What users are saying about

ActiveCampaign

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Top Rated
66 Ratings
4 Ratings

ActiveCampaign

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Top Rated
66 Ratings
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Score 8.5 out of 101
4 Ratings
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Score 9.6 out of 101

Add comparison

Likelihood to Recommend

ActiveCampaign

Honestly, I’ve seen this system scale from total start-up beginner businesses to larger businesses with more nuanced lists.
Steena Brown profile photo

Vbout

To Automate your social media presence by bulk scheduling content.Create multiple drip email marketing campaigns to support different marketing promotion initiatives.Visualize your marketing funnel.Learn what is your best referral traffic source per each initiative (for example, I learned that Quora was bringing us highly qualified leads).Create lead scores and start qualifying your prospects.Create multiple landing pages to promote your product to different audiences.
Ksenia Newton profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.7
Vbout
9.0
WYSIWYG email editor
ActiveCampaign
7.7
Vbout
8.5
Dynamic content
ActiveCampaign
7.3
Vbout
10.0
Ability to test dynamic content
ActiveCampaign
7.4
Vbout
10.0
Landing pages
ActiveCampaign
6.7
Vbout
10.0
A/B testing
ActiveCampaign
7.1
Vbout
9.5
Mobile optimization
ActiveCampaign
7.7
Vbout
6.0
Email deliverability
ActiveCampaign
8.3
Vbout
9.5
List management
ActiveCampaign
8.1
Vbout
9.0
Triggered drip sequences
ActiveCampaign
9.3
Vbout
8.5

Reporting & Analytics

ActiveCampaign
7.0
Vbout
9.5
Dashboards
ActiveCampaign
7.0
Vbout
10.0
Standard reports
ActiveCampaign
7.2
Vbout
9.0
Custom reports
ActiveCampaign
6.8
Vbout
9.5

Lead Management

ActiveCampaign
Vbout
8.4
Lead nurturing
ActiveCampaign
Vbout
9.5
Lead scoring and grading
ActiveCampaign
Vbout
8.0
Data quality management
ActiveCampaign
Vbout
7.0
Automated sales alerts and tasks
ActiveCampaign
Vbout
9.0

Campaign Management

ActiveCampaign
Vbout
10.0
Calendaring
ActiveCampaign
Vbout
10.0

Social Media Marketing

ActiveCampaign
Vbout
9.8
Social sharing and campaigns
ActiveCampaign
Vbout
9.5
Social profile integration
ActiveCampaign
Vbout
10.0

Platform & Infrastructure

ActiveCampaign
Vbout
8.7
API
ActiveCampaign
Vbout
8.5
Customizability
ActiveCampaign
Vbout
9.0
Integration with Salesforce.com
ActiveCampaign
Vbout
8.5

Pros

  • Creating emails or templates is VERY easy as well as the automation builder is easy to use.
  • Affordable for small companies. Even if your database is growing, the price will of course increase but it is still affordable.
Audréa Trinh profile photo
  • Drap & Drop interface. It couldn't be easier to use.
  • Create drip email marketing campaigns.
  • Visualize customer journeys.
  • Create landing pages using the existing templates.
Ksenia Newton profile photo

Cons

  • Cannot capture the overall structure of an automation sequence. Would be nice to capture the whole automation sequence as an image file or PDF file to go back to when I want to make amendments.
  • Sometimes the platform is a bit slow to respond.
  • Have more examples of automation sequences of aces studies on how to use automation features with real-life examples of sequence and details of how each step functions. That would help build better automation sequences.
Dr Olivier Becherel - Leadership and Executive Coaching profile photo
  • Lead generation form styling for users with a limited knowledge of Java.
Ksenia Newton profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
Vbout10.0
Based on 1 answer
The better relation quality / features / pricing in the market
Salvador Arauzo profile photo

Alternatives Considered

Dr Olivier Becherel - Leadership and Executive Coaching profile photo
It's VERY easy to use - drag & drop interface, not bulky.Excellent live chat & a phone customer support! Much cheaper than its competitors.Multifunctional (and has more functions and applications within than Marketo)Lots of templates ready to use.Very straightforward with tips popping up when needed. Creating drip campaigns has never been easier.Social media bulk upload (very useful!)
Ksenia Newton profile photo

Return on Investment

  • ActiveCampaign can help with ROI once you have total control of the email lists with reports and a built-in CRM, so you know exactly what have to be improved in your next campaign, helping to increase the ROI.
No photo available
  • The platform has saved us a lot of money
  • It's highly functional and allows us to do a lot more than Marketo
  • It's easy to manage, and it saves us a lot of time on a regular basis.
Ksenia Newton profile photo

Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Vbout

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details