What users are saying about
95 Ratings

Asana

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Top Rated
806 Ratings
95 Ratings
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Score 7.6 out of 101

Asana

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Top Rated
806 Ratings
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Score 8.3 out of 101

Add comparison

Likelihood to Recommend

Adobe Campaign

Adobe Campaign (AC) fits very well in the ecosystem of Adobe Marketing Cloud for large enterprises. It can integrate and communicate with other components of AMC to design a next generation predictive marketing digital campaign. For SMBs, it can do all (manage recipients, host web sites, track leads and clicks and capture them via REST, and give reporting). You have to look at your desired outcome and budget to figure out if AC will be used standalone or in the ecosystem of AMC.
Arvind Jain profile photo

Asana

Asana functions particularly well in scenarios with well-established teams with well-established processes and a mature SDLC. The reason is that Asana can be configured to do many, many different things, and be used in many, many different ways, and with that power comes a lot of responsibility to figure out your process before you try and automate it. It's software, not magic.
Kirk Brote profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Asana
WYSIWYG email editor
Adobe Campaign
7.5
Asana
Dynamic content
Adobe Campaign
8.1
Asana
Ability to test dynamic content
Adobe Campaign
8.4
Asana
Landing pages
Adobe Campaign
7.7
Asana
A/B testing
Adobe Campaign
6.9
Asana
Mobile optimization
Adobe Campaign
7.7
Asana
Email deliverability
Adobe Campaign
8.7
Asana
List management
Adobe Campaign
8.4
Asana
Triggered drip sequences
Adobe Campaign
7.5
Asana

Lead Management

Adobe Campaign
6.8
Asana
Lead nurturing
Adobe Campaign
7.3
Asana
Lead scoring and grading
Adobe Campaign
7.2
Asana
Data quality management
Adobe Campaign
6.4
Asana
Automated sales alerts and tasks
Adobe Campaign
6.2
Asana

Campaign Management

Adobe Campaign
7.4
Asana
Calendaring
Adobe Campaign
7.5
Asana
Event/webinar marketing
Adobe Campaign
7.3
Asana

Social Media Marketing

Adobe Campaign
8.0
Asana
Social sharing and campaigns
Adobe Campaign
8.1
Asana
Social profile integration
Adobe Campaign
7.8
Asana

Reporting & Analytics

Adobe Campaign
8.0
Asana
Dashboards
Adobe Campaign
8.4
Asana
Standard reports
Adobe Campaign
8.3
Asana
Custom reports
Adobe Campaign
7.2
Asana

Platform & Infrastructure

Adobe Campaign
7.6
Asana
API
Adobe Campaign
8.0
Asana
Role-based workflow & approvals
Adobe Campaign
8.3
Asana
Customizability
Adobe Campaign
8.2
Asana
Integration with Salesforce.com
Adobe Campaign
7.5
Asana
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Asana
Integration with SugarCRM
Adobe Campaign
6.3
Asana

Project Management

Adobe Campaign
Asana
7.8
Task Management
Adobe Campaign
Asana
9.1
Resource Management
Adobe Campaign
Asana
7.8
Gantt Charts
Adobe Campaign
Asana
6.5
Scheduling
Adobe Campaign
Asana
8.5
Workflow Automation
Adobe Campaign
Asana
7.5
Team Collaboration
Adobe Campaign
Asana
9.0
Support for Agile Methodology
Adobe Campaign
Asana
8.5
Support for Waterfall Methodology
Adobe Campaign
Asana
8.5
Document Management
Adobe Campaign
Asana
6.8
Email integration
Adobe Campaign
Asana
7.4
Mobile Access
Adobe Campaign
Asana
7.8
Timesheet Tracking
Adobe Campaign
Asana
6.1
Change request and Case Management
Adobe Campaign
Asana
8.4
Budget and Expense Management
Adobe Campaign
Asana
7.0

Professional Services Automation

Adobe Campaign
Asana
6.2
Project & financial reporting
Adobe Campaign
Asana
5.5
Integration with accounting software
Adobe Campaign
Asana
7.0

