What users are saying about
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Top Rated
210 Ratings
Adobe Campaign
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Top Rated
210 Ratings
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Based on 210 reviews and ratings
Asana
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Top Rated
1011 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>Score 8.4 out of 101
Based on 1011 reviews and ratings
Likelihood to Recommend
Adobe Campaign
It is perfect for anybody who wants to run a highly customized workflow with many branching conditionals. We use workflows to split recipients based on different criteria and send at different times. It is also sophisticated in the ability to use javascript right in the messages to generate dynamic content. It is probably not the best tool out there for people seeking a simple solution to send static emails to a fixed list of recipients.

Verified User
Employee in Information Technology
Marketing and Advertising Company, 11-50 employeesAsana
If you are working with a cross-functional team with multiple projects on the go regularly, Asana is a lifesaver. Everything can be shared in one place. Delegation is a breeze. Communication happens in real-time.If you and your employees all have unchanging duties daily, this probably isn't something you need in your organization. You could adapt it and use it as a "checklist software" but I wouldn't see much value in paying for it if you won't use it to manage projects.
Director of Marketing & Communications
787 NetworksMarketing and Advertising, 51-200 employees
Feature Rating Comparison
Email & Online Marketing
Adobe Campaign
8.2
Asana
—
WYSIWYG email editor
Adobe Campaign
8.2
Asana
—
Dynamic content
Adobe Campaign
8.5
Asana
—
Ability to test dynamic content
Adobe Campaign
8.4
Asana
—
Landing pages
Adobe Campaign
8.5
Asana
—
A/B testing
Adobe Campaign
8.4
Asana
—
Mobile optimization
Adobe Campaign
7.6
Asana
—
Email deliverability
Adobe Campaign
8.6
Asana
—
List management
Adobe Campaign
8.2
Asana
—
Triggered drip sequences
Adobe Campaign
7.7
Asana
—
Lead Management
Adobe Campaign
6.7
Asana
—
Lead nurturing
Adobe Campaign
7.1
Asana
—
Lead scoring and grading
Adobe Campaign
7.3
Asana
—
Data quality management
Adobe Campaign
6.3
Asana
—
Automated sales alerts and tasks
Adobe Campaign
6.0
Asana
—
Campaign Management
Adobe Campaign
7.6
Asana
—
Calendaring
Adobe Campaign
7.8
Asana
—
Event/webinar marketing
Adobe Campaign
7.4
Asana
—
Social Media Marketing
Adobe Campaign
7.9
Asana
—
Social sharing and campaigns
Adobe Campaign
8.0
Asana
—
Social profile integration
Adobe Campaign
7.7
Asana
—
Reporting & Analytics
Adobe Campaign
8.2
Asana
—
Dashboards
Adobe Campaign
8.1
Asana
—
Standard reports
Adobe Campaign
8.5
Asana
—
Custom reports
Adobe Campaign
7.9
Asana
—
Platform & Infrastructure
Adobe Campaign
7.3
Asana
—
API
Adobe Campaign
6.9
Asana
—
Role-based workflow & approvals
Adobe Campaign
8.0
Asana
—
Customizability
Adobe Campaign
7.6
Asana
—
Integration with Salesforce.com
Adobe Campaign
7.8
Asana
—
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Asana
—
Integration with SugarCRM
Adobe Campaign
6.5
Asana
—
Project Management
Adobe Campaign
—
Asana
7.8
Task Management
Adobe Campaign
—
Asana
9.3
Resource Management
Adobe Campaign
—
Asana
7.5
Gantt Charts
Adobe Campaign
—
Asana
6.5
Scheduling
Adobe Campaign
—
Asana
8.3
Workflow Automation
Adobe Campaign
—
Asana
7.7
Team Collaboration
Adobe Campaign
—
Asana
9.0
Support for Agile Methodology
Adobe Campaign
—
Asana
8.5
Support for Waterfall Methodology
Adobe Campaign
—
Asana
8.5
Document Management
Adobe Campaign
—
Asana
7.4
Email integration
Adobe Campaign
—
Asana
7.5
Mobile Access
Adobe Campaign
—
Asana
8.0
Timesheet Tracking
Adobe Campaign
—
Asana
6.1
Change request and Case Management
Adobe Campaign
—
Asana
8.4
Budget and Expense Management
Adobe Campaign
—
Asana
6.9
Professional Services Automation
Adobe Campaign
—
Asana
6.8
Project & financial reporting
Adobe Campaign
—
Asana
5.5
Integration with accounting software
Adobe Campaign
—
Asana
8.2
Pros
Adobe Campaign
- Its main strength is automating marketing communications.
- Adobe Campaign has a very intuitive interface, with several tools displayed in the right menus.
- It provides the possibility to create any type of campaign, from simple to complex.
- It comes with some great features, like the email delivery, that works perfectly well and even allows integration with third-party apps.
Senior Marketing Leader
Bank of the WestBanking, 10,001+ employees
Asana
- The best tools of Asana are found once we start a project, since the calendar that is integrated into our mail is super easy to use and we use it as a small agenda.
- The management of projects is incredible, the monitoring provided is one of the best in its category, since it facilitates group work.
- The creation and assignment of tasks, notifications and that each person can enter to work no matter where it is since it has a good mobile and web interface.
System Engineer
Movistar TeamElectrical/Electronic Manufacturing, 51-200 employees
Cons
Adobe Campaign
- Sometimes there are an overwhelming amount of complex tasks to go through before starting a delivery campaign.
- Lots of opportunity for failure within email deliveries. Important campaign information is often hidden behind multiple tabs you need to sort through.
- Very poor in-application email editor.
- In-application reporting is not intuitive.

