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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    ActiveCampaign

    Score8.6 out of 10
    N/AActiveCampaign is presented as an AI-first marketing platform for marketers, agencies, and entrepreneurs. It uses Active Intelligence for goal-aware automation and personalized experiences across email, SMS, and WhatsApp. ActiveCampaign integrates with 950+ apps and generates insights to optimize every workflow.

    $180

    per year (single user)

    Vbout

    Score9.9 out of 10
    N/AVbout is a marketing automation solution focused on agencies. Features include email marketing, lead scoring, social media management, and behavioral marketing.N/A
    Pricing
    ActiveCampaignVbout
    Editions & Modules
    Starter
    $15
    per month (billed annually)
    Pro
    $49
    per month (billed annually)
    Plus
    $79
    per month (billed annually)
    Enterprise
    $149
    per month (billed annually)
    No answers on this topic
    Offerings
    Pricing Offerings
    ActiveCampaignVbout
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details
    More Pricing Information
    Community Pulse
    ActiveCampaignVbout
    Considered Both Products
    ActiveCampaign
    Chose ActiveCampaign
    We selected Active Campaign because of the HIPAA compliance. We also enjoyed the fact that we’d get design services and a dedicated account rep when we went with the enterprise plan. When we were searching and getting demos, we just found that Active Campaign was the easiest to …
    Incentivized
    Vbout.com
    Chose Vbout
    Vbout is the most complete of all of them. So complete that you don't have to jump from one application to another, paying an amount for every one of them. You define your marketing strategy, enter at Vbout and execute all actions there. All data is integrated, all processes …
    Incentivized
    Key User Insights
    Would buy again
    98%
    Would buy again
    492 Answers
    No answers on this topic
    Delivers good value for the price
    98%
    Delivers good value for the price
    471 Answers
    No answers on this topic
    Happy with the feature set
    98%
    Happy with the feature set
    493 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    97%
    Lived up to sales and marketing promises
    454 Answers
    No answers on this topic
    Implementation went as expected
    94%
    Implementation went as expected
    458 Answers
    No answers on this topic
    Features
    ActiveCampaignVbout
    Email & Online Marketing
    Comparison of Email & Online Marketing features of ActiveCampaign and Vbout
    Feature
    ActiveCampaign
    8.7
    690 Ratings
    12% above category average
    Vbout
    8.6
    5 Ratings
    11% above category average
    WYSIWYG email editor8.4609 Ratings8.35 Ratings
    Dynamic content8.7541 Ratings8.35 Ratings
    Ability to test dynamic content8.4490 Ratings8.35 Ratings
    Landing pages7.6358 Ratings8.85 Ratings
    A/B testing8.4400 Ratings10.04 Ratings
    Mobile optimization9.2549 Ratings8.35 Ratings
    Email deliverability reporting8.6658 Ratings7.45 Ratings
    List management8.8677 Ratings8.35 Ratings
    Triggered drip sequences10.0596 Ratings10.04 Ratings
    Lead Management
    Comparison of Lead Management features of ActiveCampaign and Vbout
    Feature
    ActiveCampaign
    8.3
    543 Ratings
    6% above category average
    Vbout
    9.7
    4 Ratings
    22% above category average
    Lead nurturing automation8.6509 Ratings10.04 Ratings
    Lead scoring and grading8.5371 Ratings10.04 Ratings
    Data quality management8.6417 Ratings9.33 Ratings
    Automated sales alerts and tasks8.8366 Ratings9.43 Ratings
    Lead segmentation and distribution6.919 Ratings10.01 Ratings
    Campaign Management
    Comparison of Campaign Management features of ActiveCampaign and Vbout
    Feature
    ActiveCampaign
    9.0
    390 Ratings
    20% above category average
    Vbout
    7.8
    5 Ratings
    5% above category average
    Calendaring8.8311 Ratings7.75 Ratings
    Event/webinar marketing9.1293 Ratings8.03 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of ActiveCampaign and Vbout
    Feature
    ActiveCampaign
    6.8
    295 Ratings
    9% below category average
    Vbout
    9.4
    4 Ratings
    23% above category average
    Social sharing and campaigns7.2262 Ratings9.44 Ratings
    Social profile integration6.4257 Ratings9.44 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of ActiveCampaign and Vbout
    Feature
    ActiveCampaign
    8.2
    652 Ratings
    11% above category average
    Vbout
