What users are saying about

Adobe Campaign

Top Rated
90 Ratings

Spokal

10 Ratings

Adobe Campaign

Top Rated
90 Ratings
Score 7.4 out of 101

Spokal

10 Ratings
Score 7 out of 101

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Likelihood to Recommend

Adobe Campaign

I work as direct support to our marketing solutions, assisting team members in various projects to help build media plans and packages to present to various clients. I work a lot with our research team to gather information and statistics for these projects. Adobe Campaign is great in helping us with implementing our workflow by collecting the information, categorizing it in appropriate fields, and helping me find the best solution to present it in the best way to both my team and clients.
No photo available

Spokal

It is Wordpress specific, so if you want to get the full package, a wordpress (standalone - self hosted) site is what is needed.
Chris Purser profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Spokal
8.4
WYSIWYG email editor
Adobe Campaign
7.3
Spokal
9.1
Dynamic content
Adobe Campaign
7.9
Spokal
8.2
Ability to test dynamic content
Adobe Campaign
8.2
Spokal
8.2
Landing pages
Adobe Campaign
7.9
Spokal
A/B testing
Adobe Campaign
7.0
Spokal
8.2
Mobile optimization
Adobe Campaign
8.4
Spokal
Email deliverability
Adobe Campaign
8.6
Spokal
List management
Adobe Campaign
8.2
Spokal
Triggered drip sequences
Adobe Campaign
7.5
Spokal

Lead Management

Adobe Campaign
6.9
Spokal
8.2
Lead nurturing
Adobe Campaign
7.5
Spokal
8.2
Lead scoring and grading
Adobe Campaign
7.2
Spokal
Data quality management
Adobe Campaign
6.6
Spokal
8.2
Automated sales alerts and tasks
Adobe Campaign
6.3
Spokal

Campaign Management

Adobe Campaign
7.4
Spokal
9.1
Calendaring
Adobe Campaign
7.5
Spokal
9.1
Event/webinar marketing
Adobe Campaign
7.3
Spokal

Social Media Marketing

Adobe Campaign
8.1
Spokal
7.3
Social sharing and campaigns
Adobe Campaign
8.2
Spokal
7.3
Social profile integration
Adobe Campaign
7.9
Spokal
7.3

Reporting & Analytics

Adobe Campaign
7.7
Spokal
8.6
Dashboards
Adobe Campaign
8.3
Spokal
8.2
Standard reports
Adobe Campaign
8.1
Spokal
9.1
Custom reports
Adobe Campaign
6.9
Spokal

Platform & Infrastructure

Adobe Campaign
7.6
Spokal
API
Adobe Campaign
8.1
Spokal
Role-based workflow & approvals
Adobe Campaign
8.5
Spokal
Customizability
Adobe Campaign
8.0
Spokal
Integration with Salesforce.com
Adobe Campaign
7.9
Spokal
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Spokal
Integration with SugarCRM
Adobe Campaign
6.4
Spokal

Pros

  • The user interface is easy to navigate, even for beginners.
  • You don't need to know MySQL to set up workflows.
  • You can build personalized emails by using modules with contitions set by previous behaviours and interests.
Emma Asplund profile photo
  • Provides an intuitive and logical interface, the likes of which are hard to find
  • Has created a streamlined path from creation or curation to publication and distribution that is both easy to implement and easy to track.
  • Has made it incredibly easy and pain free to get support, discuss requests for possible upgrades, and more.
Chris Purser profile photo

Cons

  • It is not for SME, you must be an advanced marketer for the investment to pay off.
  • In Sweden consultants are hard to come by.
  • When setting end dates you must remember that the end-time is 00:00, so if you want your campaing to end midnight May 21st you have to change the end-time to 23:59 or set the end date one day later (i.e. May 22nd).
Emma Asplund profile photo
  • Not really, it works better than we expected.
Michael Dutcher profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Despite the shortcomings of user interface and basic troubleshooting difficulty, Neolane is much more robust and delivers better capabilities to our sales and marketing staffs than any other product we have used here or any product our staff members have used at other locations.
No photo available
Spokal9.3
Based on 6 answers
There isn't anything else out there that I feel I can stand behind.
Chris Purser profile photo

Usability

Adobe Campaign9.0
Based on 3 answers
It can be difficult to use and to train non-technical users, but the functionality overall is great.
Kristen Conrad profile photo
Spokal8.2
Based on 1 answer
Spokal takes away some of the complexity and noise that Wordpress has. Offering a separate login and dashboard to allow a user to create blog posts, check on backlinks, see ranking keywords, social engagement and tracks visitors/ contacts. Spokal provides a lot of functionality that would typically require the purchase of several products e.g. Hootsuite, SEO Moz, SEO pressor, Hubspot. What I really like is the content calendar. I simply drag and drop of my blog posts into my calendar to post to twitter, linkedin and facebook. This is an easy way to repost evergreen content and build my following on twitter. The twitter builder is constantly looking for relevant profiles and conversations based on my defined criteria. The tool automatically likes the twitter user which drives traffic to my sight and actually helps me find followers and potential influencers. This product is ideal for people new to internet marketing or small business owners who don't want to be overwhelmed by the effort to learn, manage and run several tools or wordpress plugins. I have been with Spokal since the start and I continue to be impressed by the support and raft of new functionality being added.
Rik Williams profile photo

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
Spokal9.3
Based on 3 answers
The guys at Spokal listen and act upon every single message I send. Nothing escapes their attention and they always seem delighted to be going out of their way for me and deliver outstanding customer service - probably the best I've ever received. That's no exageration, they show a genuine care for feedback and a practical approach to executing requests. When you see something you've suggested being implemented into the software you're using, there is no greater indicator that somebody is listening. Great guys, can't praise them enough.
Matt Wilson profile photo

Alternatives Considered

Look, Adobe Campaign is the best program to use for your online media marketing. Adobe understands what online marketers and social media strategists need, and deliver the proper tools necessary for them to be successful. I swear by Adobe, they've earned my trust and I will continue to use their programs throughout my career. Everything else is just...noise. Until I find a program with better customer service than Adobe, I will always be a fanboy.
No photo available
With all it's strengths engaged, its most valuable asset is that it's just SIMPLE!
Chris Purser profile photo

Return on Investment

  • Open rate of emails have had a big jump from averaging 12% across all offered subscription to 30-45%.
  • Deliverability increase with sender score reflecting 95+ from what use to be high 70-88.
  • New intelligence allowing us to increase conversion in the shop.
Khoa Nguyen profile photo
  • Much faster build on our Twitter audience
  • The rest is still too early to say. Just started using the product about 6 weeks ago.
Alan Horsager profile photo

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Adobe Campaign Editions & Modules
Adobe Campaign
Additional Pricing Details

Spokal

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Spokal Editions & Modules
Spokal
Edition
Starter
$491
Essentials
$992
Team
$1693
1. per month (1 user)
2. per month (3 users)
3. per month (5 users)
Additional Pricing Details