What users are saying about
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Top Rated
296 Ratings
5 Ratings

ActiveCampaign

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Top Rated
296 Ratings
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Score 8.9 out of 100
5 Ratings
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Score 7.4 out of 100

Likelihood to Recommend

ActiveCampaign

ActiveCampain is a full-featured enterprise-level email system, with integrations for any number of automations with any length of sequencing. Due to the depth of features and abilities, it isn't a lightweight email platform that can be learned in a weekend. If you just need to send out a monthly or weekly email blast to all of your contacts, this isn't the system for you. However, if you need to be able to tag and segment each and every one of your contacts—no matter how many—based on interests, page visits to your website, buying history, and interests in your emails while being able to create personalized, highly segmented emails to educate and inspire more visits and loyalty while increasing amount and frequency of purchases, then this should be in your final list for review and testing.
Stephen Scott | TrustRadius Reviewer

Vbout

To Automate your social media presence by bulk scheduling content.Create multiple drip email marketing campaigns to support different marketing promotion initiatives.Visualize your marketing funnel.Learn what is your best referral traffic source per each initiative (for example, I learned that Quora was bringing us highly qualified leads).Create lead scores and start qualifying your prospects.Create multiple landing pages to promote your product to different audiences.
Ksenia Newton | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
8.3
Vbout
9.0
WYSIWYG email editor
ActiveCampaign
8.1
Vbout
8.4
Dynamic content
ActiveCampaign
8.3
Vbout
10.0
Ability to test dynamic content
ActiveCampaign
7.9
Vbout
10.0
Landing pages
ActiveCampaign
7.1
Vbout
10.0
A/B testing
ActiveCampaign
8.5
Vbout
9.5
Mobile optimization
ActiveCampaign
8.2
Vbout
5.8
Email deliverability reporting
ActiveCampaign
8.8
Vbout
9.5
List management
ActiveCampaign
8.6
Vbout
9.0
Triggered drip sequences
ActiveCampaign
9.4
Vbout
8.4

Lead Management

ActiveCampaign
7.8
Vbout
8.4
Lead nurturing
ActiveCampaign
7.7
Vbout
9.5
Lead scoring and grading
ActiveCampaign
7.8
Vbout
7.9
Data quality management
ActiveCampaign
7.2
Vbout
7.0
Automated sales alerts and tasks
ActiveCampaign
8.3
Vbout
9.0

Campaign Management

ActiveCampaign
7.9
Vbout
10.0
Calendaring
ActiveCampaign
7.1
Vbout
10.0
Event/webinar marketing
ActiveCampaign
8.7
Vbout

Social Media Marketing

ActiveCampaign
8.2
Vbout
9.7
Social sharing and campaigns
ActiveCampaign
8.8
Vbout
9.5
Social profile integration
ActiveCampaign
7.6
Vbout
10.0

Reporting & Analytics

ActiveCampaign
7.8
Vbout
9.5
Dashboards
ActiveCampaign
7.9
Vbout
10.0
Standard reports
ActiveCampaign
7.8
Vbout
9.0
Custom reports
ActiveCampaign
7.7
Vbout
9.5

Platform & Infrastructure

ActiveCampaign
8.2
Vbout
8.6
API
ActiveCampaign
8.8
Vbout
8.4
Role-based workflow & approvals
ActiveCampaign
7.9
Vbout
Customizability
ActiveCampaign
7.9
Vbout
9.0
Integration with Salesforce.com
ActiveCampaign
8.1
Vbout
8.4
Integration with Microsoft Dynamics CRM
ActiveCampaign
8.3
Vbout
Integration with SugarCRM
ActiveCampaign
8.2
Vbout

Pros

ActiveCampaign

  • Email automation - Automated email marketing to potential customers, follow up with existing customers, and automated messaging to outside parties.
  • Flow building - This software allows companies to build simple or complicated sequences in a visual builder so that you can see exactly where people are in the sequence of messages.
  • CRM - Customer relationship data. Maintaining data points across a user journey (tagging a UTM source, current activity. If you have someone - and want to know where they are in the journey, there's a way to find that data and label a profile with that).
  • Integrations - ActiveCampaign integrates with almost everything. Seamlessly. You can trigger behaviors in other apps through Zapier, or import data from other software you use. It's a very easy experience to integrate with others.
  • Customer support - Every team member I've encountered has been exceptionally helpful. They are probably the bar for customer support in the tech industry, to be honest.
  • Email systems for the long-haul (and for sequences and emails that are expected to bring in a lot of $$$). Email marketing should be 30-50% of revenue for most businesses. It's THE platform that we recommend for coaches and other businesses to help them earn 6 & 7 figures from email. You can track A LOT of data through this software as a platform, which makes it a great candidate for businesses who want to grow and visualize where their customers are in the overall purchase process, as well as maintaining them as multiple purchases customers.
page V | TrustRadius Reviewer

Vbout

  • Panel statistics integrating data from all features in Vbout so you have a 360 degree understanding of your marketing execution
  • Landing pages very easy to build with beautiful format
  • Contact profiling based on demographic and interactions
  • Managing landings and webhooks with powerful CTA based on visitor behaviour
  • Extensive roadmap with exciting features to come
Salvador Arauzo | TrustRadius Reviewer

