63 Ratings
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Score 8.4 out of 100
176 Ratings
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Score 8.2 out of 100

Likelihood to Recommend

Adobe Advertising Cloud

I think it is good to keep in mind the type of business application you have in mind when selecting Media Optimizer for your company. For us, as an agency, it makes sense for us to utilize the reporting and paid search optimizing portions for our clients as we manage over 300+ clients PPC campaigns. With this tool it is possible to set up campaigns easily and as long as the parameters are set correctly within the portfolio, there is a great opportunity for the tool to do its job and use the simulation/modeling process to run and grow a paid search campaign with ease of human interaction.
Jay Corcoran | TrustRadius Reviewer

Adobe Experience Manager

Adobe Experience Manager is well suited for large organizations that need a powerful, comprehensive and robust CMS to manage multiple websites/translations of websites. It is also well suited for those who need a CMS that is well integrated with other systems such as analytics, targeting and email marketing, or those who want some fancy add ons like Adobe smart tags or AI-enhanced capabilities.It is also an expensive product with a steep learning curve, so it is less appropriate for smaller companies/individuals or those that don't need an overly robust system that is integrated with other digital marketing tools. If you're looking for a more affordable solution that is easy to pick up and play, go with a more basic WordPress or Joomla type option.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Ad Network Integration

Adobe Advertising Cloud
9.3
Adobe Experience Manager
Data Transfer
Adobe Advertising Cloud
9.1
Adobe Experience Manager
DSP integration
Adobe Advertising Cloud
9.5
Adobe Experience Manager

Ad Campaigns

Adobe Advertising Cloud
8.0
Adobe Experience Manager
Ad campaign creation
Adobe Advertising Cloud
7.7
Adobe Experience Manager
Ad deployment
Adobe Advertising Cloud
7.9
Adobe Experience Manager
Display advertising
Adobe Advertising Cloud
7.9
Adobe Experience Manager
Ad display and retargeting segmentation
Adobe Advertising Cloud
8.2
Adobe Experience Manager
Sequence targeting
Adobe Advertising Cloud
8.4
Adobe Experience Manager

Ad Reporting & Analytics

Adobe Advertising Cloud
9.1
Adobe Experience Manager
Ad dashboards
Adobe Advertising Cloud
9.1
Adobe Experience Manager
Ad performance reports
Adobe Advertising Cloud
9.0
Adobe Experience Manager
Ad conversion tracking
Adobe Advertising Cloud
9.0
Adobe Experience Manager
Ad attribution reporting
Adobe Advertising Cloud
9.1
Adobe Experience Manager
Cross-channel ad management
Adobe Advertising Cloud
8.8
Adobe Experience Manager
Ad forecasting and optimization
Adobe Advertising Cloud
9.5
Adobe Experience Manager

Security

Adobe Advertising Cloud
Adobe Experience Manager
8.4
Role-based user permissions
Adobe Advertising Cloud
Adobe Experience Manager
8.4

Platform & Infrastructure

Adobe Advertising Cloud
Adobe Experience Manager
8.0
API
Adobe Advertising Cloud
Adobe Experience Manager
7.8
Internationalization / multi-language
Adobe Advertising Cloud
Adobe Experience Manager
8.2

Web Content Creation

Adobe Advertising Cloud
Adobe Experience Manager
7.1
WYSIWYG editor
Adobe Advertising Cloud
Adobe Experience Manager
6.7
Code quality / cleanliness
Adobe Advertising Cloud
Adobe Experience Manager
6.9
Admin section
Adobe Advertising Cloud
Adobe Experience Manager
7.3
Page templates
Adobe Advertising Cloud
Adobe Experience Manager
7.4
Library of website themes
Adobe Advertising Cloud
Adobe Experience Manager
7.0
Mobile optimization / responsive design
Adobe Advertising Cloud
Adobe Experience Manager
7.4
Publishing workflow
Adobe Advertising Cloud
Adobe Experience Manager
7.3
Form generator
Adobe Advertising Cloud
Adobe Experience Manager
7.0

Web Content Management

Adobe Advertising Cloud
Adobe Experience Manager
6.8
Content taxonomy
Adobe Advertising Cloud
Adobe Experience Manager
7.8
SEO support
Adobe Advertising Cloud
Adobe Experience Manager
6.4
Bulk management
Adobe Advertising Cloud
Adobe Experience Manager
6.8
Availability / breadth of extensions
Adobe Advertising Cloud
Adobe Experience Manager
6.4
Community / comment management
Adobe Advertising Cloud
Adobe Experience Manager
6.8

Pros

Adobe Advertising Cloud

  • An all in one solution for so many things that range from advertising campaigns to pushing out content to PPC.
  • Integration for many channels without much setup, this includes lesser known search engines and various social media partners.
  • Automation for delegating many tasks that can be a hassle to accomplish.
Anonymous | TrustRadius Reviewer

Adobe Experience Manager

  • Adobe Experience Manager keeps your content separate from your layout which allows for a lot of flexibility in how you display your content.
  • Adobe Experience Manager integrates really well with other Adobe products like Adobe Analytics.
  • Adobe Experience Manager 's drag and drop interface makes it fairly easy to utilize with minimal familiarity.
Tolulope Lawal | TrustRadius Reviewer

Cons

Adobe Advertising Cloud

  • As with most Adobe products, it can be a little tedious to use and requires a bit of extra training and "googling" around to make sure you are getting things right. It has improved over time within the entire Adobe suite, and I anticipate that this will be true of this as well.
  • Adobe training and learning platforms can include a lot of technical terminology and jargon that makes it difficult for a novice to understand without feeling like they need a whole new education.
Che Odom | TrustRadius Reviewer

