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Top Rated
245 Ratings

Adobe Campaign

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Top Rated
245 Ratings
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Score 8 out of 100
188 Ratings
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Score 7.2 out of 100

Likelihood to Recommend

Adobe Campaign

It is perfect for anybody who wants to run a highly customized workflow with many branching conditionals. We use workflows to split recipients based on different criteria and send at different times. It is also sophisticated in the ability to use javascript right in the messages to generate dynamic content. It is probably not the best tool out there for people seeking a simple solution to send static emails to a fixed list of recipients.
Anonymous | TrustRadius Reviewer

Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)

It is a really good solution when it comes to insights on companies where you want to place your products because it tells you all the information where you can attach the use of your solution, the only thing is that it needs more information on mid-market.
ABRAHAM PABLO | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
8.4
Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)
WYSIWYG email editor
Adobe Campaign
8.6
Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)
Dynamic content
Adobe Campaign
8.5
Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)
Ability to test dynamic content
Adobe Campaign
8.3
Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)
Landing pages
Adobe Campaign
8.8
Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)
A/B testing
Adobe Campaign
8.8
Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)
Mobile optimization
Adobe Campaign
7.8
Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)
Email deliverability reporting
Adobe Campaign
8.5
Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)
List management
Adobe Campaign
8.1
Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)
Triggered drip sequences
Adobe Campaign
7.9
Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)

Lead Management

Adobe Campaign
6.7
Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)
Lead nurturing
Adobe Campaign
7.1
Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)
Lead scoring and grading
Adobe Campaign
7.3
Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)
Data quality management
Adobe Campaign
6.3
Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)
Automated sales alerts and tasks
Adobe Campaign
6.0
Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)

Campaign Management

Adobe Campaign
7.7
Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)
Calendaring
Adobe Campaign
8.0
Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)
Event/webinar marketing
Adobe Campaign
7.4
Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)

Social Media Marketing

Adobe Campaign
7.9
Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)
Social sharing and campaigns
Adobe Campaign
8.0
Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)
Social profile integration
Adobe Campaign
7.7
Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)

Reporting & Analytics

Adobe Campaign
8.3
Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)
Dashboards
Adobe Campaign
8.2
Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)
Standard reports
Adobe Campaign
8.6
Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)
Custom reports
Adobe Campaign
8.0
Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)

Platform & Infrastructure

Adobe Campaign
7.4
Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)
API
Adobe Campaign
7.0
Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)
Role-based workflow & approvals
Adobe Campaign
8.0
Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)
Customizability
Adobe Campaign
7.6
Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)
Integration with Salesforce.com
Adobe Campaign
8.0
Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)
Integration with SugarCRM
Adobe Campaign
6.5
Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)

Sales Force Automation

Adobe Campaign
Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)
8.0
Customer data management / contact management
Adobe Campaign
Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)
8.4
Workflow management
Adobe Campaign
Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)
8.1
Territory management
Adobe Campaign
Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)
8.1
Opportunity management
Adobe Campaign
Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)
8.4
Integration with email client (e.g., Outlook or Gmail)
Adobe Campaign
Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)
8.2
Contract management
Adobe Campaign
Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)
7.8
Quote & order management
Adobe Campaign
Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)
8.2
Interaction tracking
Adobe Campaign
Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)
8.2
Channel / partner relationship management
Adobe Campaign
Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)
6.7

Customer Service & Support

Adobe Campaign
Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)
10.0
Case management
Adobe Campaign
Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)
10.0
Call center management
Adobe Campaign
Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)
10.0
Help desk management
Adobe Campaign
Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)
10.0

Marketing Automation

Adobe Campaign
Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)
8.5
Lead management
Adobe Campaign
Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)
9.0
Email marketing
Adobe Campaign
Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)
8.0

CRM Project Management

Adobe Campaign
Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)
8.7
Task management
Adobe Campaign
Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)
8.9
Reporting
Adobe Campaign
Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)
8.4

CRM Reporting & Analytics

Adobe Campaign
Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)
8.6
Forecasting
Adobe Campaign
Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)
8.4
Pipeline visualization
Adobe Campaign
Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)
7.9
Customizable reports
Adobe Campaign
Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)
9.5

