Adobe Advertising Cloud vs. monday marketer

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Advertising Cloud
Score 8.8 out of 10
N/A
AdobeAdvertising Cloud (formerly Adobe Media Optimizer) is an ad management product and is part of the Adobe Marketing Cloud. It delivers a rules-based bidding solution that improves the performance of search engine marketing campaigns and is integrated with Adobe Analytics.N/A
monday marketer
Score 9.0 out of 10
N/A
monday marketer empowers marketers and creatives to plan, execute and optimize impactful marketing initiatives in one place. From strategic planning, and digital asset management to launching effective campaigns, customize your entire workflow to any project management style.
$0
per month per seat
Pricing
Adobe Advertising Cloudmonday marketer
Editions & Modules
No answers on this topic
Individual
$0
per month per seat
Basic
$10
per month per seat
Standard
$13
per month per seat
Pro
$22
per month per seat
Enterprise
Contact Sales
Offerings
Pricing Offerings
Adobe Advertising Cloudmonday marketer
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Adobe Advertising Cloudmonday marketer
Considered Both Products
Adobe Advertising Cloud

No answer on this topic

monday marketer
Chose monday marketer
Both Asana and Slack worked well for their perspective purposes; pricing became an issue with larger groups.
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
Adobe Advertising Cloudmonday marketer
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Adobe Advertising Cloud
7.1
8 Ratings
4% below category average
monday marketer
-
Ratings
Data Transfer7.28 Ratings00 Ratings
DSP integration7.08 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Adobe Advertising Cloud
6.5
9 Ratings
18% below category average
monday marketer
-
Ratings
Ad campaign creation7.49 Ratings00 Ratings
Ad deployment7.49 Ratings00 Ratings
Display advertising5.49 Ratings00 Ratings
Ad display and retargeting segmentation6.09 Ratings00 Ratings
Sequence targeting6.08 Ratings00 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
Adobe Advertising Cloud
7.3
9 Ratings
5% below category average
monday marketer
-
Ratings
Ad dashboards6.89 Ratings00 Ratings
Ad performance reports6.49 Ratings00 Ratings
Ad conversion tracking7.87 Ratings00 Ratings
Ad attribution reporting7.08 Ratings00 Ratings
Cross-channel ad management8.08 Ratings00 Ratings
Ad forecasting and optimization7.68 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Adobe Advertising Cloud
-
Ratings
monday marketer
7.5
15 Ratings
3% above category average
Automated sales alerts and tasks00 Ratings7.515 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Adobe Advertising Cloud
-
Ratings
monday marketer
7.5
29 Ratings
7% below category average
Calendaring00 Ratings8.029 Ratings
Event/webinar marketing00 Ratings6.915 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Adobe Advertising Cloud
-
Ratings
monday marketer
7.2
30 Ratings
1% above category average
Dashboards00 Ratings7.930 Ratings
Standard reports00 Ratings6.919 Ratings
Custom reports00 Ratings6.919 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Adobe Advertising Cloud
-
Ratings
monday marketer
8.2
32 Ratings
14% above category average
Role-based workflow & approvals00 Ratings8.329 Ratings
Customizability00 Ratings8.132 Ratings
Best Alternatives
Adobe Advertising Cloudmonday marketer
Small Businesses
Google Ad Manager
Google Ad Manager
Score 8.6 out of 10
Thryv
Thryv
Score 9.0 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 6.5 out of 10
Kentico Xperience
Kentico Xperience
Score 7.8 out of 10
Enterprises
Criteo Commerce Growth
Criteo Commerce Growth
Score 8.4 out of 10
Kentico Xperience
Kentico Xperience
Score 7.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Adobe Advertising Cloudmonday marketer
Likelihood to Recommend
7.6
(16 ratings)
9.0
(45 ratings)
Likelihood to Renew
1.8
(2 ratings)
-
(0 ratings)
Usability
9.0
(1 ratings)
9.7
(13 ratings)
Support Rating
3.3
(8 ratings)
8.5
(13 ratings)
Implementation Rating
8.0
(2 ratings)
-
(0 ratings)
User Testimonials
Adobe Advertising Cloudmonday marketer
Likelihood to Recommend
Adobe
I think it is good to keep in mind the type of business application you have in mind when selecting Media Optimizer for your company. For us, as an agency, it makes sense for us to utilize the reporting and paid search optimizing portions for our clients as we manage over 300+ clients PPC campaigns. With this tool it is possible to set up campaigns easily and as long as the parameters are set correctly within the portfolio, there is a great opportunity for the tool to do its job and use the simulation/modeling process to run and grow a paid search campaign with ease of human interaction.
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monday.com
monday marketer is a great tool for managing everything from the idea stage, to the production of content, to organizing goals and campaigns, all the way to collaborating and sharing with stakeholders and leadership. We used to work on multiple tabs in a worksheet, and monday.com changed the game. We're more organized than ever, and we can easily share what works/what doesn't with other team members around the globe!
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Pros
Adobe
  • An all in one solution for so many things that range from advertising campaigns to pushing out content to PPC.
  • Integration for many channels without much setup, this includes lesser known search engines and various social media partners.
  • Automation for delegating many tasks that can be a hassle to accomplish.
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monday.com
