What users are saying about
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Top Rated
689 Ratings
3 Ratings

ActiveCampaign

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Top Rated
689 Ratings
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Score 8.8 out of 100
3 Ratings
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Score 8.3 out of 100

Likelihood to Recommend

ActiveCampaign

ActiveCampaign is especially good for businesses that would like to connect their online store with their email marketing platform to maximize returns. What sets ActiveCampaign apart from all other email platforms is its ability to lead potential buyers through automated flows. If you are just looking to deliver your monthly newsletters ActiveCampaign is likely too much power, and price for what you need. But if you want the most customizable experience for your customers and potential customers then ActiveCampaign truly stands alone as the best available platform.
Tim Weatherall | TrustRadius Reviewer

Pabbly Plus

  • It is great for companies or people that are using software that is mainstream and would like to extend the capability of that software with added features.
  • Also great for companies that use more than 1 software and need to have them interact with each other to make them more efficient
  • Great for companies that need to automate functions that are repetitive throughout the organization
Omar Abdelrehim | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
8.4
Pabbly Plus
8.0
WYSIWYG email editor
ActiveCampaign
8.1
Pabbly Plus
8.0
Dynamic content
ActiveCampaign
8.5
Pabbly Plus
9.0
Ability to test dynamic content
ActiveCampaign
8.0
Pabbly Plus
9.0
Landing pages
ActiveCampaign
7.1
Pabbly Plus
A/B testing
ActiveCampaign
8.7
Pabbly Plus
Mobile optimization
ActiveCampaign
8.2
Pabbly Plus
Email deliverability reporting
ActiveCampaign
8.9
Pabbly Plus
7.0
List management
ActiveCampaign
8.8
Pabbly Plus
7.0
Triggered drip sequences
ActiveCampaign
9.1
Pabbly Plus

Lead Management

ActiveCampaign
8.5
Pabbly Plus
Lead nurturing
ActiveCampaign
8.8
Pabbly Plus
Lead scoring and grading
ActiveCampaign
8.4
Pabbly Plus
Data quality management
ActiveCampaign
8.2
Pabbly Plus
Automated sales alerts and tasks
ActiveCampaign
8.6
Pabbly Plus

Campaign Management

ActiveCampaign
7.9
Pabbly Plus
Calendaring
ActiveCampaign
7.7
Pabbly Plus
Event/webinar marketing
ActiveCampaign
8.1
Pabbly Plus

Social Media Marketing

ActiveCampaign
8.3
Pabbly Plus
Social sharing and campaigns
ActiveCampaign
8.4
Pabbly Plus
Social profile integration
ActiveCampaign
8.1
Pabbly Plus

Reporting & Analytics

ActiveCampaign
8.5
Pabbly Plus
7.0
Dashboards
ActiveCampaign
8.5
Pabbly Plus
7.0
Standard reports
ActiveCampaign
8.6
Pabbly Plus
7.0
Custom reports
ActiveCampaign
8.3
Pabbly Plus

Platform & Infrastructure

ActiveCampaign
8.7
Pabbly Plus
API
ActiveCampaign
8.7
Pabbly Plus
Role-based workflow & approvals
ActiveCampaign
8.4
Pabbly Plus
Customizability
ActiveCampaign
8.6
Pabbly Plus
Integration with Salesforce.com
ActiveCampaign
8.6
Pabbly Plus
Integration with Microsoft Dynamics CRM
ActiveCampaign
8.9
Pabbly Plus
Integration with SugarCRM
ActiveCampaign
8.8
Pabbly Plus

Pre-Send Testing

ActiveCampaign
Pabbly Plus
8.0
Spam Testing
ActiveCampaign
Pabbly Plus
8.0
Email Previews
ActiveCampaign
Pabbly Plus
8.0

Pros

ActiveCampaign

  • The automation triggers and workflow commands available are impressive. Very robust, it's so robust I don't know what's capable of doing since I stick to foundational triggers
  • The tagging system and segmentation approach is convenient since one can create segments from different places
  • I was relatively simple to navigate around the platform. (finding where are the lists, campaigns, automations.
  • I liked the quick ability to search for specific contacts based on status and tags.
Juan R. Arroyo Yap | TrustRadius Reviewer

