What users are saying about
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140 Ratings
10 Ratings

Adobe Campaign

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140 Ratings
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Score 7.6 out of 101
10 Ratings
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Score 7 out of 101

Likelihood to Recommend

Adobe Campaign

The features and options available in Adobe Campaign are extensive. We use it to run our marketing campaigns across multiple types of devices. It covers all the bases from e-mail, mobile, or a direct mail sent to a prospect, we can do it all. It is a great tool for just keeping track of things, coming campaign elements and a history of what has occurred. Reporting could use some work and the amount of customization required is a bit steep.
No photo available

Spokal

If you don't use WordPress, Spokal is not really a good fit. If you're using WordPress I haven't come across a better solution so far. Spokal is offering some mail automation but it's not replacing a full blown marketing automation solution like HubSpot or Pardot. On the other hand it's not possible to replace Spokal with any marketing automation tool I'm aware of.
Dennis Zimmer profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Spokal
8.4
WYSIWYG email editor
Adobe Campaign
7.4
Spokal
9.1
Dynamic content
Adobe Campaign
8.3
Spokal
8.2
Ability to test dynamic content
Adobe Campaign
8.3
Spokal
8.2
Landing pages
Adobe Campaign
7.9
Spokal
A/B testing
Adobe Campaign
7.3
Spokal
8.2
Mobile optimization
Adobe Campaign
7.7
Spokal
Email deliverability
Adobe Campaign
8.7
Spokal
List management
Adobe Campaign
8.0
Spokal
Triggered drip sequences
Adobe Campaign
7.2
Spokal

Lead Management

Adobe Campaign
6.7
Spokal
8.2
Lead nurturing
Adobe Campaign
7.2
Spokal
8.2
Lead scoring and grading
Adobe Campaign
7.2
Spokal
Data quality management
Adobe Campaign
6.4
Spokal
8.2
Automated sales alerts and tasks
Adobe Campaign
6.1
Spokal

Campaign Management

Adobe Campaign
7.3
Spokal
9.1
Calendaring
Adobe Campaign
7.3
Spokal
9.1
Event/webinar marketing
Adobe Campaign
7.3
Spokal

Social Media Marketing

Adobe Campaign
7.9
Spokal
7.3
Social sharing and campaigns
Adobe Campaign
8.1
Spokal
7.3
Social profile integration
Adobe Campaign
7.7
Spokal
7.3

Reporting & Analytics

Adobe Campaign
7.7
Spokal
8.6
Dashboards
Adobe Campaign
7.8
Spokal
8.2
Standard reports
Adobe Campaign
8.2
Spokal
9.1
Custom reports
Adobe Campaign
7.2
Spokal

Platform & Infrastructure

Adobe Campaign
7.2
Spokal
API
Adobe Campaign
6.9
Spokal
Role-based workflow & approvals
Adobe Campaign
8.0
Spokal
Customizability
Adobe Campaign
7.5
Spokal
Integration with Salesforce.com
Adobe Campaign
7.4
Spokal
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Spokal
Integration with SugarCRM
Adobe Campaign
6.4
Spokal

Pros

Adobe Campaign

  • Dynamic content - allows for customizing emails
  • Powerful workflows - allows for segmentation and other complex queries
  • Managing tens of thousands of users
No photo available

Spokal

  • Building Twitter followers
  • Determining which keywords to target for your blog posts
  • Tracking users
Alan Horsager profile photo

Cons

Adobe Campaign

  • UI could be reviewed to provide a new experience aligned to Digital and Innovation
  • Space for improvements regarding reports - invest on visualization experience, considering compelling charts and dashboards
No photo available

Spokal

  • Allowing the import of audience/customers from Mailchimp or ActiveCampaign (they are working on this as we speak)
  • The unique visitors number is different in Spokal from Google Analytics. Not sure why this is.
  • The blog editor is better in Wordpress, so I end up creating my posts directly on my Wordpress site rather than through Spokal. I'll try this again but I had an easier time creating the post in my Wordpress site.
Alan Horsager profile photo

