What users are saying about
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
Top Rated
210 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
Top Rated
1011 Ratings

Adobe Campaign

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
Top Rated
210 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 7.9 out of 101

Asana

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
Top Rated
1011 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.4 out of 101

Likelihood to Recommend

Adobe Campaign

It is perfect for anybody who wants to run a highly customized workflow with many branching conditionals. We use workflows to split recipients based on different criteria and send at different times. It is also sophisticated in the ability to use javascript right in the messages to generate dynamic content. It is probably not the best tool out there for people seeking a simple solution to send static emails to a fixed list of recipients.
No photo available

Asana

If you are working with a cross-functional team with multiple projects on the go regularly, Asana is a lifesaver. Everything can be shared in one place. Delegation is a breeze. Communication happens in real-time.If you and your employees all have unchanging duties daily, this probably isn't something you need in your organization. You could adapt it and use it as a "checklist software" but I wouldn't see much value in paying for it if you won't use it to manage projects.
Adam Lumley profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
8.2
Asana
WYSIWYG email editor
Adobe Campaign
8.2
Asana
Dynamic content
Adobe Campaign
8.5
Asana
Ability to test dynamic content
Adobe Campaign
8.4
Asana
Landing pages
Adobe Campaign
8.5
Asana
A/B testing
Adobe Campaign
8.4
Asana
Mobile optimization
Adobe Campaign
7.6
Asana
Email deliverability
Adobe Campaign
8.6
Asana
List management
Adobe Campaign
8.2
Asana
Triggered drip sequences
Adobe Campaign
7.7
Asana

Lead Management

Adobe Campaign
6.7
Asana
Lead nurturing
Adobe Campaign
7.1
Asana
Lead scoring and grading
Adobe Campaign
7.3
Asana
Data quality management
Adobe Campaign
6.3
Asana
Automated sales alerts and tasks
Adobe Campaign
6.0
Asana

Campaign Management

Adobe Campaign
7.6
Asana
Calendaring
Adobe Campaign
7.8
Asana
Event/webinar marketing
Adobe Campaign
7.4
Asana

Social Media Marketing

Adobe Campaign
7.9
Asana
Social sharing and campaigns
Adobe Campaign
8.0
Asana
Social profile integration
Adobe Campaign
7.7
Asana

Reporting & Analytics

Adobe Campaign
8.2
Asana
Dashboards
Adobe Campaign
8.1
Asana
Standard reports
Adobe Campaign
8.5
Asana
Custom reports
Adobe Campaign
7.9
Asana

Platform & Infrastructure

Adobe Campaign
7.3
Asana
API
Adobe Campaign
6.9
Asana
Role-based workflow & approvals
Adobe Campaign
8.0
Asana
Customizability
Adobe Campaign
7.6
Asana
Integration with Salesforce.com
Adobe Campaign
7.8
Asana
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Asana
Integration with SugarCRM
Adobe Campaign
6.5
Asana

Project Management

Adobe Campaign
Asana
7.8
Task Management
Adobe Campaign
Asana
9.3
Resource Management
Adobe Campaign
Asana
7.5
Gantt Charts
Adobe Campaign
Asana
6.5
Scheduling
Adobe Campaign
Asana
8.3
Workflow Automation
Adobe Campaign
Asana
7.7
Team Collaboration
Adobe Campaign
Asana
9.0
Support for Agile Methodology
Adobe Campaign
Asana
8.5
Support for Waterfall Methodology
Adobe Campaign
Asana
8.5
Document Management
Adobe Campaign
Asana
7.4
Email integration
Adobe Campaign
Asana
7.5
Mobile Access
Adobe Campaign
Asana
8.0
Timesheet Tracking
Adobe Campaign
Asana
6.1
Change request and Case Management
Adobe Campaign
Asana
8.4
Budget and Expense Management
Adobe Campaign
Asana
6.9

Professional Services Automation

Adobe Campaign
Asana
6.8
Project & financial reporting
Adobe Campaign
Asana
5.5
Integration with accounting software
Adobe Campaign
Asana
8.2

Pros

Adobe Campaign

  • Its main strength is automating marketing communications.
  • Adobe Campaign has a very intuitive interface, with several tools displayed in the right menus.
  • It provides the possibility to create any type of campaign, from simple to complex.
  • It comes with some great features, like the email delivery, that works perfectly well and even allows integration with third-party apps.
Richard Perroset profile photo

Asana

  • The best tools of Asana are found once we start a project, since the calendar that is integrated into our mail is super easy to use and we use it as a small agenda.
  • The management of projects is incredible, the monitoring provided is one of the best in its category, since it facilitates group work.
  • The creation and assignment of tasks, notifications and that each person can enter to work no matter where it is since it has a good mobile and web interface.
Jeniriana Rodriguez profile photo

