Adobe Campaign vs Asana

Adobe Campaign

Adobe Campaign is well suited for enterprise-level marketing communications. It can manage and deploy large volumes of emails very efficiently. Workflows can allow multiple touches, staggered sends, and segmentation to occur all within one delivery if needed. Interactions and reporting can happen in real time or near real time if needed. When integrated with the rest of the Marketing Cloud, Campaign becomes even more powerful as platforms like Analytics and AEM can have functionality brought directly into Campaign for more effective content creation and reporting.

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Marty Idziak

Senior Consultant Marketing Strategy and Automation

ICFMarketing and Advertising, 501-1000 employees

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Asana

Well suited

Project management with a large team.

Manage proper workflow.

Managing very big projects.

Activity tracking for employees.

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Jestin Sebastian

Software Engineer

Maximizer e-ServicesInternet, 11-50 employees

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Feature Rating Comparison

Adobe Campaign

7.9

Asana

—

WYSIWYG email editor

7.3

—

Dynamic content

7.9

—

Ability to test dynamic content

8.2

—

Landing pages

7.9

—

A/B testing

6.9

—

Mobile optimization

8.4

—

Email deliverability

8.6

—

List management

8.2

—

Triggered drip sequences

7.5

—

Adobe Campaign

6.9

Asana

—

Lead nurturing

7.4

—

Lead scoring and grading

7.2

—

Data quality management

6.5

—

Automated sales alerts and tasks

6.3

—

Adobe Campaign

7.4

Asana

—

Calendaring

7.5

—

Event/webinar marketing

7.3

—

Adobe Campaign

8.0

Asana

—

Social sharing and campaigns

8.2

—

Social profile integration

7.9

—

Adobe Campaign

7.7

Asana

—

Dashboards

8.3

—

Standard reports

8.1

—

Custom reports

6.8

—

Adobe Campaign

7.6

Asana

—

API

8.1

—

Role-based workflow & approvals

8.5

—

Customizability

8.0

—

Integration with Salesforce.com

7.9

—

Integration with Microsoft Dynamics CRM

7.1

—

Integration with SugarCRM

6.3

—

Adobe Campaign

—

Asana

7.8

Task Management

—

9.0

Resource Management

—

8.2

Gantt Charts

—

6.5

Scheduling

—

8.5

Workflow Automation

—

7.8

Team Collaboration

—

8.9

Support for Agile Methodology

—

8.5

Support for Waterfall Methodology

—

8.5

Document Management

—

6.8

Email integration

—

7.2

Mobile Access

—

8.2

Timesheet Tracking

—

6.1

Change request and Case Management

—

8.4

Budget and Expense Management

—

7.3

Adobe Campaign

—

Asana

6.2

Project & financial reporting

—

5.5

Integration with accounting software

—

7.0

Pros

Customizability: if you know what you want and need - Neolane is able to provide you with an environment that should suit your needs.
Cross-platform: the ability to manage campaigns - SMS - Email - Social media etc.
Analytics: Neolane provides a vast amount of data

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Verified User

Administrator in Quality Assurance

Internet Company, 51-200 employees

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Project management and workflow
Create customized lists of tasks and reminders.
Employee activity tracking
One-time solution for project tracking

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Jestin Sebastian

Software Engineer

Maximizer e-ServicesInternet, 11-50 employees

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Cons

It is not for SME, you must be an advanced marketer for the investment to pay off.
In Sweden consultants are hard to come by.
When setting end dates you must remember that the end-time is 00:00, so if you want your campaing to end midnight May 21st you have to change the end-time to 23:59 or set the end date one day later (i.e. May 22nd).

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Emma Asplund

Produktionsledare och copywriter

Com Hem ABTelecommunications, 501-1000 employees

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I hate that Asana does not have time keeping functionality inbuilt. I use Asana with lot of contractors and I would love if there was a time keeping function.
Asana sends me a lot of notifications. Sometimes it is super helpful but often I opt out of notifications. I would love to see if Asana can optimize or change the notification frequency in a unique way.
Asana does not allow me to chat if the other user or team members are online. I would love to have that feature instead of just commenting.

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Verified User

Engineer in Engineering

Computer Software Company, 1-10 employees

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Likelihood to Renew

Adobe Campaign8.4

Based on 5 answers

Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.

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Verified User

Administrator in Quality Assurance

Internet Company, 51-200 employees

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Asana10.0

Based on 32 answers

I had a positive experience with it. It was easy to learn and my team really enjoyed collaborating it and assigning projects through this tool. If I could get all staff involved and provide incentives for all of us to use the tool, we would be probably 2x more efficient with our productivity. Everyone has their own tools to manage projects but we should stick to just one tool like Asana.

