Likelihood to Recommend
I think it is good to keep in mind the type of business application you have in mind when selecting Media Optimizer for your company. For us, as an agency, it makes sense for us to utilize the reporting and paid search optimizing portions for our clients as we manage over 300+ clients PPC campaigns. With this tool it is possible to set up campaigns easily and as long as the parameters are set correctly within the portfolio, there is a great opportunity for the tool to do its job and use the simulation/modeling process to run and grow a paid search campaign with ease of human interaction.
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monday marketer is a great tool for managing everything from the idea stage, to the production of content, to organizing goals and campaigns, all the way to collaborating and sharing with stakeholders and leadership. We used to work on multiple tabs in a worksheet, and monday.com changed the game. We're more organized than ever, and we can easily share what works/what doesn't with other team members around the globe!
Read full review Pros An all in one solution for so many things that range from advertising campaigns to pushing out content to PPC. Integration for many channels without much setup, this includes lesser known search engines and various social media partners. Automation for delegating many tasks that can be a hassle to accomplish. Read full review One can easily create a Project work breakdown structure that helps us to understand the current status of the project. Easily assigning users, customization is par excellence, and different types of data attachments are the coolest feature. Automation, forms, and customized notifications are wonderful features that make our work easy. Read full review Cons As with most Adobe products, it can be a little tedious to use and requires a bit of extra training and "googling" around to make sure you are getting things right. It has improved over time within the entire Adobe suite, and I anticipate that this will be true of this as well. Adobe training and learning platforms can include a lot of technical terminology and jargon that makes it difficult for a novice to understand without feeling like they need a whole new education. Read full review Importing Excel docs can sometimes be a struggle Notifications are not consolidated. So if a teammate makes a new board and assigns me to a bunch of items, I get an individual notification of every single one I like sub-items, but they aren’t always necessary so making them unremovable isn’t great Read full review Likelihood to Renew
As of this writing, we have just discontinued our use of Adobe Media Optimizer. Other vendors gave us a better rate, a better contract option, and the product is just better than what we had with Adobe at the time. We may revisit Adobe again at the future, but it seems like they have a lot of work to do to catch up with the leader in the space
Read full review Usability
It definitely takes some instruction to get to be able to use the system. One would struggle trying to get it to work without any previous experience with it. If you are famailiar with the interface it is actually quite fast and easy to maneuver around.
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It is an easy platform to learn for new members joining the team. The useability of monday.com makes it easier to onboard stakeholders and team members, to make project management easier for everyone. Automation also makes common tasks easier by eliminating the need to focus on doing repetitive things over and over and over again.
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They are super knowledgable and help in almost all situations, however sometimes I feel they put you on hold to find the answers themselves as they literally have said. "Can you hold a few minutes while I research that answer for you?" Most of the time they come back with a solution, other times they manually escalate it to someone else.
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Honestly, I haven't called monday's support, because, the few times that some help was needed, the area coordinator is in charge of looking for solutions.
But, if I have a reference from her, praising the support received, because in a few minutes or at most hours, everything is normal. It's amazing how fast and effective they are. Read full review Implementation Rating
It was difficult initially, but the implementation of the Dynamic Tag Manager was a big help and timesaver.
Read full review Alternatives Considered
It was a step up from Marin in terms of UI. Very similar functionality to Marin. Compared to
and Google Marketing Platform it was probably not as advanced but offered the benefit of integrating with other products in the Adobe stack like Adobe Analytics, Adobe Target, and Adobe Campaign.
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Monday marketer allows a much greater level of detail and functionality than
. You are able to automate tasks, create dashboards, have different workspaces, sync with
, and much more. You can do far more using monday marketer than I have ever experienced with another project management tool.
is a good tool for communicating with clients, but monday marketer is much better for internal project management.
Read full review Return on Investment This has increased the number of clients. This has increased the amount of productivity and time we can spend on clients. This has increased the overall revenue because we can handle more than we used to be able to handle without this tool. Read full review It has saved our team a lot of time. It allows our Creatives to quickly see what projects should be on their priority list, as well as where the other elements of each project are at. The update feature allows our team to have focused communication regarding different tasks. It's easy to tag in team members and ask questions, provide links to finished assets, etc. Before I joined the team, they were debating whether this software was the right choice and thinking about switching. When I joined the team, I really owned monday.com and got to learn the software. I figured out ways to make my team's boards more efficient and useful, which has in turn greatly increased the employee adoption of this software. There are now best practices and processes in place regarding this platform which has made it easier for everyone - we all want to keep monday.com now! Read full review ScreenShots monday marketer Screenshots