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Adobe Business Catalyst (Discontinued) vs. Ingeniux CMS vs. Optimizely Content Management System

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Adobe Business Catalyst (Discontinued)

    Score8.9 out of 10
    N/AAdobe Business Catalyst was a cloud-hosted system for building and managing web content and online stores with a built-in CRM framework in addition to sales, service, and marketing features including eCommerce and Email Marketing tools. It has been end of life (EOL) since 2020.

    $10

    per month

    Ingeniux CMS

    Score9 out of 10
    Enterprise companies (1,001+ employees)
    Ingeniux is a provider of web content management and digital experience software. The vendor states their solutions are built to enable organizations to orchestrate the entire customer experience – from acquisition through to support and service – on any device, application, or website. Ingeniux CMS is designed to manage and deliver modern websites, customer support portals, online communities, and other customer touchpoints. The vendor further states Ingeniux builds content…N/A

    Optimizely Content Management System

    Score8.4 out of 10
    N/AOptimizely Content Management System (CMS) is purpose-built for marketers, and fully composable for developers. The CMS supports the end-to-end content lifecycle, helping users to deliver on-brand, high-impact digital experiences that 'wow' audiences.N/A
    Pricing
    Adobe Business Catalyst (Discontinued)Ingeniux CMSOptimizely Content Management System
    Editions & Modules
    No answers on this topic
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Adobe Business Catalyst (Discontinued)Ingeniux CMSOptimizely Content Management System
    Free Trial
    NoNoNo
    Free/Freemium Version
    NoNoNo
    Premium Consulting/Integration Services
    NoYesYes
    Entry-level Setup FeeNo setup feeNo setup feeRequired
    Additional Details———
    More Pricing Information
    Community Pulse
    Adobe Business Catalyst (Discontinued)Ingeniux CMSOptimizely Content Management System
    Considered Multiple Products
    Discontinued Products
    No answer on this topic
    Ingeniux
    No answer on this topic
    Optimizely
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    97%
    Would buy again
    170 Answers
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    98%
    Delivers good value for the price
    144 Answers
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    93%
    Happy with the feature set
    164 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    93%
    Lived up to sales and marketing promises
    104 Answers
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    86%
    Implementation went as expected
    120 Answers
    Features
    Adobe Business Catalyst (Discontinued)Ingeniux CMSOptimizely Content Management System
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Adobe Business Catalyst (Discontinued) and Ingeniux CMS and Optimizely Content Management System
    Feature
    Adobe Business Catalyst (Discontinued)
    6.6
    14 Ratings
    17% below category average
    Ingeniux CMS
    8.2
    5 Ratings
    5% above category average
    Optimizely Content Management System
    7.8
    166 Ratings
    0% below category average
    API7.911 Ratings8.35 Ratings7.8159 Ratings
    Internationalization / multi-language00 Ratings8.14 Ratings7.8127 Ratings
    Security
    Comparison of Security features of Adobe Business Catalyst (Discontinued) and Ingeniux CMS and Optimizely Content Management System
    Feature
    Adobe Business Catalyst (Discontinued)
    -
    Ratings
    Ingeniux CMS
    9.1
    7 Ratings
    10% above category average
    Optimizely Content Management System
    8.4
    169 Ratings
    2% above category average
    Role-based user permissions00 Ratings9.17 Ratings8.4169 Ratings
    Web Content Creation
    Comparison of Web Content Creation features of Adobe Business Catalyst (Discontinued) and Ingeniux CMS and Optimizely Content Management System
    Feature
    Adobe Business Catalyst (Discontinued)
    -
    Ratings
    Ingeniux CMS
    8.4
    7 Ratings
    7% above category average
    Optimizely Content Management System
    7.7
    194 Ratings
    2% below category average
    WYSIWYG editor00 Ratings8.33 Ratings7.6178 Ratings
    Code quality / cleanliness00 Ratings8.33 Ratings7.9166 Ratings
    Admin section00 Ratings9.16 Ratings8.0178 Ratings
    Page templates00 Ratings7.47 Ratings8.0172 Ratings
    Mobile optimization / responsive design00 Ratings8.16 Ratings7.9176 Ratings
    Publishing workflow00 Ratings8.37 Ratings8.1172 Ratings
    Form generator00 Ratings9.01 Ratings6.4131 Ratings
    Library of website themes00 Ratings00 Ratings7.497 Ratings
    Web Content Management
    Comparison of Web Content Management features of Adobe Business Catalyst (Discontinued) and Ingeniux CMS and Optimizely Content Management System
    Feature
    Adobe Business Catalyst (Discontinued)
    -
    Ratings
    Ingeniux CMS
    8.5
    5 Ratings
    12% above category average
    Optimizely Content Management System
    7.5
    180 Ratings
    0% below category average
