What users are saying about
Top Rated
93 Ratings
10 Ratings
Top Rated
93 Ratings
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Score 7.5 out of 101
10 Ratings
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Score 7 out of 101

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Likelihood to Recommend

Adobe Campaign

Adobe Campaign is well suited for enterprise-level marketing communications. It can manage and deploy large volumes of emails very efficiently. Workflows can allow multiple touches, staggered sends, and segmentation to occur all within one delivery if needed. Interactions and reporting can happen in real time or near real time if needed. When integrated with the rest of the Marketing Cloud, Campaign becomes even more powerful as platforms like Analytics and AEM can have functionality brought directly into Campaign for more effective content creation and reporting.
Marty Idziak profile photo

Spokal

Small business and Not for profit or any business with small marketing teams will greatly benefit. great for non techies and those new to online marketing. The fact is most businesses are still not creating an online sales funnel. Spokal will give you that. Sure it does lack in some complex automations but frankly most uses of enterprise Marketing Automation don't use the full features. However, I am sure the product will only get better so watch this space
Rik Williams profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Spokal
8.4
WYSIWYG email editor
Adobe Campaign
7.5
Spokal
9.1
Dynamic content
Adobe Campaign
8.1
Spokal
8.2
Ability to test dynamic content
Adobe Campaign
8.4
Spokal
8.2
Landing pages
Adobe Campaign
7.7
Spokal
A/B testing
Adobe Campaign
6.9
Spokal
8.2
Mobile optimization
Adobe Campaign
7.7
Spokal
Email deliverability
Adobe Campaign
8.7
Spokal
List management
Adobe Campaign
8.4
Spokal
Triggered drip sequences
Adobe Campaign
7.5
Spokal

Lead Management

Adobe Campaign
6.8
Spokal
8.2
Lead nurturing
Adobe Campaign
7.4
Spokal
8.2
Lead scoring and grading
Adobe Campaign
7.2
Spokal
Data quality management
Adobe Campaign
6.5
Spokal
8.2
Automated sales alerts and tasks
Adobe Campaign
6.2
Spokal

Campaign Management

Adobe Campaign
7.4
Spokal
9.1
Calendaring
Adobe Campaign
7.5
Spokal
9.1
Event/webinar marketing
Adobe Campaign
7.3
Spokal

Social Media Marketing

Adobe Campaign
8.0
Spokal
7.3
Social sharing and campaigns
Adobe Campaign
8.1
Spokal
7.3
Social profile integration
Adobe Campaign
7.8
Spokal
7.3

Reporting & Analytics

Adobe Campaign
8.0
Spokal
8.6
Dashboards
Adobe Campaign
8.4
Spokal
8.2
Standard reports
Adobe Campaign
8.3
Spokal
9.1
Custom reports
Adobe Campaign
7.2
Spokal

Platform & Infrastructure

Adobe Campaign
7.6
Spokal
API
Adobe Campaign
8.0
Spokal
Role-based workflow & approvals
Adobe Campaign
8.4
Spokal
Customizability
Adobe Campaign
8.1
Spokal
Integration with Salesforce.com
Adobe Campaign
7.5
Spokal
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Spokal
Integration with SugarCRM
Adobe Campaign
6.3
Spokal

Pros

  • The workflow interface is good. You have the ability to design campaigns on a very simple or very complex level depending on what you are trying to achieve.
  • The UI is getting better. Adobe is making Campaign easier to navigate and more like its other solutions across the Adobe Marketing Cloud.
  • When paired with other solutions in the Adobe Marketing Cloud such as Analytics and Target, marketers have access to additional tools that otherwise they would have to look elsewhere for.
Marty Idziak profile photo
  • Simple content creation in a SEO optimized way.
  • Distributing content within your social network.
  • Analysing the results of your daily work and your progress positioning in search engines and social signals.
Dennis Zimmer profile photo

Cons

  • The reporting engine needs to be improved. It is difficult to build custom reporting.
  • Adobe Campaign is not meant to act as a CRM, so anyone looking to leverage this from Campaign might be disappointed.
  • It does require some technical knowledge to manage and operate on a daily basis.
Marty Idziak profile photo
  • Not really, it works better than we expected.
Michael Dutcher profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
No photo available
Spokal9.3
Based on 6 answers
There isn't anything else out there that I feel I can stand behind.
Chris Purser profile photo

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
Spokal8.2
Based on 1 answer
Spokal takes away some of the complexity and noise that Wordpress has. Offering a separate login and dashboard to allow a user to create blog posts, check on backlinks, see ranking keywords, social engagement and tracks visitors/ contacts. Spokal provides a lot of functionality that would typically require the purchase of several products e.g. Hootsuite, SEO Moz, SEO pressor, Hubspot. What I really like is the content calendar. I simply drag and drop of my blog posts into my calendar to post to twitter, linkedin and facebook. This is an easy way to repost evergreen content and build my following on twitter. The twitter builder is constantly looking for relevant profiles and conversations based on my defined criteria. The tool automatically likes the twitter user which drives traffic to my sight and actually helps me find followers and potential influencers. This product is ideal for people new to internet marketing or small business owners who don't want to be overwhelmed by the effort to learn, manage and run several tools or wordpress plugins. I have been with Spokal since the start and I continue to be impressed by the support and raft of new functionality being added.
Rik Williams profile photo

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
Spokal9.3
Based on 3 answers
The guys at Spokal listen and act upon every single message I send. Nothing escapes their attention and they always seem delighted to be going out of their way for me and deliver outstanding customer service - probably the best I've ever received. That's no exageration, they show a genuine care for feedback and a practical approach to executing requests. When you see something you've suggested being implemented into the software you're using, there is no greater indicator that somebody is listening. Great guys, can't praise them enough.
Matt Wilson profile photo

Alternatives Considered

We used to use Experian, or CheetahMail as it's referred to. Overall with the cost of deployment and training there is not really a way of going back. Given the chance, we probably would have saved ourselves the cost and would have stuck with an SAAS agreement with either Experian or an equivalent.That is not to say that Adobe's Neolane is a bad product, in fact it's a fairly good product. However it needs a lot of polishing to become the all round pack it should be.
No photo available
With all it's strengths engaged, its most valuable asset is that it's just SIMPLE!
Chris Purser profile photo

Return on Investment

  • Adobe Campaign helped us deliver personalized message in a scalable way and across channels. That is huge as the customer experience is delightful ..and consistent , whether they are on web , or in store or on phone. More Clicks and More Conversion
  • Tracking of what users do on the content delivered to them and dynamic inclusion of users into different journeys is a must have feature, else you are driving a car without a rear view or side view mirror.
  • No other tool out there helps you map the whole end to end journey, with reporting, content, customization and unified approach for inbound as well as outbound interactions. That omni channel model itself is one big reason to go with Adobe Campaign.
Arvind Jain profile photo
  • Much faster build on our Twitter audience
  • The rest is still too early to say. Just started using the product about 6 weeks ago.
Alan Horsager profile photo

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Adobe Campaign Editions & Modules
Adobe Campaign
Additional Pricing Details

Adobe Campaign More Information

Spokal

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Spokal Editions & Modules
Spokal
Edition
Starter
$491
Essentials
$992
Team
$1693
1. per month (1 user)
2. per month (3 users)
3. per month (5 users)
Additional Pricing Details

Spokal More Information