  • One can easily create a Project work breakdown structure that helps us to understand the current status of the project.
  • Easily assigning users, customization is par excellence, and different types of data attachments are the coolest feature.
  • Automation, forms, and customized notifications are wonderful features that make our work easy.
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Cons
Adobe
  • As with most Adobe products, it can be a little tedious to use and requires a bit of extra training and "googling" around to make sure you are getting things right. It has improved over time within the entire Adobe suite, and I anticipate that this will be true of this as well.
  • Adobe training and learning platforms can include a lot of technical terminology and jargon that makes it difficult for a novice to understand without feeling like they need a whole new education.
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monday.com
  • Importing Excel docs can sometimes be a struggle
  • Notifications are not consolidated. So if a teammate makes a new board and assigns me to a bunch of items, I get an individual notification of every single one
  • I like sub-items, but they aren’t always necessary so making them unremovable isn’t great
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Likelihood to Renew
Adobe
As of this writing, we have just discontinued our use of Adobe Media Optimizer. Other vendors gave us a better rate, a better contract option, and the product is just better than what we had with Adobe at the time. We may revisit Adobe again at the future, but it seems like they have a lot of work to do to catch up with the leader in the space
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monday.com
No answers on this topic
Usability
Adobe
It definitely takes some instruction to get to be able to use the system. One would struggle trying to get it to work without any previous experience with it. If you are famailiar with the interface it is actually quite fast and easy to maneuver around.
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monday.com
It is an easy platform to learn for new members joining the team. The useability of monday.com makes it easier to onboard stakeholders and team members, to make project management easier for everyone. Automation also makes common tasks easier by eliminating the need to focus on doing repetitive things over and over and over again.
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Support Rating
Adobe
They are super knowledgable and help in almost all situations, however sometimes I feel they put you on hold to find the answers themselves as they literally have said. "Can you hold a few minutes while I research that answer for you?" Most of the time they come back with a solution, other times they manually escalate it to someone else.
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monday.com
Honestly, I haven't called monday's support, because, the few times that some help was needed, the area coordinator is in charge of looking for solutions.
But, if I have a reference from her, praising the support received, because in a few minutes or at most hours, everything is normal. It's amazing how fast and effective they are.
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Implementation Rating
Adobe
It was difficult initially, but the implementation of the Dynamic Tag Manager was a big help and timesaver.
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monday.com
No answers on this topic
Alternatives Considered
Adobe
It was a step up from Marin in terms of UI. Very similar functionality to Marin. Compared to Kenshoo Search and Google Marketing Platform it was probably not as advanced but offered the benefit of integrating with other products in the Adobe stack like Adobe Analytics, Adobe Target, and Adobe Campaign.
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monday.com
Monday marketer allows a much greater level of detail and functionality than Trello. You are able to automate tasks, create dashboards, have different workspaces, sync with Google Calendar, and much more. You can do far more using monday marketer than I have ever experienced with another project management tool. Basecamp is a good tool for communicating with clients, but monday marketer is much better for internal project management.
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Return on Investment
Adobe
  • This has increased the number of clients.
  • This has increased the amount of productivity and time we can spend on clients.
  • This has increased the overall revenue because we can handle more than we used to be able to handle without this tool.
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monday.com
  • It has saved our team a lot of time. It allows our Creatives to quickly see what projects should be on their priority list, as well as where the other elements of each project are at.
  • The update feature allows our team to have focused communication regarding different tasks. It's easy to tag in team members and ask questions, provide links to finished assets, etc.
  • Before I joined the team, they were debating whether this software was the right choice and thinking about switching. When I joined the team, I really owned monday.com and got to learn the software. I figured out ways to make my team's boards more efficient and useful, which has in turn greatly increased the employee adoption of this software. There are now best practices and processes in place regarding this platform which has made it easier for everyone - we all want to keep monday.com now!
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ScreenShots

monday marketer Screenshots

Screenshot of Marketing plan board main view