What users are saying about

ActiveCampaign

Top Rated
58 Ratings

Vbout

4 Ratings

ActiveCampaign

Top Rated
58 Ratings
Score 8.5 out of 101

Vbout

4 Ratings
Score 9.6 out of 101

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Likelihood to Recommend

ActiveCampaign

ActiveCampaign is perfect for teams that want a lightweight, easy to use email software which still has the ability to deeply integrate with your codebase/business logic (through tagging via their API and automations).It strikes the balance nicely between allowing developers and marketers to collaborate --- simply instruct the developers to tag users appropriately in the business logic / code base, and then the marketers can use AC's automations initiated by a tag to come up with whatever complex follow-up they desire (all without bugging the developers again).
Ben Gelsey profile photo

Vbout

To Automate your social media presence by bulk scheduling content.Create multiple drip email marketing campaigns to support different marketing promotion initiatives.Visualize your marketing funnel.Learn what is your best referral traffic source per each initiative (for example, I learned that Quora was bringing us highly qualified leads).Create lead scores and start qualifying your prospects.Create multiple landing pages to promote your product to different audiences.
Ksenia Newton profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.8
Vbout
9.0
WYSIWYG email editor
ActiveCampaign
7.7
Vbout
8.5
Dynamic content
ActiveCampaign
7.4
Vbout
10.0
Ability to test dynamic content
ActiveCampaign
7.5
Vbout
10.0
Landing pages
ActiveCampaign
6.7
Vbout
10.0
A/B testing
ActiveCampaign
7.2
Vbout
9.5
Mobile optimization
ActiveCampaign
7.7
Vbout
6.0
Email deliverability
ActiveCampaign
8.3
Vbout
9.5
List management
ActiveCampaign
8.1
Vbout
9.0
Triggered drip sequences
ActiveCampaign
9.3
Vbout
8.5

Reporting & Analytics

ActiveCampaign
7.0
Vbout
9.5
Dashboards
ActiveCampaign
7.1
Vbout
10.0
Standard reports
ActiveCampaign
7.3
Vbout
9.0
Custom reports
ActiveCampaign
6.7
Vbout
9.5

Lead Management

ActiveCampaign
Vbout
8.4
Lead nurturing
ActiveCampaign
Vbout
9.5
Lead scoring and grading
ActiveCampaign
Vbout
8.0
Data quality management
ActiveCampaign
Vbout
7.0
Automated sales alerts and tasks
ActiveCampaign
Vbout
9.0

Campaign Management

ActiveCampaign
Vbout
10.0
Calendaring
ActiveCampaign
Vbout
10.0

Social Media Marketing

ActiveCampaign
Vbout
9.8
Social sharing and campaigns
ActiveCampaign
Vbout
9.5
Social profile integration
ActiveCampaign
Vbout
10.0

Platform & Infrastructure

ActiveCampaign
Vbout
8.7
API
ActiveCampaign
Vbout
8.5
Customizability
ActiveCampaign
Vbout
9.0
Integration with Salesforce.com
ActiveCampaign
Vbout
8.5

Pros

  • Automation campaigns are excellent in ActiveCampaign. It allows granular control over what happens when to whom and how. You can create very complex automated campaigns to nurture leads at the right time with the right content.
  • Ability to create custom pipelines is great as it allows us to cater to different sales processes that vary depending on customer type and/or different services, so we can track the right information in a flow that makes sense in specific situations.
  • Sending 1-to-1 emails in CRM that are tracked so we know when contacts open emails.
  • Chrome extension for Gmail is really useful to access contact data within emails in Gmail and being able to track emails sent in Gmail.
Viktor Nagornyy profile photo
  • Drap & Drop interface. It couldn't be easier to use.
  • Create drip email marketing campaigns.
  • Visualize customer journeys.
  • Create landing pages using the existing templates.
Ksenia Newton profile photo

Cons

  • Lists vs. tags can be somewhat confusing -- I feel it could be all tags
  • UX is a slow and sometimes confusing
  • Snippets are difficult to use
No photo available
  • Lead generation form styling for users with a limited knowledge of Java.
Ksenia Newton profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
Vbout10.0
Based on 1 answer
The better relation quality / features / pricing in the market
Salvador Arauzo profile photo

Alternatives Considered

I used to use MailChimp, and ActiveCampaign is just so much more flexible when it comes to things like segmenting your list. Now instead of sending everybody everything, I know that the emails I send are to people who are interested in that specific subject, which helps with engagement and ultimately sales.
No photo available
It's VERY easy to use - drag & drop interface, not bulky.Excellent live chat & a phone customer support! Much cheaper than its competitors.Multifunctional (and has more functions and applications within than Marketo)Lots of templates ready to use.Very straightforward with tips popping up when needed. Creating drip campaigns has never been easier.Social media bulk upload (very useful!)
Ksenia Newton profile photo

Return on Investment

  • Better engagement with my client base
  • Being able to take the lead on an educational journey that is automated and consistent
  • Simplified email communication and the take to email client sand leads
  • Save us a lot of time and we can recycle content and create new automations
Dr Olivier Becherel - Leadership and Executive Coaching profile photo
  • The platform has saved us a lot of money
  • It's highly functional and allows us to do a lot more than Marketo
  • It's easy to manage, and it saves us a lot of time on a regular basis.
Ksenia Newton profile photo

Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Vbout

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details