What users are saying about
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140 Ratings
32 Ratings

Adobe Campaign

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140 Ratings
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Score 7.6 out of 101
32 Ratings
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Score 7.4 out of 101

Likelihood to Recommend

Adobe Campaign

Adobe Campaign is well suited for large companies that have massive email marketing needs and need to manage tens of thousands of users, especially if they need to sync those settings with other master person IDs. It is useful for companies that need to send dynamic/personalized emails and need complex workflows for managing their email campaigns. It is less appropriate if you need a very simple and streamlined tool.
No photo available

Percolate

It is absolutely phenomenal for global social management. If you are wanting to provide a center hub for oversight that can assist other markets with content, approvals and idea generation, then Percolate excels in that area. Overall, it is also a very cost efficient tool given other competitors in the category.The platform is also well-built to suit an "all-in-one" workflow solution. With lean teams, Percolate can be the single go-to tool you need for planning, publishing and reporting. The built-in asset editor and approval process really takes the burden off juggling lots of different types of software and/or email.
Olin Graczyk profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Percolate
WYSIWYG email editor
Adobe Campaign
7.4
Percolate
Dynamic content
Adobe Campaign
8.3
Percolate
Ability to test dynamic content
Adobe Campaign
8.3
Percolate
Landing pages
Adobe Campaign
7.9
Percolate
A/B testing
Adobe Campaign
7.3
Percolate
Mobile optimization
Adobe Campaign
7.7
Percolate
Email deliverability
Adobe Campaign
8.7
Percolate
List management
Adobe Campaign
8.0
Percolate
Triggered drip sequences
Adobe Campaign
7.2
Percolate

Lead Management

Adobe Campaign
6.7
Percolate
Lead nurturing
Adobe Campaign
7.2
Percolate
Lead scoring and grading
Adobe Campaign
7.2
Percolate
Data quality management
Adobe Campaign
6.4
Percolate
Automated sales alerts and tasks
Adobe Campaign
6.1
Percolate

Campaign Management

Adobe Campaign
7.3
Percolate
Calendaring
Adobe Campaign
7.3
Percolate
Event/webinar marketing
Adobe Campaign
7.3
Percolate

Social Media Marketing

Adobe Campaign
7.9
Percolate
Social sharing and campaigns
Adobe Campaign
8.1
Percolate
Social profile integration
Adobe Campaign
7.7
Percolate

Reporting & Analytics

Adobe Campaign
7.7
Percolate
Dashboards
Adobe Campaign
7.8
Percolate
Standard reports
Adobe Campaign
8.2
Percolate
Custom reports
Adobe Campaign
7.2
Percolate

Platform & Infrastructure

Adobe Campaign
7.2
Percolate
API
Adobe Campaign
6.9
Percolate
Role-based workflow & approvals
Adobe Campaign
8.0
Percolate
Customizability
Adobe Campaign
7.5
Percolate
Integration with Salesforce.com
Adobe Campaign
7.4
Percolate
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Percolate
Integration with SugarCRM
Adobe Campaign
6.4
Percolate

Content Creation

Adobe Campaign
Percolate
8.3
Ideation
Adobe Campaign
Percolate
8.7
Approval workflows
Adobe Campaign
Percolate
7.7
Content collaboration
Adobe Campaign
Percolate
8.8
Content calendar
Adobe Campaign
Percolate
8.3
Network for content licensing/production
Adobe Campaign
Percolate
8.2

Content Publishing

Adobe Campaign
Percolate
8.3
Content hub
Adobe Campaign
Percolate
7.3
Content distribution
Adobe Campaign
Percolate
9.5
Content promotion
Adobe Campaign
Percolate
8.7
Content automation
Adobe Campaign
Percolate
7.9

Content Reporting & Analytics

Adobe Campaign
Percolate
7.5
Closed-loop tracking and reporting
Adobe Campaign
Percolate
8.4
Content performance analytics
Adobe Campaign
Percolate
6.6

Pros

Adobe Campaign

  • Dynamic content - allows for customizing emails
  • Powerful workflows - allows for segmentation and other complex queries
  • Managing tens of thousands of users
No photo available

Percolate

  • Calendar scheduling was okay. Not very different from other tools.
  • Analytics exists. Data was hard to find, but there was the ability to create custom metrics.
  • The people at the company seemed nice.
No photo available

Cons

Adobe Campaign

  • Steep learning curve
  • Duplication of user profiles has been a problem
  • The new creative design editor has some quirks
No photo available

Percolate

  • Data is a mess. So unreliable. Takes so much time to create a concrete report.
  • There is no ability to export anything. No calendar PDFs, no data Excel sheets, nothing.
  • No paid management functionality.
  • Hated their listening tool abilities relative to other tools I've used.
No photo available

Likelihood to Renew

Adobe Campaign

Adobe Campaign 8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
No photo available

Percolate

Percolate 8.0
Based on 1 answer
As we have grown to implement Percolate with more and more people within our company, we have also run into more features we'd like to see in the app. The Percolate team has been extremely understanding about these requests, and even visited our offices to sit and listen to exactly what we are looking for. Assuming these new features make it into production with them, we'll definitely stay with Percolate for the long term
No photo available

Usability

Adobe Campaign

Adobe Campaign 9.0
Based on 3 answers
It can be difficult to use and to train non-technical users, but the functionality overall is great.
Kristen Conrad profile photo

Percolate

No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Campaign

Adobe Campaign 7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo

Percolate

No score
No answers yet
No answers on this topic

Support

Adobe Campaign

Adobe Campaign 5.5
Based on 3 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available

Percolate

No score
No answers yet
No answers on this topic

Implementation

Adobe Campaign

Adobe Campaign 8.0
Based on 1 answer
No answer on this topic is available.

Percolate

Percolate 9.0
Based on 1 answer
Rarely has a company shown this much support during implementation. This almost got to the point where it was too much hand holding. Sometimes, social teams just want the keys to the car so they can drive it themselves instead of waiting on someone to drive along with them...
No photo available

Alternatives Considered

Adobe Campaign

We used to use Experian, or CheetahMail as it's referred to. Overall with the cost of deployment and training there is not really a way of going back. Given the chance, we probably would have saved ourselves the cost and would have stuck with an SAAS agreement with either Experian or an equivalent.That is not to say that Adobe's Neolane is a bad product, in fact it's a fairly good product. However it needs a lot of polishing to become the all round pack it should be.
No photo available

Percolate

Everything is better than Percolate. It is better than the free version of HootSuite.
No photo available

Return on Investment

Adobe Campaign

  • We lowered our overall cost of routing emails, we are now using our own servers with a flat-fee cost for the connection. However against substantial initial investment - cost of deployment and training of staff.
  • Our turnover in email increased by a bit, due to the fact we can route more - and a bit better targeted
  • Employment efficiency went down. Unlike Experian we have now full time 2 people providing technical support. The Client software is slower than the Experian web interface and overall action takes more time. However this is on the shoot-per shoot basis. For the more permanent campaigns the customizability of Neolane is absolutely better (read good)
No photo available

Percolate

  • Percolate has streamlined our marketing campaign creation process
  • Helps us keep track of engagement on social posts
  • Keeps us organized
No photo available

Pricing Details

Adobe Campaign

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Percolate

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details

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