Pros

  • Neolane can be customized to suit your marketing organization - it can be as simple or complex as you choose, which allows you to be most effective.
  • Neolane provides a great automation tool for marketing leads. We were able to link it to Siebel On Demand fairly seamlessly, which allowed our leads to be passed to sales similar to our previous process without requiring any sales team training.
  • Neolane is secure within the application - it allows multiple role types, which allows you to control who can make modifications and who has access to certain information.
Kristen Conrad profile photo
  • Multiple users can access the program at once without stepping on each other's toes or having to wait until someone is out a project to add something. It is definitely a group friendly program.
  • We like how visually pleasing it is. It is not at all intimidating to first-time users as it is very user-friendly. You can quickly find what you need and become comfortable with its features and functions.
  • I personally like being able to assign different tasks to different employees and be able to receive feedback and progress directly from that assigned person as well as view it myself.
No photo available

Cons

  • Nothing comes to mind.
Khoa Nguyen profile photo
  • Little complex UX for beginners
  • Site is a little heavy to load
Jestin Sebastian profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Meets and exceeds the requirements of the business with highly customizable components.
Khoa Nguyen profile photo
Asana10.0
Based on 32 answers
I just can't see us getting it off of Asana any time soon, despite the many headaches it has caused us. We have too much data in there, too much time & training invested into it, too much at stake to move. If we were just starting out today, fresh, I don't know for certain that I would absolutely go the same direction, but I *think* I still would. I just haven't seen anything better yet. Maybe if Podio's support staff hadn't treated me like a worthless nuisance to them, I might feel differently, but the fact is that their task management is simply inferior to Asana's. That can't be denied, and in fact Podio said it themselves: "Tasks are a simple function. They cannot be customized. Tasks in Podio can be used for quick to-do's for you and your team members." In our operation, however, prompt task completion is a big deal; one task can't be completed until another one is done first, and closing the gaps between those tasks is critical in meeting deadlines and servicing our customers. Asana gets us there, the others don't.
No photo available

Usability

Adobe Campaign9.0
Based on 3 answers
It can be difficult to use and to train non-technical users, but the functionality overall is great.
Kristen Conrad profile photo
Asana6.0
Based on 5 answers
This is the best task management App for teams I have used
Ronen Soreq profile photo

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
Asana8.4
Based on 2 answers
Working with Asana on a daily basis
Ronen Soreq profile photo

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
Asana8.3
Based on 2 answers
They don't fix everything, but they have certainly gone the extra mile for us. When we were frustrated with a recent change that altered our default view of every project, changing it from all projects being visible to just incomplete projects being visible, they wrote a custom script to change all of our default views back for us, so we didn't have to manually click 3,000 times (we have over a thousand projects).
No photo available

Alternatives Considered

Adobe Campaign is a leader in the marketing automation platform space. I would put it directly against the Salesforce Marketing Cloud as they are nose to nose in terms of leading features. For our clients, Adobe Campaign makes the most sense if they already have some investment in other Adobe Marketing Cloud solutions.
Marty Idziak profile photo
Asana lets you view things in tasks. Trello is more geared toward projects with their board layout. I find Asana to have the best user interface of all project management softwares. It may be missing some functionality (like budgeting and time tracking -- which you can add on with integrations), but I feel that I can actually use it. With the other project management tools I get frustrated by trying to figure them out that I don't use them at all
Melissa Miller profile photo

Scalability

No score
No answers yet
No answers on this topic
Asana8.2
Based on 1 answer
I used this tool on a daily basis at work and it runs as a solid rock
Ronen Soreq profile photo

Return on Investment

  • Open rate of emails have had a big jump from averaging 12% across all offered subscription to 30-45%.
  • Deliverability increase with sender score reflecting 95+ from what use to be high 70-88.
  • New intelligence allowing us to increase conversion in the shop.
Khoa Nguyen profile photo
  • While an ROI study on something like this is rarely done, I'd go with a success/failure comparison. Every project I've used Asana on has been successful (and yes, all other factors were the same). Nearly EVERY project using old tools such as excel, MS project, powerpoint reporting has failed, missed deadlines, mis-communicated scope and task management.
  • From an engineering perspective, developers and managers love it because there's clear visibility into what needs to be done and what is being done and by whom. Getting developers and managers to agree on almost anything is difficult and Asana accomplishes this.
Ian Mortimer profile photo

Screenshots

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Campaign More Information

Asana

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
Optional
8.33*
1.  per user per month
Additional Pricing Details
Asana is always free for teams of up to 15 people.

Asana More Information