<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
Top Rated
58 Ratings

Adobe Audience Manager

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
Top Rated
58 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.3 out of 100
395 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.4 out of 100

Likelihood to Recommend

Adobe Audience Manager

If you feel as though your online presence isn't quite hitting where it should, Adobe Audience Manager (AAM) might provide the insights to help you identify the areas in which it is lacking (the gaps). As a result, you can adjust your approach and optimize your customer interactions. With that said, if you currently deploy software for the analysis of customer data, you should consider whether AAM will add value. I would suggest setting some strategic objectives so that you can ensure that AAM will meet your current and future needs.
Matt LeMaire, B.A., M.A. | TrustRadius Reviewer

Google Analytics 360 (formerly Google Analytics Premium)

For most companies or colleagues I would recommend Google Analytics 360. It's affordable, scalable, and because of the deep integrations with leading ad platforms like Google Ads 360, it is a very smart option. Depending on how detailed or advanced your analytics implementation needs to be GA360 has workarounds to solve most needs. I just recommend plan as much as you can before data collection to take advantage of filters and views otherwise make sure to have Big Query connected so you can always analyze historical data with changing filters.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Data Collection

Adobe Audience Manager
8.0
Google Analytics 360 (formerly Google Analytics Premium)
Collection of first-party data
Adobe Audience Manager
8.4
Google Analytics 360 (formerly Google Analytics Premium)
Collection of third-party data
Adobe Audience Manager
7.8
Google Analytics 360 (formerly Google Analytics Premium)
Access to Third-party Data Providers
Adobe Audience Manager
7.8
Google Analytics 360 (formerly Google Analytics Premium)

Data Classification

Adobe Audience Manager
8.3
Google Analytics 360 (formerly Google Analytics Premium)
Audience taxonomy
Adobe Audience Manager
8.5
Google Analytics 360 (formerly Google Analytics Premium)
Tag Management
Adobe Audience Manager
8.3
Google Analytics 360 (formerly Google Analytics Premium)
Data Analysis Dashboard
Adobe Audience Manager
8.2
Google Analytics 360 (formerly Google Analytics Premium)

Ad Network Integration

Adobe Audience Manager
8.2
Google Analytics 360 (formerly Google Analytics Premium)
Data Transfer
Adobe Audience Manager
8.1
Google Analytics 360 (formerly Google Analytics Premium)
DSP integration
Adobe Audience Manager
8.3
Google Analytics 360 (formerly Google Analytics Premium)

DMP Analytics

Adobe Audience Manager
8.7
Google Analytics 360 (formerly Google Analytics Premium)
Campaign Analytics
Adobe Audience Manager
8.4
Google Analytics 360 (formerly Google Analytics Premium)
Audience Analytics
Adobe Audience Manager
8.9
Google Analytics 360 (formerly Google Analytics Premium)

Pros

Adobe Audience Manager

  • Easy integration : AAM easily integrates with third party products- we were able to link Adobe audience manager with third party tools such as Gigya, janrain and Responsys.
  • Rich information: AAM provide very rich third party and first party data about each customer/visitor.
  • Intuitive user interface: With least training , one can easily start using AAM .
Gaurav Gautam | TrustRadius Reviewer

Google Analytics 360 (formerly Google Analytics Premium)

  • In my opinion, the best feature of 360/Premium is the access to Google consultants for insights into your analytics, conversions, etc. Being able to talk directly to the people who can help you "win" at Google is very valuable, especially if you are feeling things out. They help point you in the right direction and help you figure out what to focus on.
  • Large scale analytics. Google Analytics 360 is extremely powerful, but you're really only using this if you are keeping tabs on many relatively high-traffic websites.
  • Many different metrics, measurables, etc. (hundreds, maybe?) can give you an amazing amount of information about how people are finding your site and what they're looking at when they get there.
  • Faster refresh rate than the standard version, which can be valuable if you have highly dynamic strategies that operate with a little more urgency.
Anthony Burke | TrustRadius Reviewer

