What users are saying about

ActiveCampaign

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Top Rated
67 Ratings
2 Ratings

ActiveCampaign

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Top Rated
67 Ratings
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Score 8.5 out of 101
2 Ratings
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Score 9.4 out of 101

Add comparison

Likelihood to Recommend

ActiveCampaign

ActiveCampaign is perfect for teams that want a lightweight, easy to use email software which still has the ability to deeply integrate with your codebase/business logic (through tagging via their API and automations).It strikes the balance nicely between allowing developers and marketers to collaborate --- simply instruct the developers to tag users appropriately in the business logic / code base, and then the marketers can use AC's automations initiated by a tag to come up with whatever complex follow-up they desire (all without bugging the developers again).
Ben Gelsey profile photo

Maxemail

Maxemail is perfect for sending newsletters to customers, as well as triggered emails and lifecycle emails. It proves vast ability for you to use customer data to make rich personalisation, and gives excellent deliverability.
Sean Thompson profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.7
Maxemail
9.3
WYSIWYG email editor
ActiveCampaign
7.7
Maxemail
10.0
Dynamic content
ActiveCampaign
7.3
Maxemail
10.0
Ability to test dynamic content
ActiveCampaign
7.4
Maxemail
10.0
Landing pages
ActiveCampaign
6.7
Maxemail
A/B testing
ActiveCampaign
7.1
Maxemail
10.0
Mobile optimization
ActiveCampaign
7.7
Maxemail
10.0
Email deliverability
ActiveCampaign
8.3
Maxemail
10.0
List management
ActiveCampaign
8.1
Maxemail
6.0
Triggered drip sequences
ActiveCampaign
9.3
Maxemail
8.0

Reporting & Analytics

ActiveCampaign
7.0
Maxemail
10.0
Dashboards
ActiveCampaign
7.0
Maxemail
10.0
Standard reports
ActiveCampaign
7.2
Maxemail
10.0
Custom reports
ActiveCampaign
6.8
Maxemail
10.0

Pros

  • Marketing Automation
  • Click/Link Tracking
  • Email Integration with Gmail via a Chrome extension
No photo available
  • Maxemail provides great customer service.
  • Maxemail has a very powerful platform with a lot of capabilities.
  • Maxemail does dynamic email building and personalisation very well and gives you tools to do incredible things.
  • Maxemail provides fantastic deliverability for our emails.
Sean Thompson profile photo

Cons

  • One-to-one email automation (all automations have unsubscribe / impersonal req'd fields)
  • Sometimes the Chrome plugin does not work properly.
  • The email builder could use improvement on the UX end.
No photo available
  • Maxemail lacks a lot of the 'add-ons' companies like mailchimp and others provide - such as landing pages and Zapier integration - but they don't need these features really and the features they do have excel above and beyond other companies.
  • Maxemail user interface looks daunting and was hard to teach to some people.
Sean Thompson profile photo

Alternatives Considered

I think overall ActiveCampaign is more of an all-in-one solution than other similar products we have tried. The price is also a factor, ActiveCampaign is much more affordable and still has great support. I think that the editor and sequences in ActiveCampaign are more natural and user-friendly than Infusionsoft and MailChimp.
No photo available
Maxemail had the perfect blend of the features we needed with pricing that works for us and incredible customer service. They did not have pushy sales, just transparent quality.
Sean Thompson profile photo

Return on Investment

  • We saved hours of emails & phone calls with our onboarding automation and custom options.
  • The CRM has custom fields option that makes it easy to create a deadline funnel based on the custom field information.
  • I wish ActiveCampaign could send automated emails that did not appear so impersonal.
No photo available
  • Maxemail was more experienced than our previous provider but the additional cost is small compared to the much higher quality.
  • Maxemail has given us flexbility to try a lot of things that have improved our email metrics.
  • Maxemail's customer service is quick and responsive so saves us time trying to get things done.
Sean Thompson profile photo

Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Maxemail

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details