Adobe Campaign vs Asana

Adobe Campaign

Adobe Campaign (AC) fits very well in the ecosystem of Adobe Marketing Cloud for large enterprises. It can integrate and communicate with other components of AMC to design a next generation predictive marketing digital campaign. For SMBs, it can do all (manage recipients, host web sites, track leads and clicks and capture them via REST, and give reporting). You have to look at your desired outcome and budget to figure out if AC will be used standalone or in the ecosystem of AMC.

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Arvind Jain

Sr. Manager, Marketing Operations and Systems

Palo Alto NetworksComputer & Network Security, 1001-5000 employees

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Asana

Asana functions particularly well in scenarios with well-established teams with well-established processes and a mature SDLC. The reason is that Asana can be configured to do many, many different things, and be used in many, many different ways, and with that power comes a lot of responsibility to figure out your process before you try and automate it. It's software, not magic.

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Kirk Brote

Senior Director of Product Experience

WuXi NextCODEBiotechnology, 501-1000 employees

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Feature Rating Comparison

Adobe Campaign

7.9

Asana

—

WYSIWYG email editor

7.5

—

Dynamic content

8.1

—

Ability to test dynamic content

8.4

—

Landing pages

7.7

—

A/B testing

6.9

—

Mobile optimization

7.7

—

Email deliverability

8.7

—

List management

8.4

—

Triggered drip sequences

7.5

—

Adobe Campaign

6.8

Asana

—

Lead nurturing

7.3

—

Lead scoring and grading

7.2

—

Data quality management

6.4

—

Automated sales alerts and tasks

6.2

—

Adobe Campaign

7.4

Asana

—

Calendaring

7.5

—

Event/webinar marketing

7.3

—

Adobe Campaign

8.0

Asana

—

Social sharing and campaigns

8.1

—

Social profile integration

7.8

—

Adobe Campaign

8.0

Asana

—

Dashboards

8.4

—

Standard reports

8.3

—

Custom reports

7.2

—

Adobe Campaign

7.6

Asana

—

API

8.0

—

Role-based workflow & approvals

8.3

—

Customizability

8.2

—

Integration with Salesforce.com

7.5

—

Integration with Microsoft Dynamics CRM

7.1

—

Integration with SugarCRM

6.3

—

Adobe Campaign

—

Asana

7.8

Task Management

—

9.1

Resource Management

—

7.8

Gantt Charts

—

6.5

Scheduling

—

8.5

Workflow Automation

—

7.5

Team Collaboration

—

9.0

Support for Agile Methodology

—

8.5

Support for Waterfall Methodology

—

8.5

Document Management

—

6.8

Email integration

—

7.4

Mobile Access

—

7.8

Timesheet Tracking

—

6.1

Change request and Case Management

—

8.4

Budget and Expense Management

—

7.0

Adobe Campaign

—

Asana

6.2

Project & financial reporting

—

5.5

Integration with accounting software

—

7.0

Pros

Neolane can be customized to suit your marketing organization - it can be as simple or complex as you choose, which allows you to be most effective.
Neolane provides a great automation tool for marketing leads. We were able to link it to Siebel On Demand fairly seamlessly, which allowed our leads to be passed to sales similar to our previous process without requiring any sales team training.
Neolane is secure within the application - it allows multiple role types, which allows you to control who can make modifications and who has access to certain information.

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Kristen Conrad

North American Marketing Operations

Dassault Systemes10,001+ employees

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Multiple users can access the program at once without stepping on each other's toes or having to wait until someone is out a project to add something. It is definitely a group friendly program.
We like how visually pleasing it is. It is not at all intimidating to first-time users as it is very user-friendly. You can quickly find what you need and become comfortable with its features and functions.
I personally like being able to assign different tasks to different employees and be able to receive feedback and progress directly from that assigned person as well as view it myself.

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Verified User

Representative in Sales

Wholesale Company, 51-200 employees

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Cons

Nothing comes to mind.

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Khoa Nguyen

Project Manager / Analyst

Mercola.com51-200 employees

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Little complex UX for beginners
Site is a little heavy to load

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Jestin Sebastian

Software Engineer

Maximizer e-ServicesInternet, 11-50 employees

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Likelihood to Renew

Adobe Campaign8.4

Based on 5 answers

Meets and exceeds the requirements of the business with highly customizable components.

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Khoa Nguyen

Project Manager / Analyst

Mercola.com51-200 employees

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Asana10.0

Based on 32 answers

I just can't see us getting it off of Asana any time soon, despite the many headaches it has caused us. We have too much data in there, too much time & training invested into it, too much at stake to move. If we were just starting out today, fresh, I don't know for certain that I would absolutely go the same direction, but I *think* I still would. I just haven't seen anything better yet. Maybe if Podio's support staff hadn't treated me like a worthless nuisance to them, I might feel differently, but the fact is that their task management is simply inferior to Asana's. That can't be denied, and in fact Podio said it themselves: "Tasks are a simple function. They cannot be customized. Tasks in Podio can be used for quick to-do's for you and your team members." In our operation, however, prompt task completion is a big deal; one task can't be completed until another one is done first, and closing the gaps between those tasks is critical in meeting deadlines and servicing our customers. Asana gets us there, the others don't.