    Content taxonomy00 Ratings8.65 Ratings7.9165 Ratings
    SEO support00 Ratings8.45 Ratings7.1164 Ratings
    Bulk management00 Ratings8.15 Ratings6.9137 Ratings
    Availability / breadth of extensions00 Ratings8.02 Ratings7.5142 Ratings
    Community / comment management00 Ratings9.14 Ratings8.0117 Ratings
    Best Alternatives
    Adobe Business Catalyst (Discontinued)Ingeniux CMSOptimizely Content Management System
    Small Businesses
    Umbraco CMS
    Score7 out of 10
    Umbraco CMS
    Score7 out of 10
    Umbraco CMS
    Score7 out of 10
    Medium-sized Companies
    Square Online
    Score7.7 out of 10
    Square Online
    Score7.7 out of 10
    Square Online
    Score7.7 out of 10
    Enterprises
    RWS Tridion Sites
    Score9 out of 10
    RWS Tridion Sites
    Score9 out of 10
    RWS Tridion Sites
    Score9 out of 10
    All AlternativesView all alternativesView all alternativesView all alternatives
    User Ratings
    Adobe Business Catalyst (Discontinued)Ingeniux CMSOptimizely Content Management System
    Likelihood to Recommend
    6.0
    (21 ratings)
    9.0
    (8 ratings)
    8.6
    (223 ratings)
    Likelihood to Renew
    9.4
    (10 ratings)
    10.0
    (2 ratings)
    9.8
    (34 ratings)
    Usability
    9.7
    (4 ratings)
    -
    (0 ratings)
    8.5
    (92 ratings)
    Availability
    9.0
    (4 ratings)
    -
    (0 ratings)
    9.2
    (4 ratings)
    Performance
    8.2
    (1 ratings)
    9.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    8.6
    (5 ratings)
    10.0
    (1 ratings)
    10.0
    (8 ratings)
    Online Training
    8.6
    (2 ratings)
    -
    (0 ratings)
    10.0
    (4 ratings)
    Implementation Rating
    9.6
    (3 ratings)
    -
    (0 ratings)
    6.4
    (2 ratings)
    Product Scalability
    9.0
    (2 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    Vendor post-sale
    8.2
    (1 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    8.2
    (1 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    User Testimonials
    Adobe Business Catalyst (Discontinued)Ingeniux CMSOptimizely Content Management System
    Likelihood to Recommend
    Discontinued Products
    The service provision is good the accounts customer service is poor so I would struggle to give BC a better than average review, if only they could offer customers a better accounts service then the value would be much higher.
    Read full review
    Ingeniux
    This is a CMS solution that uses ASP and now XSLT and ASP.NET MVC environment, so make sure your servers are Windows based. Also, be sure to speak about audits to your CMS environment, this can save you time, money and energy if you intend on developing anything custom in the future. The more prepared your environment, the smoother it is to use this powerful cms.
    Read full review
    Optimizely
    If you want to build a website quickly there are plenty of ways to do so with some great examples and plenty of support both from the company and in the forums. if you want to build a more complex structure you can but be ready to spend the time to build exactly what you need as a solid foundation goes a massive way before building out content and making those choices early and sticking with them helps
    Incentivized
    Read full review
    Pros
    Discontinued Products
    • Probably one of the easiest e-commerce platforms to work in, it does take setup, but compared to a lot of other e-commerce solutions, this is probably the best one that I have seen that can be designed and implemented custom.
    • Their template system works very well and allows you to create and re-use templates across Adobe Business Catalyst.
    • Their pre-built modules are great, giving people a great way to use common web elements without having to use a plug-in or find some solution, it is simply built in and generally works exactly as you would expect.
    • Adobe Business Catalyst is more of an all-around solution, providing elements that most smaller companies would have a hard time figuring out, since it includes the ability to build websites, send and track e-mails, analytics. It really is a powerful tool that would typically require a fair amount of coding knowledge and expertise but with the system already built, it can be easily modified and edited by those with limited or no coding knowledge at all.
    Incentivized
    Read full review
    Ingeniux
    • Its dashboard is quite clear and visible.
    • Its reports are very flexible and helpful for us since they contain all the information that is necessary.
    • The content scheduling feature is good in facilitating us by publishing the content at the time we set.
    • A content repository is amazing as it allows editing, tagging and managing, and storage of the published as well as scheduled publish content.
    Incentivized
    Read full review
    Optimizely
    • I think the user interface for content admins is very good and very competitive. And compared to other providers, the technology that CMS in particular has. So the way it integrated the net ecosystem is very well because it follows the MBC pattern. So basically it just allows really simple implementations for what would normally be complex components on any other sort of vendor that's out there.
