What users are saying about
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Top Rated
248 Ratings
33 Ratings

Adobe Campaign

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Top Rated
248 Ratings
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Score 8 out of 100
33 Ratings
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Score 7.1 out of 100

Likelihood to Recommend

Adobe Campaign

It is perfect for anybody who wants to run a highly customized workflow with many branching conditionals. We use workflows to split recipients based on different criteria and send at different times. It is also sophisticated in the ability to use javascript right in the messages to generate dynamic content. It is probably not the best tool out there for people seeking a simple solution to send static emails to a fixed list of recipients.
Anonymous | TrustRadius Reviewer

Percolate

It is absolutely phenomenal for global social management. If you are wanting to provide a center hub for oversight that can assist other markets with content, approvals and idea generation, then Percolate excels in that area. Overall, it is also a very cost efficient tool given other competitors in the category.The platform is also well-built to suit an "all-in-one" workflow solution. With lean teams, Percolate can be the single go-to tool you need for planning, publishing and reporting. The built-in asset editor and approval process really takes the burden off juggling lots of different types of software and/or email.
Olin Graczyk | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
8.4
Percolate
WYSIWYG email editor
Adobe Campaign
8.6
Percolate
Dynamic content
Adobe Campaign
8.4
Percolate
Ability to test dynamic content
Adobe Campaign
8.3
Percolate
Landing pages
Adobe Campaign
8.8
Percolate
A/B testing
Adobe Campaign
8.8
Percolate
Mobile optimization
Adobe Campaign
7.8
Percolate
Email deliverability reporting
Adobe Campaign
8.5
Percolate
List management
Adobe Campaign
8.1
Percolate
Triggered drip sequences
Adobe Campaign
7.9
Percolate

Lead Management

Adobe Campaign
6.7
Percolate
Lead nurturing
Adobe Campaign
7.1
Percolate
Lead scoring and grading
Adobe Campaign
7.3
Percolate
Data quality management
Adobe Campaign
6.3
Percolate
Automated sales alerts and tasks
Adobe Campaign
6.0
Percolate

Campaign Management

Adobe Campaign
7.7
Percolate
Calendaring
Adobe Campaign
8.0
Percolate
Event/webinar marketing
Adobe Campaign
7.4
Percolate

Social Media Marketing

Adobe Campaign
7.9
Percolate
Social sharing and campaigns
Adobe Campaign
8.0
Percolate
Social profile integration
Adobe Campaign
7.7
Percolate

Reporting & Analytics

Adobe Campaign
8.3
Percolate
Dashboards
Adobe Campaign
8.2
Percolate
Standard reports
Adobe Campaign
8.6
Percolate
Custom reports
Adobe Campaign
8.0
Percolate

Platform & Infrastructure

Adobe Campaign
7.4
Percolate
API
Adobe Campaign
7.1
Percolate
Role-based workflow & approvals
Adobe Campaign
8.1
Percolate
Customizability
Adobe Campaign
7.6
Percolate
Integration with Salesforce.com
Adobe Campaign
8.1
Percolate
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Percolate
Integration with SugarCRM
Adobe Campaign
6.5
Percolate

Content Creation

Adobe Campaign
Percolate
9.0
Ideation
Adobe Campaign
Percolate
9.5
Approval workflows
Adobe Campaign
Percolate
8.2
Content collaboration
Adobe Campaign
Percolate
9.5
Content calendar
Adobe Campaign
Percolate
8.4
Network for content licensing/production
Adobe Campaign
Percolate
9.3

Content Publishing

Adobe Campaign
Percolate
8.8
Content hub
Adobe Campaign
Percolate
7.7
Content distribution
Adobe Campaign
Percolate
9.8
Content promotion
Adobe Campaign
Percolate
9.5
Content automation
Adobe Campaign
Percolate
8.1

Content Reporting & Analytics

Adobe Campaign
Percolate
8.2
Closed-loop tracking and reporting
Adobe Campaign
Percolate
9.3
Content performance analytics
Adobe Campaign
Percolate
7.2

Pros

Adobe Campaign

  • Its main strength is automating marketing communications.
  • Adobe Campaign has a very intuitive interface, with several tools displayed in the right menus.
  • It provides the possibility to create any type of campaign, from simple to complex.
  • It comes with some great features, like the email delivery, that works perfectly well and even allows integration with third-party apps.
Richard Perroset | TrustRadius Reviewer

Percolate

  • The Percolate Brew feature has a human powered "learning" tool that learns about the kind of content our brand publishes. Using that, it provides tips and sources for new content. Each morning, we receive a list of content from around the world that is relevant to our brand and worth sharing with our own audience.
  • The ability to create one piece of content, and then customize it for our various channels is a real time saver. We can write an article, then easily create a shorter version for Twitter, or a more B2B focussed piece for LinkedIn.
  • Percolate helps our content creators decide when to post content - its posting schedule tool makes sure you don't overpost, but can also intelligently decide on a better time to post something based off past results.
Anonymous | TrustRadius Reviewer