Cons

ActiveCampaign

  • ActiveCampaign is so powerful and so versatile that it can sometimes be a challenge to use. There are certainly plenty of online resources available to help you get up to speed, but there are times when the process can seem a little overwhelming. I got a lot of help by attending a "Study Hall" in-person classroom session that was sponsored by the company. Chris Davis was the instructor; he did an amazing job of clarifying priorities and procedures for getting the most out of ActiveCampaign. After going to that session my productivity with ActiveCampaign increased enormously, but in retrospect, I felt like I should have been able to get that kind of expert guidance with the software much earlier, instead of using ActiveCampaign at far less than its maximum capability for several years before feeling like I was really getting my feet on the ground.
  • There doesn't seem to be a way to create or accommodate multiple email addresses for a single contact in the system. When people get into the system with multiple email addresses, they show up as multiple contacts. This can create problems with proper list segmentation; it should be easy enough to resolve this problem, but it's a nagging headache whenever it pops up.
Tim Bost | TrustRadius Reviewer

Vbout

  • Lead generation form styling for users with a limited knowledge of Java.
Ksenia Newton | TrustRadius Reviewer

Likelihood to Renew

ActiveCampaign

ActiveCampaign 9.1
Based on 8 answers
I've tried over half a dozen email autoresponders and ActiveCampaign is by far my favorite. The ability to send emails is the backbone of my business. The "cheap" email marketing tools designed for the mass market are not powerful or intuitive to set up and also don't have the best deliverability. And the "expensive" ones are usually super confusing to use.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Vbout

Vbout 10.0
Based on 1 answer
The better relation quality / features / pricing in the market
Salvador Arauzo | TrustRadius Reviewer

Usability

ActiveCampaign

ActiveCampaign 8.2
Based on 6 answers
It's a lovely clean interface and easy to customize! It can sometimes be a little slow in that some elements require multiple clicks (eg: selecting an email to edit as part of an automation) but overall it's quick and easy.
Arlene Caffrey | TrustRadius Reviewer

Vbout

No score
No answers yet
No answers on this topic

Reliability and Availability

ActiveCampaign

ActiveCampaign 9.4
Based on 2 answers
I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Vbout

No score
No answers yet
No answers on this topic

Performance

ActiveCampaign

ActiveCampaign 8.1
Based on 2 answers
ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Vbout

No score
No answers yet
No answers on this topic

Support Rating

ActiveCampaign

ActiveCampaign 8.9
Based on 8 answers
There are a few different ways to get support:
  • Chatbox in the lower corner. This is tech support, and they can answer a slew of different questions on demand (during service hours).
  • 1:1 support calls - 30 minutes of 1:1 call with a team member to address your needs
  • Rep - You can have calls and emails into your rep.
Every person I've come in contact with really goes above and beyond to answer questions, and provide support for your needs. The owners of the company must have really invested in this part of their business, because it's the bar that all other companies should be evaluated by (personal opinion). One minor caveat - Our client does have a rep, and there was a misunderstanding (we were held accountable for information we didn't know, so there could still be some growth with expectation setting & understanding their company user journey), but the reason why they didn't set our expectations was because they were trying to support our needs (providing answers to questions). My understanding is that the company is working and growing in this area, and we've had many instances where a team member worked past hours or over and above to help us.
page V | TrustRadius Reviewer

Vbout

No score
No answers yet
No answers on this topic

Implementation Rating

ActiveCampaign

ActiveCampaign 7.4
Based on 3 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

Vbout

No score
No answers yet
No answers on this topic

Alternatives Considered

ActiveCampaign

ActiveCampaign strikes the right balance of simplicity versus power. Unlike heavyweights such as AWeber, ActiveCampaign is a breeze to use. However, at the other side of the spectrum other easy to use tools like MailChimp are severely lacking in their ability to integrate automations with your website's business logic. Based on hitting the sweet spot, I can clearly recommend ActiveCampaign over it's competitors to most website businesses.
Ben Gelsey | TrustRadius Reviewer

Vbout

It's VERY easy to use - drag & drop interface, not bulky.Excellent live chat & a phone customer support! Much cheaper than its competitors.Multifunctional (and has more functions and applications within than Marketo)Lots of templates ready to use.Very straightforward with tips popping up when needed. Creating drip campaigns has never been easier.Social media bulk upload (very useful!)
Ksenia Newton | TrustRadius Reviewer

Scalability

ActiveCampaign

ActiveCampaign 9.4
Based on 2 answers
I've tried several of the email services available today. ActiveCampaign makes it easy and fast to get set up. And they have some of the best email deliverability available today as well. That's really important when it comes to email marketing, because winding up in spam or promotion folders makes your email marketing efforts and uphill battle.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Vbout

No score
No answers yet
No answers on this topic

Return on Investment

ActiveCampaign

  • The fortune is in the follow through, and ActiveCampaign makes the follow through easier. Drip campaigns and triggers strengthen granular follow up opportunities.
  • The granular messaging options coupled with attractive pricing have made this our go to service for businesses who need more automation features, but are just getting started in the space.
Nicholas De Salvo | TrustRadius Reviewer

Vbout

  • Great effort to design first journeys. Later knowledge increases and you can make a lot of tests and changes in your process very quickly
  • Very efficient, dynamic CTAs helping us to generate messages based on customer interest
  • Some concepts of filtering are difficult to understand on Vbout's Journey bulider, so we had to make a lot effort to get our conditions on Journey's processes
Salvador Arauzo | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Vbout

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

ActiveCampaign
9.1
Vbout
9.5

Likelihood to Renew

ActiveCampaign
9.1
Vbout
10.0

Usability

ActiveCampaign
8.2
Vbout

Reliability and Availability

ActiveCampaign
9.4
Vbout

Performance

ActiveCampaign
8.1
Vbout

Support Rating

ActiveCampaign
8.9
Vbout

Implementation Rating

ActiveCampaign
7.4
Vbout

Scalability

ActiveCampaign
9.4
Vbout

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