What users are saying about

Adobe Experience Manager

Top Rated
147 Ratings

Monetate

Top Rated
96 Ratings

Adobe Experience Manager

Top Rated
147 Ratings
Score 8 out of 101

Monetate

Top Rated
96 Ratings
Score 8.3 out of 101

Add comparison

Likelihood to Recommend

Adobe Experience Manager

If you have a number of smaller parts of your organization that you want to maintain the same look & feel as the rest of the organization, it is easy to create a base site and then let them customize. Also, if you have contributors of content who are not involved in the web site maintenance - our professors, for example - they can enter the text on a basic page which is then incorporated through tagging
Diana Williams profile photo

Monetate

If your business is online and you have pages your visitors will interact with, Monetate can be a huge asset. You can test virtually anything! But if you don't have much capital to use, Monetate will be an expensive investment that you won't see ROI on for at least a few months. If your site is simple and more informational (i.e., no offer pages, informational-only site, etc.), Monetate will still work for you but it'll be really hard to determine ROI and make your money back.
Steffany Winkelmann profile photo

Feature Rating Comparison

Security

Adobe Experience Manager
8.1
Monetate
Role-based user permissions
Adobe Experience Manager
8.1
Monetate

Platform & Infrastructure

Adobe Experience Manager
7.7
Monetate
API
Adobe Experience Manager
7.5
Monetate
Internationalization / multi-language
Adobe Experience Manager
7.9
Monetate

Web Content Creation

Adobe Experience Manager
7.1
Monetate
WYSIWYG editor
Adobe Experience Manager
8.3
Monetate
Code quality / cleanliness
Adobe Experience Manager
6.9
Monetate
Admin section
Adobe Experience Manager
7.2
Monetate
Page templates
Adobe Experience Manager
6.9
Monetate
Library of website themes
Adobe Experience Manager
5.8
Monetate
Mobile optimization / responsive design
Adobe Experience Manager
8.0
Monetate
Publishing workflow
Adobe Experience Manager
7.8
Monetate
Form generator
Adobe Experience Manager
6.0
Monetate

Web Content Management

Adobe Experience Manager
6.3
Monetate
Content taxonomy
Adobe Experience Manager
7.2
Monetate
SEO support
Adobe Experience Manager
6.9
Monetate
Bulk management
Adobe Experience Manager
5.4
Monetate
Availability / breadth of extensions
Adobe Experience Manager
6.5
Monetate
Community / comment management
Adobe Experience Manager
5.3
Monetate

Pros

  • Media library and asset management is simplified, separating storage and also allowing developers to manage the workflow of the publishing process.
  • No addition of API services are required, using the same requests and data access layer for both front end and back end development simplifies the project lifecycle.
  • Duplicating code is easy, developers can simply copy components and reuse or rework for each use case.
Mike Plant profile photo
  • You can test virtually ANYTHING on your website. Once you know what you're doing, it is really easy to upload assets and really customize the details of your test.
  • If you have multiple websites, you can keep all of your website tests separate - for example, we manage two separate brands, both which have 3 environments we can set up tests in: development, staging, and production environments. So, we can easily manage 6 separate test groups and store the various content in the proper section, very easily.
  • The design is really clean and easy to navigate. It is easy to organize and filter your experiments, you can tag them to make filtering a lot easier (especially when you have a bunch of experiments running at the same time), and the simple function of duplicating an experiment makes minor changes to a grand experiment SO much quicker.
  • The Monetate Inspector tool (I could be using the wrong word, sorry!) also allows you to far more easily identify the unique ID of an experiment so you can find it in Monetate and make any desired changes rather than sifting one by one through your various experiments trying to figure out which one you mean to edit.
Steffany Winkelmann profile photo

Cons

  • Styling the front-end of the author interface can sometimes be challenging. Built in styles and HTML can be overwhelming until you get used to it. Having a less intrusive author output or defining a standard output per site could speed development.
  • Documentation is often outdated, keeping docs up to date and readily available is needed.
  • The local build process is slow and takes a lot of space. Reducing the overhead with local testing would be great!
Mike Plant profile photo
  • The learning curve is a little steep, especially if you're unfamiliar with HTML/CSS. The tool is so powerful but can be overwhelming at first. The intro instructional videos/content is helpful but it doesn't cover everything. We needed to partner with an optimization company to better understand the tool and get started.
  • Setting up an experiment for the first time isn't simple when you're a marketer who is inexperienced with any sort of web development or even just HTML/CSS. While you can easily select the area you want to create a test with, you don't have a way to easily manipulate that section without the use of HTML/CSS.
  • The first optimization company Monetate recommended us to was horrible - it really was awful working with them. We had dedicated (paid for!) hours that got wasted after the company wasted our time in each meeting (when we did have one - they often needed to reschedule) and they barely knew what our company even did despite multiple meetings. Those hours, despite the awful experience, were never fulfilled, never reimbursed, never carried over to the new (and far better) company. This left a bad taste in my mouth. While I really like this product and it does everything we need, this awful experience and lack of ownership on their end was highly disappointing. We are moving forward though - and happy with our results.
Steffany Winkelmann profile photo