Likelihood to Renew

Adobe Campaign

Adobe Campaign 8.4
Based on 5 answers
Despite the shortcomings of user interface and basic troubleshooting difficulty, Neolane is much more robust and delivers better capabilities to our sales and marketing staffs than any other product we have used here or any product our staff members have used at other locations.
No photo available

Spokal

Spokal 9.3
Based on 6 answers
Spokal delivers everything I need to serve my clients in one place. It's so easy to use and their customer service is always available and responsive, there's no need for me to look elsewhere.
Matt Wilson profile photo

Usability

Adobe Campaign

Adobe Campaign 9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo

Spokal

Spokal 8.2
Based on 1 answer
Spokal takes away some of the complexity and noise that Wordpress has. Offering a separate login and dashboard to allow a user to create blog posts, check on backlinks, see ranking keywords, social engagement and tracks visitors/ contacts. Spokal provides a lot of functionality that would typically require the purchase of several products e.g. Hootsuite, SEO Moz, SEO pressor, Hubspot. What I really like is the content calendar. I simply drag and drop of my blog posts into my calendar to post to twitter, linkedin and facebook. This is an easy way to repost evergreen content and build my following on twitter. The twitter builder is constantly looking for relevant profiles and conversations based on my defined criteria. The tool automatically likes the twitter user which drives traffic to my sight and actually helps me find followers and potential influencers. This product is ideal for people new to internet marketing or small business owners who don't want to be overwhelmed by the effort to learn, manage and run several tools or wordpress plugins. I have been with Spokal since the start and I continue to be impressed by the support and raft of new functionality being added.
Rik Williams profile photo

Reliability and Availability

Adobe Campaign

Adobe Campaign 7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo

Spokal

No score
No answers yet
No answers on this topic

Support

Adobe Campaign

Adobe Campaign 5.5
Based on 3 answers
Mostly a standard response comes quickly based on ticket priority. Sometimes a ticket gets ignored and it requires us to involve CSM to speed up the process.
Imranul Mazumder profile photo

Spokal

Spokal 9.3
Based on 3 answers
When we starting using Spokal some WordPress related publish issues occurred. Spokal support did great in solving these issues and was not just pointing to the WordPress version and a bug. WordPress released a new version fixing that bug a day later. All other support requests were handled with high speed and with full satisfaction.
Dennis Zimmer profile photo

Alternatives Considered

Adobe Campaign

I haven't heard about or tried any other product rather than Adobe Campaign. I'm always open to new technologies and experiences, but so far Adobe Campaign meets all of our department needs, so thinking on a new solution is the least of our concerns right now, and I believe in the mid-term as well.
No photo available

Spokal

Spokal combines the most important and vital functions you need when running a WordPress based website. While the other tools overlap with some functionality they don't do all at once. I love to get hints and new blog content advice by Spokal and the scheduling possibilities combined with the social integration is just amazingly valuable.
Dennis Zimmer profile photo

Return on Investment

Adobe Campaign

  • It's driven up our sales/clicks 100%. Now that we're able to target our audience and what drives them, we're able to determine what the best course of action is with our online marketing campaigns.
  • I really wouldn't say there's much of a negative connotation, except for the fact that everything is updated via Adobe Cloud, so it can get kind of pricey if you're a smaller agency – either yearly subscription, or a monthly fee.
No photo available

Spokal

  • Much faster build on our Twitter audience
  • The rest is still too early to say. Just started using the product about 6 weeks ago.
Alan Horsager profile photo

Pricing Details

Adobe Campaign

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Adobe Campaign Editions & Modules

Adobe Campaign
Additional Pricing Details

Spokal

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Spokal Editions & Modules

Spokal
Edition
Starter
$491
Essentials
$992
Team
$1693
1. per month (1 user)
2. per month (3 users)
3. per month (5 users)
Additional Pricing Details

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