Adobe Campaign vs Asana | TrustRadius

What users are saying about

Score 7.9 out of 10

Based on 210 reviews and ratings

Score 8.4 out of 10

Based on 1011 reviews and ratings

Feature Rating Comparison

Adobe Campaign

Asana

WYSIWYG email editor

Dynamic content

Ability to test dynamic content

Landing pages

A/B testing

Mobile optimization

Email deliverability

List management

Triggered drip sequences

Adobe Campaign

Asana

Lead nurturing

Lead scoring and grading

Data quality management

Automated sales alerts and tasks

Adobe Campaign

Asana

Calendaring

Event/webinar marketing

Adobe Campaign

Asana

Social sharing and campaigns

Social profile integration

Adobe Campaign

Asana

Dashboards

Standard reports

Custom reports

Adobe Campaign

Asana

API

Role-based workflow & approvals

Customizability

Integration with Salesforce.com

Integration with Microsoft Dynamics CRM

Integration with SugarCRM

Adobe Campaign

Asana

Task Management

Resource Management

Gantt Charts

Scheduling

Workflow Automation

Team Collaboration

Support for Agile Methodology

Support for Waterfall Methodology

Document Management

Email integration

Mobile Access

Timesheet Tracking

Change request and Case Management

Budget and Expense Management

Adobe Campaign

Asana

Project & financial reporting

Integration with accounting software

Pros

Its main strength is automating marketing communications.
Adobe Campaign has a very intuitive interface, with several tools displayed in the right menus.
It provides the possibility to create any type of campaign, from simple to complex.
It comes with some great features, like the email delivery, that works perfectly well and even allows integration with third-party apps.

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Richard Perroset

Senior Marketing Leader

Bank of the WestBanking, 10,001+ employees

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The best tools of Asana are found once we start a project, since the calendar that is integrated into our mail is super easy to use and we use it as a small agenda.
The management of projects is incredible, the monitoring provided is one of the best in its category, since it facilitates group work.
The creation and assignment of tasks, notifications and that each person can enter to work no matter where it is since it has a good mobile and web interface.

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Jeniriana Rodriguez

System Engineer

Movistar TeamElectrical/Electronic Manufacturing, 51-200 employees

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Cons

Sometimes there are an overwhelming amount of complex tasks to go through before starting a delivery campaign.
Lots of opportunity for failure within email deliveries. Important campaign information is often hidden behind multiple tabs you need to sort through.
Very poor in-application email editor.
In-application reporting is not intuitive.

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Verified User

Employee in Marketing

Publishing Company, 501-1000 employees

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I wish it implemented easier with Outlook or Gmail. I would like for it to be easier to send tasks from email to Asana.
I think there's room for improvement in terms of how easy it is to make new Section Headers for tasks and lists.
I'd like for more aspects of the interface to be customizable.

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Digital Marketing Specialist

MedVetCivic & Social Organization, 501-1000 employees

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Likelihood to Renew

Adobe Campaign 8.4

Based on 5 answers

Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.

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Verified User

Administrator in Quality Assurance

Internet Company, 51-200 employees

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Asana 9.8

Based on 33 answers

Asana is adding more useful features and it makes the work of their entire team more organized and more efficient. It really helps us in achieving greater achievements as a team. It helps us to earn more revenue since we have more satisfied clients, simply because we are able to finish their project on time or even before the due date.

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Brent Lionel Mausisa

Co-Founder

2for1 Virtual ExpertsInternet, 1-10 employees

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Usability

Adobe Campaign 9.0

Based on 3 answers

Because I think it is a very user friendly system, especially when it comes to campaign production

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Produktionsledare och copywriter

Com Hem ABTelecommunications, 501-1000 employees

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Asana 9.0

Based on 23 answers

Asana is very easy to use, you don't need to read any guide to understand how to use it. Works well on almost any device and navigator and the interface is friendly to everyone. Creating a task is easy, following them is also easy and the comments between people involved in the tasks are public, so anyone can follow the task if the employee assigned is not available at a specific moment.

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María Lucía Santagata

Coordinadora Ssr

KeepconInternet, 51-200 employees

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Reliability and Availability

Adobe Campaign 7.0

Based on 1 answer

Aside from frequent error prompts, the program is quite dependable

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Email Programmer

The Cosmopolitan of Las Vegas5001-10,000 employees

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Asana 8.4

Based on 2 answers

Working with Asana on a daily basis

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Project Manager

ClickSoftwareComputer Software, 501-1000 employees

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Support

Adobe Campaign 3.2

Based on 4 answers

Overall support of Adobe Campaign is subpar. I enter tickets that if are not P1 just sit there for weeks. I usually have to raise any issues to my account success rep before they look good. Priority 1 issues do get looked at immediately.

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Verified User

Employee in Marketing

Biotechnology Company, 5001-10,000 employees

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Asana 7.9

Based on 39 answers

The major reason to rate 9 ton asana are:1. Customer support is very good and fast.2. The e - mail reply to the user is within 24 hours and to efficiently handle query each issue allocated with a unique id number. 3. The cost is under budget not so high, but provide a lot of advantages

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Assistant Professor

Chitkara UniversityEducation Management, 501-1000 employees

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Alternatives Considered

We selected Adobe Campaign because we are using more products of this company and we thought that this will help connecting all our marketing tools with designers and the marketing department, but the most important reason is that Adobe Campaign workflow tools are more powerful that Mailchimp, and the Magento integration for our eCommerce products is crucial. Now Magento is also part of Adobe, so it makes all sense to use both tools.

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Verified User

Team Lead in Information Technology

Information Technology and Services Company, 201-500 employees

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There were a combination of factors that led us to decide on Asana, including ease of use and external system integrations, but primarily we could use it across geographically distributed offices successfully and incorporate a variety of end user work flows based on global geography, team constitution, and market focus

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Senior Director of Product Experience

WuXi NextCODEBiotechnology, 501-1000 employees

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Scalability

No score

No answers yet

No answers on this topic

Ask the community to sound off

Asana 8.2

Based on 1 answer

I used this tool on a daily basis at work and it runs as a solid rock

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Project Manager

ClickSoftwareComputer Software, 501-1000 employees

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Return on Investment

Our sales and clicks have drastically risen.
We can specifically target what drives our audience, which helps us build and solidify our strategies in the planning phase.
Since everything is updated via Adobe Cloud, it can get pricey when working with large amounts of data - especially for smaller businesses.

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Verified User

Administrative Assistant in Marketing

Broadcast Media Company, 10,001+ employees

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We went from disorganized to having our processes fully documented. This allows for projects to be duplicated and started faster, increasing my margins.
Less opportunity for missed tasks or confusion.
Progress checking always available and easy to use (for our clients)

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Barbara Carneiro

Disciple & Head Honcho

Word RevolutionMarketing and Advertising, 1-10 employees

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Screenshots

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See All (4) Asana Screenshots

Pricing Details

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

General

Free Trial

Yes

Free/Freemium Version

Yes

Premium Consulting/Integration Services

—

Entry-level set up fee?

Optional

8.33*

* per user per month

Rating Summary

Adobe Campaign

Asana

Adobe Campaign

Asana

Adobe Campaign

Asana

Adobe Campaign

Asana

Adobe Campaign

Asana

Adobe Campaign

Asana

Adobe Campaign

Asana

Adobe Campaign

Asana

Adobe Campaign

Asana

Adobe Campaign

Asana

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