Verified User
Employee in Marketing
Publishing Company, 501-1000 employeesAsana
- I wish it implemented easier with Outlook or Gmail. I would like for it to be easier to send tasks from email to Asana.
- I think there's room for improvement in terms of how easy it is to make new Section Headers for tasks and lists.
- I'd like for more aspects of the interface to be customizable.
Digital Marketing Specialist
MedVetCivic & Social Organization, 501-1000 employees
Likelihood to Renew
Adobe Campaign
Adobe Campaign 8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.

Verified User
Administrator in Quality Assurance
Internet Company, 51-200 employeesAsana
Asana 9.8
Based on 33 answers
Asana is adding more useful features and it makes the work of their entire team more organized and more efficient. It really helps us in achieving greater achievements as a team. It helps us to earn more revenue since we have more satisfied clients, simply because we are able to finish their project on time or even before the due date.
Co-Founder
2for1 Virtual ExpertsInternet, 1-10 employees
Usability
Adobe Campaign
Adobe Campaign 9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Produktionsledare och copywriter
Com Hem ABTelecommunications, 501-1000 employees
Asana
Asana 9.0
Based on 23 answers
Asana is very easy to use, you don't need to read any guide to understand how to use it. Works well on almost any device and navigator and the interface is friendly to everyone. Creating a task is easy, following them is also easy and the comments between people involved in the tasks are public, so anyone can follow the task if the employee assigned is not available at a specific moment.
Coordinadora Ssr
KeepconInternet, 51-200 employees
Reliability and Availability
Adobe Campaign
Adobe Campaign 7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Email Programmer
The Cosmopolitan of Las Vegas5001-10,000 employees
Asana
Asana 8.4
Based on 2 answers
Working with Asana on a daily basis
Project Manager
ClickSoftwareComputer Software, 501-1000 employees
Support
Adobe Campaign
Adobe Campaign 3.2
Based on 4 answers
Overall support of Adobe Campaign is subpar. I enter tickets that if are not P1 just sit there for weeks. I usually have to raise any issues to my account success rep before they look good. Priority 1 issues do get looked at immediately.

Verified User
Employee in Marketing
Biotechnology Company, 5001-10,000 employeesAsana
Asana 7.9
Based on 39 answers
The major reason to rate 9 ton asana are:1. Customer support is very good and fast.2. The e - mail reply to the user is within 24 hours and to efficiently handle query each issue allocated with a unique id number. 3. The cost is under budget not so high, but provide a lot of advantages
Assistant Professor
Chitkara UniversityEducation Management, 501-1000 employees
Alternatives Considered
Adobe Campaign
We selected Adobe Campaign because we are using more products of this company and we thought that this will help connecting all our marketing tools with designers and the marketing department, but the most important reason is that Adobe Campaign workflow tools are more powerful that Mailchimp, and the Magento integration for our eCommerce products is crucial. Now Magento is also part of Adobe, so it makes all sense to use both tools.

Verified User
Team Lead in Information Technology
Information Technology and Services Company, 201-500 employeesAsana
There were a combination of factors that led us to decide on Asana, including ease of use and external system integrations, but primarily we could use it across geographically distributed offices successfully and incorporate a variety of end user work flows based on global geography, team constitution, and market focus
Senior Director of Product Experience
WuXi NextCODEBiotechnology, 501-1000 employees
Scalability
Asana
Asana 8.2
Based on 1 answer
I used this tool on a daily basis at work and it runs as a solid rock
Project Manager
ClickSoftwareComputer Software, 501-1000 employees
Return on Investment
Adobe Campaign
- Our sales and clicks have drastically risen.
- We can specifically target what drives our audience, which helps us build and solidify our strategies in the planning phase.
- Since everything is updated via Adobe Cloud, it can get pricey when working with large amounts of data - especially for smaller businesses.

Verified User
Administrative Assistant in Marketing
Broadcast Media Company, 10,001+ employeesAsana
- We went from disorganized to having our processes fully documented. This allows for projects to be duplicated and started faster, increasing my margins.
- Less opportunity for missed tasks or confusion.
- Progress checking always available and easy to use (for our clients)
Disciple & Head Honcho
Word RevolutionMarketing and Advertising, 1-10 employees
Screenshots
Adobe Campaign
—Pricing Details
Adobe Campaign
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Asana
General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
—Entry-level set up fee?
Optional
8.33*
* per user per month