Pabbly Plus

  • Connect software applications that are not already integrated or connected
  • Automate processes within a single software
  • Transform data and then using that data across different software applications
Omar Abdelrehim | TrustRadius Reviewer

Cons

ActiveCampaign

  • With the high level of customization, can be complex or overwhelming for some new users
  • Would like the ability to add some features a la carte instead of having to upgrade
  • Some reports can feel a little limited and the ability to create custom reports and charts/graphs would be nice
Kim McCumber | TrustRadius Reviewer

Pabbly Plus

  • The trigger action needs improvement
  • The method of connecting different software also needs to be simplified
  • The actions for some software applications need to have more capability (things that can be done between different software)
Omar Abdelrehim | TrustRadius Reviewer

Likelihood to Renew

ActiveCampaign

ActiveCampaign 9.1
Based on 17 answers
For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
page V | TrustRadius Reviewer

Pabbly Plus

No score
No answers yet
No answers on this topic

Usability

ActiveCampaign

ActiveCampaign 8.1
Based on 33 answers
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
Matt Dickerson | TrustRadius Reviewer

Pabbly Plus

No score
No answers yet
No answers on this topic

Reliability and Availability

ActiveCampaign

ActiveCampaign 9.1
Based on 5 answers
I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Pabbly Plus

No score
No answers yet
No answers on this topic

Performance

ActiveCampaign

ActiveCampaign 8.6
Based on 5 answers
ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Pabbly Plus

No score
No answers yet
No answers on this topic

Support Rating

ActiveCampaign

ActiveCampaign 6.6
Based on 38 answers
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
Chesare Johnson | TrustRadius Reviewer

Pabbly Plus

No score
No answers yet
No answers on this topic

Implementation Rating

ActiveCampaign

ActiveCampaign 8.5
Based on 11 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

Pabbly Plus

No score
No answers yet
No answers on this topic

Alternatives Considered

ActiveCampaign

MC was great but was too expensive and limited in scope for unlimited send caps. AWeber has a good email builder but at that time didn't have webhooks, making it difficult to use to meet our needs. ActiveCampaign solved both of these problems by giving us unlimited sends and providing a robust API to manage our registration process and offer our members a way to update their details in real-time.
Lee McIntosh | TrustRadius Reviewer

Pabbly Plus

Most platforms do one thing well so you are limited to that one thing. And then those platforms add some functionality later, plus most systems don't have native integration between other systems.From our experience, Pabbly Plus was birthed by connecting different platforms/software so it works well in that regard. It is also easier than most systems as most other platforms charge a premium for integration systems, where as Pabbly doesn't.
Omar Abdelrehim | TrustRadius Reviewer

Scalability

ActiveCampaign

ActiveCampaign 8.8
Based on 4 answers
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
Michelle Hill | TrustRadius Reviewer

Pabbly Plus

No score
No answers yet
No answers on this topic

Return on Investment

ActiveCampaign

  • I went from 0-50 new emails on my list in a matter of weeks, due to the simplicity and functionality of the landing pages/forms.
  • Because of the great email tracking features, I was able to observe and shift my emails so that I went from a 15% open rate to a 50% open rate.
Triana Garrett | TrustRadius Reviewer

Pabbly Plus

  • Saved us thousands of dollars in manual labor costs
  • Made us more profitable due to automating our marketing effort
  • Allowed us to meet with more prospects by reducing our effort
  • Made us more intelligent by capturing important information that we were not able to capture
Omar Abdelrehim | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ActiveCampaign Editions & Modules

Edition
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294
  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]
Additional Pricing Details

Pabbly Plus

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Pabbly Plus Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

ActiveCampaign
9.0
Pabbly Plus
8.0

Likelihood to Renew

ActiveCampaign
9.1
Pabbly Plus

Usability

ActiveCampaign
8.1
Pabbly Plus

Reliability and Availability

ActiveCampaign
9.1
Pabbly Plus

Performance

ActiveCampaign
8.6
Pabbly Plus

Support Rating

ActiveCampaign
6.6
Pabbly Plus

In-Person Training

ActiveCampaign
7.3
Pabbly Plus

Implementation Rating

ActiveCampaign
8.5
Pabbly Plus

Scalability

ActiveCampaign
8.8
Pabbly Plus

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