ActiveCampaign vs. MPZMail

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
ActiveCampaign
Score 8.5 out of 10
N/A
ActiveCampaign integrates email marketing, marketing automation, sales automation, and CRM software into one platform designed for small businesses.
$9
per month
MPZMail
Score 5.2 out of 10
N/A
MPZMail in the UK supports simple email marketing for small businesses and marketers by allowing them to design and create emails from a browser. Schedule campaigns, launch them, and monitor activities of interest on the other end (email opening, clicking, etc.). MPZMail's Free Forever plan for mailers to up to 2,000 subscribers (12,000 emails per month) is fairly popular given the company's small size. After that pricing ranges from £9 to £220 for 90,000 subscribers monthly, or on a flexible…N/A
Pricing
ActiveCampaignMPZMail
Editions & Modules
Lite
$9.00
Per Month [3 Users]
Plus
$49
Per Month [25 Users]
Professional
$129
Per Month [50 Users]
Enterprise
$229
Per Month [Unlimited Users]
No answers on this topic
Offerings
Pricing Offerings
ActiveCampaignMPZMail
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
ActiveCampaignMPZMail
Top Pros
Top Cons
Features
ActiveCampaignMPZMail
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
ActiveCampaign
8.6
650 Ratings
MPZMail
-
Ratings
WYSIWYG email editor8.0568 Ratings00 Ratings
Dynamic content8.4506 Ratings00 Ratings
Ability to test dynamic content8.3458 Ratings00 Ratings
Landing pages7.6328 Ratings00 Ratings
A/B testing8.7370 Ratings00 Ratings
Mobile optimization8.7514 Ratings00 Ratings
Email deliverability reporting9.3661 Ratings00 Ratings
List management9.0637 Ratings00 Ratings
Triggered drip sequences9.1563 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
ActiveCampaign
8.8
513 Ratings
MPZMail
-
Ratings
Lead nurturing9.0480 Ratings00 Ratings
Lead scoring and grading8.8350 Ratings00 Ratings
Data quality management8.7393 Ratings00 Ratings
Automated sales alerts and tasks8.8347 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
ActiveCampaign
8.6
362 Ratings
MPZMail
-
Ratings
Calendaring8.5285 Ratings00 Ratings
Event/webinar marketing8.7277 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
ActiveCampaign
8.8
280 Ratings
MPZMail
-
Ratings
Social sharing and campaigns9.0248 Ratings00 Ratings
Social profile integration8.7243 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
ActiveCampaign
8.6
614 Ratings
MPZMail
-
Ratings
Dashboards8.6584 Ratings00 Ratings
Standard reports8.8571 Ratings00 Ratings
Custom reports8.5368 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
ActiveCampaign
8.8
477 Ratings
MPZMail
-
Ratings
API9.2383 Ratings00 Ratings
Role-based workflow & approvals8.6261 Ratings00 Ratings
Customizability9.0407 Ratings00 Ratings
Integration with Salesforce.com8.787 Ratings00 Ratings
Integration with Microsoft Dynamics CRM8.956 Ratings00 Ratings
Integration with SugarCRM8.852 Ratings00 Ratings
Third-party software integrations8.19 Ratings00 Ratings
User Ratings
ActiveCampaignMPZMail
Likelihood to Recommend
9.2
(657 ratings)
-
(0 ratings)
Likelihood to Renew
9.9
(21 ratings)
-
(0 ratings)
Usability
7.9
(34 ratings)
-
(0 ratings)
Availability
9.1
(4 ratings)
-
(0 ratings)
Performance
6.1
(4 ratings)
-
(0 ratings)
Support Rating
6.1
(38 ratings)
-
(0 ratings)
In-Person Training
7.3
(1 ratings)
-
(0 ratings)
Implementation Rating
8.7
(10 ratings)
-
(0 ratings)
Configurability
7.6
(3 ratings)
-
(0 ratings)
Ease of integration
8.0
(3 ratings)
-
(0 ratings)
Product Scalability
8.4
(4 ratings)
-
(0 ratings)
Vendor post-sale
7.6
(3 ratings)
-
(0 ratings)
Vendor pre-sale
7.1
(3 ratings)
-
(0 ratings)
User Testimonials
ActiveCampaignMPZMail
Likelihood to Recommend
ActiveCampaign
It is so easy to get subscribers added to a list, and execute automations from the first moment. I am an owner-only business, so it's amazing to be able to design and implement a welcome sequence that has automations built in. Once I design the flow it all happens automatically. I do think that it's a little hard to use, but only because there are so many features. I'm certain I'm only touching the tip of the iceberg of available features. For the price I pay, ActiveCampaign is an absolute steal.
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MPZMail
No answers on this topic
Pros
ActiveCampaign
  • The graphic design is very good, especially fonts, colours and templates
  • Flexibility of design and functionality
  • Takes a little while to learn it, but generally user-friendly
  • Looks very professional but doesn't cost much to get started
  • There are masses of integrations for ActiveCampaign, and the ones I tried all worked well and didn't take long to figure out.
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MPZMail
No answers on this topic
Cons
ActiveCampaign
  • The email designing part could be easier to use. There are certain simple shortcuts that don't work, for example, adding links is more complicated than it should be, moving blocks around is hard, etc.
  • There's no good way to filter by 'active' and 'inactive' subscribers when editing en-mass.
  • I'd like more reporting data on one page.
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MPZMail
No answers on this topic
Likelihood to Renew
ActiveCampaign
For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
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MPZMail
No answers on this topic
Usability
ActiveCampaign
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
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MPZMail
No answers on this topic
Reliability and Availability
ActiveCampaign
I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
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MPZMail
No answers on this topic
Performance
ActiveCampaign
Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
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MPZMail
No answers on this topic
Support Rating
ActiveCampaign
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
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MPZMail
No answers on this topic
Implementation Rating
ActiveCampaign
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
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MPZMail
No answers on this topic
Alternatives Considered
ActiveCampaign
Keap is more expensive. Used it for a bit and then went off it because of price. AWeber is great - for affiliate marketing and more, as is mailer lite. Good for beginners and simple needs when it comes to lower-ticket offers and just the need for an email marketing software. I wasn't too happy with Mailchimp when I tried it, and I also didn't like to be associated with an ape (lol) - (for the free version you can't turn the branding off)
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MPZMail
No answers on this topic
Scalability
ActiveCampaign
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
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MPZMail
No answers on this topic
Return on Investment
ActiveCampaign
  • I haven't monetized my list yet so no clear ROI but great from a list-building perspective
  • The software is not cheap so at times I feel like I may not be getting the most out of the product because I'm not using all of the features
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MPZMail
No answers on this topic