AdobeAdvertising Cloud (formerly Adobe Media Optimizer) is an ad management product and is part of the Adobe Marketing Cloud. It delivers a rules-based bidding solution that improves the performance of search engine marketing campaigns and is integrated with Adobe Analytics.
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Miro
Score 9.1 out of 10
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Miro is the AI Innovation Workspace that brings teams and AI together to plan, co-create, and build the next big thing, faster. With the canvas as the prompt, Miro's collaborative AI workflows keep teams in the flow of work, scale shifts in ways of working, and drive organization-wide transformation.
$10
per month per user
Pricing
Adobe Advertising Cloud
Miro
Editions & Modules
No answers on this topic
1. Free - To discover what Miro can do. Always free
$0
2. Starter - Unlimited and private boards with essential features
$8
per month (billed annually) per user
3. Business - Scales collaboration with advanced features and security
$16
per month (billed annually) per user
4. Enterprise - For work across the entire organization, with support, security and control, to scale
contact sales
annual billing per user
Offerings
Pricing Offerings
Adobe Advertising Cloud
Miro
Free Trial
No
Yes
Free/Freemium Version
No
Yes
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
Optional
Additional Details
—
Monthly billing also available at $10 per month for the Starter plan, or $20 for the Business plan.
I think it is good to keep in mind the type of business application you have in mind when selecting Media Optimizer for your company. For us, as an agency, it makes sense for us to utilize the reporting and paid search optimizing portions for our clients as we manage over 300+ clients PPC campaigns. With this tool it is possible to set up campaigns easily and as long as the parameters are set correctly within the portfolio, there is a great opportunity for the tool to do its job and use the simulation/modeling process to run and grow a paid search campaign with ease of human interaction.
Actually I answered this question on the first step. Detailing it I’d say that it’s comfortable to use for company education or brainstorm sessions, but I lack of flexibility to use it for operations quick stuff cuz team plans are limited
Makes internal coordination between admin team and tutors extremely painless. It's like a single place where everyone can drop ideas, get updates and notes without loss of context which usually happens in long email threads.
Versioning and board history are handled very well, which drastically reduces the workload. They help me track how a policy or math guideline has evolved, and also make it easy to revert changes if something doesn't work.
Comments stick exactly where they are meant to, making internal reviews much clearer. Admins don't have to guess which note refers to which rule or section.
Exports are clean, so even non-Miro teammates get it instantly.
As with most Adobe products, it can be a little tedious to use and requires a bit of extra training and "googling" around to make sure you are getting things right. It has improved over time within the entire Adobe suite, and I anticipate that this will be true of this as well.
Adobe training and learning platforms can include a lot of technical terminology and jargon that makes it difficult for a novice to understand without feeling like they need a whole new education.
As a designer, I miss some more creative features. I can't even get really into designing small things (like paths). Many of my colleagues have already switched to the Figma board because it is possible there.
Things often get lost in the workflow, especially in teams. Working on the same file often leads to misunderstandings and can be frustrating. For example, if text is accidentally deleted and cannot be recovered, or if images become distorted.
The scale on the board is missing, which often leads to size differences.
As of this writing, we have just discontinued our use of Adobe Media Optimizer. Other vendors gave us a better rate, a better contract option, and the product is just better than what we had with Adobe at the time. We may revisit Adobe again at the future, but it seems like they have a lot of work to do to catch up with the leader in the space
Miro saves my day. I would spend at least 4x more time on documenting my projects and work without this tool. It support my day to day role and helps me be successful while saving my capacity. It is not only very easy to start working on it without additional training required, but also adapts to any use case that I might need to implement
It definitely takes some instruction to get to be able to use the system. One would struggle trying to get it to work without any previous experience with it. If you are famailiar with the interface it is actually quite fast and easy to maneuver around.
There are some features that I think could be smoother or more dynamic in the free version; for instance, the connection of graphics/text boxes with lines can get a bit messy and a bit limited if you want to do something specific with the line, like a free-drawn element. But this is really minor!
I have not encountered events where Miro is not available. It is quite nice and reliable to be fair, even on my freemium version (startup) I don't have reliability issues. It does have sometimes where the screen refresh or "freezes" or "consumes a lot of data" and we have to rewind windows and the likes, this instances are very less
I took the loading quickly to be related to availability which I commented on before, so ditto with those comment on load time here. Although to reemphasize, Miro doesn't crash or just refuse to load like some other programs. The weak point of Miro for me is integration of files like Word, Excel, or PowerPoint (especially the later two). When you embed these, it gets slow, and complicated to bring them up while you're in the application.
They are super knowledgable and help in almost all situations, however sometimes I feel they put you on hold to find the answers themselves as they literally have said. "Can you hold a few minutes while I research that answer for you?" Most of the time they come back with a solution, other times they manually escalate it to someone else.
We have never reached out to or contacted support because Miro's platform has been incredibly intuitive and user-friendly. The comprehensive resources available, such as tutorials, documentation, and community forums, have provided all the guidance we needed. The seamless integration with our existing tools and the reliability of the platform have ensured that we rarely encounter issues that require external assistance. This self-sufficiency has allowed us to focus more on our projects and collaboration without interruptions. Overall, our experience with Miro has been smooth and efficient, eliminating the need for additional support
There was a series of webinars which Miro hosted with our organization that went over the basics, then progressively became more advanced with additional sections. The instructors were knowledgeable, and provided examples throughout the sessions, as well as answered peoples' questions. There was ample time and experience on the calls to cover a range of topics. The instructors were also very friendly and sociable, as well as honest. Of course Miro isn't a "God-tool" that does absolutely everything, but the instructors were aware and emphasized the strengths where Miro had them and sincerely accepted feedback.
Easy to learn, Miro has a series of videos on YouTube that effectively taught this program to my team members and me. The program is drag-and-drop and works excellently. People pick up on how to use it efficiently, and it's great for organizing ideas more freely. This product is more challenging for some older audiences who are not accustomed to using a touchpad, but for most, it was very easy to use.
It was a step up from Marin in terms of UI. Very similar functionality to Marin. Compared to Kenshoo Search and Google Marketing Platform it was probably not as advanced but offered the benefit of integrating with other products in the Adobe stack like Adobe Analytics, Adobe Target, and Adobe Campaign.
Both FigJam and Canva have infinite whiteboarding, but Miro is a much more complete package. FigJam is very fast, but it's also very simplistic in its features. Canva has other qualities, like being more design-heavy, but its whiteboarding feature set is not on par with Miro's. Miro is the only platform that lets a user start a project from a messy brainstorm and bring it to full completion, along with all tasks and deliverables, all on one board.
Maybe is possible now so... Could be useful to manage in some way source code for the projects? not to edit so when we make solutions with different components in MIro, maybe each component could redirect to the source code of this component
This is one of those platforms where the entire team needs to be bought into it, or it doesn't function as intended. Once we achieved that, it's been a wonderful tool for brainstorming and project management internally.
Surprisingly, Miro has not allowed us to reduce software; however, it's a worthwhile addition to our tech stack.
Our team has Miro boards bookmarked, and we know exactly where to go when we have ideas or things that we want to add. It's great to know that we will receive notifications when that happens.
