What users are saying about
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Top Rated
838 Ratings
7 Ratings

ActiveCampaign

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Top Rated
838 Ratings
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Score 8.5 out of 100
7 Ratings
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Score 8.2 out of 100

Feature Set Ratings

  • ActiveCampaign ranks higher in 2 feature sets: Email & Online Marketing, Reporting & Analytics

Email & Online Marketing

8.4

ActiveCampaign

84%
8.0

Pabbly Plus

80%
ActiveCampaign ranks higher in 7/9 features

WYSIWYG email editor

8.0
80%
555 Ratings
8.0
80%
1 Rating

Dynamic content

8.2
82%
492 Ratings
9.0
90%
1 Rating

Ability to test dynamic content

8.1
81%
446 Ratings
9.0
90%
1 Rating

Landing pages

7.4
74%
317 Ratings
N/A
0 Ratings

A/B testing

8.6
86%
360 Ratings
N/A
0 Ratings

Mobile optimization

8.4
84%
503 Ratings
N/A
0 Ratings

Email deliverability reporting

9.2
92%
647 Ratings
7.0
70%
1 Rating

List management

8.9
89%
623 Ratings
7.0
70%
1 Rating

Triggered drip sequences

9.0
90%
550 Ratings
N/A
0 Ratings

Lead Management

8.6

ActiveCampaign

86%

Pabbly Plus

Feature Set Not Supported
N/A
ActiveCampaign ranks higher in 4/4 features

Lead nurturing

8.8
88%
470 Ratings
N/A
0 Ratings

Lead scoring and grading

8.5
85%
343 Ratings
N/A
0 Ratings

Data quality management

8.5
85%
385 Ratings
N/A
0 Ratings

Automated sales alerts and tasks

8.6
86%
340 Ratings
N/A
0 Ratings

Campaign Management

8.4

ActiveCampaign

84%

Pabbly Plus

Feature Set Not Supported
N/A
ActiveCampaign ranks higher in 2/2 features

Calendaring

8.3
83%
278 Ratings
N/A
0 Ratings

Event/webinar marketing

8.5
85%
271 Ratings
N/A
0 Ratings

Social Media Marketing

8.5

ActiveCampaign

85%

Pabbly Plus

Feature Set Not Supported
N/A
ActiveCampaign ranks higher in 2/2 features

Social sharing and campaigns

8.6
86%
244 Ratings
N/A
0 Ratings

Social profile integration

8.4
84%
239 Ratings
N/A
0 Ratings

Reporting & Analytics

8.6

ActiveCampaign

86%
7.0

Pabbly Plus

70%
ActiveCampaign ranks higher in 3/3 features

Dashboards

8.6
86%
571 Ratings
7.0
70%
1 Rating

Standard reports

8.7
87%
558 Ratings
7.0
70%
1 Rating

Custom reports

8.4
84%
360 Ratings
N/A
0 Ratings

Platform & Infrastructure

8.7

ActiveCampaign

87%

Pabbly Plus

Feature Set Not Supported
N/A
ActiveCampaign ranks higher in 6/6 features

API

9.1
91%
374 Ratings
N/A
0 Ratings

Role-based workflow & approvals

8.3
83%
253 Ratings
N/A
0 Ratings

Customizability

8.6
86%
395 Ratings
N/A
0 Ratings

Integration with Salesforce.com

8.7
87%
85 Ratings
N/A
0 Ratings

Integration with Microsoft Dynamics CRM

8.8
88%
55 Ratings
N/A
0 Ratings

Integration with SugarCRM

8.7
87%
51 Ratings
N/A
0 Ratings

Pre-Send Testing

ActiveCampaign

Feature Set Not Supported
N/A
8.0

Pabbly Plus

80%
Pabbly Plus ranks higher in 2/2 features

Spam Testing

N/A
0 Ratings
8.0
80%
1 Rating

Email Previews

N/A
0 Ratings
8.0
80%
1 Rating

Attribute Ratings

  • ActiveCampaign is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

9.0

ActiveCampaign

90%
642 Ratings
8.0

Pabbly Plus

80%
1 Rating

Likelihood to Renew

8.8

ActiveCampaign

88%
19 Ratings

Pabbly Plus

N/A
0 Ratings

Usability

8.2

ActiveCampaign

82%
34 Ratings

Pabbly Plus

N/A
0 Ratings

Availability

9.1

ActiveCampaign

91%
4 Ratings

Pabbly Plus

N/A
0 Ratings

Performance

6.7

ActiveCampaign

67%
4 Ratings

Pabbly Plus

N/A
0 Ratings

Support Rating

6.0

ActiveCampaign

60%
38 Ratings

Pabbly Plus

N/A
0 Ratings

In-Person Training

7.3

ActiveCampaign

73%
1 Rating

Pabbly Plus

N/A
0 Ratings

Implementation Rating

8.7

ActiveCampaign

87%
10 Ratings

Pabbly Plus

N/A
0 Ratings

Configurability

7.7

ActiveCampaign

77%
3 Ratings

Pabbly Plus

N/A
0 Ratings

Ease of integration

8.1

ActiveCampaign

81%
3 Ratings

Pabbly Plus

N/A
0 Ratings

Product Scalability

8.5

ActiveCampaign

85%
4 Ratings

Pabbly Plus

N/A
0 Ratings

Vendor post-sale

7.7

ActiveCampaign

77%
3 Ratings

Pabbly Plus

N/A
0 Ratings

Vendor pre-sale

7.3

ActiveCampaign

73%
3 Ratings

Pabbly Plus

N/A
0 Ratings

Likelihood to Recommend

ActiveCampaign

ActiveCampaign is great for anyone who wants loads of flexibility for building automations. They really excel at allowing you do build any automation you want.
However, because it's slightly more expensive than some other options for email marketing, if you're sending general newsletters or don't need complicated automations, you could go for a cheaper alternative.
Read full review

