What users are saying about
5 Ratings
21 Ratings
5 Ratings
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Score 8.1 out of 101
21 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.4 out of 101

Likelihood to Recommend

AdDataExpress

It is much better to prospect brands and find appropriate contacts at a parent account, and not such a strong suit for agencies.
Bryan Silverman profile photo

Hunter

Hunter.io is very well suited for any sales rep who is building out lists of contacts for email outreach, or for marketer's looking to reach out to PR and marketing contacts for link building campaigns. The tool is a great free option if you are doing targeted, 1:1 personalized outreach and you need a few contacts. The tool can be expensive if you are needing to reach thousands of people. A paid version of Hunter.io is not a great fit if you already pay for another list building source such as Data.com or Discover.Org.
Zach Ettelman profile photo

Feature Rating Comparison

Prospecting

AdDataExpress
6.6
Hunter
7.9
Identification of new leads
AdDataExpress
9.1
Hunter
7.3
List quality
AdDataExpress
6.4
Hunter
7.6
Ideal customer targeting
AdDataExpress
5.5
Hunter
7.8
Load time/data access
AdDataExpress
5.5
Hunter
9.5
Advanced search
AdDataExpress
Hunter
6.4
List upload/download
AdDataExpress
Hunter
8.9

Sales Intelligence Data Standards

AdDataExpress
7.3
Hunter
7.5
Contact information
AdDataExpress
7.3
Hunter
8.2
Company information
AdDataExpress
7.3
Hunter
7.4
Industry information
AdDataExpress
7.3
Hunter
6.8

Data Augmentation & Lead Qualification

AdDataExpress
4.1
Hunter
6.4
Lead qualification process
AdDataExpress
6.4
Hunter
6.9
Salesforce integration
AdDataExpress
2.7
Hunter
5.0
Company/business profiles
AdDataExpress
5.5
Hunter
5.8
Data hygiene
AdDataExpress
2.7
Hunter
7.6
Automatic data refresh
AdDataExpress
3.6
Hunter
8.0
Filters and segmentation
AdDataExpress
3.6
Hunter
5.2
Smart lists and recommendations
AdDataExpress
Hunter
6.7
Alerts and reminders
AdDataExpress
Hunter
3.7
Tags
AdDataExpress
Hunter
9.0

Sales Intelligence Email Features

AdDataExpress
Hunter
5.5
Sales email templates
AdDataExpress
Hunter
4.0
Append emails to records
AdDataExpress
Hunter
7.0

Pros

AdDataExpress

  • Provides email addresses - essential when doing cold email outreach.
  • Provides agencies for each brand/company.
  • Provides media spend for parent company and brand.
Bryan Silverman profile photo

Hunter

  • Verifying email addresses for people at a particular company.
  • Easy to use.
  • The bulk feature is really nice and will help clean up your data to input in your CRM.
Daniel Cameron profile photo

Cons

AdDataExpress

  • Updating who works on each brand from the brand side.
  • Updating who works on each brand from the agency side.
  • Not having to log in as often.
Bryan Silverman profile photo

Hunter

  • I say with confidence, this product does everything I need it to do in my role.
Daniel Cameron profile photo

Alternatives Considered

AdDataExpress

Winmo allows more dynamic and functional searches, and puts agency and brand contacts in one place. It also allows exports based on spend and in general, is much more dynamic of a software.
Bryan Silverman profile photo

Hunter

Hunter is easier to use but it would appear from the limited use of ZoomInfo that their product is more robust. However, it is a paid service so I don't feel it is an apples-to-apples comparison.
Daniel Cameron profile photo

Return on Investment

AdDataExpress

  • Improved efficiency of prospecting.
  • Improved efficiency of finding emails and email syntax.
Bryan Silverman profile photo

Hunter

  • I was able to build new lists of qualified prospect to use in my email marketing programs.
  • It's free.
Ksenia Newton profile photo

Pricing Details

AdDataExpress

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Hunter

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

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