What users are saying about

ActiveCampaign

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Top Rated
66 Ratings
3 Ratings

ActiveCampaign

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Top Rated
66 Ratings
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Score 8.5 out of 101
3 Ratings
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Score 8.2 out of 101

Add comparison

Likelihood to Recommend

ActiveCampaign

ActiveCampaign has its shortcomings, but it is a very good marketing automation platform and can do wonders for a business. The best feature is the automated campaigns. It allows very targeted communication that some larger (enterprise focused) marketing automation platforms can't provide. That's why a lot of businesses, especially online businesses, flock to ActiveCampaign. They want to take advantage of the automatons that ActiveCampaign provides to generate leads and sales.Where I wouldn't recommend ActiveCampaign (at least not right now) is when a business has a sales team. The limited CRM functionality and poor reporting compared to dedicated CRMs would make it very difficult for a sales team to function, especially for a sales manager to get proper reporting to know how everyone is doing and where they are as a sales organization.
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MailUp

Great for marketing teams looking to quickly deploy emails without the need for HTML coding.
Tory Reiff profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.7
MailUp
9.5
WYSIWYG email editor
ActiveCampaign
7.7
MailUp
10.0
Dynamic content
ActiveCampaign
7.3
MailUp
10.0
Ability to test dynamic content
ActiveCampaign
7.4
MailUp
8.0
Landing pages
ActiveCampaign
6.7
MailUp
A/B testing
ActiveCampaign
7.1
MailUp
Mobile optimization
ActiveCampaign
7.7
MailUp
10.0
Email deliverability
ActiveCampaign
8.3
MailUp
List management
ActiveCampaign
8.1
MailUp
Triggered drip sequences
ActiveCampaign
9.3
MailUp

Reporting & Analytics

ActiveCampaign
7.0
MailUp
Dashboards
ActiveCampaign
7.0
MailUp
Standard reports
ActiveCampaign
7.2
MailUp
Custom reports
ActiveCampaign
6.8
MailUp

Pros

  • Email automation
  • Lead generation
  • Communicating effectively with different parts of your list
No photo available
  • Email marketing creation
  • Email design
  • HTML template creation
Tory Reiff profile photo

Cons

  • Lists vs. tags can be somewhat confusing -- I feel it could be all tags
  • UX is a slow and sometimes confusing
  • Snippets are difficult to use
No photo available
  • Alt tag styling within the editor
Tory Reiff profile photo

Alternatives Considered

Definitely, ActiveCampaign has the ability to give us more control within our large email lists and engaged prospects.
No photo available
Mailup has hands down the best editor for creating responsive emails, I've tried almost everything out there and this is the best, I recommend this to colleagues all the time!
Tory Reiff profile photo

Return on Investment

  • ActiveCampaign can help with ROI once you have total control of the email lists with reports and a built-in CRM, so you know exactly what have to be improved in your next campaign, helping to increase the ROI.
No photo available
  • Faster email development
  • More team members able to contribute to the email development process
  • Better templates
Tory Reiff profile photo

Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

MailUp

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
Additional Pricing Details