Adobe Experience Manager

  • Upgrading and applying patches can be hit or miss - I recommend backups because of the potential to damage the existing infrastructure
  • Space management is an issue - every change or request takes up space that can be reclaimed, but only through a complicated procedure done through command prompts. There was no documentation for this on their site and we had to use a third party to create the procedure. It has to be run manually.
  • There isn't a good backup system, particularly one that can be scheduled to run reliably.
Diana Williams | TrustRadius Reviewer

Likelihood to Renew

Adobe Advertising Cloud

Adobe Advertising Cloud 1.8
Based on 2 answers
As of this writing, we have just discontinued our use of Adobe Media Optimizer. Other vendors gave us a better rate, a better contract option, and the product is just better than what we had with Adobe at the time. We may revisit Adobe again at the future, but it seems like they have a lot of work to do to catch up with the leader in the space
Anonymous | TrustRadius Reviewer

Adobe Experience Manager

Adobe Experience Manager 9.0
Based on 5 answers
We had and still have a fantastic experience using Adobe CQ. Lots of flexibility, great integration with other Adobe products we already use and a powerful technology make it a great fit for our corporate environment. Also as the community grows, it makes it easier to network with other developers and users to get new ideas on how to continue to get the best out of the software.
Fernando Galeano | TrustRadius Reviewer

Usability

Adobe Advertising Cloud

Adobe Advertising Cloud 9.0
Based on 1 answer
It definitely takes some instruction to get to be able to use the system. One would struggle trying to get it to work without any previous experience with it. If you are famailiar with the interface it is actually quite fast and easy to maneuver around.
Jay Corcoran | TrustRadius Reviewer

Adobe Experience Manager

Adobe Experience Manager 10.0
Based on 2 answers
I personally feel that AEM is very intuitive to use from an authoring standpoint. The entire CMS was engineered around the author. Everything about AEM is geared to helping authors generate and maintain content. There are ways that tool tips can be customized so that any individual could simply hover over and be guided step by step on how to author web content
Vagner Polund | TrustRadius Reviewer

Support Rating

Adobe Advertising Cloud

Adobe Advertising Cloud 3.8
Based on 4 answers
They are super knowledgable and help in almost all situations, however sometimes I feel they put you on hold to find the answers themselves as they literally have said. "Can you hold a few minutes while I research that answer for you?" Most of the time they come back with a solution, other times they manually escalate it to someone else.
Haley Fox | TrustRadius Reviewer

Adobe Experience Manager

Adobe Experience Manager 9.0
Based on 1 answer
Its so far the best Content Management System, available in market.
Anonymous | TrustRadius Reviewer

Implementation Rating

Adobe Advertising Cloud

Adobe Advertising Cloud 8.0
Based on 1 answer
It was difficult initially, but the implementation of the Dynamic Tag Manager was a big help and timesaver.
Jay Corcoran | TrustRadius Reviewer

Adobe Experience Manager

Adobe Experience Manager 8.7
Based on 2 answers
Depending on your individual needs, It is really quite simple to create an authoring experience for a website that looks really good. I have been part of many implementations and many teams and have seen many projects that were super successful and others that were not implemented well. AEM has room for a lot of flexibility in the implementation process compared to other CMS like SharePoint
Vagner Polund | TrustRadius Reviewer

Alternatives Considered

Adobe Advertising Cloud

An issue I touched on is how out of control budgeting is with Adobe Media Optimizer, recommending a budget of 30% just in one keyword is when I realized that something was amiss with how Adobe Media Optimizer tracks budgets and keywords. This issue not the case with Google Marketing Platform where the ads are rarely recommended to be high budgets. Of course Adobe Media Optimizer is much more suited to business that are in various platforms and while Google Marketing does support quite a few engines there are a few essentials that Adobe Media Optimizer still has.
Anonymous | TrustRadius Reviewer

Adobe Experience Manager

I think AEM is specific to the client's needs and is not necessarily comparable to all other platforms. However, when compared feature to feature I think AEM many times is a leader in the industry. While WordPress has progressed in the WYSIWYG interface it is not there still today and this is truly where AEM shines against all of the other CMS platforms.
Mike Plant | TrustRadius Reviewer

Return on Investment

Adobe Advertising Cloud

  • This has increased the number of clients.
  • This has increased the amount of productivity and time we can spend on clients.
  • This has increased the overall revenue because we can handle more than we used to be able to handle without this tool.
Anonymous | TrustRadius Reviewer

Adobe Experience Manager

  • Our brand requires a high level of polish and crisp functionality. AEM provides that for us. We do look as good as possible and it reflects well on our brand.
  • We can product new pages rapidly with our modules and so we can keep our content fresh and relevant.
  • Our brand value has risen considerably since we polished our web properties with AEM.
Saren Sakurai | TrustRadius Reviewer

Pricing Details

Adobe Advertising Cloud

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Adobe Experience Manager

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Adobe Advertising Cloud
7.4
Adobe Experience Manager
8.0

Likelihood to Renew

Adobe Advertising Cloud
1.8
Adobe Experience Manager
9.0

Usability

Adobe Advertising Cloud
9.0
Adobe Experience Manager
10.0

Support Rating

Adobe Advertising Cloud
3.8
Adobe Experience Manager
9.0

Implementation Rating

Adobe Advertising Cloud
8.0
Adobe Experience Manager
8.7

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