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Verified User

C-Level Executive in Product Management

Internet Company, 11-50 employees

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Usability

Adobe Campaign9.0

Based on 3 answers

It can be difficult to use and to train non-technical users, but the functionality overall is great.

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Kristen Conrad

North American Marketing Operations

Dassault Systemes10,001+ employees

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Asana6.0

Based on 5 answers

This is the best task management App for teams I have used

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Ronen Soreq

Project Manager

ClickSoftwareComputer Software, 501-1000 employees

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Reliability and Availability

Adobe Campaign7.0

Based on 1 answer

Aside from frequent error prompts, the program is quite dependable

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Gibum Kang

Email Programmer

The Cosmopolitan of Las Vegas5001-10,000 employees

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Asana8.4

Based on 2 answers

Working with Asana on a daily basis

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Ronen Soreq

Project Manager

ClickSoftwareComputer Software, 501-1000 employees

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Support

Adobe Campaign7.4

Based on 2 answers

I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.

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Verified User

Administrator in Quality Assurance

Internet Company, 51-200 employees

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Asana8.3

Based on 2 answers

They don't fix everything, but they have certainly gone the extra mile for us. When we were frustrated with a recent change that altered our default view of every project, changing it from all projects being visible to just incomplete projects being visible, they wrote a custom script to change all of our default views back for us, so we didn't have to manually click 3,000 times (we have over a thousand projects).

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Verified User

C-Level Executive in Product Management

Internet Company, 11-50 employees

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Alternatives Considered

Adobe Campaign is a leader in the marketing automation platform space. I would put it directly against the Salesforce Marketing Cloud as they are nose to nose in terms of leading features. For our clients, Adobe Campaign makes the most sense if they already have some investment in other Adobe Marketing Cloud solutions.

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Marty Idziak

Senior Consultant Marketing Strategy and Automation

ICFMarketing and Advertising, 501-1000 employees

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Asana lets you view things in tasks. Trello is more geared toward projects with their board layout. I find Asana to have the best user interface of all project management softwares. It may be missing some functionality (like budgeting and time tracking -- which you can add on with integrations), but I feel that I can actually use it. With the other project management tools I get frustrated by trying to figure them out that I don't use them at all

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Melissa Miller

Admin and Finance Assistant

Intersection for the ArtsArts and Crafts, 1-10 employees

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Scalability

No score

No answers yet

No answers on this topic

Ask the community to sound off

Asana8.2

Based on 1 answer

I used this tool on a daily basis at work and it runs as a solid rock

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Ronen Soreq

Project Manager

ClickSoftwareComputer Software, 501-1000 employees

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Return on Investment

Open rate of emails have had a big jump from averaging 12% across all offered subscription to 30-45%.
Deliverability increase with sender score reflecting 95+ from what use to be high 70-88.
New intelligence allowing us to increase conversion in the shop.

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Khoa Nguyen

Project Manager / Analyst

Mercola.com51-200 employees

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While an ROI study on something like this is rarely done, I'd go with a success/failure comparison. Every project I've used Asana on has been successful (and yes, all other factors were the same). Nearly EVERY project using old tools such as excel, MS project, powerpoint reporting has failed, missed deadlines, mis-communicated scope and task management.
From an engineering perspective, developers and managers love it because there's clear visibility into what needs to be done and what is being done and by whom. Getting developers and managers to agree on almost anything is difficult and Asana accomplishes this.

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Ian Mortimer

Senior iOS Developer

Savant SystemsInformation Technology and Services, 11-50 employees

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Pricing Details

Adobe Campaign

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Additional Pricing Details

—

More Information

Adobe Campaign More Information

Pricing Info

Asana

General

Free Trial

Yes

Free/Freemium Version

Yes

Premium Consulting/Integration Services

—

Entry-level set up fee?

Optional

8.33*

1. per user per month

Additional Pricing Details

Asana is always free for teams of up to 15 people.

Adobe Campaign vs Asana

Add comparison

Likelihood to Recommend

Adobe Campaign

Asana

Feature Rating Comparison

WYSIWYG email editor

Dynamic content

Ability to test dynamic content

Landing pages

A/B testing

Mobile optimization

Email deliverability

List management

Triggered drip sequences

Lead nurturing

Lead scoring and grading

Data quality management

Automated sales alerts and tasks

Calendaring

Event/webinar marketing

Social sharing and campaigns

Social profile integration

Dashboards

Standard reports

Custom reports

API

Role-based workflow & approvals

Customizability

Integration with Salesforce.com

Integration with Microsoft Dynamics CRM

Integration with SugarCRM

Task Management

Resource Management

Gantt Charts

Scheduling

Workflow Automation

Team Collaboration

Support for Agile Methodology

Support for Waterfall Methodology

Document Management

Email integration

Mobile Access

Timesheet Tracking

Change request and Case Management

Budget and Expense Management

Project & financial reporting

Integration with accounting software

Pros

Cons

Likelihood to Renew

Usability

Reliability and Availability

Support

Alternatives Considered

Scalability

Return on Investment

Screenshots

Pricing Details

Adobe Campaign

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Additional Pricing Details

More Information

Adobe Campaign More Information

Asana

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Additional Pricing Details

More Information

Asana More Information

Rating Summary