Adobe Journey Optimizer vs. Brevo

Unifying all Adobe products and journeys. Omnichannel marketing. We wish it were easier to build emails, but it requires coding. I think once we get more training and use cases, we will be able to leverage it more effectively and get more out of it. We have other Adobe tools to use with it.

Incentivized

I wanted to pull a publication from MailChimp and park it elsewhere. Brevo was a bit of a pain to set up, but after I invested the onboarding time, it's been a cost-effective way to produce this newsletter. I would encourage someone to build in the time with both templates and editor. After that, using Brevo is as easy as using other services.

Incentivized

• Integration with other AEP products.
• Easy build emails and journeys as long as there aren't complex integrations from AEM.
• Integration with AEM to see what AEM Content fragments are in use in what journeys.

Incentivized

• Sendinblue allows you to send emails that do not arrive in spam
• Sendinblue, through its security measures and filters, helps keep contact databases well organized and up to date
• Sendinblue offers an easy-to-use newsletter creation tool and, in case of lack of inspiration, many templates

Incentivized

• Intuitive UI design / Ease of accessibility for users with limited experience/subject knowledge.
• Analytics integration is difficult to navigate.
• My organization is having a difficult time adopting this platform across all divisions due to resistance to the new technology (accuracy, etc.).

Incentivized

• not easy to move/duplicate sections. much easier to just drag and drop. still working this out.
• don't like the logo or text included with the newsletter sign up form. have now upgraded, but think this should not be included for lower pricing plans
• not getting issues completely answered by support team. currently have an issue with email sign up not working on mobile. have been told it is not working, but not given any suggestions on how to fix this.
• have had unusual issue come up with a link. On 2 separate occasions, with 2 separate newsletters that went out, and 2 different images/articles/links, the link was wrong. Even though we checked it, previewed it and sent test email before we sent out these newsletters and these links were correct. It is the section at the bottom of our current newsletter. On both these occasions, when the customer has forwarded the email they received to us, the link was was to an old link - and it was the same old link on both occasions. We have asked for this to be looked into and are waiting on reply. We are going to try to delete this section this week and re-create. It is not a good look for us.
• We have another issue with how our newsletter is previewing in Outlook. The images and the text are not lining up - not on every section, but on 2 sections out of the 5 sections. Also, the Read Full Article text in the button is not showing properly. Again, not a professional look for us which we are not happy with.

Incentivized

It has been working very well, and actually it is a reliable tool for audience segmentation and everything that needs to be done for a campaign to deploy correctly

Incentivized

SendinBlue is providing an excellent value to my business by simplifying and speeding up the way that we interact with our customers

Incentivized

AJO certainly requires a firm understanding of how Adobe expects data to be architected. AJO should not be an organizations first experience with an Adobe product. We benefited from ~18 months of experience with RTCDP prior to bringing on AJO. Engageable profiles, data storage, profile usage limits, all factor in when using an omnichannel solution. Marketers must be careful to bring in only the data required for business use cases, and continually evaluate these needs in the face of a changing marketing ecosystem.

Incentivized

It's okay, it's easy to use, has good features, and good automation options, but it lacks better delivery support. Many messages end up in spam, even though I have a dedicated IP address that I pay for separately, and I think it needs more design options to make emails stand out, especially in terms of typography. That's why I'm not giving it a 10. It also lacks integration with other tools. EStá bien, es fácil de usar, tiene buenas funcionalidades, tiene buenas opciones de automatización, le falta mayor apoyo en cuanto a entrega, muchos de los mensajes se vana spam, aun cuando tengo una IP dedicada que pago por aparte y creo que faltan opciones de diseño para que los correos puedan ser diferentes, sobre todo en tipografía. Por eso no le doy 10. Falta integración con otras herramientas.

I do not rate it perfect because there are times that is not perfectly realiable, and it stops working when you need it the most, especially because the audiences take so long to evaluate and 2 times a dat to do them quickly is really not enough

Incentivized

I have never had any planned outages in the time I have been using the software and have had no issues with accessing it.

I really think this is something that can be improved, especially the querrys, sometimes it takes too long for them to run

Incentivized

Everything loads very quickly, it saves as you go along so you're unlikely to loose work if your computer fails. Reports are there immediately too so you're able to act quickly on customer engagement.

Sometimes when the manager connects to a support representative, even though the response is very immediate, they are not always able to provide a solution and we end up resolving the issue other ways

Incentivized

These people helped me identify errors when setting up DKIM and were more than helpful in trying to diagnose low open rates with a few campaigns identifying where improvement can be made and how to more effectively manage contact lists. The support is excellent.

Incentivized

It didnpt possess anything new from the online version of it, in fact, there were less

Incentivized

I give it this rating of 5 because the truth is I started the training with the pages in Adobe and is far more complete and has more explanations that the online training and you can revisit it as many times as you want to, the online non live version is better

Incentivized

The only thing I wanted to mention is that when going into the email edition, when adding labels, I was able to copy and paste the labels before, and now it has changed and I am no longer able to do it without editing the label itself

Incentivized

If you follow all the steps of the setup process they give you, any one can set this up in about 1 - 2 hours.

Incentivized

Adobe Analytics is head and shoulders about journey analytics. It’s simple an easy to use. It gives you the most accurate real-time data. It’s also the best reporting platform out there in the market. It was so easy to sign up and start using it for our internal reports. Journey optimization uses some of the reporting data but it never shows journey in one go. There is lot of initial setup to do.

Incentivized

Well, these other tools do the same thing, they contribute to email campaigns; however, we tried them and stopped using them because they are not at all simple, and we believe that Brevo is the simplest, most intuitive, and most effective tool that exists for this type of strategy, so we decided to stick with it. Bueno estas otras herramientas hacen lo mismo, aportan a las campañas de mailing sin embargo las probamos y dejamos de usarlas ya que no son para nada sencillas y creemos que brevo es lo mas sencillo, intuitovo y efectivo que existe para este tipo de estrategias por ello decidimos quedarnos

This is very functional, is has been great to work with pleople from different areas and being able to show them how adobe journey optimizer works for the team

Incentivized

They have multiple options for upgrading bigger senders or if you need more emails sent in a month.

• Improved customer experience, allowing you to more confidently target customers with greater precision.
• Ability to run multiple journeys at the same time based on targeted audiences, instead of blindly performing segmentation and targeting.
• The interface fonts and icons are sometimes small and may require drilling down to several levels to configure a journey flow. E.g., Applying the right filter when sending an email with the right matching key requires multiple clicks, driving deeper into different levels of schema attributes.

Incentivized

• Saved us over 80% of what we used to pay aWeber for the exact same services
• Maintained similar effectiveness in email blast/newsletter open rates (slightly less than aWeber but within margins)
• Saves us an incredible amount of time in content creation using Brevo content editor