    8.4
    5 Ratings
    13% above category average
    Dashboards8.0623 Ratings7.75 Ratings
    Standard reports8.4611 Ratings7.45 Ratings
    Custom reports8.2397 Ratings10.04 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of ActiveCampaign and Vbout
    Feature
    ActiveCampaign
    8.7
    511 Ratings
    14% above category average
    Vbout
    9.3
    5 Ratings
    21% above category average
    API8.6409 Ratings9.34 Ratings
    Role-based workflow & approvals8.6278 Ratings9.32 Ratings
    Customizability7.6437 Ratings9.33 Ratings
    Integration with Salesforce.com9.097 Ratings10.04 Ratings
    Integration with Microsoft Dynamics CRM9.964 Ratings9.32 Ratings
    Integration with SugarCRM9.459 Ratings9.32 Ratings
    Third-party software integrations7.740 Ratings8.83 Ratings
    Best Alternatives
    ActiveCampaignVbout
    Small Businesses
    Vbout
    Score9.9 out of 10
    Bloomreach
    Score9.2 out of 10
    Medium-sized Companies
    Bloomreach
    Score9.2 out of 10
    Bloomreach
    Score9.2 out of 10
    Enterprises
    Iterable
    Score8.2 out of 10
    Iterable
    Score8.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    ActiveCampaignVbout
    Likelihood to Recommend
    8.6
    (703 ratings)
    8.3
    (5 ratings)
    Likelihood to Renew
    10.0
    (27 ratings)
    10.0
    (1 ratings)
    Usability
    9.3
    (66 ratings)
    7.3
    (1 ratings)
    Availability
    9.1
    (5 ratings)
    -
    (0 ratings)
    Performance
    7.3
    (5 ratings)
    -
    (0 ratings)
    Support Rating
    1.3
    (42 ratings)
    -
    (0 ratings)
    In-Person Training
    9.1
    (2 ratings)
    -
    (0 ratings)
    Online Training
    7.3
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    10.0
    (16 ratings)
    -
    (0 ratings)
    Configurability
    6.4
    (4 ratings)
    -
    (0 ratings)
    Ease of integration
    9.1
    (4 ratings)
    -
    (0 ratings)
    Product Scalability
    1.0
    (5 ratings)
    -
    (0 ratings)
    Vendor post-sale
    6.4
    (4 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    7.3
    (4 ratings)
    -
    (0 ratings)
    User Testimonials
    ActiveCampaignVbout
    Likelihood to Recommend
    ActiveCampaign
    I've been using ActiveCampaign since around 2018-2019 and I've always been satisfied with the software. It's simple to use, connects with the other tools I use and makes it easy for me to duplicate automations, email templates and workflows as I need to. On top of that, any time I've had an issue (which I think is around twice in the past 5/6 years), the customer service has always been super helpful and my issue has been resolved quickly.
    Incentivized
    Read full review
    Vbout.com
    To Automate your social media presence by bulk scheduling content. Create multiple drip email marketing campaigns to support different marketing promotion initiatives. Visualize your marketing funnel. Learn what is your best referral traffic source per each initiative (for example, I learned that Quora was bringing us highly qualified leads). Create lead scores and start qualifying your prospects. Create multiple landing pages to promote your product to different audiences.
    Incentivized
    Read full review
    Pros
    ActiveCampaign
    • Collects and filters emails from various lead magnets exceptionally well (especially if a user wants to re-sign up to the same lead magnet and go through it again, they can)
    • Super easy to use email creation that is aesthetically pleasing and user friendly
    • Easy email sequences and user classification from a large range of opt in trigger options
    Incentivized
    Read full review
    Vbout.com
    • On email marketing, it has petty good recommendation for sending methods.
    • The landing pages can be fully customized with code editor and works with Bootstrap frameworks.
    • The automation comes in handy since it works on all Vbout tools.
    • We can also install the Tracking Code on external websites to utilize Vbout tools.
    • Awesome support team!
    Incentivized
    Read full review
    Cons
    ActiveCampaign
    • It took me a while to get to understand where to find things, and I used a free online course from a consultant who specialises in AC to help me get the foundations set up more easily. That said, there were lots of onboarding workshops, which were good. It just felt like it required a lot of different angles of learning to just get started.
    • The customer support took longer than other software to get back to me via email, though once I found the chat option for my most recent query, that was fast.
