools, so I really like using ActiveCampaign. It's the perfect blend of simplicity and power.
Ben Marcoux Roofing Lead Generation Expert profile photo

MailUp

No score
No answers yet
No answers on this topic

Reliability and Availability

ActiveCampaign

ActiveCampaign 10.0
Based on 1 answer
I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.
Ben Marcoux Roofing Lead Generation Expert profile photo

MailUp

No score
No answers yet
No answers on this topic

Performance

ActiveCampaign

ActiveCampaign 10.0
Based on 1 answer
ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.
Ben Marcoux Roofing Lead Generation Expert profile photo

MailUp

No score
No answers yet
No answers on this topic

Support

ActiveCampaign

ActiveCampaign 9.0
Based on 1 answer
I have only had to reach out to ActiveCampaign support a couple of times, and every time they have helped me out quickly and efficiently. They get back to you pretty quickly and usually have the solution figured out within just a couple of message exchanges. Please keep in mind I use the simple features of ActiveCampaign, so if there's a complication solution you're looking for help with, your experience with support might be a little different.
Ben Marcoux Roofing Lead Generation Expert profile photo

MailUp

No score
No answers yet
No answers on this topic

Implementation

ActiveCampaign

ActiveCampaign 10.0
Based on 1 answer
If your email marketing strategy is clunky and confusing then it doesn't matter what tool you use or need to set up. It will take time to set it up. However, if you favor simple and effective email marketing strategies then you'll find that setting up ActiveCampaign is a breeze. And the results you'll get with it will far outweigh the time it takes to set it up.
Ben Marcoux Roofing Lead Generation Expert profile photo

MailUp

No score
No answers yet
No answers on this topic

Alternatives Considered

ActiveCampaign

Backend user experience is much more streamlined and robust than AWeber. AWeber also triggers weird spam wall blocks occasionally when integrating with other system’s automated forms. MailChimp simply doesn’t have the features I need.
Steena Brown profile photo

MailUp

Mailup has hands down the best editor for creating responsive emails, I've tried almost everything out there and this is the best, I recommend this to colleagues all the time!
Tory Reiff profile photo

Scalability

ActiveCampaign

ActiveCampaign 10.0
Based on 1 answer
I've tried several of the email services available today. ActiveCampaign makes it easy and fast to get set up. And they have some of the best email deliverability available today as well. That's really important when it comes to email marketing, because winding up in spam or promotion folders makes your email marketing efforts and uphill battle.
Ben Marcoux Roofing Lead Generation Expert profile photo

MailUp

No score
No answers yet
No answers on this topic

Return on Investment

ActiveCampaign

  • ActiveCampaign is not inexpensive, so that's something to think about. If you need help and perspective for sales management, it's worth it.
  • Positively, it threw me into the ring of the newest methods of sales.
  • It has helped us organize our plan and the folks that are already engaged in our programming.
Sarah Bandy profile photo

MailUp

  • Faster email development
  • More team members able to contribute to the email development process
  • Better templates
Tory Reiff profile photo

Pricing Details

ActiveCampaign

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

MailUp

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
Additional Pricing Details

Add comparison