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Verified User

Employee in Marketing

Consumer Electronics Company, 11-50 employees

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Usability

Adobe Campaign9.0

Based on 3 answers

Because I think it is a very user friendly system, especially when it comes to campaign production

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Emma Asplund

Produktionsledare och copywriter

Com Hem ABTelecommunications, 501-1000 employees

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Asana6.0

Based on 5 answers

This is the best task management App for teams I have used

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Ronen Soreq

Project Manager

ClickSoftwareComputer Software, 501-1000 employees

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Reliability and Availability

Adobe Campaign7.0

Based on 1 answer

Aside from frequent error prompts, the program is quite dependable

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Gibum Kang

Email Programmer

The Cosmopolitan of Las Vegas5001-10,000 employees

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Asana8.4

Based on 2 answers

Working with Asana on a daily basis

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Ronen Soreq

Project Manager

ClickSoftwareComputer Software, 501-1000 employees

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Support

Adobe Campaign7.4

Based on 2 answers

I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.

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Verified User

Administrator in Quality Assurance

Internet Company, 51-200 employees

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Asana8.3

Based on 2 answers

They don't fix everything, but they have certainly gone the extra mile for us. When we were frustrated with a recent change that altered our default view of every project, changing it from all projects being visible to just incomplete projects being visible, they wrote a custom script to change all of our default views back for us, so we didn't have to manually click 3,000 times (we have over a thousand projects).

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Verified User

C-Level Executive in Product Management

Internet Company, 11-50 employees

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Alternatives Considered

Because it's pricey, I've played around with cheaper alternatives when I didn't have access to it through work, such as Infusionsoft, ONTRAPORT & Pardot Marketing Automation. I found that all of them lacked the consistency and tools I needed to create strong results and as constantly comparing it to Adobe Campaign. The information was slightly off also and not as accurate.

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Verified User

Administrative Assistant in Marketing

Broadcast Media Company, 10,001+ employees

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Trello is a very simple board based project management tool. It lacks clear display and organization. On the other hand, Asana provides a much better layout on all devices including mobile phones. It is cross platform and has much more advanced features than Trello. Asana is also better because of the comments, likes and inter-communication options.

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Verified User

Engineer in Engineering

Computer Software Company, 1-10 employees

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Scalability

No score

No answers yet

No answers on this topic

Ask the community to sound off

Asana8.2

Based on 1 answer

I used this tool on a daily basis at work and it runs as a solid rock

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Ronen Soreq

Project Manager

ClickSoftwareComputer Software, 501-1000 employees

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Return on Investment

We have been able to provide better, more timely leads to our sales staff.
We have been able to automate more activities at the top of the sales funnel, making both our sales and marketing staffs more efficient.
We have been able to deliver better customer service and more relevant messaging through integration with out CRM platform.

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Verified User

Manager in Sales

501-1000 employees

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Increased employee efficiency
Successful product rollouts
Negative impact: when not utilized correctly, employees can be overwhelmed and not actively participate on Asana.

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Verified User

Employee in Marketing

Consumer Electronics Company, 11-50 employees

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Pricing Details

Adobe Campaign

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Additional Pricing Details

—

More Information

Adobe Campaign More Information

Pricing Info

Asana

General

Free Trial

Yes

Free/Freemium Version

Yes

Premium Consulting/Integration Services

—

Entry-level set up fee?

Optional

8.33*

1. per user per month

Additional Pricing Details

Asana is always free for teams of up to 15 people.

Adobe Campaign vs Asana

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Likelihood to Recommend

Adobe Campaign

Asana

Feature Rating Comparison

WYSIWYG email editor

Dynamic content

Ability to test dynamic content

Landing pages

A/B testing

Mobile optimization

Email deliverability

List management

Triggered drip sequences

Lead nurturing

Lead scoring and grading

Data quality management

Automated sales alerts and tasks

Calendaring

Event/webinar marketing

Social sharing and campaigns

Social profile integration

Dashboards

Standard reports

Custom reports

API

Role-based workflow & approvals

Customizability

Integration with Salesforce.com

Integration with Microsoft Dynamics CRM

Integration with SugarCRM

Task Management

Resource Management

Gantt Charts

Scheduling

Workflow Automation

Team Collaboration

Support for Agile Methodology

Support for Waterfall Methodology

Document Management

Email integration

Mobile Access

Timesheet Tracking

Change request and Case Management

Budget and Expense Management

Project & financial reporting

Integration with accounting software

Pros

Cons

Likelihood to Renew

Usability

Reliability and Availability

Support

Alternatives Considered

Scalability

Return on Investment

Screenshots

Pricing Details

Adobe Campaign

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Additional Pricing Details

More Information

Adobe Campaign More Information

Asana

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Additional Pricing Details

More Information

Asana More Information

Rating Summary