Adobe Illustrator CC vs. Demandbase One

It is the only tool that I use to create logos. It gives me the flexibility to create sharp text and marks and they can then be resized at will, color changes in a second and perfect way to export. I know that some people use Illustrator for document layout, it is not ideal. While I can easily create documents here, it really is InDesign that is the perfect tool.

Demandbase One is well-suited for ABM Marketing, providing intent-based account details, account scoring methods, and understanding account intent. It also enables creating a list of accounts and individuals for retargeting based on specific filters. Easy to integrate with Salesforce, LinkedIn, Google Ads, and multiple other channels. Advertising through the Demandbase channel is more effective for advertisers who use retargeting with the intent list.

Incentivized

• Vector graphics for scaling to large sizes
• Filling an object with a texture
• Easily adjusting and expanding an artboard to fit the size of the content (especially for infographics)
• Compatibility with other Adobe CC programs, but also exporting for PPT graphics

Incentivized

• The Demandbase UI is user-friendly, easy to navigate and super intuitive.
• Ad Targeting and budgeting is very concise, the platform tells you how much reach and spend you can expect for each campaign.
• Person-based ad targeting, they are one of the only platforms that offers this which is a game changer.

• It's tough to master. If you haven't used Adobe products like Photoshop or Illustrator before, there is a lot to take in.
• It would be great to have some better options to preview the final product if you're creating a multiple page document.
• Better integration and pricing points with Adobe Stock for the useful stock images to complete your projects.

Incentivized

• Under the "highlighted" section there are only 6 accounts to see. It would be nice to have more than 6.
• The engagement is rated in "minutes" while that's not really what is being scored. It's a little confusing as to how their engagement is scored.
• It would be nice to be able to mute or hide of some contacts that we have already spoken to so that it opens space for other prospects.
• Overall happy with the product

Incentivized

While Adobe Illustrator CC is one of the only true design software out there, it really stands heads above the other products. It's clean UI and menu structure is easy to navigate.

Incentivized

Relatively inexpensive service for a decent current awareness service. They have added little in sales functionality in the past year as they focused on building a marketing version of the product. Except for the addition of broader European coverage last spring (thin Equifax records), the database was static over the past year.

There's a bit of a learning curve to this software vs other similar tools that can take some time to learn and get familiar with but the amount of functionality that Adobe Illustrator CC offers is quite large compared to simpler tools.

Incentivized

InsideView was extremely user-friendly. I was able to quickly understand how to efficiently use the software and get the most out of the service. I only had a short time to quickly learn how to use the functions offered by InsideView, and I felt confident within the first day of my understanding and ability to successfully use this tool.

Seems to always work.

It's pretty fast.

I normally already know how to do whatever I'm trying out, but the documentation (as well as a simple Google search) makes any question quick to resolve. The Adobe boards themselves are a fantastic resource, especially for resolving questions between new programs and iterative releases.

Incentivized

We had an intro session with a customer success rep and were given a rundown of the platform and it was absolutely perfect. The rep was able to show us advanced search options and shortcuts that cut our search time.

She was fine, but we only had one session

Seeing the demo during the sales cycle, not much training was needed due to this application being plug and play.

It was very easy to purchase and download.

Incentivized

We had to work with InsideView for some custom configurations example we have a custom field in Salesforce called ha location that needed let's say NJ to spell out New Jersey and make certain fields mandatory. They were easy to work with though.

Incentivized

I chose Rhinoceros 3D because it is accurate to make drawings in it and it is better to make drawings in Rhinoceros 3D and then put them in Adobe Illustrator. But while printing or scaling it is much easier to put it in Adobe Illustrator. This makes the whole printing aspect of it much easier.

We selected Demandbase based on their premium B2B DSP, their integrations with third party ad sites and our CRM and tech stack. Their intent signals and ability to integrate the data we have in Demandbase to GCP through their DataStream product to build our own models and leverage in our own dashboards has been extremely beneficial

Incentivized

• Helps us quickly and easily create and manage numerous logos
• Cloud libraries allow us to access commonly used colors, fonts, logos and other design elements quickly
• We are able to provide high-quality, scalable college logos for print and digital which give us a more professional, credible look.

Incentivized

• Save me time doing company research from an average of 25 mins to an average of 7 mins for large ICP accounts.
• Save me time by integrating the contact research without jumping out of InsideView to do it in a separate app.
• A morning 10 mins scan of the target company news feed gave me a high level view of the most important news that I need to know regarding my prospect accounts and their respective industries.