Customization

Adobe Campaign
Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)
8.3
Custom fields
Adobe Campaign
Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)
8.8
Custom objects
Adobe Campaign
Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)
8.8
Scripting environment
Adobe Campaign
Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)
7.7
API for custom integration
Adobe Campaign
Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)
8.1

Security

Adobe Campaign
Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)
8.7
Single sign-on capability
Adobe Campaign
Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)
9.0
Role-based user permissions
Adobe Campaign
Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)
8.4

Social CRM

Adobe Campaign
Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)
8.0
Social data
Adobe Campaign
Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)
8.0
Social engagement
Adobe Campaign
Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)
8.0

Integrations with 3rd-party Software

Adobe Campaign
Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)
9.2
Marketing automation
Adobe Campaign
Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)
8.4
Compensation management
Adobe Campaign
Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)
10.0

Platform

Adobe Campaign
Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)
6.6
Mobile access
Adobe Campaign
Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)
6.6

Pros

Adobe Campaign

  • Its main strength is automating marketing communications.
  • Adobe Campaign has a very intuitive interface, with several tools displayed in the right menus.
  • It provides the possibility to create any type of campaign, from simple to complex.
  • It comes with some great features, like the email delivery, that works perfectly well and even allows integration with third-party apps.
Richard Perroset | TrustRadius Reviewer

Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)

  • Each time we've had a hurdle, we were given internal assistance to ensure we were not left alone.
  • It is easily customizable to add and subtract anything you see fit (we've added additional filters down to the zip code, state, rep's name, etc. to filter through data most effectively.
  • There is no lag in the system. If you see it there, it is tracked in real time.
Simon Vargas | TrustRadius Reviewer

Cons

Adobe Campaign

  • Sometimes there are an overwhelming amount of complex tasks to go through before starting a delivery campaign.
  • Lots of opportunity for failure within email deliveries. Important campaign information is often hidden behind multiple tabs you need to sort through.
  • Very poor in-application email editor.
  • In-application reporting is not intuitive.
Anonymous | TrustRadius Reviewer

Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)

  • Although not necessarily designed for it, our sales team finds it difficult to use the product for tracking demo units.
  • The mobile version of the application falls very short. Our IT department fields a lot of complaints regarding its functionality.
  • Following application upgrades - which are frequent - we often have to rebuild some of the custom screens we created.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Adobe Campaign

Adobe Campaign 8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
Anonymous | TrustRadius Reviewer

Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)

Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud) 7.0
Based on 26 answers
So far it is all good with BigMachines, looking for new features since Oracle acquisition has created a lot of expectations. We have outlined our limitations (out of box functionality) in our periodic customer successor advice meetings for a while, hope we get a resolution soon. Also, the BigMachines user license fee has increased a lot in the last three years.
Eugine G Amalraj | TrustRadius Reviewer

Usability

Adobe Campaign

Adobe Campaign 6.8
Based on 7 answers
With the Adobe Campaign Adobe software, we have introduced great strategies and excellent management experiences and obtained better results, the software is always constantly updating improvements; this is very positive. In general. the software is extremely effective in all existing functions, many benefits are acquired when using Adobe Campaign software.
Polivanio da Silva Camilo | TrustRadius Reviewer

Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)

Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud) 4.0
Based on 6 answers
The software UI can be as complex or as simple as you need it to be (depending on the business). It does require training others on quote configuration and the order in which to build out order positions prior to configuring a quote. Once users are trained;however, it is fairly straight-forward. The UI is still more static than other new wizard/drag-and-drop models, but it get's the job done
Stephen Crane | TrustRadius Reviewer

Reliability and Availability

Adobe Campaign

Adobe Campaign 7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang | TrustRadius Reviewer

Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)

Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud) 10.0
Based on 6 answers
Other than one day two years ago and an hour or two a few times since then due to data center outages, it has been very reliable
Anonymous | TrustRadius Reviewer

Performance

Adobe Campaign

Adobe Campaign 7.0
Based on 1 answer
No answer on this topic is available.

Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)

Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud) 8.0
Based on 4 answers
It depends upon the day however there are so many failure points with online services, including our internet service, that this is probably closer to 9 with the latest version
Anonymous | TrustRadius Reviewer

Support Rating

Adobe Campaign

Adobe Campaign 4.5
Based on 8 answers
The support team is great. Anytime we have had a question, they were very responsive and were able to resolve our issues, general or technical, pretty quickly. We have had nothing but a great experience with the Adobe Customer Service Team and it is probably one of the things that set this software apart.
Anonymous | TrustRadius Reviewer

Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)

Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud) 2.2
Based on 6 answers
Some specific support personal was good and fixed some problems fast using proper solutions. But when one of them went to sleep when we had critical issues and they do unreported commits to our production environment which caused issues and they were hiding it?? you can not give more than a two (maybe even that is too much). They also failed to add a feature for us which also bring the grade down.
Anonymous | TrustRadius Reviewer

In-Person Training

Adobe Campaign

Adobe Campaign 8.0
Based on 1 answer
No answer on this topic is available.

Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)

Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud) 8.0
Based on 2 answers
They have pretty good training. Our business analysts have been able to go to entry and advanced level training. They have a train the trainer model. Our business analyst attended training, then trained the rest of our staff.
Anonymous | TrustRadius Reviewer

Implementation Rating

Adobe Campaign

Adobe Campaign 8.0
Based on 1 answer
No answer on this topic is available.

Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)

Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud) 2.0
Based on 12 answers
It was a much more technical implementation than we thought. It involved much more code.

Future releases have made and will make administering the tool easier.

EDL consulting had one good developer, but when he was moved off, they were horrible to work with.

The BMI sales team does a “BOA” or a “Business Operation Assessment” which is extremely valuable, not only for them to scope an implementation and get more reach within the organization, but it is also a documentation of business process that most organizations don’t have. It highlights inefficiencies and allows for correction during implementation.

Having a dedicated team (in-house) for implementation is key
Anonymous | TrustRadius Reviewer

Alternatives Considered

Adobe Campaign

We selected Adobe Campaign because we are using more products of this company and we thought that this will help connecting all our marketing tools with designers and the marketing department, but the most important reason is that Adobe Campaign workflow tools are more powerful that Mailchimp, and the Magento integration for our eCommerce products is crucial. Now Magento is also part of Adobe, so it makes all sense to use both tools.
Anonymous | TrustRadius Reviewer

Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)

We debated a few different options, including a home-grown custom program, uCommerce, and just using only Oracle Commerce Cloud. Since we had already decided to use Oracle Commerce Cloud over uCommerce, the integrations available between OCC, Oracle's ERP system, and Oracle CPQ definitely seemed like the easiest option with the greatest benefits. However, the cost/benefit of Oracle CPQ was more apparent when we were ready to launch more complex configurations across all of our product groups.
Michael Weissberg | TrustRadius Reviewer

Return on Investment

Adobe Campaign

  • Since we acquired this system we have noticed a steady growth in revenue throughout the company as we have been able to increase sales.
  • This tool has played a very important role in getting to know our clients more effectively.
  • Its ease of use allows us to design high quality campaigns that many people like.
Gary Poppe | TrustRadius Reviewer

Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)

  • As an account manager who does a lot of their own prospecting, DataFox has literally saved myself and my co-workers hours per week in prospecting. Manually finding companies and assembling lists can take a long time, but with DataFox what took hours before can now be accomplished in 15 minutes.
  • DataFox has allowed our team to reach more companies faster. Expanding our reach means more exposure, which means more demos and more closed deals.
Shane Finnegan | TrustRadius Reviewer

Screenshots

Adobe Campaign

Pricing Details

Adobe Campaign

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Adobe Campaign
8.5
Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)
7.3

Likelihood to Renew

Adobe Campaign
8.4
Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)
7.0

Usability

Adobe Campaign
6.8
Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)
4.0

Reliability and Availability

Adobe Campaign
7.0
Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)
10.0

Performance

Adobe Campaign
7.0
Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)
8.0

Support Rating

Adobe Campaign
4.5
Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)
2.2

In-Person Training

Adobe Campaign
8.0
Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)
8.0

Online Training

Adobe Campaign
8.0
Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)

Implementation Rating

Adobe Campaign
8.0
Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)
2.0

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