Cons

Adobe Audience Manager

  • Biggest challenge we faced is teaching the use of it to our employees how to use it. The UI Should be easy and to understand for all fields.
  • The AdWords integration is not easy to do.
  • UI is sometimes slow and doesn't load Analyticals for more than 24 hours.
Muhammad Hafeez | TrustRadius Reviewer

Google Analytics 360 (formerly Google Analytics Premium)

  • Exports of data are used for analysis of Google collected data in other more capable reporting tools, e.g. SAP HANA, SAS Visual Analytics or MS PowerBI. Imagine you want to export 1 million rows and are limited to 10,000 lines if you use API (mostly not available) or only 5,000 lines if you use a web browser. In order to export 1 million rows, you have to run a request to export 1-10,000 rows, save it, export 10,001 to 20,000 rows, save it, etc. Without writing a script for this task this task is impossible to complete.
Viktor Mulac | TrustRadius Reviewer

Likelihood to Renew

Adobe Audience Manager

No score
No answers yet
No answers on this topic

Google Analytics 360 (formerly Google Analytics Premium)

Google Analytics 360 (formerly Google Analytics Premium) 8.3
Based on 10 answers
I believe that once Google Analytics Premium releases some additional eCommerce capabilities, it will be the best tool on the market for multi-site customers. Google does an amazing job of fully vetting out new features and functionality before releasing them publicly, so I have found very few issues with the functionality and usability of the tool. Some of the other big players in the industry are too quick to release new features, and they are often riddled with bugs and defects. I know that when I set something up with Google Analytics Premium, I'm getting a reliable, strong product that will deliver what it promises.
Rebecca Visconti | TrustRadius Reviewer

Usability

Adobe Audience Manager

Adobe Audience Manager 8.5
Based on 13 answers
Overall usability is great, as are most of Adobe's software. Maybe a UI refresh could make it a bit easier to do advanced functions or reporting but, overall, it works very well. This is something you take for granted with Adobe solutions because when you try another vendor you realize how bad it can be.
Ashley Willis | TrustRadius Reviewer

Google Analytics 360 (formerly Google Analytics Premium)

Google Analytics 360 (formerly Google Analytics Premium) 8.2
Based on 4 answers
Google Analytics Premium has a very easy to use and intuitive User Interface. It's easy to find anything you are looking for and apply different segments to reports on the fly. This is very important especially if you are doing report comparisons. It's also an aesthetically pleasing design, making the general experience pleasant.
Salman Malik | TrustRadius Reviewer

Support Rating

Adobe Audience Manager

Adobe Audience Manager 8.0
Based on 13 answers
AAM has good support, but the support is not as available, due to waiting time and queue. The instructions presented are available, but it navigation is not easy between pages. However, instructions are usually direct and straightforward, but any underlying thoughts or questions won’t be easily answered without support from their service.
Kevin Sohel | TrustRadius Reviewer

Google Analytics 360 (formerly Google Analytics Premium)

Google Analytics 360 (formerly Google Analytics Premium) 7.9
Based on 47 answers
If you purchase Premium through a reseller like LunaMetrics, you are going to be taken care of. The additional amount of support and services that a reseller provides to make sure you have the best experience with the product is the reason why the reseller program exists to begin with. Support doesn't have to be just reactive, it can be proactive as well.
Eric Buhman | TrustRadius Reviewer

Online Training

Adobe Audience Manager

No score
No answers yet
No answers on this topic

Google Analytics 360 (formerly Google Analytics Premium)

Google Analytics 360 (formerly Google Analytics Premium) 7.0
Based on 1 answer
There is a ton of information online about Google Analytics, but Google Analytics Premium users will have dedicated support and training from Google or an Authorized Reseller.
Tyson Kirksey | TrustRadius Reviewer

Implementation Rating

Adobe Audience Manager

No score
No answers yet
No answers on this topic

Google Analytics 360 (formerly Google Analytics Premium)

