Likelihood to Recommend Multi-Channel Campaign Management: I have found Adobe Campaign to be excellent for managing campaigns across multiple channels, including email, mobile, social media, and web. Its centralized platform allows me to plan, execute, and track campaigns effectively, making it ideal for organizations with diverse marketing channels. For example, when I was running a campaign to promote a new product launch across email, SMS, and social media channels, Adobe Campaign provided me with the tools to orchestrate and track the campaign seamlessly. I could ensure consistent messaging and a cohesive customer experience across different channels.
Read full review Asana fixed team issues like project transparency and communication, improved team performance, and enhanced office and mobile productivity. Upper management can solve project management issues quickly, and new hires can use the tool immediately. Asana's surveys simplify research and data collection. Its free trial, free plan, or paid SaaS subscription gives small and large teams the tools and centralized console to work through project tasks efficiently. Due to its complexity, Asana can be overwhelming at first.
Read full review Pros It allows me to capture leads through various sources, such as website forms or landing pages. It offers a centralized repository where I can securely store and manage customer data, encompassing contact information, preferences, transaction records, and additional relevant data. It provides robust analytics and reporting capabilities. Read full review Through it, we were able to communicate and cooperate with the rest of the team to complete the work in the required manner and at the appropriate time. Available for free on Android and iPhone. Asana has a simple and easy user interface Read full review Cons Adobe Campaign does not have a high enough sales intelligence to let us know which landing page format would be the most optimal for the proper development of our mass marketing operations, which in the long run would also help with customer collection. Does not directly track the number of people who enter our website, beyond sending them automated messages depending on whether they entered a certain section of the site. This problem is important, because it does not allow us to get complete tracking results in that area. The platform does not do social media marketing extensively enough to let us create dynamic evaluations on the results of interactions that are obtained within social networks, which creates a huge margin of error in our analytical results messages, and so we have stopped applying social marketing. Read full review Asana is not really a project management tool, it is good for simple projects only UI has some glitches (doesn't save preferences, etc.) Integration with other tools (Office 365, MS Project) No reminders if the working period you entered is on holidays Read full review Likelihood to Renew Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years. That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew. Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
Read full review Mobile + Desktop capabilities - Able to use it anywhere, anytime. Task management - Easy to view projects and their progress. Time management - Easy to see what elements require time / how they interrelate and manage the project on an overall basis. Company management - Be able to see from a master dashboard perspective where each project is in its stages of completion. Clear communication - It's visually documented who is doing what at what time so that the whole project gets done. page V CEO (Chief Executive Officer)
Read full review Usability Thanks to this tool we are taking more internal control of the creation and deployment of campaigns with less dependency on an ESP. We can pre-program marketing publications, being able to concentrate on the target audience. It helps me manage email campaigns with real-time tracking.
Read full review It is very user-friendly. Takes a new employee an hour to start figuring out how the system works. That's an important factor. You don't want to encounter the issue where employees need a week to understand how the system works. For example,
JIRA , I tried using it for a week and I still don't understand the complicated layout. Asana has a simple interface. Once you see it, you get it type of program.
Read full review Reliability and Availability Aside from frequent error prompts, the program is quite dependable
Read full review Working with Asana on a daily basis
Read full review Support Rating Although there is a lot of material available on the internet to answer questions, I still feel a lack of commitment and delay in the responses of the support, but as a whole, it leaves nothing to be desired. I believe that, in the great majority, companies sin in the desired support, but we cannot generalize. But this one, in particular, has a wide range of specialists and well-qualified management, but I believe that it is not so bad.
Read full review I haven't had to use their support so I can't rate it. The fact that I haven't needed them reflects the ease of use of the product. I would recommend that any new users schedule a complete demo of the product to ensure that they are using it to it's fullest (there's a lot of useful features).
Read full review Alternatives Considered As we tried to centralise the marketing automation platform within the enterprise, Adobe Campaign can plug into several instances of
Salesforce.com for lead management queues. All other marketing automation platforms can only plug into one instance of
Salesforce.com . Adobe Campaign was also able to handle the complexity and challenges of our enterprise data which are a result of years of legacy, mergers and acquisitions and data aggregation.
Read full review I like how extensive the capabilities are for Asana. With other softwares it seems there are many things lacking. I feel like Asana is also a very user friendly platform and aesthetically pleasing which is important in a modern office. We have many young people entering our workspace and it is important to have software that is ahead of the times in functionality and efficiency.
Read full review Contract Terms and Pricing Model Not everything was great at all times. It was handled accordingly, pricing was reasonable for what was purchased. It was the best value on the market at the time of purchase.
Read full review Scalability I used this tool on a daily basis at work and it runs as a solid rock
Read full review Return on Investment Talking about profits can be subjective if you don't take into account the periodic variations between net and gross profit margins, but fortunately with Adobe Campaign, it is easy to notice these differences quickly. Results have always seemed relative to us, as they vary greatly depending on how much is invested. Read full review Productivity - Most of all, it allows me to be more productive and have a good sense of where I am with projects and deadlines. Easy to use - I can make the most of my time to get up (and stay) up and running. Project coordination - Allows me to assign tasks to my interns and communicate directly within the platform to keep the work train moving. Read full review ScreenShots