    Incentivized
    Read full review
    Cons
    Discontinued Products
    • Multi Client Management: The dashboard for managing multiple clients as a reseller is a little difficult to get to. There is also no very easy way for me to manage multiple clients at once. I have to log into and out of individual client accounts to do billing or management.
    • Lack of Server support: There are certain server protocols and languages that are not supported using BC. For example I cannot build a custom php database and upload to BC. I am required to use their tools.
    Incentivized
    Read full review
    Ingeniux
    • SEO Management - though our courses are not available free publicly but still within our systems a better search engine for the courses and its content could work very well.
    • Ingeniux could be more interactive when it comes to exporting/importing documents.
    Incentivized
    Read full review
    Optimizely
    • Magento did have some nice tools for creating product groups or carousels for promotion. Opti seems to be lacking in that.
    • A blog - maybe this is available and we don't have it installed, but a searchable blog would be very appreciated.
    • Structured Data/MicroData - maybe it's our install, but this seems to be missing
    • Meta data: we have access to limited types and need to make a request from IT, it would be nice to be able to access more to adjust for SEO needs.
    • When in a folder on the BLOCKS tab, it would be wonderful to hit the MEDIA tab and stay in that same folder.
    • I have some less technical people that will make folders with spaces - which Opti handles, but it would be great if it wouldn't accept a space or gave an error message not to use them.
    • I think I know why the extra code is added to urls and image links, but it causes issues when taking things from our testing site to the live site. For example, I need to copy the Navigation from Inspect Element on testing to put it in production. I have learned to work around it, but it's not my favorite.
    Incentivized
    Read full review
    Likelihood to Renew
    Discontinued Products
    Actually with Business Catalyst there is no renewal; once you are a partner, you are a partner for as long as you like. It is an investment in your business not simply a product you purchase...and as an investment in partnership with Adobe, both are committed to each other's success.
    Read full review
    Ingeniux
    IGX CMS is a stable product and IGX is a stable company with several other offerings that pair with the CMS including an LMS and CRM (among others).
    Incentivized
    Read full review
    Optimizely
    Since I work on the implementation side of things, and do not directly own licensing for Ektron CMS, I have to base this rating off of how I think it will be received or presented to customers looking to start a new site deployment. I try to remain CMS agnostic, though my specialty is with the .NET and Microsoft stack. Because of the experience I have working with Ektron, I tend to be more forgiving with the shortcomings as I am familiar with how to work around them or past them from experience. Being familiar with the community available also helps, as you become familiar with the best approaches to find solutions to your issues. Each product has it's ups and downs and all of them are only going to be as good as the company or development team implementing them can make them. This is EXTREMELY important to remember when choosing a CMS, as it can make or break your expensive investment.
    Read full review
    Usability
    Discontinued Products
    Overall it is a "plug and play" interface. The majority of the work is done in other software interfaces. Managing billing, user roles and custom reports are all that you need to manage in the actual BC user interface. For my business this is an incredible benefit as I have to leave my preferred software less.
    Incentivized
    Read full review
    Ingeniux
    No answers on this topic
    Optimizely
    From our editors perspective they find the CMS system easy and to clear to use. Our developers find it very easy to design on and appreciate the level of service support available. It's also always evolving and getting better every year. We find this investment reassuring and encourages us to try keep pace and see how we can continue to push the envelope and continue to improve all aspect of our websites and online touch points.
    Incentivized
    Read full review
    Reliability and Availability
    Discontinued Products
    very few issues with availability
    Incentivized
    Read full review
    Ingeniux
    No answers on this topic
    Optimizely
    Unplanned outages or errors are fairly rare in our instance. And when there are issues, they're usually fixed fairly quickly
    Read full review
    Performance
    Discontinued Products
    Very few issues
    Incentivized
    Read full review
    Ingeniux
    No answers on this topic
    Optimizely
    No answers on this topic
    Support Rating
    Discontinued Products
