What users are saying about

Adobe Campaign

Top Rated
90 Ratings

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Top Rated
739 Ratings

Adobe Campaign

Top Rated
90 Ratings
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Score 7.4 out of 101

Asana<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>

Top Rated
739 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.3 out of 101

Add comparison

Likelihood to Recommend

Adobe Campaign

Adobe Campaign is well suited for enterprise-level marketing communications. It can manage and deploy large volumes of emails very efficiently. Workflows can allow multiple touches, staggered sends, and segmentation to occur all within one delivery if needed. Interactions and reporting can happen in real time or near real time if needed. When integrated with the rest of the Marketing Cloud, Campaign becomes even more powerful as platforms like Analytics and AEM can have functionality brought directly into Campaign for more effective content creation and reporting.
Marty Idziak profile photo

Asana

Well suited
  • Project management with a large team.
  • Manage proper workflow.
  • Managing very big projects.
  • Activity tracking for employees.
Jestin Sebastian profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Asana
WYSIWYG email editor
Adobe Campaign
7.3
Asana
Dynamic content
Adobe Campaign
7.9
Asana
Ability to test dynamic content
Adobe Campaign
8.2
Asana
Landing pages
Adobe Campaign
7.9
Asana
A/B testing
Adobe Campaign
6.9
Asana
Mobile optimization
Adobe Campaign
8.4
Asana
Email deliverability
Adobe Campaign
8.6
Asana
List management
Adobe Campaign
8.2
Asana
Triggered drip sequences
Adobe Campaign
7.5
Asana

Lead Management

Adobe Campaign
6.9
Asana
Lead nurturing
Adobe Campaign
7.4
Asana
Lead scoring and grading
Adobe Campaign
7.2
Asana
Data quality management
Adobe Campaign
6.5
Asana
Automated sales alerts and tasks
Adobe Campaign
6.3
Asana

Campaign Management

Adobe Campaign
7.4
Asana
Calendaring
Adobe Campaign
7.5
Asana
Event/webinar marketing
Adobe Campaign
7.3
Asana

Social Media Marketing

Adobe Campaign
8.0
Asana
Social sharing and campaigns
Adobe Campaign
8.2
Asana
Social profile integration
Adobe Campaign
7.9
Asana

Reporting & Analytics

Adobe Campaign
7.7
Asana
Dashboards
Adobe Campaign
8.3
Asana
Standard reports
Adobe Campaign
8.1
Asana
Custom reports
Adobe Campaign
6.8
Asana

Platform & Infrastructure

Adobe Campaign
7.6
Asana
API
Adobe Campaign
8.1
Asana
Role-based workflow & approvals
Adobe Campaign
8.5
Asana
Customizability
Adobe Campaign
8.0
Asana
Integration with Salesforce.com
Adobe Campaign
7.9
Asana
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Asana
Integration with SugarCRM
Adobe Campaign
6.3
Asana

Project Management

Adobe Campaign
Asana
7.8
Task Management
Adobe Campaign
Asana
9.0
Resource Management
Adobe Campaign
Asana
8.2
Gantt Charts
Adobe Campaign
Asana
6.5
Scheduling
Adobe Campaign
Asana
8.5
Workflow Automation
Adobe Campaign
Asana
7.8
Team Collaboration
Adobe Campaign
Asana
8.9
Support for Agile Methodology
Adobe Campaign
Asana
8.5
Support for Waterfall Methodology
Adobe Campaign
Asana
8.5
Document Management
Adobe Campaign
Asana
6.8
Email integration
Adobe Campaign
Asana
7.2
Mobile Access
Adobe Campaign
Asana
8.2
Timesheet Tracking
Adobe Campaign
Asana
6.1
Change request and Case Management
Adobe Campaign
Asana
8.4
Budget and Expense Management
Adobe Campaign
Asana
7.3

Professional Services Automation

Adobe Campaign
Asana
6.2
Project & financial reporting
Adobe Campaign
Asana
5.5
Integration with accounting software
Adobe Campaign
Asana
7.0

Pros

  • Customizability: if you know what you want and need - Neolane is able to provide you with an environment that should suit your needs.
  • Cross-platform: the ability to manage campaigns - SMS - Email - Social media etc.
  • Analytics: Neolane provides a vast amount of data
No photo available
  • Project management and workflow
  • Create customized lists of tasks and reminders.
  • Employee activity tracking
  • One-time solution for project tracking
Jestin Sebastian profile photo

Cons

  • It is not for SME, you must be an advanced marketer for the investment to pay off.
  • In Sweden consultants are hard to come by.
  • When setting end dates you must remember that the end-time is 00:00, so if you want your campaing to end midnight May 21st you have to change the end-time to 23:59 or set the end date one day later (i.e. May 22nd).
Emma Asplund profile photo
  • I hate that Asana does not have time keeping functionality inbuilt. I use Asana with lot of contractors and I would love if there was a time keeping function.
  • Asana sends me a lot of notifications. Sometimes it is super helpful but often I opt out of notifications. I would love to see if Asana can optimize or change the notification frequency in a unique way.
  • Asana does not allow me to chat if the other user or team members are online. I would love to have that feature instead of just commenting.
No photo available

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
No photo available
Asana10.0
Based on 32 answers
I had a positive experience with it. It was easy to learn and my team really enjoyed collaborating it and assigning projects through this tool. If I could get all staff involved and provide incentives for all of us to use the tool, we would be probably 2x more efficient with our productivity. Everyone has their own tools to manage projects but we should stick to just one tool like Asana.
No photo available

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
Asana6.0
Based on 5 answers
This is the best task management App for teams I have used
Ronen Soreq profile photo

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
Asana8.4
Based on 2 answers
Working with Asana on a daily basis
Ronen Soreq profile photo

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
Asana8.3
Based on 2 answers
They don't fix everything, but they have certainly gone the extra mile for us. When we were frustrated with a recent change that altered our default view of every project, changing it from all projects being visible to just incomplete projects being visible, they wrote a custom script to change all of our default views back for us, so we didn't have to manually click 3,000 times (we have over a thousand projects).
No photo available

Alternatives Considered

Because it's pricey, I've played around with cheaper alternatives when I didn't have access to it through work, such as Infusionsoft, ONTRAPORT & Pardot Marketing Automation. I found that all of them lacked the consistency and tools I needed to create strong results and as constantly comparing it to Adobe Campaign. The information was slightly off also and not as accurate.
No photo available
Trello is a very simple board based project management tool. It lacks clear display and organization. On the other hand, Asana provides a much better layout on all devices including mobile phones. It is cross platform and has much more advanced features than Trello. Asana is also better because of the comments, likes and inter-communication options.
No photo available

Scalability

No score
No answers yet
No answers on this topic
Asana8.2
Based on 1 answer
I used this tool on a daily basis at work and it runs as a solid rock
Ronen Soreq profile photo

Return on Investment

  • We have been able to provide better, more timely leads to our sales staff.
  • We have been able to automate more activities at the top of the sales funnel, making both our sales and marketing staffs more efficient.
  • We have been able to deliver better customer service and more relevant messaging through integration with out CRM platform.
No photo available
  • Increased employee efficiency
  • Successful product rollouts
  • Negative impact: when not utilized correctly, employees can be overwhelmed and not actively participate on Asana.
No photo available

Screenshots

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Campaign More Information

Asana

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
Optional
8.33*
1.  per user per month
Additional Pricing Details
Asana is always free for teams of up to 15 people.

Asana More Information