Google Analytics 360 (formerly Google Analytics Premium) 9.1
Based on 4 answers
If you already have the basic version of GA installed, "getting" GA Premium happens immediately through a virtual flipping of the switch - no need to re-implement. You'll want to expand your use of custom dimensions and metrics (you get 10x the amount with Premium). Ideally, you'll be using a tag management solution to talk with GA Premium, in concert with implementing a dataLayer (to note, Google's Tag Manager platform is covered under the same GA Premium SLA, and it's free). There are some welcomed "configurations" with GA Premium, such as integrating with DoubleClick products, activating data driven attribution models, and building roll-up executive reports - but all of these are easy point and click solutions. In comparison with any other enterprise analytics solution, implementing GA and GA Premium is traditionally easier and more flexible. And if you have any trouble or need an extra set of hands for implementation, GA Certified Partners like LunaMetrics can help
Eric Buhman | TrustRadius Reviewer

Alternatives Considered

Adobe Audience Manager

I personally like the Adobe Audience Manager interface and it's easier to use for beginners. It also has some features that Google does not, nor do its other competitors. It is worth the money and time spent, overall. I feel like it gives a bigger and more in-depth picture to our company's audience than other programs.
Anonymous | TrustRadius Reviewer

Google Analytics 360 (formerly Google Analytics Premium)

Piwik: On the downside, it counts time spent on the page the same way GA does. The interface looks cluttered as if it’s missing a stylesheet. And while its main focus is being a GA alternative, it can’t compete with Google’s AdSense and AdWords integration. But to be fair, most alternatives can’t either.
Kissmetrics: The real-time functionality shows you some basic information about the current events (like a purchase) being done on your site. Visually not very appealing, but watching money rolling in in real time can be satisfying.
Woopra: Woopra does take some time to set up because you need to be sure it’s fully integrated. But after that, it is way more powerful than GA if you like to dig deep into your data.
Moses Sam Paul Johnraj | TrustRadius Reviewer

Return on Investment

Adobe Audience Manager

  • We have seen a near 20% increase in revenue on targeted customers through employing our insights from AAM.
  • We have seen a better understanding by our sales team on how targeted marketing works in addition to the use of cold calling. This has made our sales team more productive and effective in generating and securing new business.
  • We have elevated our marketing discourse in the organization, where marketing was previously relevant but not always front of mind. This has allowed members of the overall team to better understand how we can leverage data and marketing to grow our business.
Matt LeMaire, B.A., M.A. | TrustRadius Reviewer

Google Analytics 360 (formerly Google Analytics Premium)

  • Reduction in need for several analytics and marketing tools
  • Better decisions based on better, more complete data. We can now look at several custom metrics we never looked at before
  • Better overall marketing and ROI instrumentation over multiple segments, even via phone calls on mobile.
Onjefu Efada | TrustRadius Reviewer

Pricing Details

Adobe Audience Manager

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Adobe Audience Manager Editions & Modules

Additional Pricing Details

Google Analytics 360 (formerly Google Analytics Premium)

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Google Analytics 360 (formerly Google Analytics Premium) Editions & Modules

Edition
Google Analytics Premium$150,0001
Google AnalyticsFree
  1. Up to 1 Billion hits/month
Additional Pricing Details

Rating Summary

Likelihood to Recommend

Adobe Audience Manager
8.2
Google Analytics 360 (formerly Google Analytics Premium)
8.4

Likelihood to Renew

Adobe Audience Manager
Google Analytics 360 (formerly Google Analytics Premium)
8.3

Usability

Adobe Audience Manager
8.5
Google Analytics 360 (formerly Google Analytics Premium)
8.2

Performance

Adobe Audience Manager
Google Analytics 360 (formerly Google Analytics Premium)
10.0

Support Rating

Adobe Audience Manager
8.0
Google Analytics 360 (formerly Google Analytics Premium)
7.9

In-Person Training

Adobe Audience Manager
Google Analytics 360 (formerly Google Analytics Premium)
9.0

Online Training

Adobe Audience Manager
Google Analytics 360 (formerly Google Analytics Premium)
7.0

Implementation Rating

Adobe Audience Manager
Google Analytics 360 (formerly Google Analytics Premium)
9.1

Add comparison