    The support provided by Adobe is excellent. Though the knowledge base, forums, blogs and online chat questions most all answers can be found. In the event that you are unable to find an answer or you have a unique situation simply post a question to the forums. These forums are regularly monitored by Adobe and its users.
    Read full review
    Ingeniux
    Friendly, knowledgeable, willing to teach. Their satisfaction is reached when I get my problem solved.
    Incentivized
    Read full review
    Optimizely
    I attended multiple trainings/tutorials early in the process. The vendor-supplied content about Optimizely was engaging for users/attendees (I often analyze training content, compliance programs, governance plans), which helps our OCM people by having good "word of mouth" about the product long before a rollout ever happens. I actually when the user-focused portion of the Optimizely Academy twice in 2022 to ensure I had a grasp on operability and to be able to support the training and OCM efforts
    Incentivized
    Read full review
    Online Training
    Discontinued Products
    bcgurus.com kiyuco
    Incentivized
    Read full review
    Ingeniux
    No answers on this topic
    Optimizely
    Ektron is one of the best solution for .Net platform. Over the years have improved the performance issues that the previous versions had. My only complain is right now you can't do Page builder pages if you choose to have a MVC architecture
    Read full review
    Implementation Rating
    Discontinued Products
    Pretty easy to do
    Incentivized
    Read full review
    Ingeniux
    No answers on this topic
    Optimizely
    I was not fully involved.
    Incentivized
    Read full review
    Alternatives Considered
    Discontinued Products
    As far as the CMS for BC goes, there is none out there that compares. In the past we have utilized Joomla, Wordpress, Mambo, Drupal, Concrete 5 and others. None of them were as easy to use and train on that Adobe's Business Catalyst. Our alternative to BC is WordPress when our clients want a less expensive solution. For the most part that works OK but we have had issues with plugin incompatibility among other issues. We lost at least two clients because of similar issues. The other great part about BC's solution is that we can still work with our favorite site creation tool - Dreamweaver. The whole process continues to be more and more simplified with added features to the system. No other solution (that we've found) offers such an easy way to create custom web sites that are easily editable by our clients.
    Incentivized
    Read full review
    Ingeniux
    I have only used the free versions of the other softwares. My Ingeniux CMS experience was much better but I had the paid version
    Incentivized
    Read full review
    Optimizely
    Optimizely Content Management System is much more feature rich, and less complex that the other CMS platforms we have used. Optimizely Content Management System is more intuitive in how the content is structured and how easy it is to pull blocks of content to create the layout of a page.
    Incentivized
    Read full review
    Scalability
    Discontinued Products
    It's easy to build small sites or large sites and there is lots of templating.
    Incentivized
    Read full review
    Ingeniux
    No answers on this topic
    Optimizely
    No answers on this topic
    Return on Investment
    Discontinued Products
    • As someone who uses it on behalf of other clients, our ROI with BC is definitely positive. We needed a mid-range CMS without huge licensing costs to satisfy mid-range clients who have some dynamic needs but doesn't need the expense or liability of enterprise level products. Without it we would have lost possible customers or taken bigger hits on projects because of the costs involved with satisfying their mid-level needs
    • Our clients are all usually very positive about the BC platform and are able to use it themselves which lessens our Support time/cost.
    • To use the Web App element,. which we do on almost every site, you need to pay for the highest plan. This brings along with it many features most of our clients would never use. A more basic plan with that Web App capability would be a big improvement on our costs.
    Incentivized
    Read full review
    Ingeniux
    • Company employees can easily locate product documentation now. Our team doesn't have to field nearly as many pings and calls from people looking for content.
    • The writers can manage the content much more easily now. For example, multiple writers can work on individual topics as opposed to passing around Word files.
    • We can single-source content that is duplicated across the site. This is a huge time saver.
    Read full review
    Optimizely
    • Flexibility with design that allows us to work towards our mission of 'Tennis Opened Up'
    • Speed of deploying content, meaning users can really on us for the most up-to-date content on tennis in Britain
    • Ability to have different logged-in areas for different user groups, allowing us to create more bespoke and personalised experiences
    Incentivized
    Read full review
    ScreenShots

