What users are saying about
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Top Rated
247 Ratings
4 Ratings

Adobe Campaign

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Top Rated
247 Ratings
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Score 8 out of 100
4 Ratings
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Score 5.5 out of 100

Likelihood to Recommend

Adobe Campaign

It is perfect for anybody who wants to run a highly customized workflow with many branching conditionals. We use workflows to split recipients based on different criteria and send at different times. It is also sophisticated in the ability to use javascript right in the messages to generate dynamic content. It is probably not the best tool out there for people seeking a simple solution to send static emails to a fixed list of recipients.
Anonymous | TrustRadius Reviewer

Springbot

Well Suited For:
  • Small businesses with small marketing teams.
  • Shopify Customers.
  • Small businesses that want more reporting/segmented lists.
  • Businesses that are upgrading from a service like Constant Contact or Mailchimp.
Less appropriate
  • Customer who are currently using Klaviyo.
  • Business who do not have a Shopify website.
Alex Mills | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
8.4
Springbot
8.7
WYSIWYG email editor
Adobe Campaign
8.6
Springbot
8.6
Dynamic content
Adobe Campaign
8.4
Springbot
9.1
Ability to test dynamic content
Adobe Campaign
8.3
Springbot
8.2
Landing pages
Adobe Campaign
8.8
Springbot
8.2
A/B testing
Adobe Campaign
8.8
Springbot
9.1
Mobile optimization
Adobe Campaign
7.8
Springbot
8.6
Email deliverability reporting
Adobe Campaign
8.5
Springbot
8.6
List management
Adobe Campaign
8.1
Springbot
9.1
Triggered drip sequences
Adobe Campaign
7.9
Springbot
8.6

Lead Management

Adobe Campaign
6.7
Springbot
8.9
Lead nurturing
Adobe Campaign
7.1
Springbot
8.6
Lead scoring and grading
Adobe Campaign
7.3
Springbot
9.1
Data quality management
Adobe Campaign
6.3
Springbot
8.6
Automated sales alerts and tasks
Adobe Campaign
6.0
Springbot
9.1

Campaign Management

Adobe Campaign
7.7
Springbot
7.5
Calendaring
Adobe Campaign
8.0
Springbot
8.6
Event/webinar marketing
Adobe Campaign
7.4
Springbot
6.4

Social Media Marketing

Adobe Campaign
7.9
Springbot
8.2
Social sharing and campaigns
Adobe Campaign
8.0
Springbot
7.3
Social profile integration
Adobe Campaign
7.7
Springbot
9.1

Reporting & Analytics

Adobe Campaign
8.3
Springbot
9.1
Dashboards
Adobe Campaign
8.2
Springbot
9.1
Standard reports
Adobe Campaign
8.6
Springbot
9.1
Custom reports
Adobe Campaign
8.0
Springbot
9.1

Platform & Infrastructure

Adobe Campaign
7.4
Springbot
7.7
API
Adobe Campaign
7.1
Springbot
9.1
Role-based workflow & approvals
Adobe Campaign
8.0
Springbot
8.2
Customizability
Adobe Campaign
7.6
Springbot
7.3
Integration with Salesforce.com
Adobe Campaign
8.1
Springbot
7.3
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Springbot
7.3
Integration with SugarCRM
Adobe Campaign
6.5
Springbot
7.3

Pros

Adobe Campaign

  • Its main strength is automating marketing communications.
  • Adobe Campaign has a very intuitive interface, with several tools displayed in the right menus.
  • It provides the possibility to create any type of campaign, from simple to complex.
  • It comes with some great features, like the email delivery, that works perfectly well and even allows integration with third-party apps.
Richard Perroset | TrustRadius Reviewer

Springbot

  • The demographic data was great. I could see how many males vs. females, ages, income, married, with or without children. It gave me a good idea of who my customers were.
  • Using their tracking URLs in all of our campaigns allowed us to get a better idea of what exactly was driving revenue.
  • Not only could I see top performing products, which I can do within Magento, I could also see top selling categories and colors.
  • I can pull a Coupon Usage report our of Magento, but Springbot gave me additional info like AOV and ROI on those codes.
  • Springbot also gave me a lot of info about our abandoned carts. It shows us which products are most abandoned along with views, conversion rates, etc.
  • Springbot gave us an Instagram Shop page that allowed us to curate social shares and then tie them to products on our site.
Melissa Best | TrustRadius Reviewer

Cons

Adobe Campaign

  • Sometimes there are an overwhelming amount of complex tasks to go through before starting a delivery campaign.
  • Lots of opportunity for failure within email deliveries. Important campaign information is often hidden behind multiple tabs you need to sort through.
  • Very poor in-application email editor.
  • In-application reporting is not intuitive.
Anonymous | TrustRadius Reviewer

