ActiveCampaign vs Vbout | TrustRadius

What users are saying about

Score 8.8 out of 10

Based on 705 reviews and ratings

Score 9.9 out of 10

Based on 6 reviews and ratings

Feature Rating Comparison

ActiveCampaign

Vbout

WYSIWYG email editor

Dynamic content

Ability to test dynamic content

Landing pages

A/B testing

Mobile optimization

Email deliverability reporting

List management

Triggered drip sequences

ActiveCampaign

Vbout

Lead nurturing

Lead scoring and grading

Data quality management

Automated sales alerts and tasks

ActiveCampaign

Vbout

Calendaring

Event/webinar marketing

ActiveCampaign

Vbout

Social sharing and campaigns

Social profile integration

ActiveCampaign

Vbout

Dashboards

Standard reports

Custom reports

ActiveCampaign

Vbout

API

Role-based workflow & approvals

Customizability

Integration with Salesforce.com

Integration with Microsoft Dynamics CRM

Integration with SugarCRM

Pros

ActiveCampaign has high delivery rates.
ActiveCampaign allows for high levels of customization for content, as well as contact information.
ActiveCampaign uses contacts activity and preferences to deliver the right information at the most appropriate time.
ActiveCampaign is up to date with the latest needs of its clients. SMS, landing pages, as well as design options are all available.

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Various

Melissa Weatherall RHNPHealth, Wellness and Fitness, 1-10 employees

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Panel statistics integrating data from all features in Vbout so you have a 360 degree understanding of your marketing execution
Landing pages very easy to build with beautiful format
Contact profiling based on demographic and interactions
Managing landings and webhooks with powerful CTA based on visitor behaviour
Extensive roadmap with exciting features to come

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Salvador Arauzo

CEO

TicTop SalesInformation Technology and Services, 1-10 employees

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Cons

The email builder is annoying. Very slow at work and it constantly resets the cursor, font type and list continuation. It's one of the most frustrating things about it.
I am surprised there isn't an automatic "send to people who haven't opened the last x campaigns" trigger. Other competitors have this feature. Instead, I'm forced to use 2 automations that play the role of tagging after a certain amount of days have passed.
While it's a market practice, I think the cost can go up exponentially the more members one has. Maybe I don't understand the process enough but places like Sendgrid, MailerLite offer decent automations and 1,000 subscribers free. I know sendgrid charges per email sent but still I find the cost to pay for a list size odd.
The overall refresh rate of the platform seems to use a lot of CPU power because it lags every time I switch functions or create new steps. I can hear my fans go to high every time I start doing something. I know my CPU is old but I use other demanding software and I don't have that problem. I think the refresh rate and speed of the platform can be improved.

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Juan R. Arroyo Yap

Beacon of Clarity

Juan on One Coaching, LLCProfessional Training & Coaching, 1-10 employees

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Lead generation form styling for users with a limited knowledge of Java.

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Digital Marketing Manager

CrossCapComputer Software, 51-200 employees

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Likelihood to Renew

ActiveCampaign 9.0

Based on 16 answers

For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:

Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
Reporting - The ability to see specific open, click, and conversion rates in one place.
Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.

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CEO (Chief Executive Officer)

Simply Heaven DesignMarketing and Advertising, 1-10 employees

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Vbout 10.0

Based on 1 answer

The better relation quality / features / pricing in the market

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Salvador Arauzo

CEO

TicTop SalesInformation Technology and Services, 1-10 employees

View all 1 answers on this topic

Usability

ActiveCampaign 8.2

Based on 31 answers

ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.

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President of Catalyst Movies

Catalyst Resource GroupMarketing & Advertising, 11-50 employees

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No score

No answers yet

No answers on this topic

Reliability and Availability

ActiveCampaign 9.1

Based on 3 answers

I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.

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Book & Publishing Consultant

Winning ProofWriting & Editing, 1-10 employees

View all 3 answers on this topic

No score

No answers yet

No answers on this topic

Performance

ActiveCampaign 8.6

Based on 3 answers

Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.

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Book & Publishing Consultant

Winning ProofWriting & Editing, 1-10 employees

View all 3 answers on this topic

No score

No answers yet

No answers on this topic

Support Rating

ActiveCampaign 6.5

Based on 35 answers

This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.

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Chesare Johnson

Producer/Audio Engineer

Silver Stoners Creative, LLCMusic, 1-10 employees

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No score

No answers yet

No answers on this topic

Implementation Rating

ActiveCampaign 8.5

Based on 9 answers

Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.

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William Ainslie

Practice Owner & Founder

William Ainslie BiokineticsAlternative Medicine, 1-10 employees

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No score

No answers yet

No answers on this topic

Alternatives Considered

ActiveCampaign is the middle ground between the simpler platforms like Mailchimp and the significant complexity of platforms like Infusionsoft (now Keap). It provides custom fields, segmented automations and other options without the need to hire a consultant or company to create/manage the platform on your behalf that many businesses find with the enterprise platforms.

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Founder & CEO

Floodlight Training & ConsultingMarketing & Advertising, 1-10 employees

View all 569 answers on this topic

It's VERY easy to use - drag & drop interface, not bulky.Excellent live chat & a phone customer support! Much cheaper than its competitors.Multifunctional (and has more functions and applications within than Marketo)Lots of templates ready to use.Very straightforward with tips popping up when needed. Creating drip campaigns has never been easier.Social media bulk upload (very useful!)

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Digital Marketing Manager

CrossCapComputer Software, 51-200 employees

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Scalability

ActiveCampaign 8.8

Based on 3 answers

My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.

Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.

At this point, I don't think I'd ever use any other platform!

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Book & Publishing Consultant

Winning ProofWriting & Editing, 1-10 employees

View all 3 answers on this topic

No score

No answers yet

No answers on this topic

Return on Investment

I went from 0-50 new emails on my list in a matter of weeks, due to the simplicity and functionality of the landing pages/forms.
Because of the great email tracking features, I was able to observe and shift my emails so that I went from a 15% open rate to a 50% open rate.

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Owner + Coach

Triena RoseProfessional Training & Coaching, 1-10 employees

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Great effort to design first journeys. Later knowledge increases and you can make a lot of tests and changes in your process very quickly
Very efficient, dynamic CTAs helping us to generate messages based on customer interest
Some concepts of filtering are difficult to understand on Vbout's Journey bulider, so we had to make a lot effort to get our conditions on Journey's processes

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Salvador Arauzo

CEO

TicTop SalesInformation Technology and Services, 1-10 employees

View all 2 answers on this topic

Screenshots

See All (5) ActiveCampaign Screenshots

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Pricing Details

General

Free Trial

Yes

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

ActiveCampaign Editions & Modules

Edition

Lite	$9.00¹
Plus	$49²
Professional	$129³
Enterprise	$229⁴

Per Month [3 Users]
Per Month [25 Users]
Per Month [50 Users]
Per Month [Unlimited Users]

Additional Pricing Details

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General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Vbout Editions & Modules

—

Additional Pricing Details

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Rating Summary

ActiveCampaign

Vbout

ActiveCampaign

Vbout

ActiveCampaign

Vbout

ActiveCampaign

Vbout

ActiveCampaign

Vbout

ActiveCampaign

Vbout

ActiveCampaign

Vbout

ActiveCampaign

Vbout

ActiveCampaign

Vbout

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