What users are saying about

Adobe Marketing Cloud

82 Ratings
Score 7.9 out of 101

ClickDimensions

21 Ratings
Score 7.2 out of 101

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Likelihood to Recommend

Adobe Marketing Cloud

If you have a rather large budget and/or several clients to take advantage of the AMC, you would likely benefit from its all-in-one solutions. There are a myriad of excellent tools for digital marketing professionals to take advantage of within the suite, and creating a campaign becomes much more manageable for collaboration and execution through to reporting thanks to the suite's vertically integrated nature.
Jorden Beatty profile photo

ClickDimensions

ClickDimensions works great as an email nurture automation platform.
Neville Wiles profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Marketing Cloud
ClickDimensions
8.2
WYSIWYG email editor
Adobe Marketing Cloud
ClickDimensions
7.1
Dynamic content
Adobe Marketing Cloud
ClickDimensions
7.8
Ability to test dynamic content
Adobe Marketing Cloud
ClickDimensions
7.8
Landing pages
Adobe Marketing Cloud
ClickDimensions
7.9
A/B testing
Adobe Marketing Cloud
ClickDimensions
8.0
Mobile optimization
Adobe Marketing Cloud
ClickDimensions
9.7
Email deliverability
Adobe Marketing Cloud
ClickDimensions
8.9
List management
Adobe Marketing Cloud
ClickDimensions
8.8
Triggered drip sequences
Adobe Marketing Cloud
ClickDimensions
7.9

Lead Management

Adobe Marketing Cloud
ClickDimensions
8.1
Lead nurturing
Adobe Marketing Cloud
ClickDimensions
7.9
Lead scoring and grading
Adobe Marketing Cloud
ClickDimensions
8.9
Data quality management
Adobe Marketing Cloud
ClickDimensions
7.9
Automated sales alerts and tasks
Adobe Marketing Cloud
ClickDimensions
7.9

Campaign Management

Adobe Marketing Cloud
ClickDimensions
6.6
Calendaring
Adobe Marketing Cloud
ClickDimensions
6.0
Event/webinar marketing
Adobe Marketing Cloud
ClickDimensions
7.1

Social Media Marketing

Adobe Marketing Cloud
ClickDimensions
5.5
Social sharing and campaigns
Adobe Marketing Cloud
ClickDimensions
6.0
Social profile integration
Adobe Marketing Cloud
ClickDimensions
5.0

Reporting & Analytics

Adobe Marketing Cloud
ClickDimensions
8.8
Dashboards
Adobe Marketing Cloud
ClickDimensions
8.8
Standard reports
Adobe Marketing Cloud
ClickDimensions
8.8
Custom reports
Adobe Marketing Cloud
ClickDimensions
8.8

Platform & Infrastructure

Adobe Marketing Cloud
ClickDimensions
5.3
API
Adobe Marketing Cloud
ClickDimensions
6.1
Role-based workflow & approvals
Adobe Marketing Cloud
ClickDimensions
7.4
Customizability
Adobe Marketing Cloud
ClickDimensions
7.4
Integration with Salesforce.com
Adobe Marketing Cloud
ClickDimensions
1.0
Integration with Microsoft Dynamics CRM
Adobe Marketing Cloud
ClickDimensions
9.0
Integration with SugarCRM
Adobe Marketing Cloud
ClickDimensions
1.0

Pros

  • End-to-end digital marketing suite gives you all the tools you need to create, strategize, execute and track a digital campaign.
  • The Experience Manager is great for managing campaign assets and group collaboration.
  • Targeting has been solid to reach audiences with content that is personalized to their interests.
  • Adobe Analytics has proven to be quite competitive in showcasing our ROI to clients.
Jorden Beatty profile photo
  • Easy to pull information from Dynamics CRM, as it's fully integrated.
  • Straightforward email marketing tools.
  • Form builder is easy to use, and pushes captured information straight into Dynamics.
Chris Thorne profile photo

Cons

  • The Workspaces tool is nice, but not as functional as Ad Hoc Analysis. I think some power has been sacrificed for ease of use.
  • To get this power, you will need a dedicated implementation developer and you will need to train up your own developers on how to maintain and update the tool. I think the power of analysis you get out of the tool is 100% worth the development resources required (by basing your decisions on good data, you'll save development resources in the long run), but you should be aware of this.
  • I think you should be able to stack segments in Ad Hoc Analysis as you can in the main UI.
Gitai Ben-Ammi profile photo
  • Intergration with Dynamics CRM actually turns out to be a disadvantage, as the system is constrained heavily in its utility by how Dynamics runs. For example, creating marketing lists for segmentation is particularly arduous if Contacts and Lead entities are in use.
  • Clickdimensions relies on Dynamics business processes to run automation events, which means if there's a lot going on then it can snarl up the CRM server significantly.
  • Getting data imported into CRM and Clickdimensions is extremely clunky - when it doesn't fail entirely, it is often buggy.
  • Drag and drop email editor is not great, often introducing undesired stylings due to cut and pasting.
  • The real power in this system is being able to monitor key metrics, such as email clicks or page views. However, all of these have to be set up manually in Dynamics to truly leverage the system. And to act on these metrics requires business processes in CRM, as only email clicks and form submissions can be used as triggers from within CRM.
Chris Thorne profile photo

Likelihood to Renew

Adobe Marketing Cloud6.5
Based on 2 answers
Although a powerful tool, Google Analytics has been catching up in capabilities and is much simpler to use.As analytics move to the spotlight, more sections in a company want to have access to it. However, creating straightforward reports/dashboards and sharing them with different groups is not a strength of Adobe Marketing Cloud.
Rodrigo Domingues profile photo
No score
No answers yet
No answers on this topic

Usability

No score
No answers yet
No answers on this topic
ClickDimensions4.3
Based on 2 answers
Easy to use! Although we are still using Microsoft Dynamics CRM 2011, the interface is still extremely usable and functions without flaw.
Emily Olson profile photo

Support

No score
No answers yet
No answers on this topic
ClickDimensions6.0
Based on 1 answer
General usage, training, etc. has phenomenal support. When technical problems occur, resolutions have been harder to come by.
No photo available

Alternatives Considered

In comparison to other services, Adobe is particularly robust, and the platform is better suited to customers with a high level of maturity in the digital environment, who need a platform to overcome and solve day-to-day problems.
Luiz Lai profile photo
Microsoft Dynamics Marketing
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Return on Investment

  • With Adobe products, I can make better decisions for my client's business, predict budgeting and optimization of campaigns, segmentation of my audience, and with all the robustness for implementation, and customization
Luiz Lai profile photo
  • Web activity tracking.
  • Maintaining contact with leads and current customers.
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Pricing Details

Adobe Marketing Cloud

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

ClickDimensions

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details