Magnet Brains Software Tech. Pvt. Ltd

  • It is great for companies or people that are using software that is mainstream and would like to extend the capability of that software with added features.
  • Also great for companies that use more than 1 software and need to have them interact with each other to make them more efficient
  • Great for companies that need to automate functions that are repetitive throughout the organization
Read full review

Pros

ActiveCampaign

  • Contact management is robust and reliable, and provides all the capabilities I was looking for.
  • Marketing automation takes a little figuring out, but it's easy to learn and easy to use.
  • Deals are highly customizable and incredibly easy to use. I love that you can use it to create all kinds of workflows, not just sales pipelines.
  • Training videos and webinars are top notch. I've learned a lot from them and always appreciate the email notifications when a new video/webinar is available.
Read full review

Magnet Brains Software Tech. Pvt. Ltd

  • Connect software applications that are not already integrated or connected
  • Automate processes within a single software
  • Transform data and then using that data across different software applications
Read full review

Cons

ActiveCampaign

  • I use the ecommerce feature for email template design and there's been a bug where I can't change the colours of the shopping block to match a theme. Which is annoying in of itself and is actually quite critical but beyond that it would be nice if they could either fix it quickly or keep me up to date on the progress of the fix.
  • It could be a little bit easier to find pricing online.
  • Support isn't online at all times of the day, which is understandable but definitely would be a nice thing to have.
Read full review

Magnet Brains Software Tech. Pvt. Ltd

  • The trigger action needs improvement
  • The method of connecting different software also needs to be simplified
  • The actions for some software applications need to have more capability (things that can be done between different software)
Read full review

Pricing Details

ActiveCampaign

Starting Price

$9 per month

Editions & Modules

ActiveCampaign editions and modules pricing
EditionModules
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294

Footnotes

  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Pabbly Plus

Starting Price

$49 per month

Editions & Modules

Pabbly Plus editions and modules pricing
EditionModules
Standard$491
Pro$992
Ultimate$1993
Ultimate Plus$3994

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Likelihood to Renew

ActiveCampaign

For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
Read full review

Magnet Brains Software Tech. Pvt. Ltd

No answers on this topic

Usability

ActiveCampaign

ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
Read full review

Magnet Brains Software Tech. Pvt. Ltd

No answers on this topic

Reliability and Availability

ActiveCampaign

I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
Read full review

Magnet Brains Software Tech. Pvt. Ltd

No answers on this topic

Performance

ActiveCampaign

Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
Read full review

Magnet Brains Software Tech. Pvt. Ltd

No answers on this topic

Support Rating

ActiveCampaign

This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
Read full review

Magnet Brains Software Tech. Pvt. Ltd

No answers on this topic

Implementation Rating

ActiveCampaign

Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
Read full review

Magnet Brains Software Tech. Pvt. Ltd

No answers on this topic

Alternatives Considered

ActiveCampaign

I felt like ActiveCampaign had the most features for the value I was expecting. I looked at other reviews just like this to see whether it would meet my needs. I also considered price. As a startup, I wanted to make sure I could have a platform that could grow to what I needed it to be without paying too much at the beginning.
Read full review

Magnet Brains Software Tech. Pvt. Ltd

Most platforms do one thing well so you are limited to that one thing. And then those platforms add some functionality later, plus most systems don't have native integration between other systems. From our experience, Pabbly Plus was birthed by connecting different platforms/software so it works well in that regard. It is also easier than most systems as most other platforms charge a premium for integration systems, where as Pabbly doesn't.
Read full review

Scalability

ActiveCampaign

My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
Read full review

Magnet Brains Software Tech. Pvt. Ltd

No answers on this topic

Return on Investment

ActiveCampaign

  • ActiveCampaign saved us thousands of dollars over our previous CRM platform.
  • We are able to track leads through the sales pipeline, seeing exactly how much our efforts are bringing in.
  • We are able to provide better customer service by quickly responding to forms completed on our website no matter the time/day.
  • We can run reports to find areas we may be deficient in marketing or sales, and also see our strengths, which is important to our C Suite.
  • ActiveCampaign Automations save us a significant amount of time.
Read full review

Magnet Brains Software Tech. Pvt. Ltd

  • Saved us thousands of dollars in manual labor costs
  • Made us more profitable due to automating our marketing effort
  • Allowed us to meet with more prospects by reducing our effort
  • Made us more intelligent by capturing important information that we were not able to capture
Read full review

Screenshots

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