Cons

Adobe Campaign

  • Sometimes there are an overwhelming amount of complex tasks to go through before starting a delivery campaign.
  • Lots of opportunity for failure within email deliveries. Important campaign information is often hidden behind multiple tabs you need to sort through.
  • Very poor in-application email editor.
  • In-application reporting is not intuitive.
Anonymous | TrustRadius Reviewer

Percolate

  • Data is a mess. So unreliable. Takes so much time to create a concrete report.
  • There is no ability to export anything. No calendar PDFs, no data Excel sheets, nothing.
  • No paid management functionality.
  • Hated their listening tool abilities relative to other tools I've used.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Adobe Campaign

Adobe Campaign 8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
Anonymous | TrustRadius Reviewer

Percolate

Percolate 10.0
Based on 2 answers
Percolate is a great tool for us, because we need the approval process workflows. The training was great when we first signed on, and the interface is very user friendly. We have trained our interns to use it as well with no issues. It makes keeping up with our content calendar a breeze and we can easily see what posts have been approved and which ones are still pending at a quick glance
Ashlee Taylor, MBA | TrustRadius Reviewer

Usability

Adobe Campaign

Adobe Campaign 6.8
Based on 7 answers
With the Adobe Campaign Adobe software, we have introduced great strategies and excellent management experiences and obtained better results, the software is always constantly updating improvements; this is very positive. In general. the software is extremely effective in all existing functions, many benefits are acquired when using Adobe Campaign software.
Polivanio da Silva Camilo | TrustRadius Reviewer

Percolate

No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Campaign

Adobe Campaign 7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang | TrustRadius Reviewer

Percolate

No score
No answers yet
No answers on this topic

Support Rating

Adobe Campaign

Adobe Campaign 4.5
Based on 8 answers
The support team is great. Anytime we have had a question, they were very responsive and were able to resolve our issues, general or technical, pretty quickly. We have had nothing but a great experience with the Adobe Customer Service Team and it is probably one of the things that set this software apart.
Anonymous | TrustRadius Reviewer

Percolate

No score
No answers yet
No answers on this topic

Implementation Rating

Adobe Campaign

Adobe Campaign 8.0
Based on 1 answer
No answer on this topic is available.

Percolate

Percolate 9.0
Based on 1 answer
Rarely has a company shown this much support during implementation. This almost got to the point where it was too much hand holding. Sometimes, social teams just want the keys to the car so they can drive it themselves instead of waiting on someone to drive along with them...
Anonymous | TrustRadius Reviewer

Alternatives Considered

Adobe Campaign

We selected Adobe Campaign because we are using more products of this company and we thought that this will help connecting all our marketing tools with designers and the marketing department, but the most important reason is that Adobe Campaign workflow tools are more powerful that Mailchimp, and the Magento integration for our eCommerce products is crucial. Now Magento is also part of Adobe, so it makes all sense to use both tools.
Anonymous | TrustRadius Reviewer

Percolate

Percolate and Falcon have many similarities and provide many of the same features, however Percolate felt a bit more robust than Falcon, although it does come with a higher price tag to match. Both platforms are excellent for content approval workflows, content scheduling, and community management. Percolate offers additional features such as an Asset Management Library and a section for creative briefs and collaboration with internal teams.
Anonymous | TrustRadius Reviewer

Return on Investment

Adobe Campaign

  • Since we acquired this system we have noticed a steady growth in revenue throughout the company as we have been able to increase sales.
  • This tool has played a very important role in getting to know our clients more effectively.
  • Its ease of use allows us to design high quality campaigns that many people like.
Gary Poppe | TrustRadius Reviewer

Percolate

  • Percolate has made it much easier to communicate between teams and has provided a return on investment in that area in particular.
  • Percolate also helps save time because you are able to schedule social media posts across channels easily.
  • It has also been an easy way to work with remote team members, which is very helpful.
Nancy Ryerson | TrustRadius Reviewer

Screenshots

Pricing Details

Adobe Campaign

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Percolate

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Rating Summary

Likelihood to Recommend

Adobe Campaign
8.5
Percolate
7.7

Likelihood to Renew

Adobe Campaign
8.4
Percolate
10.0

Usability

Adobe Campaign
6.8
Percolate

Reliability and Availability

Adobe Campaign
7.0
Percolate

Performance

Adobe Campaign
7.0
Percolate

Support Rating

Adobe Campaign
4.5
Percolate

In-Person Training

Adobe Campaign
8.0
Percolate

Online Training

Adobe Campaign
8.0
Percolate

Implementation Rating

Adobe Campaign
8.0
Percolate
9.0

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