    Ingeniux CMS Screenshots

    Screenshot of Ingeniux CMS dashboard.Screenshot of Ingeniux CMS, built on the ASP.NET framework.Screenshot of Ingeniux CMS digital asset manager.Screenshot of Ingeniux CMS supports personalized content.Screenshot of Ingeniux CMS supports headless content management.Screenshot of Ingeniux CMS, available as an on-premise application of Software-as-a-Service.

    Optimizely Content Management System Screenshots

    Screenshot of Content delivery: Developers can use modern GraphQL and REST APIs to query content from any source and send it to any channel or device.Screenshot of User roles and permissionsScreenshot of (SaaS CMS): Visual Builder: Add an image: Optimizely Visual Builder offers a range of editing features designed to make content creation and layout building intuitive and accessible to both technical and non-technical users. A drag-and-drop system is used to add, move, and rearrange elements within the layout, for quick and flexible content organization.Screenshot of (SaaS CMS): Visual Builder: Create an experience: Create an Experience functionality in Optimizely Visual Builder offers a code-free way to build and manage captivating digital experiences. It offers pre-built content blocks or elements (like text, images, buttons, forms, etc.) that can be positioned on the page layout as desired. Visual Builder offers extensive options to customize the appearance and behavior of these elements. Users can modify colors, fonts, sizes, animations, and even add interactive features providing flexibility in arranging content, accommodating various design needs and responsiveness across different screen sizes.Screenshot of (SaaS CMS): Visual Builder: Publish: The Visual Builder displays changes in real-time as they are made. This includes side-by-side previews for different devices like desktops, tablets, and mobiles. Before publishing, the Interactive Preview mode can be used to test elements like forms, buttons, and other interactive components to ensure they work as expected on the live site. Changes can then be published directly from the Visual Builder interface, making them instantly available to site visitors.Screenshot of the central location to manage assets, editing and publishing content.