What users are saying about
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Top Rated
248 Ratings
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Top Rated
1213 Ratings

Adobe Campaign

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Top Rated
248 Ratings
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Score 8 out of 100

Asana

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Top Rated
1213 Ratings
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Score 8.4 out of 100

Likelihood to Recommend

Adobe Campaign

It is perfect for anybody who wants to run a highly customized workflow with many branching conditionals. We use workflows to split recipients based on different criteria and send at different times. It is also sophisticated in the ability to use javascript right in the messages to generate dynamic content. It is probably not the best tool out there for people seeking a simple solution to send static emails to a fixed list of recipients.
Anonymous | TrustRadius Reviewer

Asana

Our team has evaluated several team collaboration tools. If your organization (five or more) needs a place where your team can collaborate, track tasks, track time, manage users and come together to get something done, Asana is going to be one of our top recommendations. The ability to see progress in a project, integrate Asana into the rest of your workflow and tools, document notes and processes inside of the process, duplicate boards and projects, and manage the process is pretty well planned. Note: It's more vital for you to know your processes and how your team works before picking out a software tool for it. However, we still recommend Asana highly. Asana is NOT a good fit for you if you have a smaller team, don't have reliable processes, don't like seeing user management or task boards, or are looking for a free tool.
page V | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
8.4
Asana
WYSIWYG email editor
Adobe Campaign
8.6
Asana
Dynamic content
Adobe Campaign
8.4
Asana
Ability to test dynamic content
Adobe Campaign
8.3
Asana
Landing pages
Adobe Campaign
8.8
Asana
A/B testing
Adobe Campaign
8.8
Asana
Mobile optimization
Adobe Campaign
7.8
Asana
Email deliverability reporting
Adobe Campaign
8.5
Asana
List management
Adobe Campaign
8.1
Asana
Triggered drip sequences
Adobe Campaign
7.9
Asana

Lead Management

Adobe Campaign
6.7
Asana
Lead nurturing
Adobe Campaign
7.1
Asana
Lead scoring and grading
Adobe Campaign
7.3
Asana
Data quality management
Adobe Campaign
6.3
Asana
Automated sales alerts and tasks
Adobe Campaign
6.0
Asana

Campaign Management

Adobe Campaign
7.7
Asana
Calendaring
Adobe Campaign
8.0
Asana
Event/webinar marketing
Adobe Campaign
7.4
Asana

Social Media Marketing

Adobe Campaign
7.9
Asana
Social sharing and campaigns
Adobe Campaign
8.0
Asana
Social profile integration
Adobe Campaign
7.7
Asana

Reporting & Analytics

Adobe Campaign
8.3
Asana
Dashboards
Adobe Campaign
8.2
Asana
Standard reports
Adobe Campaign
8.6
Asana
Custom reports
Adobe Campaign
8.0
Asana

Platform & Infrastructure

Adobe Campaign
7.4
Asana
API
Adobe Campaign
7.1
Asana
Role-based workflow & approvals
Adobe Campaign
8.0
Asana
Customizability
Adobe Campaign
7.6
Asana
Integration with Salesforce.com
Adobe Campaign
8.1
Asana
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Asana
Integration with SugarCRM
Adobe Campaign
6.5
Asana

Project Management

Adobe Campaign
Asana
7.8
Task Management
Adobe Campaign
Asana
9.3
Resource Management
Adobe Campaign
Asana
7.4
Gantt Charts
Adobe Campaign
Asana
6.5
Scheduling
Adobe Campaign
Asana
8.2
Workflow Automation
Adobe Campaign
Asana
7.8
Team Collaboration
Adobe Campaign
Asana
9.0
Support for Agile Methodology
Adobe Campaign
Asana
8.5
Support for Waterfall Methodology
Adobe Campaign
Asana
8.5
Document Management
Adobe Campaign
Asana
7.5
Email integration
Adobe Campaign
Asana
7.5
Mobile Access
Adobe Campaign
Asana
8.2
Timesheet Tracking
Adobe Campaign
Asana
6.1
Change request and Case Management
Adobe Campaign
Asana
8.4
Budget and Expense Management
Adobe Campaign
Asana
6.9

Professional Services Automation

Adobe Campaign
Asana
6.8
Project & financial reporting
Adobe Campaign
Asana
5.5
Integration with accounting software
Adobe Campaign
Asana
8.2

Pros

Adobe Campaign

  • Its main strength is automating marketing communications.
  • Adobe Campaign has a very intuitive interface, with several tools displayed in the right menus.
  • It provides the possibility to create any type of campaign, from simple to complex.
  • It comes with some great features, like the email delivery, that works perfectly well and even allows integration with third-party apps.
Richard Perroset | TrustRadius Reviewer

Asana

  • Project management. Asana makes it easy for anyone to organize their projects and break them down into sub-tasks.
  • Accountability. Being able to break down projects into tasks and assign due dates, who is responsible, etc is very helpful. Asana sends reminders for the project owner to help keep everyone on task and makes it easy to follow up.
  • Communication. We have our Slack and Outlook integrated so we are able to keep tabs on our project no matter what and read it all in one place (Slack).
Adam Lumley | TrustRadius Reviewer