Likelihood to Renew

Adobe Experience Manager9.0
Based on 5 answers
We had and still have a fantastic experience using Adobe CQ. Lots of flexibility, great integration with other Adobe products we already use and a powerful technology make it a great fit for our corporate environment. Also as the community grows, it makes it easier to network with other developers and users to get new ideas on how to continue to get the best out of the software.
Fernando Galeano profile photo
Monetate8.6
Based on 23 answers
I had never worked within a company that had a tool like this. It made my life as a designer and a creative manager much easier with it's easy to use interface and limitless possibilities in terms of creative. I would highly recommend taking Monetate for a test drive, you will not be disappointed.
No photo available

Usability

Adobe Experience Manager10.0
Based on 2 answers
I personally feel that AEM is very intuitive to use from an authoring standpoint. The entire CMS was engineered around the author. Everything about AEM is geared to helping authors generate and maintain content. There are ways that tool tips can be customized so that any individual could simply hover over and be guided step by step on how to author web content
Vagner Polund profile photo
Monetate8.3
Based on 5 answers
Part of what I love about Monetate is how intuitive the tool is. Very very easy to use - based on the basics - Who/What/When/Where concept. Anyone can jump right in and start using the tool. And very easy to copy campaigns and tweak to continue to build experiences. We recently added Monetate on mobile and similar experience - easy to jump back and forth between platforms. Also love the analytics dashboard...easily quantifiable and easy to get tidbits that are digestible for others not as familiar with tool.
No photo available

Support

Adobe Experience Manager9.0
Based on 1 answer
Its so far the best Content Management System, available in market.
No photo available
Monetate8.4
Based on 6 answers
Very responsive and proactive support team. There never seems to be a bandwidth issue on their end to address our questions or issues.
Parker Block profile photo

Implementation

Adobe Experience Manager8.7
Based on 2 answers
Depending on your individual needs, It is really quite simple to create an authoring experience for a website that looks really good. I have been part of many implementations and many teams and have seen many projects that were super successful and others that were not implemented well. AEM has room for a lot of flexibility in the implementation process compared to other CMS like SharePoint
Vagner Polund profile photo
Monetate8.5
Based on 3 answers
Make sure that your feeds into Monetate are thoroughly QA'd
Parker Block profile photo

Alternatives Considered

I had no involvement in the selection process of Adobe Experience Manager, however, from a user experience point of view, I would recommend it over other CMS due to its ease of use, user friendliness, and clean appearance. You can look at the pages by listing, or by structure. This makes it so easy to find pages
Vanessa Suarez profile photo
Monetate is more flexible than Adobe with a much better UI for testing and targeting. It is more cost effective than Certona, and gets higher average order lift than MyBuys for product recommendations.
Parker Block profile photo

Return on Investment

  • We have a lot of work for AEM, it's very popular currently
  • Clients seem very happy with AEM, mostly when they are not assisting in development
  • Overall a lot of work has been won because of our AEM expertise
No photo available
  • We are really starting to understand our audience and what they prefer on our website. One example is on our product display pages, we learned that our visitors convert about 35% more when content is laid out in one fashion versus another. Another example is our promotional banners perform better when it takes up the width of the page versus the margins pulled in more.
  • At first, Monetate was a negative ROI - we were paying for a service we weren't getting, and not understanding the full power of the program. With the new optimization firm however, we are now really able to churn out more tests, have a clean and direct test plan, and finally seeing tangible results.
  • As an aside, Monetate has helped us just save time and money on creating our promotional banners now so we don't have to get with our development team each time we want to put one up. Even without running a test, it has let us add content to our site when we need to (as we already have the experiments set up as we need it to and we can quickly duplicate it) without our developers getting in there to make those short-lived changes.
Steffany Winkelmann profile photo

Pricing Details

Adobe Experience Manager

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Experience Manager More Information

Monetate

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
Additional Pricing Details

Monetate More Information