ActiveCampaign vs Vbout

• Automation campaigns are excellent in ActiveCampaign. It allows granular control over what happens when to whom and how. You can create very complex automated campaigns to nurture leads at the right time with the right content.
• Ability to create custom pipelines is great as it allows us to cater to different sales processes that vary depending on customer type and/or different services, so we can track the right information in a flow that makes sense in specific situations.
• Sending 1-to-1 emails in CRM that are tracked so we know when contacts open emails.
• Chrome extension for Gmail is really useful to access contact data within emails in Gmail and being able to track emails sent in Gmail.

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• Drap & Drop interface. It couldn't be easier to use.
• Create drip email marketing campaigns.
• Visualize customer journeys.
• Create landing pages using the existing templates.

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• Lists vs. tags can be somewhat confusing -- I feel it could be all tags
• UX is a slow and sometimes confusing
• Snippets are difficult to use

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• Lead generation form styling for users with a limited knowledge of Java.

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• Better engagement with my client base
• Being able to take the lead on an educational journey that is automated and consistent
• Simplified email communication and the take to email client sand leads
• Save us a lot of time and we can recycle content and create new automations

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• The platform has saved us a lot of money
• It's highly functional and allows us to do a lot more than Marketo
• It's easy to manage, and it saves us a lot of time on a regular basis.

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