Springbot

  • I'd love for Springbot to continue to expand on their email offering - the platform and automations are excellent, and I'd like additional conditionals as I build out my flows.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Adobe Campaign

Adobe Campaign 8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
Anonymous | TrustRadius Reviewer

Springbot

No score
No answers yet
No answers on this topic

Usability

Adobe Campaign

Adobe Campaign 6.8
Based on 7 answers
With the Adobe Campaign Adobe software, we have introduced great strategies and excellent management experiences and obtained better results, the software is always constantly updating improvements; this is very positive. In general. the software is extremely effective in all existing functions, many benefits are acquired when using Adobe Campaign software.
Polivanio da Silva Camilo | TrustRadius Reviewer

Springbot

Springbot 7.7
Based on 3 answers
I think Springbot is pretty user-friendly overall. The only down-side is that the website is often updated, leaving the customer to hunt certain features down that are now in a different spot. So I think it would be helpful if every so often they sent an email that let customers know what changes were made and where to access everything
Alex Mills | TrustRadius Reviewer

Reliability and Availability

Adobe Campaign

Adobe Campaign 7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang | TrustRadius Reviewer

Springbot

No score
No answers yet
No answers on this topic

Support Rating

Adobe Campaign

Adobe Campaign 4.5
Based on 8 answers
The support team is great. Anytime we have had a question, they were very responsive and were able to resolve our issues, general or technical, pretty quickly. We have had nothing but a great experience with the Adobe Customer Service Team and it is probably one of the things that set this software apart.
Anonymous | TrustRadius Reviewer

Springbot

Springbot 9.1
Based on 2 answers
Maybe the part that I value the most, is the partnership that I've developed with Springbot. Out of the gate, there is absolutely work to do to get things set up and they don't sugar coat that. While much of the onboarding was smooth - we had a few obstacles to work through, and I'm thankful my Success Manager kept me up to date as we resolved anything that came up, and was proactive with her outreach and recommendations to get the most out of the platform.  I find myself learning something new each time I chat with her, whether it be optimizations to my automations, new marketing ideas, or ways to increase engagement as I go into the holidays. 
Anonymous | TrustRadius Reviewer

Alternatives Considered

Adobe Campaign

We selected Adobe Campaign because we are using more products of this company and we thought that this will help connecting all our marketing tools with designers and the marketing department, but the most important reason is that Adobe Campaign workflow tools are more powerful that Mailchimp, and the Magento integration for our eCommerce products is crucial. Now Magento is also part of Adobe, so it makes all sense to use both tools.
Anonymous | TrustRadius Reviewer

Springbot

Springbit is more expensive, more complicated and delivered less.
Anonymous | TrustRadius Reviewer

Return on Investment

Adobe Campaign

  • Since we acquired this system we have noticed a steady growth in revenue throughout the company as we have been able to increase sales.
  • This tool has played a very important role in getting to know our clients more effectively.
  • Its ease of use allows us to design high quality campaigns that many people like.
Gary Poppe | TrustRadius Reviewer

Springbot

  • Springbot gave us a better idea of who our customer was. We just launched in January 2015 having been B2B previously. So we weren't really sure who we were marketing to.
  • I only paid $200/month for the service so I didn't waste a ton of money trying it out. They have a 30 day cancellation policy so I wasn't stuck in a year long contract.
  • It was a let down because I had such high hopes of everything it would allow me to do and see with one platform. Give them a couple more years and I think they will work out the kinks.
Melissa Best | TrustRadius Reviewer

Screenshots

Pricing Details

Adobe Campaign

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Adobe Campaign Editions & Modules

Additional Pricing Details

Springbot

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Springbot Editions & Modules

Edition
Platform Base Package$199/month1
  1. for up to 5,000 subscribers (includes email marketing, social hub, reporting and dashboards, signup forms, automations, account management, support and onboarding. See website for additional package options.
Additional Pricing Details
See website for pricing calculator for additional pricing options.

Rating Summary

Likelihood to Recommend

Adobe Campaign
8.5
Springbot
5.5

Likelihood to Renew

Adobe Campaign
8.4
Springbot

Usability

Adobe Campaign
6.8
Springbot
7.7

Reliability and Availability

Adobe Campaign
7.0
Springbot

Performance

Adobe Campaign
7.0
Springbot

Support Rating

Adobe Campaign
4.5
Springbot
9.1

In-Person Training

Adobe Campaign
8.0
Springbot

Online Training

Adobe Campaign
8.0
Springbot

Implementation Rating

Adobe Campaign
8.0
Springbot

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