Cons

Adobe Campaign

  • Sometimes there are an overwhelming amount of complex tasks to go through before starting a delivery campaign.
  • Lots of opportunity for failure within email deliveries. Important campaign information is often hidden behind multiple tabs you need to sort through.
  • Very poor in-application email editor.
  • In-application reporting is not intuitive.
No photo available

Asana

  • I wish it implemented easier with Outlook or Gmail. I would like for it to be easier to send tasks from email to Asana.
  • I think there's room for improvement in terms of how easy it is to make new Section Headers for tasks and lists.
  • I'd like for more aspects of the interface to be customizable.
Debbie Gillum profile photo

Likelihood to Renew

Adobe Campaign

Adobe Campaign 8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
No photo available

Asana

Asana 9.8
Based on 33 answers
Asana is adding more useful features and it makes the work of their entire team more organized and more efficient. It really helps us in achieving greater achievements as a team. It helps us to earn more revenue since we have more satisfied clients, simply because we are able to finish their project on time or even before the due date.
Brent Lionel Mausisa profile photo

Usability

Adobe Campaign

Adobe Campaign 9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo

Asana

Asana 9.0
Based on 23 answers
Asana is very easy to use, you don't need to read any guide to understand how to use it. Works well on almost any device and navigator and the interface is friendly to everyone. Creating a task is easy, following them is also easy and the comments between people involved in the tasks are public, so anyone can follow the task if the employee assigned is not available at a specific moment.
María Lucía Santagata profile photo

Reliability and Availability

Adobe Campaign

Adobe Campaign 7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo

Asana

Asana 8.4
Based on 2 answers
Working with Asana on a daily basis
Ronen Soreq profile photo

Support

Adobe Campaign

Adobe Campaign 3.2
Based on 4 answers
Overall support of Adobe Campaign is subpar. I enter tickets that if are not P1 just sit there for weeks. I usually have to raise any issues to my account success rep before they look good. Priority 1 issues do get looked at immediately.
No photo available

Asana

Asana 7.9
Based on 39 answers
The major reason to rate 9 ton asana are:1. Customer support is very good and fast.2. The e - mail reply to the user is within 24 hours and to efficiently handle query each issue allocated with a unique id number. 3. The cost is under budget not so high, but provide a lot of advantages
JATIN GUPTA profile photo

Alternatives Considered

Adobe Campaign

We selected Adobe Campaign because we are using more products of this company and we thought that this will help connecting all our marketing tools with designers and the marketing department, but the most important reason is that Adobe Campaign workflow tools are more powerful that Mailchimp, and the Magento integration for our eCommerce products is crucial. Now Magento is also part of Adobe, so it makes all sense to use both tools.
No photo available

Asana

There were a combination of factors that led us to decide on Asana, including ease of use and external system integrations, but primarily we could use it across geographically distributed offices successfully and incorporate a variety of end user work flows based on global geography, team constitution, and market focus
Kirk Brote profile photo

Scalability

Adobe Campaign

No score
No answers yet
No answers on this topic

Asana

Asana 8.2
Based on 1 answer
I used this tool on a daily basis at work and it runs as a solid rock
Ronen Soreq profile photo

Return on Investment

Adobe Campaign

  • Our sales and clicks have drastically risen.
  • We can specifically target what drives our audience, which helps us build and solidify our strategies in the planning phase.
  • Since everything is updated via Adobe Cloud, it can get pricey when working with large amounts of data - especially for smaller businesses.
No photo available

Asana

  • We went from disorganized to having our processes fully documented. This allows for projects to be duplicated and started faster, increasing my margins.
  • Less opportunity for missed tasks or confusion.
  • Progress checking always available and easy to use (for our clients)
Barbara Carneiro profile photo

Screenshots

Pricing Details

Adobe Campaign

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Asana

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
Optional
8.33*

* per user per month

Rating Summary

Likelihood to Recommend

Adobe Campaign
8.2
Asana
8.7

Likelihood to Renew

Adobe Campaign
8.4
Asana
9.8

Usability

Adobe Campaign
9.0
Asana
9.0

Reliability and Availability

Adobe Campaign
7.0
Asana
8.4

Performance

Adobe Campaign
7.0
Asana

Support

Adobe Campaign
3.2
Asana
7.9

In-Person Training

Adobe Campaign
8.0
Asana

Online Training

Adobe Campaign
8.0
Asana

Implementation

Adobe Campaign
8.0
Asana

Scalability

Adobe Campaign
Asana
8.2

Add comparison