Cons

Adobe Campaign

  • Sometimes there are an overwhelming amount of complex tasks to go through before starting a delivery campaign.
  • Lots of opportunity for failure within email deliveries. Important campaign information is often hidden behind multiple tabs you need to sort through.
  • Very poor in-application email editor.
  • In-application reporting is not intuitive.
Anonymous | TrustRadius Reviewer

Asana

  • I wish it implemented easier with Outlook or Gmail. I would like for it to be easier to send tasks from email to Asana.
  • I think there's room for improvement in terms of how easy it is to make new Section Headers for tasks and lists.
  • I'd like for more aspects of the interface to be customizable.
Debbie Gillum | TrustRadius Reviewer

Likelihood to Renew

Adobe Campaign

Adobe Campaign 8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
Anonymous | TrustRadius Reviewer

Asana

Asana 9.5
Based on 35 answers
Asana is adding more useful features and it makes the work of their entire team more organized and more efficient. It really helps us in achieving greater achievements as a team. It helps us to earn more revenue since we have more satisfied clients, simply because we are able to finish their project on time or even before the due date.
Brent Lionel Mausisa | TrustRadius Reviewer

Usability

Adobe Campaign

Adobe Campaign 6.8
Based on 7 answers
With the Adobe Campaign Adobe software, we have introduced great strategies and excellent management experiences and obtained better results, the software is always constantly updating improvements; this is very positive. In general. the software is extremely effective in all existing functions, many benefits are acquired when using Adobe Campaign software.
Polivanio da Silva Camilo | TrustRadius Reviewer

Asana

Asana 9.1
Based on 24 answers
Asana is very easy to use, you don't need to read any guide to understand how to use it. Works well on almost any device and navigator and the interface is friendly to everyone. Creating a task is easy, following them is also easy and the comments between people involved in the tasks are public, so anyone can follow the task if the employee assigned is not available at a specific moment.
María Lucía Santagata | TrustRadius Reviewer

Reliability and Availability

Adobe Campaign

Adobe Campaign 7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang | TrustRadius Reviewer

Asana

Asana 8.4
Based on 4 answers
Working with Asana on a daily basis
Ronen Soreq | TrustRadius Reviewer

Support Rating

Adobe Campaign

Adobe Campaign 4.5
Based on 8 answers
The support team is great. Anytime we have had a question, they were very responsive and were able to resolve our issues, general or technical, pretty quickly. We have had nothing but a great experience with the Adobe Customer Service Team and it is probably one of the things that set this software apart.
Anonymous | TrustRadius Reviewer

Asana

Asana 7.9
Based on 94 answers
The major reason to rate 9 ton asana are:1. Customer support is very good and fast.2. The e - mail reply to the user is within 24 hours and to efficiently handle query each issue allocated with a unique id number. 3. The cost is under budget not so high, but provide a lot of advantages
JATIN GUPTA | TrustRadius Reviewer

Alternatives Considered

Adobe Campaign

We selected Adobe Campaign because we are using more products of this company and we thought that this will help connecting all our marketing tools with designers and the marketing department, but the most important reason is that Adobe Campaign workflow tools are more powerful that Mailchimp, and the Magento integration for our eCommerce products is crucial. Now Magento is also part of Adobe, so it makes all sense to use both tools.
Anonymous | TrustRadius Reviewer

Asana

Before buying a license for this software we made sure that it had what it needed. Asana also has an unrivaled technical support team that helps with every problem that comes up, even with integration and adaptation. We were looking for software that would do the work of several softwares at the same time and Asana was the one that convinced us
Jeniriana Rodriguez | TrustRadius Reviewer

Scalability

Adobe Campaign

No score
No answers yet
No answers on this topic

Asana

Asana 8.2
Based on 1 answer
I used this tool on a daily basis at work and it runs as a solid rock
Ronen Soreq | TrustRadius Reviewer

Return on Investment

Adobe Campaign

  • Since we acquired this system we have noticed a steady growth in revenue throughout the company as we have been able to increase sales.
  • This tool has played a very important role in getting to know our clients more effectively.
  • Its ease of use allows us to design high quality campaigns that many people like.
Gary Poppe | TrustRadius Reviewer

Asana

  • We went from disorganized to having our processes fully documented. This allows for projects to be duplicated and started faster, increasing my margins.
  • Less opportunity for missed tasks or confusion.
  • Progress checking always available and easy to use (for our clients)
Barbara Carneiro | TrustRadius Reviewer

Screenshots

Pricing Details

Adobe Campaign

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Asana

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
$10*

* per user per month

Rating Summary

Likelihood to Recommend

Adobe Campaign
8.5
Asana
8.6

Likelihood to Renew

Adobe Campaign
8.4
Asana
9.5

Usability

Adobe Campaign
6.8
Asana
9.1

Reliability and Availability

Adobe Campaign
7.0
Asana
8.4

Performance

Adobe Campaign
7.0
Asana

Support Rating

Adobe Campaign
4.5
Asana
7.9

In-Person Training

Adobe Campaign
8.0
Asana

Online Training

Adobe Campaign
8.0
Asana

Implementation Rating

Adobe Campaign
8.0
Asana

Scalability

Adobe Campaign
Asana
8.2

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