Adobe Campaign vs Asana | TrustRadius

What users are saying about

Score 8 out of 10

Based on 248 reviews and ratings

Score 8.4 out of 10

Based on 1213 reviews and ratings

Feature Rating Comparison

Adobe Campaign

Asana

WYSIWYG email editor

Dynamic content

Ability to test dynamic content

Landing pages

A/B testing

Mobile optimization

Email deliverability reporting

List management

Triggered drip sequences

Adobe Campaign

Asana

Lead nurturing

Lead scoring and grading

Data quality management

Automated sales alerts and tasks

Adobe Campaign

Asana

Calendaring

Event/webinar marketing

Adobe Campaign

Asana

Social sharing and campaigns

Social profile integration

Adobe Campaign

Asana

Dashboards

Standard reports

Custom reports

Adobe Campaign

Asana

API

Role-based workflow & approvals

Customizability

Integration with Salesforce.com

Integration with Microsoft Dynamics CRM

Integration with SugarCRM

Adobe Campaign

Asana

Task Management

Resource Management

Gantt Charts

Scheduling

Workflow Automation

Team Collaboration

Support for Agile Methodology

Support for Waterfall Methodology

Document Management

Email integration

Mobile Access

Timesheet Tracking

Change request and Case Management

Budget and Expense Management

Adobe Campaign

Asana

Project & financial reporting

Integration with accounting software

Pros

Its main strength is automating marketing communications.
Adobe Campaign has a very intuitive interface, with several tools displayed in the right menus.
It provides the possibility to create any type of campaign, from simple to complex.
It comes with some great features, like the email delivery, that works perfectly well and even allows integration with third-party apps.

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Richard Perroset

Senior Marketing Leader

Bank of the WestBanking, 10,001+ employees

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Project management. Asana makes it easy for anyone to organize their projects and break them down into sub-tasks.
Accountability. Being able to break down projects into tasks and assign due dates, who is responsible, etc is very helpful. Asana sends reminders for the project owner to help keep everyone on task and makes it easy to follow up.
Communication. We have our Slack and Outlook integrated so we are able to keep tabs on our project no matter what and read it all in one place (Slack).

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Director of Marketing & Communications

787 NetworksMarketing and Advertising, 51-200 employees

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Cons

Sometimes there are an overwhelming amount of complex tasks to go through before starting a delivery campaign.
Lots of opportunity for failure within email deliveries. Important campaign information is often hidden behind multiple tabs you need to sort through.
Very poor in-application email editor.
In-application reporting is not intuitive.

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Verified User

Employee in Marketing

Publishing Company, 501-1000 employees

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I wish it implemented easier with Outlook or Gmail. I would like for it to be easier to send tasks from email to Asana.
I think there's room for improvement in terms of how easy it is to make new Section Headers for tasks and lists.
I'd like for more aspects of the interface to be customizable.

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Digital Marketing Specialist

MedVetCivic & Social Organization, 501-1000 employees

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Likelihood to Renew

Adobe Campaign 8.4

Based on 5 answers

Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.

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Verified User

Administrator in Quality Assurance

Internet Company, 51-200 employees

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Asana 9.5

Based on 35 answers

Asana is adding more useful features and it makes the work of their entire team more organized and more efficient. It really helps us in achieving greater achievements as a team. It helps us to earn more revenue since we have more satisfied clients, simply because we are able to finish their project on time or even before the due date.

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Brent Lionel Mausisa

Co-Founder

2for1 Virtual ExpertsInternet, 1-10 employees

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Usability

Adobe Campaign 6.8

Based on 7 answers

With the Adobe Campaign Adobe software, we have introduced great strategies and excellent management experiences and obtained better results, the software is always constantly updating improvements; this is very positive. In general. the software is extremely effective in all existing functions, many benefits are acquired when using Adobe Campaign software.

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Polivanio da Silva Camilo

Empresário// Profissional de MMN /Empreendedor Digital

Negócios onlineInternet, 1-10 employees

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Asana 9.1

Based on 24 answers

Asana is very easy to use, you don't need to read any guide to understand how to use it. Works well on almost any device and navigator and the interface is friendly to everyone. Creating a task is easy, following them is also easy and the comments between people involved in the tasks are public, so anyone can follow the task if the employee assigned is not available at a specific moment.

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María Lucía Santagata

Coordinadora Ssr

KeepconInternet, 51-200 employees

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Reliability and Availability

Adobe Campaign 7.0

Based on 1 answer

Aside from frequent error prompts, the program is quite dependable

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Email Programmer

The Cosmopolitan of Las Vegas5001-10,000 employees

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Asana 8.4

Based on 4 answers

Working with Asana on a daily basis

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Project Manager

ClickSoftwareComputer Software, 501-1000 employees

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Support Rating

Adobe Campaign 4.5

Based on 8 answers

The support team is great. Anytime we have had a question, they were very responsive and were able to resolve our issues, general or technical, pretty quickly. We have had nothing but a great experience with the Adobe Customer Service Team and it is probably one of the things that set this software apart.

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Verified User

Account Manager in Sales

Marketing & Advertising Company, 11-50 employees

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Asana 7.9

Based on 94 answers

The major reason to rate 9 ton asana are:1. Customer support is very good and fast.2. The e - mail reply to the user is within 24 hours and to efficiently handle query each issue allocated with a unique id number. 3. The cost is under budget not so high, but provide a lot of advantages

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Assistant Professor

Chitkara UniversityEducation Management, 501-1000 employees

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Alternatives Considered

We selected Adobe Campaign because we are using more products of this company and we thought that this will help connecting all our marketing tools with designers and the marketing department, but the most important reason is that Adobe Campaign workflow tools are more powerful that Mailchimp, and the Magento integration for our eCommerce products is crucial. Now Magento is also part of Adobe, so it makes all sense to use both tools.

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Verified User

Team Lead in Information Technology

Information Technology and Services Company, 201-500 employees

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Before buying a license for this software we made sure that it had what it needed. Asana also has an unrivaled technical support team that helps with every problem that comes up, even with integration and adaptation. We were looking for software that would do the work of several softwares at the same time and Asana was the one that convinced us

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Jeniriana Rodriguez

System Engineer

Movistar TeamElectrical/Electronic Manufacturing, 51-200 employees

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Scalability

No score

No answers yet

No answers on this topic

Asana 8.2

Based on 1 answer

I used this tool on a daily basis at work and it runs as a solid rock

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Project Manager

ClickSoftwareComputer Software, 501-1000 employees

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Return on Investment

Since we acquired this system we have noticed a steady growth in revenue throughout the company as we have been able to increase sales.
This tool has played a very important role in getting to know our clients more effectively.
Its ease of use allows us to design high quality campaigns that many people like.

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Data Analyst

Twin ValleyTelecommunications, 11-50 employees

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We went from disorganized to having our processes fully documented. This allows for projects to be duplicated and started faster, increasing my margins.
Less opportunity for missed tasks or confusion.
Progress checking always available and easy to use (for our clients)

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Barbara Carneiro

Disciple & Head Honcho

Word RevolutionMarketing and Advertising, 1-10 employees

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Screenshots

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See All (9) Asana Screenshots

Pricing Details

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

General

Free Trial

Yes

Free/Freemium Version

Yes

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

Optional

$10*

* per user per month

Rating Summary

Adobe Campaign

Asana

Adobe Campaign

Asana

Adobe Campaign

Asana

Adobe Campaign

Asana

Adobe Campaign

Asana

Adobe Campaign

Asana

Adobe Campaign

Asana

Adobe Campaign

Asana

Adobe Campaign

Asana

Adobe Campaign

Asana

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