    • I've ended up switching to another programme where more software is more naturally integrated, and the AC equivalent is included in the price, along with many other types of software. However, design-wise, ActiveCampaign is much better.
    • I also had a problem with a form used on my WordPress website, which has a BuddyBoss platform - the colours on the form would be overridden by colour choices for the website, so they were hard to read (pink text on purple background instead of the gold text it was meant to be)
    • I couldn't always find the templates I was looking for or how to access them for automation-based emails. I think when I used it, there was a new type of template for newsletters that weren't available for automations, so I had to recreate it, which added time.
    Incentivized
    Read full review
    Vbout.com
    • Since their team is so focused on being the best, they occasionally have small feature appearance issues
    Incentivized
    Read full review
    Likelihood to Renew
    ActiveCampaign
    I am committed at the moment. Rebuilding the automations I have would be a huge time drain. Plus the cost of learning a new system and the risk to deliverability of porting a 6,000 person list to a new platform. Also, AC offers everything I need ast a reasonable (but a little high) price. So, why not a 10? Because, early 2023, AC dropped a massive 2x price hike on long-term customers. They knew few would shift, so this feels like a cynical cash grab and left a bad taste, If they do something like this again, this camel will have a broken back.
    Incentivized
    Read full review
    Vbout.com
    The better relation quality / features / pricing in the market
    Incentivized
    Read full review
    Usability
    ActiveCampaign
    ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
    Read full review
    Vbout.com
    Great experience so far. Vbout has low learning curve. It's a user-friendly product with comprehensive knowledge base. Even if we meet a blocker, their team is ready to help us solve the issue. Their keep the dashboard straightforward that contains all tools, so we can access each one of them right away.
    Incentivized
    Read full review
    Reliability and Availability
    ActiveCampaign
    I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
    Incentivized
    Read full review
    Vbout.com
    No answers on this topic
    Performance
    ActiveCampaign
    Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
    Incentivized
    Read full review
    Vbout.com
    No answers on this topic
    Support Rating
    ActiveCampaign
    This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
    Incentivized
    Read full review
    Vbout.com
    No answers on this topic
    Implementation Rating
    ActiveCampaign
    Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
    Incentivized
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    Vbout.com
    No answers on this topic
    Alternatives Considered
    ActiveCampaign
    I moved to ActiveCampaign from Mailchimp. Admittedly, I was using the free version of Mailchimp, but I had numerous episodes of subscriber data NOT being added to Mailchimp, despite using API to integrate with my mailing list. Obviously, I couldn't pay for clicks and not capture subscriber data, so I had to find something else. ActiveCampaign has been 100% reliable in testing.
    Incentivized
    Read full review
    Vbout.com
    Vbout offers a very robust overall solution, with a more basic solution, and a much lower price point than the Constant Contact Lead Gen & CRM solution.
    Incentivized
    Read full review
    Scalability
    ActiveCampaign
    My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
    Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
    At this point, I don't think I'd ever use any other platform!
    Incentivized
    Read full review
    Vbout.com
    No answers on this topic
    Return on Investment
    ActiveCampaign
    • I haven't monetized my list yet so no clear ROI but great from a list-building perspective
    • The software is not cheap so at times I feel like I may not be getting the most out of the product because I'm not using all of the features
    Incentivized
    Read full review
    Vbout.com
    • The platform has saved us a lot of money
    • It's highly functional and allows us to do a lot more than Marketo
    • It's easy to manage, and it saves us a lot of time on a regular basis.
    Incentivized
    Read full review
    ScreenShots

    ActiveCampaign Screenshots

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